CareerBuilder and FacebookLeverage an open and connected world

The CB partnership helps recruitment advertisers leverage Facebook and gives people the power to share and make the world more open and connected.

Real people sharing real informationPersonal profile

Personal information

Friend connections

User generated content

Efficient communicationHome page news feed

Default of 20-30 most relevant stories

Filtered by user settings and Facebook algorithms

New design maximizes the opportunity to discover information about friends

News Feed Privacy

Control what stories about you get published to your profile

Search Privacy

Control who can search for you and how you can be contacted

User control over privacyPersonal privacy settings

Profile Privacy

Control who can see your profile and personal information

Established trust and safetyUser satisfaction

“I love that it has security features so not everyone can view my profile.”

Name: CarriAge: 24Location: Colorado

Name: CathiAge: 45Location: Ohio

“Compared to other web sites similar to Facebook, Facebook is fairly clean and safe. I like the safety factor a lot.”

Growth of active users continues on Facebook globally

Over 47% return daily

175M

Facebook User Engagement Globally• 4th most trafficked website in the World!

• 175 million active registered users (40% U.S., 60% International)

• 93.7 billion page views per month

• Over 350,000 new active users a day

• 2.6 billion minutes are spent on Facebook each day

• More than 13 million users update their statuses at least once each day

Facebook in India:

• Over 1.4 Million active users in India

• 8th most trafficked website in India

Facebook and CareerBuilder India combined reach

is over 4.7 million unique visitors!

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

Feb-09

CareerBuilder Network

Facebook.com

Unduplicated Audience FB and CB

Together, that’s 14% of all internet users in India!

207,000

4.58 Mil 4.72 Mil

*Source: ComScore Media Metrix Feb 2009

The opportunity for recruitment advertisers

1 Make it social.That’s what I do on Facebook.

2 Make it simple.If I understand something, I’m more likely to try it.

3 Make it fast.Optimize for speed - if it’s fast, I’ll do more of it.

4 Keep it within my experience.Integrate the opportunity to take action within ad.

Facebook Ads Guiding Principles

Why Recruit on Facebook?

• Engage candidates on their own turf

• Establish a dialogue

• Promote your employment brand

• Connect on a personal level

• Drive traffic to your Facebook page and/or career site

• Proactive recruiting

Integrated advertisingHome Page Ad

Above the fold

Mass reach

Targeted

Frequency caps

Become a FanEngagement Ad

• A person is prompted to become a fan of the brand on Facebook.

• If some of their friends are already fans they will be highlighted in the ad unit.

Creative Best PracticesObjective

HAVE A PRIMARY OBJECTIVE. Facebook Ads encourage users to interact with your brand in several different ways, however, the most successful ads on Facebook have single message and primary call-to-action. Focus on your primary objective when building your ad.

KEEP IT SIMPLE. Users are busy. Make it clear what you are offering and asking them to do. The easier the call-to-action, the more likely they will do it. Make the action fast and keep it within the user experience.

Tone

BE CONVERSATIONAL. When users engage with your page, their actions are often published in the user’s friends’ News Feeds. Having a conversational tone in your title and copy allows for natural integration in News Feed stories.

BE AUTHENTIC. Facebook users are honest and open about who they are. Do the same by being straightforward about who you are and what you have to offer. Authenticity will gain users’ trust in your brand.

MAKE IT ENTERTAINING. The Facebook audience loves humor. Ads with a humorous message have a higher than average CTR.

Creative Best Practices (continued)

Audience

LEVERAGE Targeting . Facebook’s effective and accurate targeting capabilities are based on authentic user data. Reach the audience you are looking for.

Engagement

Photos . Use real photos as images in your Page so the ad blends in with News Feed content and immediately catches the user’s attention. Friend stories with photos have the highest CTR.

Incentivize. Who doesn’t love a prize? Use incentives that will entice users to engage with your brand.

Home Page Ad Selling Points

• Standard and Engagement ad have a fixed exclusive position. The ad is always above the fold on the home page.

• Engagement ad is now the only ad on the home page. The ad will receive 100% share of voice with that user.

• Frequency Caps to better control the unique visitors and to make the ad perform better overall.

• Clients can not get this ad via the self serve tool. Home Page ads can only be purchased from CareerBuilder or Facebook directly

Facebook Pages

Commercials for FACEBOOK Branding

• Rs. 350 per 1000 impressions

• Minimum Purchase: 4,00,000 Impressions

• Maximum Purchase: 15,00,000 Impressions

• All Impressions would be utilised within a quarter

Offers for FACEBOOK Branding

1st OFFER• Buy 7,50,000 Impressions

• Get over 20% discount

• Effective Price Rs. 276 per 1000 Impressions

• 25 Job Postings/Per Month and Brand Builder for 3 months

• Total Investments Rs. 2,07,000

2nd OFFER• Buy 15,00,000 Impressions

• Unlimited Jobs on CareerBuilder India for 1 year

• Featured Employer Logo on CareerBuilder homepage for 1 year

• BrandBuilder on CareerBuilder for 1 year

• Total Investment Rs. 5,75,000