RETAIL MANAGEMENT

SUBMITTED TO

PROF.KEERTHI MENONSUBMITTED BY

Swati satyal

PROJECT ON

Experience the Convenience

TAG LINE

Mehnat Humari Bachat Aapki

INTRODUCTION

MISSION AND VISIONMISSION

“ TO BE THE LOWEST PRICED RETAILER IN THE AREA OF OPERATION / CITY /

REGION.”

VISIONIT IS OUR CONTINOUS ENDAVOUR TO INVESTIGATE,

IDENTIFY & MAKE AVAILABLE NEW PRODUCT CATEGORIES FOR CUSTOMER’S EVERYDAY USE & AT

THE BEST VALUES THAN ANYBODY ELSE

D-MART Location Parking Layout Target customers

IMAGE SET UP

BRANCHES

Maharashtra

Gujarat

Andhra Pradesh

Karnataka

CATEGORIES OF PRODUCT

1. Grocery2. Fruits n vegetables3. Daily products4. Personal products

5. Cosmetics6. Medicines7. Fashion accessories8. Garments n many more…

EXTERIOR DESIGNBaggage counterFood stallsMetal railingMetal detector

INTERIOR DESIGNGreen colourCeramic tilesSoft hindi musicSpacious and organizedAdequate light for merchandize productSpecial entrance for physically challenged

people.

MERCHANDISE.

ADVANTAGES

DISADVANTGES

ADVERTISING & PROMOTION.HoardingsNewspaperPromotion and sales offersSeparate shelf for more discounted products

Separate shelf for newly launched product

The word ‘DISCOUNT’.

PRICING. EDLP. Minimum 2% to 10% discount. Bundled price. Multiple unit pricing.

SWOT ANALYSISSTRENGHT:

Lower price Stable image Location Spacious

WEAKNESS: Low brand loyalty Poor space utilization No backing of big corporate house No electronic products Stand alone stores

OPPORTUNITY: Booming retail sector Avenue food plaza pvt ltd New stores in rural area

THREATS: Competitors Entering of MNC’s in indian market

RETAIL FORMAT

SUGGESTIONSAdequate and spacious trail rooms

Adequate shelvesStaff is not well trainedTrolleys Spend more on advertisingThe Ceiling is not appropriately constructed

Monitoring is required