PRESSKIT Campari Calendar 2009 - VIEUX-LILLE
Transcript of PRESSKIT Campari Calendar 2009 - VIEUX-LILLE
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Club Campari
Press Kit Index
1. Press Release - Jessica Alba, The Face of the New Campari
Worldwide Multimedia Campaign
2. Campari Calendar 2009: Please Open that Door
3. Behind the Scenes with the Campari Bottle, Co-protagonist of Club
Campari
4. Campari Calendar Celebrates 10 Years Of Red Passion
5. Campari’s History of Communication Almost 150 Years of
Surprises: From the Soft Donne by Dudovich to Red Passion
6. The Exclusive Club Campari Cocktail
7. Biographies:
Jessica Alba
Mario Testino
Jean Paul Goude
Campari Calendar 2009 images, behind the scenes pictures and videos
are also available on:
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Jessica Alba, the Face of the new Campari
Worldwide Multimedia Campaign
Campari celebrates the 10th Anniversary of its prestigious Calendar
Photographer, Mario Testino
Director, Jean Paul Goude
Milan, December 2, 2008 – Campari creates a stylish and hedonistic location
for its 2009 communication. Bursting with passion and seduction, “Club
Campari” is an exciting destination, where magic and temptation prevail in a
sophisticated, but playful atmosphere. It is a place of pure enjoyment, brought
to life by Jessica Alba’s interpretation of Red Passion.
Club Campari is a worldwide multimedia campaign starring the stunning
actress Jessica Alba, captured by celebrated photographer Mario Testino and
legendary director Jean Paul Goude. The outcome: a memorable TV
commercial, a magical online experience and 13 snapshots by Mario Testino that
will appear in Campari’s limited edition Calendar of which only 9,999
copies are printed.
Jessica Alba stated, “Mario’s and Jean-Paul Goude’s visions made it very easy
to embody the Club Campari femme fatale. It was the first time I have ever
worked with Campari, Mario and Jean Paul: they make you look like you can only
imagine in your wildest dreams, I am a huge fan of their work and… I look
forward to working with them again”
In this exciting and alluring atmosphere, Jessica Alba, as the centrepiece of the campaign, provides a provocative look into a world of sophisticated beauty. Mario Testino was selected as photographer for the Campari Calendar and print campaign for the second time, after the tremendous success of Hotel Campari, starring Salma Hayek. Testino masterfully found a new way to evoke Red Passion through Jessica Alba’s explosive mix of beauty, sophistication and joie de vivre.
Club Campari is also interpreted through Jean Paul Goude’s dramatic creativity
and imagination, which are now engraved in the campaign: “I like to suggest
desire and it is essential to me that actors perform naturally, like in real life.
Spontaneity is everything. The spontaneity of a speech, the right gesture, the
right glance, the right movement, all add depth to the story to be told”, he
affirms.
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The Club Campari concept draws its inspiration from the most exclusive clubs
on the planet: fun, cosmopolitan and social.
Bob Kunze-Concewitz, CEO of Gruppo Campari stated that, “The style,
elegance and class which differentiate Campari’s communication, focus on three
fundamental themes, which are also brought to life in Club Campari: passion,
sophistication and cosmopolitanism.” Red Passion is the fil rouge; the shared attribute linking each different edition of the Campari Calendar, which celebrates its 10th anniversary this year. Since the first Calendar came out in 2000, Campari has collaborated with internationally renowned photographers. Through their creative art, they have rendered the brand’s innate sensuality and passion, unique and palpable. Each Calendar star has succeeded in capturing Campari’s characteristics distinctively through her fascinating allure and beauty.
www.campari.com
Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a
leading position in the Italian and Brazilian markets and a strong presence in the US, Germany and Switzerland. The
Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits
segment stand out internationally renowned brands, such as Campari, SKYY Vodka and Cynar together with leading
local brands, such as Aperol, Cabo Wabo, CampariSoda, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the Brazilian
brands Dreher, Old Eight, Drury’s. In the wine segment together with Cinzano, known world-wide, are Liebfraumilch,
Mondoro, Riccadonna, Sella & Mosca and Teruzzi & Puthod all respected wines in their category. In the soft drinks
segment are Crodino, Lemonsoda and its respective line extension dominating the Italian market. The Group has over
1,500 employees. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange.
