primary Data in BR

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USE OF PRIMARY DATA IN

BUSINESS RESEARCH


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WHAT IS RESEARCH?

Research means finding answers to the questions .

It is a systematic search for truth .

Through research, new and original information , ideasabout the world we live in, are obtained .

Research is search for knowledge .Research is defined as a scientific and systematic searchfor information on a specific topic.


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Business research

It can be defined as

An organized systematic data base critical objectiveand scientific inquiry into a specific problem

It is used to understand the market trends.To find out the optimal marketing mix, devise effective HRpolicies, or to find the best investment options.


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TYPES OF RESEARCH

Basic Research Applied Research


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Basic research

It is primarily aimed at gathering knowledge. To find the problem . Understanding the consumer buying process Examining the consumer learning process.

Applied research

It is used to answer a specific question , determine whysomething failed or succeeded , solve a specific problem.

Evaluating the impact of a training program on employeeperformance

Examining consumer response to direct marketing programs


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Amount ofknowledge

Advancement ofTechnology Utility of

Applications

Quality ofLife

Basic Research

Applied Research

ApplicationDevelopment

Curiosity


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Primary Research Methods

Experimental (e.g. test marketing)Observational (human and mechanical)Survey (mail, telephone, personal interview, in-house selfadministered, online)Focus groups (groups of 8 to 12 people with moderator trying toreach a consensus of opinions)


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Purpose clearly defined.Research process detailed.Research design thoroughly planned.High ethical standards applied.

Limitations frankly revealed.Findings presented clearly.Conclusions justified.Researchers experience reflected.

CRITERIA OF A GOOD RESEARCH


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VisionTo become leading telecommunication ServiceProvider By offering Innovative communicationsolutions to our customers.

MissionTo be unmatchable communication system inPakistan that provides best value to its customers,employees, business partners and shareholders.

Vision & Mission


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Products & Services

Moilink Indigo Mobilink Jazz Mobilink Blackberry Mobilink GameMobilink PCOGPRS


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Primary andSecondary Data


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Primary Data: for the purpose of the specificpurpose it hand. Data collected for the first time,by a method other than secondary research, toanswer specific questions. Primary data comesfrom the researcher .


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Primary sources: customers, dealers, buyers, users, etc.

Data could be collected from respondents by manymethods like

Survey Observation Experimentation

Qualitative techniques Other specialized techniques


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Advantages Primary Data:

Advantages

Applicable and usable if done right

Accurate and reliable can answer your direct research questions

Up-to-date as you have collected the data


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Disadvantages of Primary Research

Disadvantages

Expensive

Not immediately available takes time to define problem,sampling frame, method and analysis.

Not as readily accessible


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3

I keep six honest serving men, (they taught

me all I knew), their names are

--

what, and why, and when, and how,and where and who .


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RESEARCH PROCESS

DefineResearchProblem

ReviewConcepts

Andtheories

ReviewPreviousResearch

findings

Formulatehypothesis

DesignResearch

(IncludingSampleDesign)

CollectData

AnalyseData

Interpretand

report

FF

F

F F

FF

I

II

III IV VVI VII

F

FF

Feed Back

Feed Forward

Review the literature


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Secondary Data Collection

Secondary:Published information available from other sources that hasalready been gathered. This information is relevant to theproblem at hand. Either internal or external to an organization. S


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A Classification of Secondary Data

SecondaryData

Internal

RequiresFurther

Processing

Ready toUse

PublishedMaterials

Computerized

Databases

SyndicatedServices

External


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A Comparison of Primary and Secondary Data___________ ___________________________________

__PRIMARY DATA SECONDARY DATA

____________________________________________________________

Collection purpose For the problem at hand For other problem

Collection process Very involved Rapid and easy

Collection cost High Relatively low


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Constructing the QuestionnaireSelect the correct types of questions:

open ended harder to score but get richer information closed ended, dichotomous offer two either/or responses

(true/false; yes/no; for/against multiple choice select one or more than one

scaled response gather range of values (strongly disagree,somewhat disagree, neutral, somewhat agree, strongly agree

primary Data in BR

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