Presentation on BBA in Amity University

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    Presentation on

    BBA in AmityUniversity

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    What is BBA?

    The bachelor of business administration is a

    bachelors degree in commerce and business

    administration.

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    Objectives of the program

    Possess the systematic knowledge, critical

    analysis skills, and managerial ability.

    Ethical responsibility for sustainable

    development.

    Social and environmental concerns.

    Develop life long learning skills. Makes students ready to pursue PG.

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    BBA at Amity

    Offers a balanced education with tools,

    knowledge and experience.

    Personal access to professors, individual

    academic advice, career assistance.

    Entertaining social events.

    Recognized internationally. Good placement opportunities.

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    Scope

    Aim at developing a students managerial

    skills, intellectual ability.

    Assist the students in developing leadership

    qualities.

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    Eligibility

    Passed 10 + 2 or equivalent exam from a

    recognized board.

    Two categories : Sponsored and non

    sponsored.

    60% or above in 12thfor nonsponsored.

    Less than 60%, student will get admissionunder sponsored category.

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    Subjects

    1stsemesterBehavioral science -1

    To improve understanding of the situations.

    To know how to talk to people. To be dynamic.

    Systematic analysis of human behavior.

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    Business Environment

    Internal and external factors that influence acompanys operating situation.

    Understanding the clients and suppliers,

    competition, owners etc.

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    Business mathematics

    Record and manage business operations.

    Used in accounting, stock management,

    marketing, sales etc.

    Elementary arithmetic, algebra, stats,probability.

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    English

    General language.

    Improve way of speaking and understanding.

    Paraphrasing.

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    Financial accounting

    Balance sheets, profit and loss accounts.

    Preparation of financial statements.

    Decision making.

    Capital maintenance.

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    Micro Economics.

    Studies behavior of individuals.

    Examines behaviors affecting supply and

    demand.

    Determine prices, quantity supplied, quantity

    demanded.

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    Polity and society

    Understand politics.

    Business ethics and society. Various levels of government.

    Business and government.

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    German

    Foreign language compulsory

    5 available. Basics of German language.

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    2ndsemesterAnalysis and design of business

    systems

    How are various systems designed in the

    business.

    Analyzing the requirements and systems.

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    Behavioral science 2

    Perception, stereotyping etc.

    Developing group dynamics. Understanding the importance of situations

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    Business stats

    Representing data in the form of graphs and

    other instruments for decision making.

    Large population can be covered.

    Formulae makes it easy to calculate.

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    Environmental studies

    Studying the atmosphere of the business.

    What environmental factors affect theoperation of business.

    Human interaction with the environment.

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    Financial accounting 2

    cost accountinginternal reports for decision

    making.

    Understanding accounting principles.

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    Macro economics.

    Studies large population.

    Developed and developing country view.

    Economic growth

    Demand model

    Supply model

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    Organizational behavior

    Study of behavior in organizations.

    3 levelsmicro, meso (groups) and macro Understanding the psyche of employees

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    Semester 3behavioral science 3

    Interpersonal communication. Script analysis

    Conflicts.

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    Business law

    Understanding the laws governing businesses.

    Contracts and agreements.

    Conditions.

    Warranties.

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    Cost and management accounting

    Analyzing various courses of action

    Advise on the most appropriate course of

    action.

    Internal reporting system for an organization.

    Management accounting is designed for

    managers.

    To provide them with the basis to make

    business decisions.

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    Financial management1

    Efficient and effective management of money.

    Associated with the top management.

    Planning and control of finances.

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    Management information System

    Information that organizations require tomanage themselves.

    Computer systems used for managing.

    Hardware, software, data, procedures, people.

    Basically how individuals or groups evaluate

    and design systems for better decision

    making.

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    Marketing management 1

    How to place products in the market.

    Methods of selling.

    Ways of competing with others.

    Managing the supply and demand of

    products.

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    Semester 4Analytical decision making

    Helpful when organization does not havemuch information.

    Gathers information and skills form others and

    makes decisions.

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    E commerce

    Buying and selling of products over theinternet.

    Draws on technologies such as mobile

    commerce, internet marketing etc. Generally sales aspect of business.

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    Behavioral science 4

    Team building

    Importance of working together.

    Class tasks given to improve understanding.

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    Financial management 2

    How to raise the capital, how to allocate it.

    Long term and short term budgeting.

    Deals with dividend policies of shareholders.

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    Human Resource Management

    Deals with personnel of the organization. Determines the number of employees

    required.

    Right person for the right job.

    Helps in maintaining a balance between jobs

    available and unemployment.

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    Research Methodology and report preparation

    Methods of doing a research.

    Data collection techniques

    How to design questionnaires

    Report writing

    Correlation and regression techniques.

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    THANK YOU