FOR HIGH-DEFINITION IMAGES AND VIDEOS PLEASE GO TO:
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FOR FURTHER INFORMATION:
Gruppo Campari Cohn & Wolfe
Chiara Bressani – Corporate Communications Manager
Tel. +39 02 6225206 [email protected]
www.camparigroup.com
Alessandra Ciuccarelli [email protected]
Silvia Minoggio
Tel.: +39 02 20239.1
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Campari Calendar 2009
Please Open that Door
Getting invited to an exclusive club is a dream for many people. The magic doors of this
unique place periodically open allowing one to peer in; though they are often closed, at
times they do remain ajar giving onlookers a chance to catch a glimpse. To enter this
world, the doors must simply be pushed open. A special environment welcomes you,
along with a sensational homeowner, the beautiful Jessica Alba. In the 2009 Campari
Calendar you will discover fun, heat and passion. Month after month and door after door
the rooms of Club Campari are opened. You will remain fascinated. You will no longer
want to leave.
Cover
Two red shutters open. The aperture reveals a thin blue line, a promise of sea and sky.
What other surprises can be expected? What kind of world lies behind such a warm and
mischievous-looking door? Go on, open it and walk in. Club Campari awaits.
January
Jessica elegantly and mysteriously welcomes you, in her
provoking black bustier. Her look is shadowed by a large hat. The
glass of Campari on the rocks within her hands leans against her
neck; a playful gesture makes guests feel special. What a
beautiful surprise and a great way to kick-off the new year.
February
The shutter is opened. Jessica’s mysterious look serves as an
invitation to join the party. The club is overflowing with beautiful
people, vivaciousness and fun. Jessica selects a white dress, with a
criss-cross back which beautifully emphasizes her cinnamon-
coloured skin and her crimson lips, which are just as fire-y red as
her look. He follows her, using the excuse of a cocktail to capture
her attention.
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March
An embrace, a hello, a Campari. A light gust of wind, moves her
hair in a wave-like manner. Her white dress makes her seem like
the queen of the club, like a mermaid enveloped in light. The
rooms are filled with people, but she only has eyes for him. In
their own intimate corner by the door they remain secluded from
the others.
April
The club is perfect to savour every flavour of the day. It’s hot, sunny
and the blue hues of the sea and sky appear to merge. Why don’t
we join in and lay by the pool? Jessica Alba is transformed into the
Venus of the club, in her exquisite black micro-outfit with its
shimmery rhinestone straps.
May
After a swim and a long day of soaking up the sun, Jessica is
draped in a red chiffon dress, and ready for an aperitif by the
pool. Her seductiveness acts as a magnet, pulling everyone to
surround her. It’s difficult to resist the fascination she radiates.
It’s impossible to keep from looking at her and admiring her, as
they become entangled in a thin web of jealously.
June
The long evenings identify the Summer season. The dancing
commences. The bongo drums resonate with a savage rhythm,
followed by a mambo and a cha cha. She plays the role of a
somewhat dark lady, in her jet-black dress with a slit that runs up
the leg. She dances by herself on the diving board, with festive
splashes of water surrounding her.
July
A pause, a breath and a moment of relaxation while the wind
blows through her hair. A moment where desire becomes evident.
Elegant and sophisticated, in a black push-up sheath dress, she
continues the seduction game with an intriguing look. She doesn’t
need any jewels to make her shine; she already glistens as a
result of her golden skin, her fire-y red lips and her deep
sparkling eyes. The backdrop of the ocean’s waves, evoke
expectations and feelings of desire.
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August
Summer vacation brings feelings of longing, to enjoy being in
company and to celebrate while sipping a fresh cocktail. There’s a
party at Club Campari; laughter, chatters and jokes resonate. No
one can resist the club’s fascinating protagonist, dressed in a curve-
hugging white outfit. She cunningly masks her gaze behind a pair of
large sunglasses.
September
Black shorts and a semi-transparent long-sleeved T-shirt are
perfect for an early morning aperitif. In the game of “now you
see me, now you don’t” and “hide and go seek”, the dance of
seduction continues, expressing a feline and subtle
characteristic even her most simple movements, like raising
her arms to tie her hair.
October
Which is the most beautiful panorama? The one with the ocean in
the background and Jessica in the spotlight, her curvy body
emphasized by a black, skin-like outfit? Who can resist this smiling,
sensual beauty that makes one imagine unforgettable journeys?
