CompanyLinnea Jacobsen

2. semester week 7 + 8: Online Marketing

.Evaluating VI project!

Contract law

EXERCISE: Marketing law

Presentations

E-commerce

Billedkilde: Carla Arena på Flickr.com

Today

TOOLBOX #1-

Contract law

What is contract law?

Contract law

Danish contract law = Offer & Acceptance

Contract law

Accepance method:Oral orWritten

(Danish Law 1683, 5-1-1)

Contract law

Oral = phone, physical meetingWritten = contract, email, handwritten

paper, conditions on a webpage

Contract law

Acceptance of an offer can be timelimitted.

Contract law

When do you write contract with your customer?

Contract law

Litterature source:It og Medier – hvad siger loven,

chap. 2Susanne Mark & Bjarke Tinten,

2010

Contract example:http://www.startvaekst.dk/vhmidtjylland.dk/

konsulentaftalen

Contract law

When do you make a businessplan?

Contract law

Businessplan -For companies with CVR (Central Virksomheds Register)

number

English version: http://46h-wiki.wikispaces.com/INT2012F+-+Subject+Company

Original dk version: http://www.dr.dk/Undervisning/startselv/undersider/okonomi/okono

mi.htm

Break

TOOLBOX #2-

What is marketing law?

Contract law

Literature source:Introduction to Danish Marketing

Law, chap. 5Ulla Rosenkjær & Anne Gleerup,

2008(hand-out from the teacher)

EXERCISE #1-

exercise #1How does this companies follow the danish marketing

law?

Company: www.designdelicatessen.com

Litterature source:Introduction to Danish Marketing Law, chap. 5Ulla Rosenkjær & Anne Gleerup, 2008

PRESENTATIONS #1-

TOOLBOX #2-

E-commerce LAW (EHL)

Important information:

NamePhysical adress of the company

Contact information (e-mail, postal adress)CVR

(EHL §7)

E-commerce LAW (EHL)

Pre-order information and conditions:

Price, extra taxes or delivery expenses (EHL §8)Technical tools to correct order before it is send

(EHL §10)If the contract will available to customer (EHL §10)

E-commerce LAW (EHL)

Which law?

An e-business outside of Denmark does not have to follow the Danish E-commerce law

–not even if the sale is directed to a Danish marked.

-unless it regards national order and security or the health of the Danish population

(EHL §4)

E-commerce LAW (EHL)

Spam?

Any direct mail/telefax/sms/direct call send/made from a business (aimed for sales) without the

receivers permission is prohibited.

Fee = 10.000 d kr for 100 messanges

That means: newsletters are ok if the customers has agreed to receive them in connection to

other online sales.

(EHL §6)

Contract law

Literature source:Introduction to Danish Marketing

Law, chap. 5Ulla Rosenkjær & Anne Gleerup,

2008(hand-out from the teacher)

HOMEWORK-

NEXT TIME

Themes:Social Media in organizations.

Read:Http://www.eiu.com/

site_info.aspinfo_name=2013&page=noads