By MOULAKHI CHATTERJEE

Housing Development Finance Corporation Limited known as HDFC Bank Ltd, was established in the year 1994.

It was one of the first banks to receive an 'in principle' approval from RBI, for setting up a bank in the private sector.

Its registered office is in Mumbai. It has 1412 branches and over 3275 ATMs across India. It has an authorized capital of Rs 550 crore (Rs5.5

billion), of this the paid-up amount is Rs 424.6 crore. The bank has about 570,000 shareholders. Its shares

are listed in Mumbai and National Stock Exchange, while its American Depository Shares are listed on the New York Stock Exchange (NYSE), under the symbol 'HDB'.

Customer service of the highest order. Value of money for customer.  Professionalism in carrying out business Innovative products to cater to different customers. Use of technology to improve service standards.  Increase market share.

Organization’s prime aim is to become the top new Life Insurance Co. in the market.

It is a form of Contract or Agreement under which one party agrees in return for a consideration to pay an agreed amount of value.

Business insurance is nothing but spreading and managing the risk among many business owners.

Insurance means sharing loss willingly by contributing a small amount towards a common fund.

Life Insurance is a contract of payment of a sum of money to the person.

Life insurance or life assurance is a contract between the policy owner and the insurer, where the insurer agrees to pay a sum of money upon the occurrence of the insured individual's or individuals' death or other event, such as terminal illness or critical illness.

It help to secure the future of children for college/educational purposes as the amount of life Insurance Policy increases on a minor’s or parent’s life.

Life Insurance can be useful in paying estate taxes, along with other estate settlement amounts.

In Business Transfer, life insurance can provide ready cash to finance a transaction.

Life Insurance helps retain your Business from the loss of a key employee.

Benefits may be used to help pay expenses such as final illness, funeral costs, eliminating the need to sell estate assets to cover these costs.

The growth of a cash-value policy is tax-deferred - you do not pay taxes on the cash value accumulation until you withdraw funds from the policy.

It stands for Insurance Regulatory and Development authority.

It was established to end the monopoly in the Insurance sector.

Founded in 1825 Head office is in Edinburgh Scotland (U.K)

Standard Life is a strong, financially secure business and a market leader in the UK Life & Pensions sector.

HDFC Standard Life is a strong, financially secure business supported by two strong and secure promoters – HDFC Ltd and Standard Life.

It’s the joint venture of Standard life & HDFC ltd. Its key strengths are financial expertise, range of

solutions for customers. Its good track record i.e. gross premium income,Rs

5,564.69 cr for the year ending March 31 2009. The company has covered over 8, 33,070 lives as on

March 31, 2009.

Individual products

i. Investment plan

ii. Savings plan

iii. Pension plan

iv. Term assurance plan

Group products

i. Group term insurance

ii. Group Unit-Linked plan

iii. Group variable term insurance

iv. Development insurance plan

This is 'the most successful and admired life Insurance company, which means that they are the most trusted company, the easiest to deal with, offer the best value for money, and set the standards in the industry'.

Integrity Innovation Customer centric People Care “One for all and all for one” Team work Joy and Simplicity

“Financial Consultants” means and includes an Agent. Actually Financial Consultant means who is ready to sale financial products of the Company.

“Company” here refers to HDFC Standard Life Insurance ltd.

Under IRDA act 1999 Agent means licensed under section 42 of the Insurance act 1938 and appointed by the company .

General Criteria Person should live

at least lest 3 years in NCR.

Family annual income should be more than 3, 00,000.

Person should at least be Graduate.

Age more than 25 years.

Essential Documents Address proof Draft payable at

HDFCSLIC, MUMBAI.

8 photograph Education proof Pan card

IRDA Training – 100 hrs training in registered institution & compulsory for every F.C

Disha Training – Hones your selling skill for insurance, enables to understand customer need & insurance solutions.

Advanced Training – 3 day training given in HDFC office to make aware of all SLIC Products.

Accounts Audit & Risk management Actuarial Administration Business Research & Planning Channel Development Sales Support

DATA BASE

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SELECT ONE FROM THE DATA

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MADE A TELEPHONE CALL TO FIX AN APPOINTMENT

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MEET THAT PERSON

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TRY TO CONVINCE HIM

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GIVE HIM THE FORM AND ALL NECESSARY INFORMATIONS

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AFTER SUBMITTING THE FORM, CLOSE THE CALL.

Disclose his license to the prospect if so demanded. Disseminate the requisite information in respect of

Insurance products. Disclose the scales of commission in respect of the

Insurance product. Indicate the premium to be charged by the Insurer

for the Insurance. Render necessary assistance to the policyholder or

claimants or beneficiaries in complying with the requirements for settlements of claims by the insurer.

Inform promptly the prospect about the acceptance and rejection of proposal by the insurer.

Regulation 3(2) – An insurer or its agent shall provide all material information in respect of proposed cover to the prospect.

Regulation 3(3) – Where the prospect depends upon the advice of the insurer or his agent, such a person must advice the prospect properly.

Regulation 3(5) – In the process of sales, the insurer or its agent shall act according to the code of conduct prescribed by:-

1.The authority

2. The council that have been established under sec 64C of the recognized professional body or association of which the agent is a member.

Regulation 11(4)- Any breaches of the obligation cast on insurer or agent interim of these regulations may enable authority to initiate action against each or all of them

TAX BENEFIT SECTION

STRENGTH:-1. One of the largest private sector insurance co. in

India.2. Most widely recognized Indian brand symbol.3. Customer centric.4. Large network.5. Experienced Manpower.6. Committed for better service.

WEAKNESS:-•Most of the persons are not so aware with other member.•Lack of faith of customers on the private Insurance co.

OPPORTUNITY:-•Markets grow every day.•Good future in insurance sector.•Every one thinks about insurance .

THREATS:-•Competitive market.•Unstable market.•More competitors are coming.•Customers are looking for greater value of money.•Competitors are coming with new products.•Continuous changes are taking place in the field of insurance.•Rules and regulations of IRDA are always changing.

Life Insurance is the safest Investment among various Investments.

87% people consider life insurance policies as the safest investment avenue.

Preference for mutual fund is 11%. Investment in equities is 10%, debentures are 1%,

and pension plan is 9%. People are apprehensive to invest in mutual funds,

stocks, bonds, debentures etc. People who have invested in HDFCSLIC & who have

not, both are ignorant about HDFCSLIC products. The second most preferred investment option is bank

deposits with 39% preference and shares with 10% preference & that also by white collared business men.