Evaluation Task

Question 1

Maya Whitmore - TennantT2-09

Question 1In what ways does our media product use, develop or channeled forms and conventions

of real media products.

The script are an alternative rock band, we needed to make sure we demonstrated this in our music video and fitted the

conventions for this type of genre. Most alternative rock bands produce a lot heavier music than the script so we

have made sure we used similar bands for challenging the conventions of them. The song Live Like You’re Dying was all about time and we added a narrative to the story

to give us something to work around. We had a love story which was fine to begin with then fell apart and this is

where we talk about running out of time and then just at the end the star and the other character are all happy

again. This first image I have chosen sets a scene to the video, it’s a

happy, fast paced to shoot the music clip which open the audience into this love story. We choose to use a clip like this because it was just different and more ‘fun’ which is

what we wanted the beginning to feel like. The conventions of an opening to a song can either be really

big and intense to set the scene or may focus and introduce the main star right at the beginning with a

close up but we wanted to challenge this to see how it would work, we choose to have neither the main star or

anything big and intense, how ever I feel this clip still adds effect and still interests the audience.

The images show two of the Foo Fights opening scenes to there songs, researching lots of there music they always start with there main vocalist, capturing a close up image, in

the scene rather than just showing the scene/location/set to open the video. So they base most of there music

around the band not the scene.Below that is an image from the Red Hot chili peppers single

Californication where thy have opted for something completely different. They have created a video game for the film, all the band members are made into characters

running around the city with the cut backs to there human selves. This is something fun and interesting and

this is what we wanted to incorporate info our film.

This clip is fast paced.

Adds to our happy opening narrative.

This image shows our stars face. This close up personal image is a

convention for all music videos, they want to show the audience

there star in a personal way. As our music video had a love story

narrative we used the convention of using lots of close ups to get a

feelings of his emotions and to give this intense feel. A love story is

about emotion and feelings so we wanted to show our audience this

as clearly as we could.We also achieved this with the scenes

we decided to use and the way we used our lighting to set the mood.

To show this in real music video products we have used James blunts single

Broken Strings, although his music isn't really alternative rock the

song is about a love story and with references to time so it was good for us to use this in planning, and to use for the conventions within

the film used. In the song there are many close ups of the stars face to give this personal feel and to show

how he's thinking and feeling. There are clips of him passing as he's confused and the use of the

video being filmed in the bedroom gain adds to this intense personal

feel.

Close up/personal images of toms face.

Allows the audience to understand the stars feelings and attach themselves with the song.

This image shows the happy couple and how things used to be, we have included this to give the narrative some history. This is my favorite clip when we fade it into our stars face because its as if he’s looking back on how things used to be, he's remembering there time together and how happy they were.

I have used Avril Lavigne when you're gone single, because this song shows different people reflections on there relationships, it shows there emotion and feelings and reflects the past and how happy they were.

This is therefore showing how we have developed the conventions used in other music videos in ours.

How times used to be, showing the happy relationship.

Reflecting on the past. This use of fad is very affective.

This image shows the other character in our video, our stars old

girlfriend. Its showing her in a café on her own waiting for tom to arrive as he was meant to be meeting her but doesn’t arrive

and stood her up. This is adding to the effect of a failed

relationship and the conventions of one by not arriving to meet, failing to please, the girl is very

upset and angry. In the video the male lover is a lot more dominant

than the girl. He has control of the relationship.

This fits the conventions of many videos based about love and

relationships.The image of the star standing behind

her adds to the effect of a failed relationship and how he cant

bring himself to go and meet her.The way the girl is constantly checking

her watch also adds to the theme of him. The conventions for a

music video based around a certain narrative are that they

always reflect back on this and have lots of scenes to reflect it.

Checking her watch, adds to the theme of time.

The main character just standing there, watching her, thinking.

Change of scene, little cute coffee shop, adding to the narrative.

