Present_Namon of Bangkok 2016 (Company Profile)

NAMON OF BANGKOK “Dedicated to the top quality products which will a part of our consumers’ life”

WHO WE ARE

Kiengmool Brand is Thailand OTOP (One Tumbon One Product appointed by Thai’s Prime Minister, similar to Japanese successful One Village One Product, OVOP ). We are the country leading Charcoal and Wood Vinegar formulated personal care and household products.

• Offices in Bangkok, Ubon-ratchathani • In-house manufacturing in Ubon-ratchathani, Thailand

• 20-year-old Company specialized in producing personal-care and household products made from a pure natural Charcoal & Wood Vinegar.

• Products are sold internationally to USA, Europe, South Africa, HK, China etc.

• More than 60 Full Time Staffs. • Top quality award: 5 Stars OTOP award, Province best product award.

• We own the land more than 300 Acres with Reforestation Projects.

NAMON OF BANGKOK

WHAT WE DO

8 categories: Science of Relaxation, Refreshing Charcoal Bag, Absorbing

Charcoal, Personal-care, Wood Vinegar and Bamboo Charcoal, Pet-care.

Namon associates with Kiengmool to produce and sell the high quality Health related Personal-care and Household products made mainly from Charcoal and Wood Vinegar in the variety of the categories under brands Kiengmool for Asia markets and Charvite for Europe markets.

We the exclusive distributor of Korean Cosmetic brands: OTTIE, CHEEKROOM

NAMON OF BANGKOK

With our distributor from Denmark

Our Chairman (left) with former Thailand’s Prime Minister (2nd to left,

Mr. Chun Leekpai) and his former cabinet members

Variety Show on TITV National OTOP participation

Editorial in a mass newspapers.

Editorial in a mass newspapers.

NAMON OF BANGKOK

OUR MARKETS & CUSTOMERS NAMON OF BANGKOK

United States

Denmark

Netherlands

Norway

South Africa

China

Hong Kong

Active International Markets

1996 Found and registered Kiengmool Company sold and produced products made from Charcoal and Wood Vinegar.

1998 Built one more factory (total of 2 factories)

to increase production capacity. 2000 Added Personal Care (Haircare/Skincare) products into the portfolio.

2002 Built one more factory (total of 3 factories)

to increase production capacity.

OUR MILESTONE

2004 Received national recognition award “OTOP 5 stars” award. Started Modern Trade sales & distribution at The Mall, Emporium, Paragon.

2005 Exported Kiengmool products under Brand “Charvite” and Kiengmool

to Denmark and later on to Scandinavian countries. 2008 Exported Kiengmool products to USA under brand Kiengmool Started Modern Trade sales & distribution at Lemon Farm.

2012 Received recognition award “Best of Ubonratchathani”

Started sales & distribution at Friday (company owned by Mistine group)

2014-2015 Exported Kiengmool products to HongKong and Malaysia under brand Kiengmool.

Exclusive Korean cosmetics: OTTIE, CHEEKROOM

NAMON OF BANGKOK

OUR MISSION “Our company mission is to develop products, services, and dedicated to the top quality best in its class which will a part of our consumers’ life in every market we enter.” “Our mission is to strengthen product perception for Health, enter Beauty mainstream, and new way to increase new distribution.”

“Spearhead with Korean Cosmetics to become a leader of high quality and touchable value to consumers”

NAMON OF BANGKOK

OUR VISION “We will be

the International company

in 3 years”

“We will be well known as beauty cosmetic

company in 3 years”

NAMON OF BANGKOK

NAMON OF BANGKOK

OUR MARKETING PHILOSOPHY Local brand & Products

We’ve combine our core ingredients (Charcoal and Wood Vinegar) and fine craftsmanship to take care of your needs from the well-being to beauty.

We create especially to satisfy the consumers’ needs for Health and Beauty, combining 2 unique owned Kiengmool’s core strength & formula Charcoal and Wood Vinegar to combine with our insights to develop the best lines of health & beauty products you can find anywhere.

