Marketing Battleship

What, Why, Who, How, Where and When?What is a film trailer? A film trailer is a way of marketing a film that shall be out in the future, or even around now. It’s an important

part of a film’s marketing campaign. Trailers allow a small insight of what the film is about, usually showing the most dramatic/funny/romantic scenes. They are to inform potential audiences about a film with the purpose of encouraging people to see the film at a cinema.

Why is the trailer made?A trailer is made to attract an audience, trying to appeal to as many people as possible. They are made to raise

awareness of the movie, to try and gain a wider audience.

Who are they for?They are aimed at an audience whichever the genre appeals to. If the genre is Romance/Comedy, the target

audience will be most likely for people who enjoy those types of films, however they are for everyone on a wide basis.

How do they work?Each films needs to include a Unique Selling Point (USP). They will show a range of clips from the film to attract the

audience and by having a USP, it will show what genre it is, and whether a popular, attractive star cast has a role.

Where do we see them?We are most likely to see them on the Television, Internet, hear them on the Radio, Cinema’s.

When are they released? Most trailers are produced at the same time as the film is being edited. The timing of a trailer campaign is

important: it must be shown far enough in advance to generate excitement about the film’s release, but not so early that people forget about the film before it even comes out.

The marketing package signifies the genre of the film by having a certain quote on each part of the package – poster, DVD cover etc. It will clearly state the genre of the film by including certain images for example, if it was a drama film, it may contain explosives/explosion on image, or someone holding a gun perhaps.

From the promotional material, it will be clear what the film is about due to what the trailer will allow the audience to see, if it is a comedy, it will show a lot of funny scenes throughout which will contain perhaps an actor/actress who has a specific role in comedy films.

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