Presentation on Telenor

8/3/2019 Presentation on Telenor

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TELENOR

Project Presentation

Presented By:

Abdul Wasay

Ammar Nasir Malik Usman


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About Telenor.

Telenor is one of the largest mobileoperators worldwide with ownershipinterests in 12 mobile operators across

Europe and Asia, constituting a totalsubscriber base of 82.7 million at year-end2005.


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Goals and vision

Telenor's primary goal is to create greatervalue for our shareholders, customers,employees and partners, and for society in

general.


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Strategy

Telenors strategy is to strengthen the

performance of the local mobile operationsin the Nordic region, Eastern and Central

Europe and Asia by combining Groupindustrialization with local drive andresponsiveness. Further, to develop its

leading position in the Nordic region with abroad range of communication services.


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This strategy implies the followingfocus areas:

To strengthen the position as an internationalmobile operator

To strengthen the position in the Norwegienregion

To be the leading provider of communicationsservices internationally


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SWOT ANALYSIS


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Strengths

A mature telecom company in Norway andin growth stage in PAKISTAN

Easy load facility

Good voice quality Different packages according to different

consumers needs (talk shawk , d-juice)

Excellent advertising

Fastest GPRS Edge


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Weaknesses

The main weakness was the cartoon issue bythe Denmark cartoonist.

Helpline always busy and almost impossible to

get connected to the customer care center. Lack of coverage in a major part of the country

Lack of franchises in large cities and thats why

there is a large number of customers on singlefranchises.


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Continued..

Similarly the number of employees arerelatively low to serve a large number ofcustomers.


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Opportunities

Due to the different packages they are offeringto the customers, the customers are more likelyto build a trust on the company and be loyal to

the brand They have the chance to expand their services

in the areas where its competitors are notworking presently

Can launch a fixed line service like they alreadyhave in the SCANDANAVIAN countires.


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Threats

The main threat is the competitors (mobilink, warid)

Another threat in the muslim countries isthat its in the scandanavian region and themuslim world can get against telenoranytime because of the denmark cartoonissue.


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Placing telenor in BCG matrix.

Telenor can be placed in the star quadrantof BCG matrix

Because of the high market share andhuge growth.

The revenues generated is furtherinvested in advertisements.

The next step for telenor will be a cashcow.


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Problems faced by telenor

On different occasions Telenor has faceddifferent problems. And still they are havingproblems internally and externally:

The main problem is that after the cartoon issueit has become very difficult to serve the peoplespecially in Muslim countries.

Second the employees are joining other cellularservices due to the attractive salaries


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Continued

The government is not allowing them thepermission of further franchises all overthe Pakistan.

The potential employees give priority toother cellular networks, because of thehuge burden of work


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Recommendations

Well after doing days of research onTelonor, we found some recommendationsof their problems.

They should provide extra services to theircustomers.

They should build relations with theupcoming employees by visitinguniversities and providing scholarships.


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Continued

They should improve their quality ofservice by bringing some newtechnologies.

Further more they should good salarieswith some compensations to theiremployees.


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THANK YOU FOR YOUR

PRECIOUS TIME!!!

Presentation on Telenor

Documents

Transcript of Presentation on Telenor