Callum Harrison

Primary Research Analysis

For my research I created a questionnaire on Survey Monkey to find out what type of Horror/Thriller films people enjoy the most. The information I gathered gave me an understanding of what people would expect to see from this genre. https://www.surveymonkey.com/s/J56QZHK

The first question I asked was to find out if people did in fact enjoy the Genre I was hoping to use for my Trailer. From the results I have found that most people do enjoy the genre.

The second question that I asked was ‘What is your favourite Sub Genre of Horror’ this was one of the key questions I needed people to answer as it would define what type of sub-genre I would be using for my horror trailer. From the list Slasher and psychological were the most popular.

Callum Harrison

The next question was about the actual film and what people would expect to see in it. I found that most people would expect to see a good story.

This question was about the locations of this genre and which type of location people prefer. The results show that people like isolated places the most as well as a domestic setting such as a characters home.

Callum Harrison

This question was regarding people’s favourite aspects in the genre. The results show that 76% of people enjoy the mystery the most followed by the chase. I think these two thing would be fairly easy to use considering the genre of the film trailer.

The final question that I asked was about the antagonist of the film. I wanted to know which type of ‘Bad Guy’ people enjoy the most. From the survey I found that a serial killer was the Antagonist that people enjoyed the most.

Callum Harrison

I have found creating a survey helped me with deciding what type of film trailer I will be creating. The different questions gave me an insight into what people enjoy about the horror/thriller genre and this will help me with creating my final trailer. The range of questions I asked gave me a larger understanding on the genre itself as well as people’s expectations from my trailer. Looking through the results of the survey the main things I need to consider are: the storyline, the characters and the setting. I also need to try and create suspense and thrills throughout the trailer. The survey gave me a clearer understanding of what I need to create and what my audience want to see.