7 Facebook Changes

You Need to Care About

Presented by Linnea Blair

Advisors On TargetMarch 15, 2011

What we will discuss today… Recent changes to Facebook How to make a simple change to your

profile to make your business page accessible

How to educate your audience so they will see more of your content

How to interact with your market as your company

More…  

ChChChanges! Get used to it!

Facebook changes things on a frequent and irregular basis

They don’t always announce them Stay vigilant (or know someone who is)

Facebook Real Estate Facebook Personal Profile Facebook Business Pages (formerly

Fan Pages) Facebook Groups Facebook Community Pages Facebook Places

Facebook Personal Profile

Facebook Business Page

Facebook Groups

7 Facebook Changes1. Limited News Feed View2. New Profile Layout

Photo Line up3. Blank Company/Community Page

Do you have one?4. New Company Page Layout

Photos/Profile Images5. Ability to Change Name and Type

Within Limits6. Facebook Places

Merging Places and Pages7. Use Facebook as Page Feature

1. Limited News Feed View Here’s the Fix – Scroll to the bottom of your news feed and follow these steps

2. New Profile Layout

3. Blank Company Page

Do you have a “Suitcase” on your profile instead of a link to your Facebook business page?

Let’s take a look…

4. New Company Page Layout

5. Change Page Name & Type

6. Facebook Places

7. Use Facebook as Page

More changes as of March 11

Stay tuned for more Stay in touch at

AdvisorsOnTarget.com

I-Frames Tabbed navigation Gateway page Host offsite Use Apps or WordPress Install

Bonus Info

Privacy Settings Offline Status Hacking Unwanted Apps that post on your

wall

Conclusion Don’t set and forget Visit Facebook often Interact with friends and page audience Keep an eye on your “real estate” Add value to the community Develop a Facebook Marketing strategy

that fits your company Remember – The online world evolves –

constantly!

Need Help Getting Started? Social Media Marketing Package: Set up and/or Optimize Your LinkedIn Profile Set up Your Business Facebook Fan Page Set up Your Twitter Account Link your social media accounts to automatically update

each other as appropriate Link your Blog to your social media accounts Coach you on developing your networking strategy

using social media in a way that works for your business Building Contacts Adding Value Creating Community Generating Interest And, ultimately getting leads or making sales

Connect with us online We share information that we discover to help

you market your business online as well as other information that is relevant to running a successful business

Connect on LinkedIn http://www.linkedin.com/in/linneablair

Follow on Twitter http://twitter.com/AdvisorOnTarget

“Like” the Advisors On Target Facebook Page! http://www.facebook.com/AdvisorsOnTarget

Contact me for more information about managing your online success !

Advisors On TargetBusiness Coaching & Marketing Consulting

Linnea Blair Office: 619.291.3700 Email: Lblair@AdvisorsOnTarget.com Web: AdvisorsOnTarget.com Twitter: AdvisorOnTarget Facebook:

facebook.com/AdvisorsOnTarget LinkedIn: linkedin.com/in/linneablair