PRESS KIT

PRESS KIT 2

PRESS CONTACTSMélissa Lévine

melissa.levine@accor.com – +33 (0)1 45 38 84 76

Sandrine Marchesinsandrine.marchesin@accor.com – +33 (0)1 45 38 86 98

Célina Da Silvacdasilva@lepublicsysteme.fr – +33 (0)1 41 34 23 83

PRESS KIT 3

CONTENTS

MERCURE, THE WORLD’S 2ND LARGEST HOTEL CHAIN 4

MERCURE

A NEW LOOK INTERTWINING INNOVATION AND AUTHENTIC CHARACTER 5

A LOBBY CONCEPT THAT FOSTERS INTERACTION 6

COZY, CONTEMPORARY ROOMS 7

MERCURE FOOD & BEVERAGE: CONTEMPORARY CUISINE INSPIRED BY LOCAL FLAVO 8

THE BUSINESS TRAVELER’S CHOICE 10

READYTOWORK BY MERCURE:

AN UNRIVALLED SERVICE FOR BUSINESS PEOPLE ON THE MOVE 11

BOOSTER BREAKS OR RELAXING HOLIDAYS 12

A “GLOCAL” WEBSITE THAT BRINGS USERS WHAT THEY WANT AND NEED 13

A FEW MILESTONES 14

A FEW SNAPSHOTS 15

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MERCURE ROSA KHUTOR HOTEL, SOCHI, RUSSIA MERCURE PARIS CENTRE TOUR EIFFEL, FRANCE MERCURE NANTES CENTRAL, FRANCE

MERCURE, THE WORLD’S SECOND LARGEST HOTEL CHAINMercure combines the power of its 754 hotel international network spanning 58 countries, uncompromisingquality standards world wide and genuine local experiences (no two hotels are alike). The Mercure hotels blendinto the areas surrounding them, and cater to business and leisure travelers alike. Mercure is the second-largesthotel chain in the midscale segment (outside North America), and the leader in France (244 hotels), Germany(108 hotels), England (79 hotels), Australia (42 hotels) and Brazil (53 hotels). It is aiming to reach the 1,000 hotelmark over the next 4 years, opening one property per week, mostly through franchises.

754 HOTELS – 58 COUNTRIES – 96,645 ROOMS— JUNE 30th, 2017 —

FRANCE244 HOTELS

32%

EUROPE(EXCL. FRANCE)

312 HOTELS

42%

LATIN AMERICA & CARIBBEAN

63 HOTELS

8%

ASIAPACIFIC

110 HOTELS

15%

MIDDLE EAST& AFRICA25 HOTELS

3%

MERCURE IS MOVING INTO THREE NEW COUNTRIES IN 2017MACEDONIA– MALDIVES – PERU

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MERCURE PARIS ARC DE TRIOMPHE WAGRAM, FRANCE MERCURE ARBAT MOSCOW, RUSSIA MERCURE RIGA CENTRE, LATVIA

MERCURE POITIERS CENTRE, FRANCE

MERCURE: A NEW LOOK INTERTWINING INNOVATION AND AUTHENTIC CHARACTER

Mercure started writing a new page in its history in 2013, when it kicked off a transformation strategy – which ithad mapped out extensively with hoteliers – and is now rolling out an all-new approach to midscale hospitality. Itis based on hotels which provide a unique and differentiating experience “in harmony with people and places” anda completely redesigned value proposition:

— The new lobbies are inviting living areas where hoteliers and their guests can mingle naturally.

— The modern rooms are reflecting their local Environnement.

— The Food & Beverage services combine traditional and trailblazing touches. Local recipes are under thespotlight and twisted with a touch of modernity.

— READYTOWORK by Mercure, an exclusive feature devised for business people on the move – and anunrivalled amenity in France – is now available. Gradually , the concept will be rolled out worldwide.

