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Contents Introduction

Products

Promotional Technique

Advertising and public relation

Sale promotion

Events and experiences

Direct marketing

Word of mouth

Personal selling

Introduction Johnson & Johnson is an American multinational medical devices,

pharmaceutical and consumer packaged goods manufacturer. Johnson & Johnson was founded in 1886 and now headquartered in

New Jersey. The company is listed among the fortune 500. The corporation includes some 250 subsidiary companies with

operations in over 57 countries and products sold in over 175 countries.

Johnson & Johnson had worldwide sales of $65 billion for the calendar year of 2011.

It includes numerous household names of medications and first aid supplies.

Among its well-known consumer are the Band-Aid Brand line of bandages, Tylenol medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear face wash and contact lenses.

Products

They execute the right fundamentals of using execution styles for advertising. They've used all sorts of media planning and hitting all aspects of getting their and other consumers attention.; simply by hitting and displaying images of cute adorable babies.

Not just babies were used as advertising and bringing success to the plate but other products where also being introduce, in other words, product advertising. products such as, Listerine, Tylenol, and Neutrogena are products that are one of the many few success of Johnson and Johnson's money making products. Johnson and Johnson has mastered the "advertising response function.

Advertising and Public Relation

• Johnson and Johnson has ways to keep their consumers buying and trusting; all through proper promotion. JNJ has so much products that are both used and trusted by their loyal consumers.

• Johnson and Johnson gives coupons in which entitles consumers to an immediate price reduction when they buy this product or certain products. They even offer premiums to most of their own products. You buy certain product(s) or and get another product for free.

• All of their baby care products offer rebates. Since baby care products are so expensive and rapidly consumed and used they offer cash refunds given for these products; in other words, rebate.

• Johnson and Johnson also promote their sales online. They also offer coupons, free shipping and handling.

Sales Promotion

• 'Camp Baby‘ an event organized by Johnson & Johnson (J&J), one of the largest healthcare companies in the world that has over the years built up a reputation as a marketing-savvy company. The company organized the event in order to build relationships with mommy bloggers by interacting with them on a common platform. The three day event, held at J&J's headquarters in News Brunswick, New Jersey was not used as a platform to hard sell any of the J&J products but to connect to a core group of customers, i.e. mothers.• J&J's initiative to build better relationships with its target

segment by harnessing new media channels, others felt that it was nothing short of a public relations fiasco for the company and that the case highlighted the challenge in building relationships with customers in the digital age.

Events and Experiences

Direct Marketing

Johnson and Johnson Website

Johnson and Johnson Blog

• Johnsons and Johnson's name itself is a relying well

known company both national and international. It

has undergone a series of blog and pages in order to

provide a platform of interaction of customers and

share there experience.

Word of Mouth

• Johnson and Johnson has a substantial amount of human

health care products; all targeting all markets of any age.

Because of that, Johnson and Johnson has not only become a

family brand but a global brand as well and brand loyalty

company. They follow the whole concept of "planned

obsolescence", where they modify every each and one of

their products to become obsolete before they need

replacement, by this customers remain attracted with all kind

of products of the company.

Product Concept

• Johnson and Johnson has earned and earning other consumers

trust. Majority of all Johnson and Johnson consumers don't have

to even decide whether to choose a JnJ product over another

phony, imitation of their product. The logo and name itself is a

relying and well known company both national and international.

JnJ analyze their consumers behaviors by implied research such as

scientific research and coming up with better products that their

consumers ask or need for their well being health.

Consumer Decision Making

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