Refreshing Bar Perfect for absorbing smell in refrigerator, closet, bathroom, shoes and car.

Refreshing Bag

They will cleanse and refresh the air in the living room, bedroom, kitchen, restroom, wardrobe, cabinets (for shoes, tools, etc.), refrigerator, motor vehicles, and office.

Active Refreshing Bag Absorb unwanted smells from your shoes and shoes case.

Powder For Vegetables and Fruits Absorb the chemical residue left in the vegetables and fruits.

OUR BRANDS & PRODUCTS KIENGMOOL

NAMON OF BANGKOK

Bamboo Charcoal Products


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Wood Vinegar for Plants

Prevent insects, hail stone, fungus and the root diseases.

Wood Vinegar for Household

Prevent Ants, Cockroaches and Termites.

Wood Vinegar for Pets

Prevent aliment, Anti Fleas and Ticks, Smell.

Wood Vinegar Products


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Bamboo Charcoal Soap

Helps to remove the dead cell, protect and release pimples.

Wood Vinegar Soap

Anti-septic, increase moisturization and nourish your skin.

Personal Care Products


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Bamboo Charcoal Powder for Pets

It can anti-gas and anti-bacteria and for the pet’s digest system it will get rid of the unwanted smell. And it will also increase the better digest system.

Wood Vinegar Pet’s Shampoo Gentle Formula

Wood Vinegar Contemporary Wisdom Prevents mange, fleas, ticks and odours on pets.

Pets Products

Body Lotion Hair Care

OUR BRANDS & PRODUCTS CHARVITE

Charcoal

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Shower Gel Soap

Wood Vinegar

Shower Gel Body Lotion

Hair Care

Soap

Facial Care

Body Spray

Hand Cream

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KOREAN COSMETICS Brands & Products

THAILAND

O T T I E

NAMON OF BANGKOK

KOREAN COSMETICS NAMON OF BANGKOK

Namon of Bangkok, established in 2014, is a aiming for the distinguished marketing and distributing of beauty make-up in opening a new horizon of make-up cosmetics business in Thailand and AEC. Partner with Probe Cosmetics Co., Lts (Korea) Brands Cheekroom and

Ottie International Co.,Ltd. (Korea) Brands Ottie are always to be our goal in providing brand-new / variety make-up products.

Understanding the limit of beauty make make-up product. We promise to fulfill various

customer needs with careful attention. We are hereby promising, under the name Cheekroom and Ottie to put our best effort in fulfilling what our Customers felt lacking by offering

the best ever quality and reasonable ever price.

Namon of Bangkok is here to be your lifelong beauty counselor.

KOREAN BRANDS & PRODUCTS OTTIE

NAMON OF BANGKOK

Hauteur Elegance, High Class, Pride and Arrogance

Pretty Beautiful and Lovely

+

“Ottie” is the compound word of French “Hauteur”, which means elegance, high class, pride & arrogance, and English “Pretty”.

Ottie is a premium complete lines of cosmetics brand from Korea.

100% made in Korea.

Ottie offers wide range of Selections Purple Dew, Magic Black, and Professional Black for Beauty and Make-Up cosmetics.


NAMON OF BANGKOK


NAMON OF BANGKOK

Make-up Line Ottie Purple Dew Make-up Base Line

“Easy Make-up - Luxury Color – Pure Skin tone”

Ottie Magic Make-up Line

“Magic – Premium - Trendy”

Ottie Classic Black Make-up Line

“Professional color – Coverage - Global”

PURPLE DEW Product: Prestige Makeup line, Products are contained in purple packages with elaborative designs. Price: High-mid priced ($20-40) Channel: Beauty counter in Department Stores at selected location Target: Career women between 25-45 years old who look for high-quality products that offer good value for money.

