PRESENTATION ON KFC VS McDonald's

HISTORY

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KFC is a fast food restaurant chain that specializes in fried chicken

It is the world's second largest restaurant chain (as measured by sales) after McDonald's, with 18,875 outlets in 118 countries and territories.

It headquartered in Louisville, Kentucky, in the United States.

Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952.

The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets.

Headquartered in the Oak Brook, Illinois, United States.

The company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald.

Service & Prices

Customer service strategy

Quality Service pricing Cleanliness Satisfying customer

needs Taste of food Public relation Products innovation Style of store

Identifies the needs and wants of consumers

Determines the demand for product

Aids in design of products that fulfill consumers needs

Allows for test to see if strategies are giving the desired results

Identifies the new product areas Identifies new and/or potential

customers Identifies competitors and

analyses your product’s or firm's competitive advantage

Outlines measures for generating the cash for daily operation to repay debts and to turn a profit

Competitive advantage(kfc)

I. Greeting the Customer:

1. The team member should be "In the Box" as required.2. Make proper eye contact with the customer.3. Smile with a friendly smile.4. Greet the customer with a friendly and appropriate greeting.5. Keep full and focused attention on the customer during the greeting.

II. Taking the Order:

6. Appropriately ask for the order.7. Suggest appropriate enhancements to the meal.8. Confirm the order by repeating it back to the customer.9. Use "Please" when announcing the price and "Thank you" when receiving the money.10.Keep full and focused attention on the customer during the order taking process.

III. Completing the Order:

11. Ask for the customer's name, and explain why.12. Add a friendly comment.13. End the order taking process with a sincere "Thank you".14. Use the customer's name.15. Keep full and focused attention on the customer while completing the order.

IV. Delivering the Food:

16. Call the customer by name when the order is ready.17. Repeat order and confirm all items included in the order.18. Offer condiments or give directions to where they are located.19. End the food delivery with a sincere "Thank you".20. Keep full and focused attention on the customer during the food delivery.

Cont..

Competitive advantage(McDonalds)

1)It places the customer experience at the core of all it do=Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Our goal is quality, service, cleanliness and value (QSC&V) for each and every customer, each and every time.

2)committed to people= It provide opportunity, nurture talent, develop leaders and reward achievement. We believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to our continued success.

3)We believe in the McDonald’s System=McDonald’s business model, depicted by our “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and balancing the interests of all three groups is key.

4) Operates the business ethically= Sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible.

Cont..

5) We give back to our communities= We take seriously the responsibilities that come with being a leader. We help our customers build better communities, support Ronald McDonald House Charities, and leverage our size, scope and resources to help make the world a better place.

6) We grow our business profitably=McDonald’s is a publicly traded company. As such, we work to provide sustained profitable growth for our shareholders. This requires a continuous focus on our customers and the health of our system.

7) We strive continually to improve=We are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation. 8) And other advantages are Drive – thru, Wi-Fi system, Party room, Comfortable seating accommodation, Play land which kids can make free use of and have loads of fun, prizes and surprises with selective meals,LCD TV systems, Vouchers, discounts etc…

Development of new customer service strategy (McDonalds)

Focus on Children:No matter how different the tastes and the local needs are, McDonald’s has paid considerable attention to the children in every country. They built ‘happy land’ for them, offering fantastic “happy meals” with novelty toys to them. Furthermore, McDonald’s has just launched computers with games that were designed to inspire the children's imagination at the same time shape their personal characteristics. There are three main reasons for McDonald’s to focus on the children:

(1) Children are one of the biggest consumers groups to McDonald’s. And McDonald’s has been regarded, as their favorite place to go .The brand culture “happiness” is known by children.(2) McDonald’s believe that focusing on children can build the stable business, and will provide the best engine to encourage the whole family to come to McDonald’s. For example, one happy meal for a child only cost $ 5 but McDonald's can produce more new products in addition to happy meal to offer the whole family.(3) By Building a brand loyalty with the children, McDonald’s more likely to be successfully today and in the future. In my opinion, McDonald’s is not just selling the happy meal to children; it is selling the American culture to the children – the enjoyable individual life. Actually this strategy with focused children segment is fully worked for their future development purpose. Whatever how the environment changes this strategy can always develop future generation customers’ loyalty. And the “happy children” can also bring in the whole “happy families”.

Implementation of new strategy (KFC)

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KFC Free Krusher OfferGet Free Krushers with Any Orders of Rs.350 & Above.

KFC Saturday OfferBuy 6Pc Hot & Crispy Chicken & Get 2Pc FREE on Every Saturday.

KFC Sunday OfferBuy 6Pc Hot & Crispy Chicken & Get 6Pc FREE on Every Sunday

Implementation of new strategy (McDonalds)

•McDonald’s has decided that the most important tool for getting young adults through its doors aside from its menu will be smart phones. That’s why it’s testing a new app called “McD” that serves up mobile-only offers such as buy-one-get-one breakfast sandwiches or $1 McChicken sandwiches. The app has offers for 1,000 restaurants only in the Greater San Francisco Bay Area, the St. Louis Metro Area, New England, and Albany N.Y..

Thank you

ByS.Harish Kumar 12-co-531A.J.Surendra 12-co-543S.Praveen 12-co-509P.Praveen 12-co-548