We have used lots of changes to our scenes, we didn’t want to base our video all around a couple of locations because we wanted to add history and dept into our narrative to

add to the sense of a failed long relationship. Different music videos have

different amount of scenes to what suites there video best. Some base themselves

on a stage and just rely on the use of different camera angles and technical

effects to interest the audience but as we wanted to add to the theme of time we

needed to make it include lots of different scenes and to add effects to make it look

like our star was looking back on there relationship together and how he missed

it.Below our a two images of some Foo Fighter

music videos there based around there band and on a stage, they want the song to be all about them and the audience to be looking at them this adds to the scene

of being such an among band and they keep this by grabbing the audiences

attention to them only. So we have challenge these norms because we wanted

the video to have lots of different scenes and images and to not just focus on the

main star. And like previously mentioned we needed to add depth and a sense of

history to our video.

This clip in the film shows a clock being smashed. It’s a very powerful impacting

shot which again references to the theme of time. Its hard to show the full effete of this clip which just an image but the clock

is smashed in slow motion and then we reverse it so the clock becomes whole

again. It’s a very effective show and I like the fact that we have used it as the lyrics

say “live like your dying” which is the title of the song and also adds to the sense of

smashing the clocks because time is running own. Live like your dying

empheisises to fact that not a lot of time is left and you need to make the mot of

everything. James Blunts single Broken strings also uses

this effects of smashing objects in slow motion then reversing them in slow

motion. This again makes a very powerful clip and add an intense effect to the video.

The fact that an axe is also used in our video also adds to the intense effect.

Intense/ impacting shot

This 6th image is to give an example the conventions of a love story

and a happy ending. The images are used to illustrate

the narrative we tried to create.

I like the setting used in this image. This clip is after Chloe walked

out from the coffee shop after our star Tom didn’t arrive. The

use of location at the top of the car park gives a very

realistic view to the setting. Chloe is standing on the roof

of the car park and then suddenly tom arrives and it’s a

happy ending. The conventions to any love story

always end up happy, they always involve some sort of

drama. I think we constructed this very well in our video with

the technical effects used, lighting, camera angles and

the scenes we choose.

Happy ever after scene.

Our ancillary products we found rather challenging especially the short deadline however I think

we managed to produce two very appropriate effective products.

For our magazine advert we choose to use an image we took at one of locations we used to

film during the making our video, we then took this image and an image of Toms face

and morphed it so the graffiti image was made to look like toms face, to do this we

altered the opacity of the images and used different brush tools to edit the photo. This

was very effective. The magazine fits the conventions of a real product as it shows our

stars face, on a magazine front cover they always show the main star or the band, this is to attract there target audience and to make

the magazine stand out. As it was a special release magazine to publicize the digipak we

made sure we included the relevant information needed such as the face book page we created, the website and a record

label. We also added a review comment on the top right hand corner this is typically

seen on magazine when publishing products because people want to see experts views on products before they buy them because they trust there views. Again it fits he conventions of music magazines as he title for the singles

name is across the top of the poster. I’m very pleased with the final poster, it fits I with

the rest of the product to as the magazine shows our stars face in the music video and it

has the colorful editing which we focused our digipak around.

This image is an image of our digipak, the point of his digipak was for it to be a special release of

the new single. It was advertised on our magazines and contains the track we used for

our music video. I spent a lot of time of the digipak and I think it’s a very effective use of

editing. The actual digipak doesn’t contain an image of our min star Tom, however it does

have one of Chloe. We liked this though as it adds to the sense of a secrecy/ exclusivity

effect of the special addition CD. We focused really heavily on editing on this product. This

product clanged rather than fits the conventions of many special addition digipak,

they often have there main star or band spread right across he front page however we

went for the exclusive look. Which we preferred. Most and all parts of our products

fitted all the typical conventions but this is where we wanted to challenge them a lot

more and I think it was very successful, we id have ideas to include tom our star in the

forest and in trees but I think the use of these very powerful intense images gives strength

to our product and its something different which our audience would hopefully like and want to try out because its different and eye

catching.Due to time and the lack of it we did decide to only

do a 4 panel pack, if we had more time and we were more organised I would definitely

next time do a 6 panel CD.