November
Even if you want to enjoy a quiet moment, the club remains an
ideal location. A glass of Campari, a nice chat and a gaze into a
pair of eyes that are highlighted by the fact that her hair is
pulled back. The eye-catching slave bracelet speaks out
saying: “you’re mine” or maybe “I’m yours”.
December
It’s been a wonderful year for the club. Will you return? Who could
decline such an invitation? Certainly not he who last sees her
wearing those little white shorts and bustier, highlighted by a waist-
defining black belt with its silver buckle. She says goodbye from
within the closing shutters, the same ones she had opened to reveal
her world at the beginning.
Final
The club rests, awaiting tomorrow and the next adventure that Red Passion will bring.
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Behind the Scenes with the Campari Bottle
Co-Protagonist of Club Campari
First day on the set: it’s dawn. It’s a perfect day and there’s not a cloud in the sky. Here
we are, ready to hang out on the set of the Campari photo shoot for the 10th time.
Day 1: Like usual, Malibu is faithful: you come here to get sunlight
and sure enough it’s waiting for you. From my perspective at the
island bar in the middle of the pool the panorama is not bad at all!
The crew unloads and assembles the set.
They will have to prepare the bongo drums,
select the spaces for each scene, set up the
backstage area, behind the red shutters and transform three
bedrooms into dressing rooms. A make-up room with three stations
will be used along with a wardrobe where in over one hundred red,
black and white outfits will be lined up, to be matched with dozens of
pairs of shoes and sandals- all with stiletto heels.
Assistants arrange mountains of belts,
hats, sunglasses and jewellery on one
table; a wardrobe that can debatably
compete with any Hollywood star. We are
here on location, just a stone’s throw away
from the film capital of the world. In a
white two-storey villa, with a clean, linear
architecture, arches that seem quasi-
theatrical and an oceanfront lawn and pool:
a dream. Lucky for us, the owner, a major music producer, is a
generous individual in letting us use it for the shoot!
Ben is responsible for the beverages. He is in charge of ensuring the
preparation of dozens of them for the Calendar shoot and for that of the commercial. Ben
also keeps the ice stock in check, in this ultra-hot atmosphere. The three refrigerators,
which have been rented for the occasion, must continuously be stocked with ice, to be
used to fill buckets and glasses.
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Day 2: Today the sky is grey; dark clouds cover the sun. There is a sentiment of
preoccupation in the air. With the arrival of our photographer Mario, however, the clouds
magically part.
The actors and models arrive and are immediately ushered into the dressing rooms for a
long makeup sitting. As soon as they are ready, a few
photos are taken to check the light. The costumes and
hairstyles for the day’s scenes are selected. There are
five of them on the program. This may seem like a
small number of scenes to be executed in eight hours
of pure sunlight; however, there are so
many particulars in each scene which
must be attended to. Perfect organization is required
in order to remain within the
established time frame: two hours for
each snap-shot.
There’s always either a kink in an outfit to be ironed out, a
gust of wind that ruins a perfect hair-do or a hem that needs
to be sewn to perfection. Additionally, for each interruption,
the actors must be covered with umbrellas so as to ensure
that their makeup job is not affected. Touch-ups are of course
necessary for scenes that involve water splashing.
Jessica is serious and professional on the set and a
tender, loving mother offset. She does not skip an
occasion to slip on her flip flops and sneak-off to hold her
three-month-old daughter, who waits in her nanny’s
arms in a shaded corner of the villa garden.
Day 3: the twelve scenes of the calendar are complete. It has been great. One cocktail
too many has brought about child’s play amongst people on the set: an unexpected
Negroni shampoo, countered by a push into the pool.
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We begin shooting the commercial for another two days. The crew changes, but the set
remains the same. This time the captivating Charles Schumann, celebrated
German bartender and a noteworthy individual in the world of fashion, gave
me a close-up. The stylists love him, as a bartender and a model, and I can
certainly concur that he makes fantastic cocktails.
The artistic director, Jean Paul, keeps us
waiting. Ah, here he is; it’s too bad he
did not bring along his muse, Grace! A
fascinating man, who is never seen
without his black beret; he imposes an
omnipresence in every situation, imparting orders all over the set,
and role-playing the parts of models and
the protagonist to demonstrate what he
would like them to evoke. Never-tiring,
his expert eye and sought-out taste, select a long, black,
seductive dress for our protagonist to wear for the shooting.
Days are hectic and filled with uninterrupted activity until the
work is complete.