— Mercure’s uncompromising pledge to achieve superior quality standards across its network. No other midscalehotel chain can match this program – the “Mercure Quality Guarantee” – which places prompt responseand service at the core of guests’ experiences.

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MERCURE NANTES CENTRAL, FRANCE MERCURE PARIS MONTMARTRE SACRÉ CŒUR, FRANCE MERCURE LILLE CENTRE GRAND PLACE, FRANCE

MERCURE PARIS MONTMARTRE SACRÉ CŒUR, FRANCE

A LOBBY CONCEPT THAT FOSTERS INTERACTIONThe traditional perfunctory reception areas have become welcoming living spaces.

The reception desk, which stood as a barrier between teams and customers, has vanished and been replaced byfriendlier one-to-one exchanges.

Hoteliers use tablets to fast-track check-in and can hence spend more time treating customers to a friendlierwelcome. Receptionists invite guests to sit at a dining table or other sitting area, where they will feel more “athome”, by the bar and restaurant.

This project has been rolling out since April 2013 and is appearing in every hotel we refurbish or open.

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MERCURE JOSEFSHOF WIEN, AUSTRIA MERCURE QUEEN’S HOTEL CHELTENHAM, UNITED KINGDOM MERCURE RIGA CENTRE, LATVIA

MERCURE ARBAT MOSCOW - RUSSIA

COZY, CONTEMPORARY ROOMS

The sober lines and natural materials in the rooms envelop guests in a relaxing atmosphere, and the warm colorschemes and comfortable seating help customers to feel at home and even work in rooms. Mercure rooms areauthentic, in a contemporary way, and have locally inspired touches : decorative motifs, prints, pictures, furniture…The equipment in rooms are also eminently practical – the lighting and seating are perfect for working as well asunwinding – and connected via broadband Wi-Fi internet access in hotels worldwide and plenty of power outletsright where guests need them.

In a bid to accommodate guests’ wants and needs, the brand has also introduced ‘Privilège’ rooms with an arrayof additional amenities including bathrobes, espresso machines, soft drinks and many other caring touches addingup to an even higher level of service all around.

The bed stands majestically in a prime spot in each room, and is fittingly festooned with pillows, comfy duvet, adecorative counterpane and two decorative cushions.

Customers who prefer a late dinner can call room service to enjoy a meal in their room from 6.30am to10.00pm any day.

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RESTAURANT LOUNGEMERCURE LYON CENTRE SAXE LAFAYETTE, FRANCE

BAR LOUNGEMERCURE PARIS MONTMARTRE SACRÉ CŒUR, FRANCE

CUISINE LOUNGEMERCURE LILLE CENTRE GRAND PLACE, FRANCE

BUFFET BREAKFAST - MERCURE STRASBOURG CENTRE, FRANCE

MERCURE FOOD & BEVERAGE: CONTEMPORARY CUISINE INSPIRED BY LOCAL FLAVORS

Exploring and enjoying a variety of local culinary and wine treats is part of visiting a city and its surrounding region,and Mercure chefs take pride in featuring local recipes made with local produce and up-to-the-minute twists,along with more classic choices. The invariably tasty local specialties, both gastronomic or light, are in the spotlightfrom the breakfast buffet to dinner.

MERCURE FOOD & BEVERAGE CONCEPTS

Mercure richness comes from its glocal initiatives around Food & Beverage and offers attractive and authenticregional dishes. Mercure has created Food & Beverage concepts to cater to guests’ new and emergingpreferences. For example, in France three Lounge concepts have been created: the Cuisine Lounge, welcomethe guests to help themselves in a home-away-from-home kitchen; the Restaurant Lounge revisits traditionaltreats in a new light and the Bar Lounge is all about friendly atmospheres to share and enjoy trendy “nibbles” in acozy setting.

LOCAL BREAKFASTS

Breakfasts at Mercure have also been rearranged around two fundamental notions: uncompromising quality andlocal roots, in the form of local specialties. Guests are enjoying treats from the region they are staying in.

