Presentation on Change of Brand Equity of James Bond
18
Brand Equity of James Bond has changed completely It’s now like any other Superhero Action movie If you don’t agree, read on
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Transcript of Presentation on Change of Brand Equity of James Bond
Brand Equity of James Bond has
changed completely
It’s now like any other Superhero
Action movie
If you don’t agree, read on
This research is supported by PsyFing, a Machine Learning Project
Movie Recommendation feature of PsyFing has been used in analysis
4 Level Recommendations for any movie e.g. Dr. No
Siblings,
Cousins,
Friends
Others
in descending thematic closeness
33/47
More
Siblings
Cousins
All Sean Connery………………………
All Roger Moore………………………
Siblings
Cousins
All Sean Connery………………………
All Roger Moore + 1 Timothy Dalton
Thematically, Sean Connery and Roger Moore Bond Movies stayed close
Siblings = Timothy Dalton and Roger Moore as Bond
Sean Connery Bond much later in Top 50 reco
All ‘Cousins’ Clint Eastwood Action + Charles Bronson’s
Death Wish
This 1995 Bond is a departure from
earlier
……is the first film in the series
not to take story elements from the
works of novelist Ian Fleming
…… M was also recast, with actress
Judi Dench becoming the first woman
to portray the character, replacing
Robert Brown
…… produced by Barbara Broccoli
taking over from her father Albert
R. Broccoli the creator of Bond
This 1989 Timothy Dalton Bond was
end of Phase 1
……was the final Bond film for actors
Robert Brown (as M) and Caroline
Bliss (as Moneypenny), screenwriter
Richard Maibaum, title designer
Maurice Binder, editor John Grover,
cinematographer Alec Mills, director
and former Bond film editor John
Glen, and producer Albert R.
Broccoli, although he would later
act as a consulting producer for
GoldenEye before his death.
Siblings
Cousins
A few Roger Moore Bond towards end of Top 50 reco
No Sean Connery Bond
Cousins are all generic action films
No reco for any
Earlier Bond
No reco for any
Earlier Bond
Not even Casino
Royale
Coming up, Bond movie posters over years.....
Pictures often
Tell a 1000
words
Brand Equity of James Bond has changed completely
Now, do you agree?