As of tomorrow, I must return to my display location, on the shelf tops, behind talented
bartenders; to bring a special richness to cocktails and render them even more delicious.
But, even a bottle of Campari has the right to some time off, so I allow myself to enjoy
these last few moments of intrigue and satiate my curiosity.
I watch as the much-satisfied crew finally takes a break.
Everyone is now wearing bermuda shorts and flip-flops and
sitting on the villa terrace starring out at the ocean. They
can finally enjoy a little relaxation in this beautiful setting,
which somewhat resembles a Club Campari.
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Campari Calendar Celebrates 10 Years of Red Passion
The journey began in the year 2000. The start of the new Millennium is marked with the
birth of the Campari Calendar: what would become an illustrious piece of communication
for the brand. Red Passion is the fil rouge; the shared attribute linking each different
edition of the Campari Calendar. The way in which this passion is evoked has evolved
through the years, uniquely captured by each internationally renowned photographer
that has collaborated with Campari. Each Calendar star has also succeeded in depicting
Campari’s characteristics distinctively through her fascinating allure and beauty.
The images in the first years of the Campari Calendar build a fictitious, surreal and
imaginary world, enveloped in sensuality and passion. In the later years, the calendar’s
images evolve to portray aspects which are more concrete and tangible, without losing
their element of fantasy and originality. Campari Calendar images progressed to
increasingly project the passionate intensity which characterizes the present-day world of
Campari.
In the first edition of the Calendar, each shot of the star depicts a part of her body
wearing a dazzling red accessory or clothing item. The following editions are typified by a
similar fantasy-inspired transgression, uniquely represented each year, with the common
elements of the Campari bottle and a beautiful woman. The 2006 calendar represents a
shift in the Campari world which has appeared imaginary up until this point. Italian diva,
Martina Colombari (captured by photographer Giovanni Gastel) brings Campari to life
through a series of ironic and lively shots which feature both her and the Campari bottle
dressed in various outfits designed by Moschino. Meanwhile, 2007 welcomes us to Hotel
Campari, a mysterious location, wherein the gorgeous Salma Hayek sleekly portrays the
epitome of passion, photographed by Mario Testino. The following year, Campari is
enchanted by the dazzling Eva Mendes who charismatically chronicles the Campari
Tales: 12 classic fairytales, reinterpreted through the lenses of Marino Parisotto.
The Campari Calendar has become a contemporary creative expression, which
simultaneously maintains Campari’s communication tradition, drawing on the boldness
and expressivity for which Campari is renowned as well as the artistic appeal that has
been present throughout its rich history of communication.
Celebrating the 2009 Calendar
Campari will celebrate 2009 with the beautiful images of the Club Campari Calendar,
captured through the celebrated lenses of Mario Testino. The sensational Jessica Alba
poses as this year’s star.
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CAMPARI CALENDAR TIMELINE
2009 - 2000
2009
Photographer, Mario Testino Star, Jessica Alba
2008 Photographer, Marino Parisotto
Star, Eva Mendes
2007 Photographer, Mario Testino
Star, Salma Hayek
2006
Photographer, Giovanni Gastel Star, Martina Colombari
2005
Photographer, Giovanni Gastel Star, Elena Rosenkova
2004
Photographer, Pierpaolo Ferrari
Star, Carolina Bittencourt
2003 Photographer, Stefano Gilera
Star, Magda Gomes
2002 Photographer, Adrian Hamilton
Stars: Magda Gomes, May - July – August - September - November - December Marika Svensson, January - February - March – April - June – October
2001
Photographer, Andrea Varani
Star, Ralitza Baleva
2000 Photographer, Adrian Hamilton
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Campari’s History of Communication
Almost 150 Years of Surprises
From the Soft Donne by Dudovich to Red Passion
Campari is a company that has always had strong ties to advertising and
communication with a particular emphasis on the development of its
relationship with the arts and photography. Born in 1860, the company
inserted its first “ad”, which simply consisted of a concise price list,
amongst other advertisements in the primary Italian newspaper, Corriere
della Sera. Davide Campari’s first intuitions identified the strategic role of
advertising in rendering a brand unforgettable. He thus commissioned various
artists to produce posters featuring clear and visible Campari lettering. So were
born the artistic expressions of Leonetto Cappiello with his “Doppio Pierrot” and
his “Spiritello” which emerges from an orange peel.