CAVE & SAVEURS – FLAVOURS FROM THE CELLARTHE NEW STORY OF MERCURE AND WINE

This brand’s ties with the world of wine go back 30 years. The wines in the “flavours from the cellar” wine listfeature a selection of 60 treats with regional gems in pride of place. Guests, in other words, can discover andenjoy local wine flavours anytime – and at a nice price!

Mercure’s “flavours from the cellar” is now available in 18 countries and the goal looking further down the road isto stretch it to all countries where the brand runs hotels and wine is embedded in the local culture.

Mercure is also serving irresistible food and wine tandems with its new “Vins Gourmands” concept available inFrance. Directly inspired by the now well-known “café gourmand”, it includes three sweet or savory treats, called“Grignotises”, combining tastefully with the wine that guests choose.

Furthermore, in Poland, the Winestone concept offers a new experience to customers, based on a quality wineselection and authentic meals served on a stone boards. These concepts are appearing in glocal hotel we revamp.

Mercure hotels worldwide also offer similar concepts about wine and regional dishes in order to place pleasureand conviviality at the heart of its signature.

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“GRIGNOTISES”

CAVE & SAVEURS – FLAVOURS FROM THE CELLAR MERCURE “CLUB SANDWICH” “VINS GOURMANDS”

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MERCURE POITIERS CENTRE, FRANCE MERCURE NANTES CENTRAL, FRANCE MERCURE LYON CENTRE SAXE LAFAYETTE, FRANCE

MERCURE STRASBOURG CENTRE, FRANCE

THE BUSINESS TRAVELER’S CHOICE

Almost 9 in every 10 Mercure network hotels have meeting rooms. These rooms provide the right settings andservices for business, along with solutions tailored to every company whatever its size, ranging from bespokeseminar, convention or private meeting organization to fully equipped meeting rooms. Hoteliers are alwaysnearby to make sure guests can work together undisturbed and enjoy the friendly atmosphere. In the world, 639hotels have meeting rooms, spanning 10 to 1,200 sqm.

A FLEXIBLE AND CUSTOMISED OFFER

Customers who need turnkey business meeting solutions will find the exact tailored solution they are looking forwith the Mercure offer. A team working full-time on organizing meetings will be happy to discuss theirrequirements and invariably submit a bespoke bid within 48 hours. The work areas at Mercure hotels arefunctional, as big or as small as customers need them, and packed with state-of-the-art technology includingnew-generation hardware and free, unlimited Wi-Fi access. Each customer liaises with a professional team andan assigned Meeting Manager, who orchestrates the entire event. A balanced choice of tasty meals andrefreshments is available for each break throughout the day, and includes buffets, full sit-down dinners, meal traysin meeting rooms and after-work get-togethers. Everything is done to ensure every Mercure meeting issuccessful – and fun!

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MERCURE PARIS MONTMARTRE SACRÉ CŒUR, FRANCE MERCURE PARIS GARE DE LYON, FRANCE MERCURE NANTES CENTRAL, FRANCE

MERCURE PARIS GARE DE LYON, FRANCE

READYTOWORK BY MERCUREAN UNRIVALLED SERVICE FOR BUSINESS PEOPLE ON THE MOVE

Mercure developed READYTOWORK, a choice of dedicated modular working areas bundled with an assortmentof light snacks, internet access and other amenities, to cater to business people on the move and their evolvinglifestyles.

Tested in France at the Mercure Paris Gare de Lyon, this concept found that it appealed to guests staying in thehotel as well as people outside, and will be stretching it to about 30 hotels by train stations and airports in largeregional and national business centers.

Gradually, the concept will be rolled out worldwide.

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MERCURE THALASSA LES SABLES D'OLONNE, FRANCE MERCURE KUTA BALI, INDONESIA MERCURE CHAMONIX LES BOSSONS, FRANCE

MERCURE THALASSA LES SABLES D'OLONNE, FRANCE

BOOSTER BREAKS OR RELAXING HOLIDAYS There is always a Mercure hotel to suit your travel mood, anywhere around the world. And it will be perfect for along stay in a seaside or mountain ‘resort’ or a weekend cultural or wine-trail break for instance.

