presentation1-110203063434-phpapp02

7/29/2019 presentation1-110203063434-phpapp02

1/20


2/20


3/20


4/20


5/20

Indias largest fast moving consumer goods company

In India since 1895

A $ 2.2 billion company

Market Leader across categories Fabric wash, Personal wash, Dish wash, hair wash, skin

applications, Talcum powders, packet tea, Jams

Number two: Toothpaste, instant coffee, ketchup

Employee strength of over 16,500 employees and

contributes to indirect employment of over 65,000 people.

INTRODUCTION.


6/20

FoodBrands

HomeCare

Brands

PersonalCare

Brands

Water

BRAND PORTFOLIO.


7/20


8/20

FOOD

BRANDS

Jams,sqash,

ketchup

& BreadFlour& Salt

Coffee

Tea

Soup

Icecream


9/20

HOME CARE BRANDS


10/20

PERSONAL CARE BRANDS


11/20

WATER

As Safe As Boiled Water Doesnt need gas, electricity, or continuous water

supply Water clear, odorless and tasty No residual chlorine Free home demonstrations


12/20

COMPETITORS Lux,Rexona,Breeze,Lifebuoy,Pea

rs,Dove,Hamam,Liril.

Pepsodent,Close Up

Sunsilk,Clinic Plus,Dove

Surf Excel, Wheel, Rin

Kwality walls

Knorr

Annapurna salt

Brook bond tea Rin, Surf exel

Santoor, Chandrika,Cinthol,Mysore Sandal,Godrej no. 1,Nirma,Dettol, Santoor,Savlon,Camay ,Margo ,Cinthol

Colgate,Meswak,DaburRed,Anchor

Pantene,Head &Shoulders,LOreal, Garnier

Tide,Nirma,Ariel

AMUL Maggi

Tata salt

Tata tea

Tide


13/20

0%

10%

20%

30%

40%

50%

60%

70%

80%

HUL

COMPETITOR

MARKET SHARE ACROSS VARIOUS

SEGMENTS


14/20


15/20


16/20

THE YEAR OF INNOVATION-2006


17/20

AXE: Sales promotion by iphone LIFEBUOY: a)Swasthya chetna

b)Silver coins

LUX: a)Gold coins

b)3+1 packs c) Zee cine awards

HUL'S PUREIT: 1 crore purity challenge

RIN: 1 crore challenge

BRU: Co promotional alliance with movie aisha

LAKME: Lakme Fashion Week

VASELINE: Tied to lifetime miseries of maneater

PEPSODENT: Toothbrush and toothpaste combo packs

BROOKEBOND:Sehatmand parivar sehatmand bharat campaign

SALES PROMOTION.


18/20

RIN: dugni safedi, dugni chamak.

AXE: the axe effect.

SURF EXCEL: daag acche hai.

BRU : bru se hoti hai khushiyaan shuru.

LIFEBUOY : lifebuoy hai jahaan tandurust hai wahaan. LUX INTERNATION :not just soap, its skin care.

TAJ MAHAL : wah! Taj

SUNSILK : All you need is Sunsilk

FAMOUS TAG LINES


19/20

Provided income-generating opportunities to45,000 Shakti entrepreneurs inrural areas across 15 states in 100,000 villages through Project Shakti

~ Lifebuoy Swasthya Chetna has touched 120 million people in more than50000 villages across India since 2002

~ Fair and lovely foundation has awarded more than 790 scholarships towomen with limited financial resources for higher studies

~HUL & vanrai have undertaken a forestation in the area bringing close to40 hectares of land under mango plantation

~ Reduced CO2 emissions from energy manufacturing operations by 28%

(measured per tonne of production over 2004 baseline) ~ More than 75% of the units are zero discharge sites.

~Launching of the shakti-man program(a parallel program targeting themen folk in the villages).

~others..

HUL Corporate socialRESPONSIBILITy.


20/20

presentation1-110203063434-phpapp02

Documents

Transcript of presentation1-110203063434-phpapp02