Then there were the perturbing works of Marcello Dudovich
and the cubist-style bottles by Nizzoli. Three landmarks of
Campari communication are proposed: a winning logo, a
captivating colour and a quality product.
An event that signalled a touchstone in the history of
Italian advertising was futuristic artist Fortunato Depero’s
1926 creation of a sketch to be placed above bar counters,
the “Squisito al Selz”, followed by the famous “Numero
Unico Futurista Campari 1931” a theoretical and critical
examination of advertising.
The post-war years brought surrealism in the form of enormous bottles
and glasses which came out in 1948. With the advent of television and
the Italian “Carosello”, advertising becomes a show and Campari goes
on air with commercials that will forever remain etched in our memories
for their creativity and enthusiasm, tagged with slogans like “Campari.
Questo è l’aperitivo” (transl. “Campari. This is the Aperitif”).
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In 1964 Bruno Munari designed a manifesto, which was intended to be graphic
declination. The Campari name appears repeatedly, in different colours, fonts and sizes,
and in a random order, on a red background.
Commercials with waiters dressed in white jackets, symbols of
prestige and quality follow along with initial collaborations with
the world of sport. The 1960 Olympics held in Rome, along with
golf, horseback riding and tennis were sprinkled with Red
Passion. Then, in 1990
Campari commissioned Pop
Artist, Ugo Nespolo, to create
a colourful and surrealistic
poster, wherein several little bottles can be seen
playing soccer.
In the 1980s Campari begins collaborating with famous directors. 1984 marks the year
when Fellini directed his first short film commercial, wherein Campari goes on a dream-
like train excursion. Meanwhile in 1986 Franco Scepi won the Tipps Ice award: an
equivalent to an Oscar in the world of American advertising, as a result of the spectacular
cheerfulness apparent in the commercial he shot for Campari Soda.
The choice to film sharp, strong, attractive and singular commercials is resumed in the
1990s with the inception of the Red Passion Campaign, characterized by passion,
intrigue, internationalism, uniqueness and prestige. The mini-stories filmed by Tarsem
are small jewels enveloped in sensuality and sophistication. “The Scratch” (1998) unveils
a love triangle; “The Duel” 2000, plays with jealousy; while in “The Secret” (2005), after
several seductive glances are exchanged between protagonists, it is discovered that he is
a she and she is a he.
Campari communication progressively features
celebrity protagonists such as Kelly Le Brock and Eva
Herzigova. The settings and ambiences are luxurious,
enigmatic and opulent, like the mysterious hotel
wherein the sultry Salma Hayek epitomizes passion in
the 2006 campaign. From this point forward, Campari
Communication possesses an increasingly international
connotation. There is a fantastic spirit in the air in the
2008 Campari Tales Calendar, a reinterpretation of
Classic Fairytales, starring Eva Mendes. First she
interprets the Little Match Girl beautifully and
aggressively; this is followed by a Little Red Riding Hood who is able to take on a pack of
wolves; then a re-make of Pinocchio; finally, a Cinderella who at midnight, shares a toast
with her prince rather than disappearing. In 2009 the adventure continues as the red
shutters to Club Campari open, revealing a world of extravagance, sensuality and Red
Passion, where guests are welcomed by the sensational Jessica Alba. This exclusive
beachfront club is overflowing with luxury, sophistication and magic; a place where
anything can happen. Campari advertising and communication never ceases to amaze,
leaving onlookers wondering what it will come up with next.
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The Exclusive Club Campari Cocktail
Picture this: you are draped in a lounge chair by the pool, soaking up the hot sun.
Splendour surrounds you, providing an all-encompassing sensory experience. The
scenery is breathtaking: the crystal clear blue sky and pristine ocean water seem to meet
at the horizon. The wind blows through your hair. You look around; enjoyment is in the
air and luxury envelops the entire setting. The background music, accompanied by the
beat of a bongo drum relaxes you. Beautiful people smile as they sip a red liquid from a
cocktail glass. After a day of poolside leisure, the club is coming to life. You get the urge
to join in the fun and indulge in this ruby-red elixir, kissed with lime and plantation sugar
for the special occasion. You signal to the bar tender, who immediately understands your
wish. He brings over a Club Campari Cocktail. You smile and raise your glass to toast
with your fellow guests. You take a sip of the liquid; the tantalizing red bitter is
contrasted by the sweetness of the sugar and the subtle lime flavour- absolutely
refreshing. The dose of Red Passion is savoured as you watch the sun begin to set. The
exclusive beverage of Club Campari, will serve as an escort in your journey through this
fabulous oasis where anything can happen. The evening will certainly be full of pleasant
surprises.