More than half of Mercure’s hotels are in downtown spots, and they are all proud to promote the destination’shighlights and advise guests so that they will enjoy the area’s finest attractions.

Mercure also has about 10 hotels featuring Accor Thalassa facilities and expertise for guests keen on taking timeout to unwind and be pampered for a fresh energy boost. In Sables d’Olonne, Biarritz, Aix-les-Bains and LeTouquet, for example, guests can enjoy a reinvigorating stay with seawater therapy or thermal spa treatments.

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MERCURE NEROCUBO ROVERETO - TRENTO - ITALY MERCURE SEVILLA HAVANE - CUBA MERCURE SERPONG ALAM SUTERA - TANGERANG - INDONESIA

A GLOCAL WEBSITE THAT BRINGS USERS WHAT THEY WANT AND NEEDThe Mercure website includes worldwide communication-enhancing features such as 26 geo-located versionsthat tailor messages to the place internet users are in at the time, in order to fine-tune the solutions to theirrequirements.

The five menus that appear as soon as browsers reach the home page – Business trips, Meetings & seminars,Weekends & holidays, Good times, and Special offers – provide one-click access to the universe they are lookingfor and home in on the features they want.

The website also provides an ample choice of special offers. This tab includes all the Early Booking deals (30%off, meaning users know that they are getting the best price), and bespoke offers to match any mood, including“Ready-to-Tan” for a seaside break, “Ready-to-Visit” for a city break, “Ready-to-Breathe” for a reinvigoratingmountain getaway and “Ready-to-Spa” for anyone who fancies unwinding !

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MERCURE GRAND HOTEL SEEF - MANAMA - BAHREÏN MERCURE THALASSA LES SABLES D'OLONNE, FRANCE MERCURE LONDON BRIDGE, UNITED KINGDOM

A FEW MILESTONES

1975 Accor acquires Mercure.

1983 Mercure branches into Europe with hotels in Germany and Austria, and then Belgium and the Netherlands.

The Grands Vins Mercure wine list appears for the first time.

1989 The 100th Mercure hotel opens, in Brussels, confirming the brand's European breadth.

1993 The network has over 200 hotels in 15 European countries.

1994 Opens hotels in the Middle East, Southeast Asia and Australia.

2003 The network numbers more than 700 hotels in 47 countries.

2004 Mercure opens its first hotel in Xi’an, China.

2008 Mercure refocuses the network and thereby cements its position as an essential player in the midscalehotel segment.

2009 Mercure opens its first hotel in Bangalore, India.

2011 Record growth: opens 77 hotels, including 60 franchises.Kicks off its “Dédicaces” refurbishment program, starting in Europe and then stretching to the restof the world.

2012 The network grows to encompass two new countries: Russia (Mercure Arbat Moscow) and South Korea (Mercure Seoul Ambassador Gangnam Sodowe).The 1,000th “Dédicaces” room is inaugurated at the Mercure Lyon Saxe Lafayette, France.

2013 Mercure’s new positioning and development strategy presented.

2015 Mercure branches into three new countries: Colombia, Georgia, and Chad.

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A FEW SNAPSHOTS

1. MERCURE QUEEN'S HOTEL CHELTENHAM, UNITED KINGDOM – 2. MERCURE NANTES CENTRAL, FRANCE – 3. MERCURE PARIS OPÉRA CUSSET, FRANCE4. MERCURE PARIS PORTE DE VERSAILLES EXPO, VANVES, FRANCE – 5. MERCURE POITIERS CENTRE, FRANCE – 6. MERCURE KOH CHANG HIDEAWAY – THAILAND7. MERCURE AMBASSADOR GANGNAM - SEOUL – SOUTH KOREA – 8. MERCURE RIGA CENTRE, LATVIA

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