MAGIC BLACK Product: Products are driven by fashion trends. It stands out more luxurious color package, trendy and modern. Price: Mid-priced ($12-35) Channel: Chain Drug stores located in Bangkok Target: University and Leading woman’s consumption with elegant design Between 20-35 years old who trendy and more fashionable.

CLASSIC BLACK Product: Full makeup line that contains the color expertise of professionals. Price: Low-priced ($8-25) Channel: Drug stores Target: Teenagers, university students and women between 20-45 years old who look for high-quality products that offer reasonable price

NAMON OF BANGKOK KOREAN BRANDS & PRODUCTS OTTIE

Ottie Purple Dew Make-up Base Line

“Prestige Royal makeup line for more beautiful & luxurious skin expression”


“Prestige Make-up Line”

- One product gives more than two effects ( Smart Multi-function ) - Easy and Fast makeup - Health, Resilient, Smooth, and Pure Skin Tone expression - Target for after 20’s and High-class people.

Along with a luxurious purple color package. It is not a simple make-up product, but grafting skin care function onto the make-up product. It is more concentrated on moisturizing effect avoiding easy dryness and providing a healthy resilient skin looking always like a clean and pure the skin at early 20th’s as if holding a moisture.

Formulated with mineral ingredient as a main concept, It boasts glossy tone like a baby’s skin and powerful skin affinity with no dryness or blend-in cakey make-up.

Ottie Purple Dew, The most elegant and limited color collection

- Powerful skin affinity and no blend-in cakey make-up - Minimizing stimulus including mineral ingredients - No messy or smearing - Luxurious and elegant color

Ottie Magic Make-up Line

“Dramatic effect, Special design, Premium black line Makeup”


- Premium Black Line - Dramatic effect like a Magic - Hot Trendy Item - Leading woman’s consumption with Luxurious elegant design - Target for after late of 20’s & Middle-above market.

Upgrading special edition of makeup line than Ottie Classic Black package.

Adding gold point to black package, it stands out more luxurious color package, trendy and dramatic effect like a Magic.

Be proud of yours with more attractive, elegant and perfect makeup of Ottie Magic Line

Ottie Classic Black Make-up Line

“Classic full makeup line that contains the color expertise of professionals.”


- Classic makeup line - Easy & public use with professional colors. - Attractive and various color present for global woman’s different skin tone - High coverage & refined professional makeup - Target for all age and mass market with reasonable price

Ottie Classic Makeup line graft professional makeup artist’s color know-how together for easy approaching of public use.

It has been developed for global woman’s different skin tone presenting a variety of attractive colors with high coverage effect.

You can experience professional makeup with classic and chic black shade package of Ottie professional makeup line.

KOREAN BRANDS & PRODUCTS CHEEKROOM

NAMON OF BANGKOK

Cheekroom is make-up cosmetics brand from Korea. 100% made in Korea.

Cheekroom is a modern-retro for women who desire to

be beautiful, passionate, and charming.

Cheekroom offers best value with wide variety of colors at best quality.

NAMON OF BANGKOK KOREAN BRANDS & PRODUCTS CHEEKROOM

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OUR

DISTRIBUTION CHANNELS

IN THAILAND

O T T I E

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44

DIRECT SALE

2 Channels

DISTRIBUTION FORECAST IN ‘2016’