The Exclusive Club Campari Cocktail 2 oz Campari
½ Lime 2 teaspoons raw
Plantation sugar
In a highball glass, gently muddle lime and raw plantation sugar. Fill glass with
crushed ice and slowly pour in Campari. Stir and enjoy!
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JESSICA ALBA
(BIOGRAPHY)
Jessica Alba fell in love with acting at a very early age, becoming active professionally at
the age of 12. She began studying with acting coaches in Los Angeles and, shortly
thereafter, landed at the Atlantic Theatre Company, where she studied with founders
William H. Macy and David Mamet.
Alba first achieved worldwide recognition as the lead character in James Cameron’s “Dark
Angel,” Mr. Cameron’s first project after the history-making “Titanic” and his first
television venture. In the series, Alba portrayed Max, a genetically-enhanced human
prototype who escapes from her government captors only to live out her life on the run
in the underground of 21st Century Seattle. In the series’ first season, she was nominated
for a Golden Globe and a People’s Choice Award. She was voted the TV Guide Award as
Breakout Star of the Year by readers, and won Favorite TV Actress at the 2001 Teen
Choice Awards. “Dark Angel” has been a success around the world, helping to establish
her as an international star.
Her early feature film credits include 20th Century Fox’s “Never Been Kissed,” starring
and produced by Drew Barrymore, as well as the thriller, “Idle Hands” for Sony Pictures.
She later starred as the title character in Fine Line Features’ romance “The Sleeping
Dictionary,” a period drama which co-starred Brenda Blethyn, Bob Hoskins, Emily
Mortimer, Noah Taylor and Hugh Dancy. Her first starring role in a major studio film was
the 2003 release, “Honey.” The contemporary urban drama from Universal Pictures
grossed over $60-million worldwide.
In 2005, Alba’s film career began to catch fire. She starred opposite Bruce Willis and an
all-star cast in the provocative and critically acclaimed “Sin City,” directed by Robert
Rodriguez and Frank Miller. She next starred as Sue Storm ‘The Invisible Girl’ in Marvel
Comics’ action-franchise blockbuster “Fantastic Four,” which was released by 20th
Century Fox in July 2005 and became a worldwide box-office success, with over $300
million in revenue. Later the same year, she starred in the 2005 underwater action-
adventure, “Into the Blue.”
In 2005, the combined worldwide box office for “Fantastic Four,” “Sin City” and “Into the
Blue” totaled over half a billion dollars. There is talk of a sequel to “Sin City” and the
second installment of the popular comic book adaptation, “Fantastic Four: Rise of the
Silver Surfer,” opened to worldwide success in June 2007.
Alba co-starred in the psychological thriller, “Awake,” with Terrence Howard, Hayden
Christiansen and Lena Olin, and the hit comedy “Good Luck Chuck” opposite Dane Cook.
Alba went on to star in the remake of Hong Kong’s psychological horror hit, “The Eye,”
for Lionsgate Films and Cruise-Wagner Productions and co-starred with Mike Myers and
Justin Timberlake in Paramount Pictures’ summer comedy “The Love Guru.” Next up, she
stars in “An Invisible Sign of My Own,” filming this Fall for release in 2009.
Alba has appeared in a several iconic and lucrative endorsement campaigns including the
famous Got Milk? “milk mustache” campaign and was featured in a star-studded 30th
Anniversary campaign for The Gap, as well as other prestigious campaigns in the U.S.
and internationally. She recently signed a global endorsement contract representing
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Revlon, joining an elite group of beauties representing the brand, including Halle Berry,
Eva Mendes and Sheryl Crow.
She showcased her comedic talents as host of the 2006 MTV Movie Awards and she has
appeared on countless prestigious magazine covers in the United States and throughout
the world.
Although many would describe her as an exotic beauty, Alba was raised in a traditional
American family in California. Her mother’s family has a French-Danish heritage, while
her father is from Mexican-Indian and Spanish lineage.
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MARIO TESTINO
(BIOGRAPHY)
Mario Testino makes anyone he photographs look the best they ever will. That's part of
his magic. The rest is in making the taking of the photo as much fun as possible, using
his trademark Peruvian encouragement.
