Presentazione inglese green totem stefano (2)

“CONNECT TO YOUR AUDIENCE”

IMPROVETHE FUTURE

OF OUR PLANET

OUR MISSION

Design, development, sale, installation and serviceof innovative

multisensory systems of communication to the public.

hardware + software + ideas = turnkey system

“Integrate different systems, communicating and interacting with each other, to provide global solutions; create useful and educational products, in pace

with the times and functional to eco-sustainability of the planet”

FOR A BETTER FUTURE

FROM PHILOSOPHY TO STRATEGY

SUSTAINABLE GROWTH

PLANET PRESERVATION

GREEN TOTEM is: ECO-SUSTAINABILITY

COMMUNICATION

SECURITYSIGHT TO THE FUTURE

GREEN TOTEM IDEA

Green Totem it’s not only a multimedia totem, but it is an idea that gradually develops thanks to the creativity of our engineers and our Customers' demands.Green Totem combines the rewarding Waste Eco-Compactor and the Electric Vehicles Charging (optional) with a D.O.O.H. system: Digital Signage plus the Geco Personal Signage (HotSpot point for an effective “one to one” proximity marketing ).

SMART POINT | GREEN POINT

GREEN TOTEM is ECO-SUSTAINABILITY

FIRST SORTING WASTE REWARDING SYSTEM integrated with a large number of INTERACTIVE APPLICATIONS.

GREEN TOTEMreduces the volume of waste (by 90%) and has a positive effect on the environment reducing emissions of CARBON DIOXIDE arising from their cycle of transportation, processing and treatment, ensuring the entire area of waste management an important qualitative step forward.


GREEN TOTEM is ECO-SUSTAINABILITY

“The waste isn’t a cost but a gain”

Waste sorting and compaction drastically reduces the supply chain cycle of recovery and reuse of recyclable materials.GREEN TOTEM is an advanced Reverse Vending Machine:automatically separates and compacts the waste, recognize and reward your gesture, informs you, advises you and connects you to the "world that you want“.


GREEN TOTEM |AWARD

GREEN TOTEM,to reward the user and emphasize his worth act of collection, will print and issue a shopping voucher (or a digital coupon, via QR-code, on his smartphone / tablet or a premium on fidelity card points) reserved for him.The type and value of the bonus will be defined by the customer, with the chance of using all his "creativity" and his marketing strategies, always with the full support of Geco.


GREEN TOTEM | FIDELIZE

Rewarding collection – Recycling is right

User loyalty via bonus, fidelity card and/or with personalized offers on smartphones/tablets. The user can access at any time to his profile and its offerings.

GREEN TOTEM |ADVERTISE

Communication,institutional information,

advertising,Digital and Personal Signagealways available to the users

A concrete initiativeof social responsibility and environmental awarenessimproves the image of the

customer an his brand

Customized Designin line with the

corporate image and fulfilling every fantasy and creativity of the

brand

GREEN TOTEM |COMMUNICATE

HotSpot WiFi & Screen MultimediaThe user accesses the services easily. He can surf the WEB, download coupons, videos, music, news,..., interact with the targeted promotions and the events proposed to him.


QRcode

GREEN TOTEM | INTERACT

QR-code

TOUCHSCREEN

INTERACTIVE SERVICES AVAILABLE TO THE USER


GREEN TOTEM | ELECTRIC CHARGER

The system is designed to be equipped with a Charging point for Electric Vehicles (bikes, motorbikes, cars)

In this way, to the separate waste collection, we combine a real and valuable service forSUSTAINABLE MOBILITY.This creates a mix of great communicative impact.


GREEN TOTEM | SECURITY

180° panoramic camera, microphone, speakers and

SOS button.A vigilant "eye" for the protection and the safety of persons and properties; an emergency point, an important “lifeline".


GREEN TOTEM | MULTISENSORY

Fragrances, perfumes and sweetness notes diffused through simple ventilation but guided by a "directed" strategy that uses the sense of smell as a sensory channel of communication.

Olfactive marketing & communication


Nature rewards

your eco-sensibility

with its perfumes

GREEN TOTEM | TECH PLUS

RFID

CAMERA

AUDIO *CONTROLLER

NFC

NARROWCASTING

TOUCHSCREEN


* Innovative “sound actuator” – every surface becomes an extended loudspeaker (even water)

GREEN TOTEM | WHY

PLUS:• Immediate reduction of waste volume, resulting in cost

savings for storage and handling• Prompted profit: the waste already separated and

compacted has a higher market value and immediately convertible into cash

• Easy education to use thanks to the various mechanisms of loyalty, incentive and fun related to gesture

• Additional income with the integration of technologies and spaces for promotions and advertising

• Great "Green" image for those who adopt the system• Customized design in line with the corporate brand

GREEN TOTEM | D.O.O.H.

D.O.O.H. (Digital Out Of Home)Digital Signage and Mobile at the service of an effective Proximity Marketing. A new way to interact with customers.

• Digital Signage managed remotely and Mobile Internet for communicate and interact with their targeted users in public places, influencing consumers choices

• New level of relationship with consumers based on immediacy,on real-time information

• Number of contacts multiplied in comparison to those obtained with normal paper billboards and leaflets. The average of the observation time is 60% higher

• The "proximity" allows consumers to easily take advantage of promotions by purchasing quickly

• This combination of technologies allows you to spread messagesin the right places and reach easily potential consumers (target)…“call to action”

GREEN TOTEM | DIGITAL SIGNAGE

DIGITAL SIGNAGE represents the ideal solution … to expand and improve the ability to communicate. Green Totem is Digital Signage !

