Report on Management Functions at Telenor Pakistan
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Transcript of Report on Management Functions at Telenor Pakistan
Telenor Pakistan
Project Presentation
Principles of Management
Course Instructor:
Mr. Amin Rajani
Group Members:
Muhammad Bilal Hanif
Arsalan Alvi
Vijay Kumar
Zohaib Jameel
Muhammad Ali
Company Profile
Company Profile Telenor Pakistan is 100% owned by the Telenor Group, an international provider of high quality voice, data, content and communication services in 14 markets across Europe and Asia. Telenor Group is among the largest mobile operators in the world with over 179 million mobile subscriptions (Q1 2010) and a workforce of approximately 40,000.
Telenor Pakistan is the country's single largest European investor, with investments in excess of US$2 billion. It acquired a GSM license in 2004 and began commercial operations on March 15, 2005.
At the end of May 2010 it had a reported subscriber base of 23.65 million, and a market share of 24% making it the country's second largest mobile operator.
Market Share
Products
AwardsSAARC Award
Buzziest Brands of 2007-08
Superbrands Award
AURORA Award
Environment Excellence
Awards
"Most Innovative Mobile Operator" and "Mobile Operator with the Most Consumer Pull“-SAARC Communication Industry Conference 2007
"Telenor" Won the Buzziest Brand of the Year Award - 2008
Superbrands Pakistan declares Telenor as superbrand of the telecom industry - 2009
Telenor Pakistan’ won the best advertising awards at the all Pakistan Dawn Aurora Advertising awards - 2007
Telenor Pakistan received an award at the 5th Annual Environment Excellence Awards (AEEA)
Management Functions at Telenor Pakistan
Planning
Vision
We're here to help
We exist to help our customers get the full benefit of
communications services in their daily lives.
Values
Mission
At Telenor, our mission is tocreate value for
Shareholders through serving the customers, employees, partners
and the general public interest.
Strategic:
To become the # 1
player in the market
in terms of market share
and revenue.
Tactical:
Capitalize on firstMover Advantage in Easy Paisa
Continue to gain Market share
Introduce innovative Products & services
Provide top quality services & coverage
Operational:
Focus on cost Minimization
Maximum Network’s Utilization
Empower employees
Create an exception culture
Focus on Performance
Investing in an expansion project at a tourist site
• Network Traffic• Customer Profiles• Volume of Business• Potential for Growth
• Volume of business 10• Network traffic 08• Customer Profiles 06• Potential for growth 03
• New BSS Erecting• Infrastructure Sharing• COW (Cell on wheels)
COW (Cell on wheels) !
Decision Making
• New BSS Erecting• Infrastructure Sharing• COW (Cell on wheels)
• New BSS Erecting• Infrastructure Sharing• COW (Cell on wheels)
MBOSingle Use
Plan
BusinessContinuity
PlanStanding
Plan
o Objectives are right, achievable and challenging
o For each particular site and location
o To recover within predetermined timeframe in the event of a disaster
o SOP in place for all the different site locations
SWOT Analysis
STRENGTHS Network quality & design Superior customer care Financial Strength Excellent Coverage & Distribution. Contract with Siemens & Nokia Brand image of Quality
WEAKNESSES
Relatively low market share Low profit margins Negative cash flows in the initial years
OPPORTUNITES Low cellular market penetration Inefficiency & poor performance of other mobile networks Co branding (with Tameer Bank) Strategic Alliances & Infrastructure Sharing Facilities E-commerce usage.
THREATS
Rolling Customers Increased competitions. Grey Traffic MNP mobile number portabilityPublic pay phones & calling cards usage where network is not available Propagandas attacking brand image
Organizing
Organogram
Organization Structure
Flat Organization
Equal Opportunity Employer
Empowered Employees
No communicationBarriers
Chain of Command
V.P
G.M A.M
Executive Junior Officer
Care and growth philosophy
Leading
On Leadership Continuum
Telenor Pakistan
Leadership Style
The leadership style followed at Telenor Pakistan is a combination of all leadership styles
On leadership Grid
The leadership style followed at Telenor Pakistan is at a 9,9 level
Expectations from the leaders at Telenor Pakistan
Passion for business
Change and continuous improvement
Empower People (Sub-Ordinates)
Excellent Execution
Integrity and Accountability
Controlling
Controls at Telenor Pakistan
Relation to employees:
Human rightsWorking environmentForced LaborChild LaborEmployee health and security
Relations to Customers, Suppliers, Competitors & Public Authorities:
CompetitionCorruption and briberyGifts and business courtesiesMoney laundering
Property and assets:
Real estate and movablesIntellectual property
Information handling and protection of personal data:
Contact with the media Information that may affect the stock price Protection of personal data
Internal control, accounting And Reporting:
Expertise and authorityInternal controlAccountingReporting and disclosure
Following are the areas in which Telenor exercises controls over its employees in Pakistan
Controls at Telenor Pakistan
Products:
According to TP Values
Business Case Evaluation
UATs are conducted
P&P acts as bridge betweenTechnology & Commercial
Employees:
Telenor Development Process
Internal Value Creation
Cascading of Goals
Services:
Various Channels available(CRD, S&CS, Relationship etc)
Network (Ops, RF, NOC)
Mystery Shopping
Effective real time reporting
Recommendations
There should be an effective employee exchange program even at the level of middle management so the organization can share the level of skill and expertise at all levels with the parent company.
Introduction of employees stock options would further enhance the motivation level because then the employees too would have a stake in the organization.
In their workforce there should be a quota for the disabled people. This is currently being practiced in the parent company. This would enhance the image of the organization being socially responsible.
To increase in the market share Telenor Pakistan must give more attention to the rural areas of Pakistan.
Telenor Pakistan should focus on the business customers by giving them more benefits in post paid packages.
Telenor Pakistan should use the technology that gives promised benefits to its customers.
As Telenor is a multinational telecommunication company it should introduce radical new technologies in Pakistan.
Telenor Pakistan can be an effective player in the local PCO market. Telenor Pakistan can be an effective player in providing wireless broadband internet.
Question & Answers
Thank You