Facebook Global Pages for Brands

AbdurHisamKalyan

SudeshnaVarunKavya

Annamalai

Main brand page

There will be one main global brand page

Local fans are directed to a local page for a local experience

The brand can use the global page as the main page

Local page

Local pages have their own timeline, profile and cover photo’s, its own insights etc.

All this can be in addition to what the global page already has

Local pages can be created for a region i.e country, part of a country or a group of countries

How does it work..?

Create region specific pages and add these pages to the global page structure

Facebook will migrate all fans to the best local page for them

You can keep the fans mapped to the existing pages

How does it work..?

Page insights will be different for local and global pages

Local pages will have the insights for that particular page

Global page will have aggregated insights from all brand pages

Global page admins do not have access to local page

Advantages of the global page feature

Helps communicate to fans at a global as well as a local level

Allows better targeting

Can assess the insights for different regions by creating separate pages for these regions

Local page

Global Page