His style has been described as "luxury realism", but he resists analysing it too much.
When he photographs clothes they look so good they actually sell.
Testino comes from a very 'proper' family in Peru - his sister is a knitwear designer - and
he returns there as often as he's able to, though he's almost permanently mid-air, or
hard at work on a shoot. Mario Testino is also credited with bringing to an end the reign
of the ubermodel. Rather than pay the fees demanded by Linda, Naomi et al, in the early
Nineties Testino championed a new breed of model - including Kate Moss ("my
favourite"), and Stella Tennant.
He has also become a semi-royal photographer, chosen by the Prince of Wales and
Princes William and Harry.
• Mario Testino was born in 1954 in Lima, Peru
• He came to London in 1976, took a flat in an abandoned hospital near Trafalgar
Square, and began selling portfolios (for £25, including hair and make-up), to wannabe
models
• It was 1997 when he photographed the late Diana, Princess of Wales for her famous
Vanity Fair cover
The man who once said it was his "greatest pleasure in life" to make people laugh
published his first book of photography, a raunchy and vibrant collection of images
entitled Any Objections, in 1999. In 2003, he published Portraits to accompany his
exhibition at The National Portrait Gallery. Later, in 2005, his exhibition of Diana photos,
Diana: Princess of Wales, opened at Kensington Palace.
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JEAN PAUL GOUDE
(BIOGRAPHY)
Ever since the poster and advertising assumed a major part in our culture in the
twentieth century, great creative artists have made a huge visual impact on the feeling of
every era that they have filtered and formulated. The most outstanding graphic artists
gave life and expression to their epoch, making an indelible mark on our memories. For
more than thirty years, through drawing, poster design, photography, cinema, video and
event design, Jean-Paul Goude has made an impression, in every sense, on our
imagination.
From the tops of the 60’s to the legendary Esquire magazine of the following decade,
from the New York of Andy Warhol and mixed cultures, to Grace Jones, for whom he was
Pygmalion, from the spectacular Bicentennial Parade in Paris in 1989 to the celebration of
Style Beur (Arab Style), from ads for Kodak and Chanel to working with the latest
supermodels – Goude has triumphantly captured, time after time, the spirit of his age.
What is perhaps less well known is that this “made to order” work is merely the flipside
of Goude’s profoundly individual adventure, a journey (marked in particular by his
celebration of a number of remarkable women) transformed into a sort of personal
mythology.
Life and work for Goude are inextricably linked, and this gives his work a particularly
oblique personal cachet, and lifts it above mere images. Jean-Paul Goude, best known as
the man who “created” Grace Jones, has been one of the greatest contemporary
imaginations and seminal taste makers since the 1970’s. Staging models and working
with basic tools – literally an exacto blade, paste, and paint – and without computers, he
anticipated the current age of Photoshop and made possible a generation of
contemporary artists like David LaChappelle, Philip-Lorca di Corcia and Anthony Goicolea.
Fresh, fantastic, and fabulous, Jean-Paul Goude is a unique artist for both the 20th and
21st centuries. His theatricality and use of scale and color are fuled by his feverish
imagination. Goude’s talent is further distinguished by his appreciation of and love for a
line of beautiful women that has ranged from Toukie Smith, Grace Jones, Farida to his
Korean-American wife Karen (“The Queen of Seoul”). He lives and works in Paris.
SO FAR SO GOUDE
So Far, So Goude represents Goude’s work from the late 1960s up to the present. It is,
in fact, an artist’s autobiography, the life told through the work, since Goude has never
been able or willing to separate his personal growth and personal desires from his art.
Beginning with the strongest influences of his early years, it moves with unusual honesty
and a good deal of humour through his teenage love of dance (his mother was a
Broadway dancer), sport and jazz; his years at art school and his discovery of drawing as
a means of seduction; his time at Esquire; his revolutionary work with Grace Jones for
Jungle Fever; his videos for MTV and for Azzedine Alaïa; his advertising work for Lee
Cooper, Chanel, Cacharel; his involvement with the Bicentennial Parade. Selected and
arranged by Jean-Paul Goude himself, written by Goude and Patrick Mauriès. So Far So
Goude is the definitive book on the work of an extraordinarily innovative, talented and
unorthodox man. With more than 350 illustrations in full color, it will be endlessly
fascinating to all those interested in fashion illustration, photography, and all avenues of
commercial design and advertising.