More than 20 stores

O T T I E

2015 CENTRAL DEPARTMENT STORE

3 Stores

WATSONS

10 Stores

TOTAL

13 Stores

2016

WATSONS

20 Stores

TOPS

5 Stores

ONLINE RETAILING

5 Stores

TOTAL

32 Stores

2015

2016

Total

13

Stores

Total

32

Stores

DISTRIBUTION CHANNELS OTTIE THAILAND

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OUR DISTRIBUTION CHANNELS

Central Department Store in 2015

O T T I E

OTTIE COUNTER Zen @ Central World

46


O T T I E

OTTIE COUNTER Central Rama 2


47


O T T I E

OTTIE GONDOLA Central Rangsit


48


Watsons in 2015

O T T I E

OTTIE GONDOLA Watsons Mega Bangna

OTTIE GONDOLA Watsons Siam Square

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Watsons in 2015

O T T I E

OTTIE GONDOLA Watsons Fashion Island

OTTIE GONDOLA Watsons The Old Siam


50

Watsons in 2015

O T T I E

OTTIE GONDOLA Watsons Supreme Samsaen

OTTIE GONDOLA Watsons Central Pinklao


51

Watsons in 2015

O T T I E

OTTIE GONDOLA Watsons Central East Ville

OTTIE GONDOLA Watsons Seacon Square


52

Watsons in 2015

O T T I E

OTTIE GONDOLA Watsons The Crystal Ramindra

OTTIE GONDOLA Watsons Big C Bangplee


53

OUR

DISTRIBUTION CHANNELS

IN THAILAND

C H E E K R O O M

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54

DIRECT SALE

2 Channels

DISTRIBUTION FORECAST IN ‘2016’

More than 10 stores

C H E E K R O O M

2015 WATSONS

5 Stores

TOTAL

5 Stores

2016

WATSONS

3 Stores

ONLINE RETAILING

5 Stores

TOTAL

10 Stores 2015

2016

Total

5

Stores

Total

10

Stores

DISTRIBUTION CHANNELS CHEEKROOM THAILAND

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Watsons in 2015

C H E E K R O O M

CHEEKROOM GONDOLA Watsons Union Mall

CHEEKROOM GONDOLA Watsons Big C Bangplee

CHEEKROOM GONDOLA Watsons Central Westgate

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Watsons in 2015

C H E E K R O O M

CHEEKROOM GONDOLA Watsons Central Pinklao

CHEEKROOM GONDOLA Watsons Central Eastville


VISION & FORECAST “We will be

Recognized as the leading Korean cosmetics brand in Thailand.

in the next 3 years

and Become TOP 5 Korean cosmetics Brand

in Thailand”

NAMON OF BANGKOK

MANAGEMENT COMMITTEE

MS.TEERIN SUKKRASANTI SALES & MARKETING DIRECTOR

o MBA graduate from Srinakarin University (Thailand’s major institution)

13 years Professional experiences in Merchandising, Marketing, Sales, and Operation o Robinson Department-stores (part of Central Group): Assistant Merchandising Manager

o Big-C supercenter: Assistant Merchandising Manager o Siam Paragon: Merchandising Manager o A.D.Time (Malaysian fashion company): Sales and Marketing Manager

o ELCA (Estee Lauder, M.A.C etc.): Retail Operation Manager for M.A.C.

o LME: 2 years as Brand and Operation Manager for f.fashion Brand

NAMON OF BANGKOK

MR.CHATCHAI CHALITTANON CORPORATE CONSULTANT DIRECTOR

o Graduated from California State University (BA-Econ) and Oklahoma University (MBA-MKT) 21 years Professional experiences in Sales, Marketing, Product Development, General Management o Procter&Gamble: Senior Group Manager o Nestle: Senior Group Manager o CPF (Charoen Phokaphan Food): Vice President o Unicharm (MamyPoko, Sofy): Sales Director o F&N (Fraser&Neave): General Manager o ActMedia: General Manager

instagram/Ottie.Thailand

[email protected] [email protected]

facebook/Ottie.Thailand facebook/Kiengmool

CONTACT US BANGKOK OFFICE

2 Sukaphiban 3, Minburi, Minburi,Bangkok,10310,Thailand

UBON RATCHATHANI OFFICE AND FACTORY

Moo 6, Bungmai District., Warin, Ubonratchathani 34190, Thailand

P H O N E

+66-(0)81-441-5669 +66-(0)88-948-9496

W E B S I T E

http://www.namoncosmetics.com http://www.kiengmool.com

NAMON OF BANGKOK

Present_Namon of Bangkok 2016 (Company Profile)

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