1. PAKISTANS MEDIA BOOM The current media revolution sweeping thenation began ten years ago when Pakistanhad just one television channel, according tothe UKs Prospect Magazine. Today it hasover 100. Together they have begun to openup a country long shrouded bypolitical, moral and religious censorshiptaking on the government, breaking socialtaboos and, most recently, pushing a newnational consensus against the Taliban.

2. PROGRESS IN MUSHARAFS ERA By PEMRA (pakistan electronic media authority) Engagement of viewers Investment FM stations 3. FM STATIONS More than 100 private FM radio stations havebeen licensed in the last ten years. . Most ofthem are known for providingbasic Entertainment - easy listening, popularmusic, cooking recipes, etc. But some FMstations are also providing useful informationthrough talk shows by experts on legal,psychological and health matters; a communityradio station in Lakki Marwat near FATA has ashow on modern farming techniques like dripirrigation 4. TV (television) On a national level, television is the dominantcommunication medium in Pakistan. But radio listenershipin Pakistan remains strong in certain areas of the country.This is particularly the case in rural areas and lesseconomically developed provinces, accordingto audiencescapes.org. Specifically, in the rural areas of the Baluchistanprovince, 46 percent of respondents said they listen to theradio at least weekly, rivaling rural television viewership at47 percent. While in rural areas of the other threeprovinces surveyed (the Northwest Frontier Province(NWFP), Punjab, and Sind), radio listenership is strongbut is still lower than TV viewership. 5. COLD WAR ERA What is cold war? The Cold War was a continuing state of political and militarytension between the powers of theWestern world, led bythe United States and its NATO allies, and the communistworld, led by the Soviet Union, its satellite states and allies. 6. THE COLD WAR Battle of diplomacy, propaganda and nerves_not to direct confrontation World divided in to three sides after WW II. 7. ORIGINS OF THE COLD WAROrigins of the Cold WarWorld War IIWar ConferencesEastern BlocIron CurtainCold War(19471953)Cold War(19531962)Cold War(19621979)Cold War(19791985)Cold War(19851991) 8. MASS MEDIA 9. WHAT IS MASS MEDIAIt is a message created by a person or a group ofpeople sent through a transmitting device (amedium) to a large audience or marketMass media is communication that reaches andinfluences a large number of people. 13 10. MASS-MEDIA CONTROLS OUR LIVES MORETHEN EVER BEFORE Aristotle said, Media is the means of catharsis and is mustfor normal living. 14 11. TYPES OF MASS MEDIA Print media Electronicmedia Interactive media15 12. TYPES OF MASS MEDIA Radio TV Newspapers and largecirculation magazines Billboards People Internet 13. TO INFORM:Information is most importantfunction the power of mass mediato inform is almost credible.People read newspaper to knowaboutwhat, when, where, who, why &How the things are happeningpertaining to personalities orinstitutions.It brings about greater awarenessamong the masses about menand materials. 17 14. TO EDUCATE: The mass media educates people by giving informationaboutfood, health, housing, sanitation, employment, agriculture, industry, environment, science,technology, modernization etc. Radio is very useful source of information and educationboth in urban and rural areas in developing countries. The print media predominant source of education Ex:Newspaper, Journals etc.18 15. TO ENTERTAIN: Mass media also entertains people. Film, television, radio are increasinglysubjected to commercialization viaentertainment. Television is nations number oneentertainment medium. But film & radio arenot far behind. 19 16. THESE PEOPLE WORK TO MAKE YOUAWARE OF WHAT IS HAPPENINGAROUND THE WORLD 17. IMPORTANCE OF MEDIA IN PAKISTAN Media and Judiciary are two independent pillars tosave the country from sudden slippage Pakistan the responsibility of media is much morethen any media in the world, because Pakistan needsa big change and only media is now, as muchpowerful. At present media is the only source which is easilyaccessible by all walks of people through variouselectronic appliances i.e. TV, Radio, Internet, NewsPapers and now mobile phones also used by peopleto aware of events every time. 21 18. MEDIA WARFARE Definition: Media warfare - Using media to createchange - especially national or internationalchange. Media implies processes for both gatheringand disseminating information. Warfare impliesseriousness and completeness. Using allmedia/information conduits to accomplishchange. Flooding with information as a method ofwarfare or social change. Information warfare -precision use of information. Media warfare -precision use of media. The purpose of media warfare is to achieve a betterpeace. A theory of media warfare, using the internet,could be based on statistical principles. 19. CONDUCTIVE WAR IN THE AGE OF INFORMATION ANDCOMMUNICATION TECHNOLOGY War is an organized, armed, and often aprolonged conflict that is carried on betweenstates, nations, or other parties typified byextreme aggression, social disruption, andusually high mortality. . War should be understood as anactual, intentional and widespread armedconflict between political communities, andtherefore is defined as a form of politicalviolence.