Presented by Mark Hendricks

Internet Success System Master Mind Conference

April 23-26, 2009 : Orlando, Florida

© 2009 Mark Hendricks – All rights reserved.

Create Your Own Internet Publishing

Empire For Long-Term Profits And A Lifestyle That Most People Can

Only Dream About

It All Begins With YOUR…

Mindset

How you think

How you feel

How you see and hear

How you act

How you ask questions

How you find solutions

Next look at YOUR…

Interests

Expertise

Hobbies

Knowledgeable people you know

What would keep you working on a project even though you didn’t get paid, and didn’t get recognition for

doing it?

What gets you out of bed in the morning and excited about a brand

new day?

Next look at…

The Marketplace

Fears

Frustrations

Hopes

Dreams

Goals

Help people solve their problems, or reach their goals, or BOTH!!

Next look at…

The Marketplace

Two-thirds of the population are motivated to avoid pain rather than reach goals.

Ben Franklin said…

“An ounce of prevention isworth a pound of cure.”

Mark says… “But people will pay a lot more for the cure!!”

Next look at…

The Marketplace

Where can you find them?

How can you communicate with them?

How can you target them?

How can you ask them what they want?

How can you keep in touch with them?

What are they already buying and from whom?

Next look at…

The Competitors

Who are the top five

What – what are they offering

Where – what strategies for traffic

When – how often do they communicate

How do they approach prospects and customers – positioning psychology

Why can you do better – your USP

Seven Ways To Get A Product To Sell

Create

Compile

Manufacture

Acquire

License

Hire – work for hire

Joint Venture or Affiliate

Three Basic Product Ideas:

Physical products

Information products

Services

Five Star Tip…

All of these can support the others

Physical Products

Hard goods: suppliers, manufacturers, dropship, wholesalers, link in, private label

Info Products

How to – books, manuals, courses, teleseminars, live seminars, live workshops, one on one consulting, personal mentoring – printed or digital, audio, video

Software – repetitive activity (let the robot do it)

Services

Ongoing support and/or training

Memberships

Membership sites

Consultation

Coaching

Mentoring

Four Product Types

Consumables – repurchase time and time again

Collectibles – repeat buyers of similar or related products/services

Toll Booth – necessary tools for success or important info

Back-End – add-ons, product/service endorsements

Levels of Quality or Service

Basic

Deluxe

Premium

Advanced

Personalized

Product/Service Design

Analyze five competing products for their:

FAB – Features, Advantages, Benefits

Make yours contain all the best benefits, and then some

FAQ – answer these questions… How do I?… Where can I find?

The Competitive Grid

FAB A B C D E Your Product

1 Y Y Y Y Y Y

2 Y Y Y Y Y

3 Y Y Y Y

4 Y Y Y Y Y

5 Y Y Y Y

6 Y Y Y Y Y

7 Y Y Y Y Y

8 Y Y

9 Y

10 Y

11 Y

A simple business model that works…

What to do – tell them what to do

How to do it – step by step do it yourself approach (How do I?… Where can I find?)

It does it – the product does it

You do it for them – you provide the full service, they just pay you to do it all

Outline and/or Specifications

Come up with broad sections or specs

Break these sections into 3 topics

Break these 3 topics into 3 parts

Break these 3 parts into smaller parts

Describe these smaller parts

OR… Hire someone else to do this for you

Where do you start?

Cross Sell Products and Services

If you have a product, create services to support it

If you have a service, create products to support it

If you have products and services, create more products and

services to support them or add to their functionality

“Front-end sales and Back-end sales”

The Big Secret To Product/Service Success

You must own or have exclusive rights to the product or service to maximize your profit potential

Delivery of Product/Service (Site choice) Authority/Expert

Salesletter Blog Lead Generation Branding site Informational Membership site Adsense Minisite

Social Blog Platform

Social Networking Social Media Article Directory Ecommerce Directory Search Engine Review site Forum

Single focus or combinations of these

Why do all this?…

You will have something unique to offer your marketplace

You will have something to offer joint venture partners, resellers, and affiliates

You will have created an asset that pays you many times for working once

“Do the work once andget paid forever!”

How about some…

Q and A

Now…

Let’s GetTo Work

Take Action!!