Thanks to Digital Signage the proximity (marketing) communication to the audience (at points of sale, in public open spaces or inside buildings) becomes simpler, more flexible, more effective and with a higher quality/price ratio, compared to traditional systems. Connected via LAN or WLAN, these panels (screens, monitors, totems) form a communication network whose contents can be dynamically changed with the only purpose of let the users "to receive a message in a specific place in a specific time."

GECO SYSTEM | DIGITAL SIGNAGE

Content creation

Content distribution

Content presentation

Network(LAN, WAN, Internet, ...)

Page Editor IDS Server

iCALMWeb onlyWeb interfaceInternet/IntranetAll in one

GECO SYSTEM|PAGE EDITOR

Content creation

- easy to use – user friendly - WYSIWYG What You See Is What You Get - intuitive toolbar - all standard formats are supported by our system (Flash plug-in, RSS, ecc..) - Drag & Drop - allows the creation of pleasant and attactive content

GECO SYSTEM | PAGE EDITOR

Content creation

GECO SYSTEM | IDS SERVER

Manage and control content distribution: what, where and when

Content distribution

NETWORKLan, Wan, Internet

OPTION “SOLO INTERNET” GECO | iCALM


All necessary tools for the creation, management and distribution of content are accessible via Internet, anywhere and from any connected device.content creationcontent uploadingmanagement, control and distribution of content: what content should be displayed, where and when

iCALM works on both "Internet" and "Intranet“ environment.

In Intranet, iCALM is protected and limited in the local network of the Customer.


OPTION “SOLO INTERNET” GECO | iCALM

GREEN TOTEM |GECO PERSONAL SIGNAGE

From Digital to GECO PERSONAL SIGNAGE

ONE TO ALL ONE TO ONE

It’s an evolution of the Digital Signage thanks to which it’s possible to create a direct and interactive channel to each user; Geco Personal Signage is a complement to “digital infoscreens”. Digital and Personal are modular and complementary to each other. A digital versatile platform that increases interactivity and user loyalty, carrying on their "handheld devices" personalized content and interactive local services. Targeted ADV Entertainment (videos, TV, radio, games, downloads, local infos and news,

etc.) Product information (descriptions, promotions, availability, sales, etc.) Coupons dispenser (reports tracking coupons life) Localizer Access to the web and social networks Fidelity cards scanner Users information (reports) collected through their mobile devices Digital leaflets = no paper = no trees cut down = eco-sustainability

InformationEntertainment on large screensAdvertisement

ONE-WAY communication channel

Geco Personal Signage is the personalized (one to one), mobile,

interactive version of digital signage

GECO PERSONAL SIGNAGE

TWO-WAYS communication channel

Wireless Access Point (WAP)

orderreceive watchjoin

InformationEntertainment on mobile devicesAdvertisement

GECO PERSONAL SIGNAGE

°

Integrated In the Green Totem

1. Wide range of services

- easy connection to the system- targeted information and offers by gender, age, preferences, hobbies,

etc.-increase of data base contacts

advertiseexplore receive watch orderjoin

Geco integrated solution | PERSONAL SIGNAGE


- vouchers & coupons unique and personalized- greater consumer loyalty- quick usage of the promotion- quick decision on purchases- proved increase in sales




- excellent video quality- wide range of devices supported- video ADV, music videoclips, movie trailers, online showrooms, etc.



2. G.U.I. Editor…to customize the services offered:

Create your own style in a few minutes !



°

3. Stand-alone or via Internet (WiFi o 3G)HotSpot (access point)

integrated in the Green Totem

Stand-alone

Internet

GUI Editor

Local WiFi

connection

connection

4. Content management user friendly


PERSONAL SIGNAGE REPORTS and STATISTICS

Social Media | PERSONAL SIGNAGE

Directly on your mobile screen three Social Media buttons: Facebook, Twitter, AddThis (others available).The user can comment, share and also involve his social network in real time, interacting with his friends online and engaging them in his own experience. This engagement among users amplifies the impact of any activity (promotional, informative, proximity marketing and social) undertaken at the local level.

Music, movies, games, news, tickets, maps,refills, etc. (possible link with wouchers ands shopping bonus)

also….Content Vending Machine | PERSONAL SIGNAGE

Geco Personal Signage | CONCLUSIONS

Geco Personal Signage platform allows to:

loyalize custormers through the many services offered

increase the attractiveness of any single business activity (eg. Shop)

differentiating it from competitors

increase the return (feedback) on investment in ADV

“measure” its own audience

improve the brand image, its visibilty and allurement

Green Totem

Green Totem generates revenue earn on three different fronts: the first one is the opportunity to sale directly to recyclers of waste; PET and aluminum have a good market value and Green Totem generates the highest quality materials, compressed and selected. The second opportunity is related to marketing, cause Green Totem, not only can be fully customized following the image of the various brands but, thanks to multimedia, incentive and loyalty systems, offers an effective One to One marketing. Third one: Green Totem can be bought or leased depending on the most convenient legal formpresent in your country (eg. In Italy, using the “rento form”, we have a 100% tax relief).

GRAZIE per l’attenzione

BE SMART…

…BE

GECO s.r.l.

Via Ugo Foscolo, 9

28066 Galliate (NO)

www.gecoitalia.biz

Presentazione inglese green totem stefano (2)

Technology

Transcript of Presentazione inglese green totem stefano (2)