Presented by: Megumi Nanya Yanan Hou Patrick Kelm.
-
date post
21-Dec-2015 -
Category
Documents
-
view
226 -
download
5
Transcript of Presented by: Megumi Nanya Yanan Hou Patrick Kelm.
![Page 1: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/1.jpg)
Presented by:
Megumi Nanya
Yanan Hou
Patrick Kelm
![Page 2: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/2.jpg)
Agenda
• Company Overview
• Pentel France
• Why operate in France?
• Conclusion
![Page 3: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/3.jpg)
is a privately held Japanese company that produces stationery and writing instruments
Deming Prize 1976
1946 2009
Company Overview
Pentel Co., Ltd.
Company Values
– Spirit of Wonder– Being Better Is What We’re All About!
– Leader in innovation– Commitment to excellence.
![Page 4: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/4.jpg)
Product Portfolio
![Page 5: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/5.jpg)
Global Network
![Page 6: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/6.jpg)
2004 2005 2006 2007 20080
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000Pentel's operating revenue (in U.S. dollars)
Operating revenue (total)
Operating revenue (eu-ropentel)
Note that 1 US dollar=88.35yen & 1 US dollar=1.47 euro
Pentel’s Financials
In USD
![Page 7: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/7.jpg)
2004 2005 2006 2007 2008
-4,000,000
-2,000,000
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000Pentel's net income (in U.S. Dollars)
Net income(total)
Net income(Europentel)
Pentel’s Financials
Note that 1 US dollar=88.35yen & 1 US dollar=1.47 euro
In USD
![Page 8: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/8.jpg)
Environmental Activities
Pentel is the leader in environmental activities
• Following the worldwide trend of environmental responsibility
• In 2007 Pentel instituted the Recycology™ producing products…• with a minimum of 50% recycled materials by weight• without any liquid servants• no PDC
• The Pentel Path to Recycology™ - Reduce, Reuse, and Recycle -
![Page 9: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/9.jpg)
International Children’s Art Exhibition
Social Activities
Pentel of America
![Page 10: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/10.jpg)
Pentel France
In 1966, Pentel entered the French market
Headquarter Japan
Pentel Europe
USA ...
Pentel France
GER ...
Marketing Department
Manu- factring
Commer-cial
Ware-house
Sales-men
Located in Marne la Vallee
Located in Bry sur Marne
Ball Pen
$311 million sales 2008
$21.7 million sales 2008 60 employees
826 Employees
![Page 11: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/11.jpg)
Pentel France
Pentel’s Customer in France
Revenues per market
B2B-Business
B2C- Business
60%40%
• Mass-market• Distribution
via stationary shops
• Office suppliers• Distribution direct
selling• European key accounts
(Global players)
• Europentel S.A.S. counts $21.7 million revenues• B2B-Revenues: $13.02 million• B2C-Revenues: $8.68 million• 3rd largest provider in France
![Page 12: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/12.jpg)
Benefits
Geographic Factor
Economic/ Market Factors
Workforce
Why operate in France?
✔
✔
✔
Interaction with other European subsidiaries• Marketing activities• Common European brand image• Point of sales
Huge market for pencils• Price in Germany: €0.75 - €0.98• Price in France: €1.21 - €1.48
Basis for company’s innovativeness• Well educated• Cultural fit
![Page 13: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/13.jpg)
Constraints
Taxation
Workforce
Bureaucracy
Cultural Constrains
Why operate in France?
✗
✗
✗
✗
Highest corporate taxes
• Highly unionized• 35h per week• No Strikes
Cultural differences between Japan & France• All employees are French• Chairman is Japanese
Role of the state
![Page 14: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/14.jpg)
• Good understanding and integration of French’s way of doing business
• Gives certain autonomy
• Good understanding and adaption of Japanese company cultural
• Close cooperation with headquarters
Similar value towards employee loyalty, team spirit and identification with the company
Adaption to France
The headquarter culture fits with the French values
![Page 15: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/15.jpg)
Doing Business in France
Major Advantages
Challenges in France
• Huge market
• Regional product, price & promotion differentiation
• Highly productive & well educated employees
• Highly competitive market
• Pressure to differentiate permanently from the competitors
• High quality human resources
The headquarter strategy fits into the French market
![Page 16: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/16.jpg)
• Euro Pentel S.A.S operates in France since 1966
• The subsidiary consists of a manufacturing & sales department
• The main reasons for Pentel stay in France • Cultural fit between Pentel & France• Strategic fit between Pentel & France
• As long as this fit exists Pentel can operate successfully in France
Conclusion
![Page 17: Presented by: Megumi Nanya Yanan Hou Patrick Kelm.](https://reader038.fdocuments.us/reader038/viewer/2022103022/56649d545503460f94a30955/html5/thumbnails/17.jpg)
Thank you very much