FACING UP TO FACEBOOKPresented by:

Shauna Zamarripa, Trainer, Social Media Guru, Sushi Aficionado, Wine Lover, Legend in Her Own Mind

RE/MAX Realty Advantage

WHAT WE ARE GOING TO COVER TODAY

The history of Social Media

A look ahead

The power of Facebook

Facebook insights

A social media “master plan” strategy

How to use social media effectively

The amount of time you need to spend on social media

How social media is the best ROI for your investment

Why this is relevant to your prospecting and marketing time

“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.” ― Brian Solis, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

USING FACEBOOK FOR BUSINESS IS NO LONGER OPTIONAL

278,000 Tweets (per day)

20 million photo views (per day)

1.8 million Facebook ‘likes’ (per day)

2 million Google searches (daily)

204 million emails (per day)

72 hours of video uploaded to YouTube (per day)

IN 2012 THERE WERE AS MANY NETWORKED DEVICES ON THE PLANET AS THERE WERE PEOPLE. By 2015, that number will be

doubled.

WHAT FACEBOOK DOES FOR YOU

Creates a network of loyal friends and supporters.

Turns your ‘likes’ into advocates.

Increase sales and interest.

Promote events & products.

Collaborate with local business owners and other like minded professionals.

Share content/news and engage your audience.

Fishermen understand that, in order to catch a fish, they have to go where the fish are. So do you…..

WHAT YOU NEED

A personal Facebook page

A business Facebook page

To connect both Facebook pages

A strategy for success (you will get this today)

A method to measuring your success.

The how and why of #hashtags

A personal branding strategy – yes, you will get this today as well.

WHAT DO I KNOW???

5,000 Friends

250+ Subscribers

Built a loyal following over 4 years

Receive DAILY and CONSISTENT referrals

YOUR PERSONAL PAGE IS WHERE

YOU BUILD BRAND “YOU”

RECIPE FOR SUCCESS…(WRITE THIS DOWN)

Post to your personal page 3 – 4 times DAILY.

RESPOND to people who comment on your updates/photos/videos.

INTERACT with other people for AT LEAST an hour per day – comment on their photos/videos/updates.

Never underestimate the power of the “like” button.

BREDIVTY AND LEVITY ARE ALWAYS WELCOME.

THAT’S GREAT AND STUFF, BUT WHAT DO I POST????

4 PERSONAL (or personable) posts to ONE work-related post. – People don’t care what you know, unless they feel like they know you.

BE GENUINE: Post about your challenges, struggles and hobbies.

BE YOU. Do NOT try to mold yourself after someone else. Be yourself.

Don’t over post inspirational quotes and photos – it’s annoying.

Post funny jokes.

Post articles you read that you found interesting or informative.

POST PHOTOS.

Post YouTube videos.

Cre

ate

conte

nt

PhotosVideoBlogs S

hare

that

conte

nt

Promote yourself on social media and ask your audience to share

Rin

se And Repeat for 30 days to make this a habit

YOUR SOCIAL MEDIA MASTER PLAN

WHAT YOUR BUSINESS PAGE SHOULD LOOK LIKE….

RULES TO POSTING ON YOUR BUSINESS PAGE…

POST 3 – 4 TIMES DAILY

POST INTERESTING, INFORMATIVE INDUSTRY CONTENT – IF YOU CREATE THE CONTENT, EVEN BETTER.

DON’T BE AFRAID TO BE FUNNY ONCE IN AWHILE

ENGAGE YOUR AUDIENCE

SHARE YOUR BUSINESS PAGE ON YOUR PERSONAL PAGE

ASK YOUR FRIENDS TO ‘LIKE’ AND TO ‘SHARE’ YOUR BUSINESS PAGE – AT LEAST ONCE A MONTH

Think of it like your personal page….only better.

REACH = PEOPLE WHO SAW YOUR CONTENT

TA

KE O

UT

AN

AD

INVITE YOUR FRIENDS

STA

RT

HER

E

Update page info: Allows you to put information about the business.

Edit settings: Allows you to select page options

Manage admin roles: Allows you to add other site content producers, administrators.

Use Activity log: Review what you posted

Banned users: Like the block feature. If someone gets out of hand, you can block them.

Make a habit of using this feature daily

EVERYTHING YOU NEVER WANTED TO KNOW ABOUT #HASHTAGS

#HASHTAGS FOR PERSONAL BRANDING….

A FEW EXAMPLES FROM OUR OFFICE

#WOC (Witch of Cibolo) --- THAT’S ME!!!!

#wisewordsfromthewitchofcibolo

#MiketheLazyRealtor – why is he lazy?

#NotaPushyGrandma #LesisMore

#NotaLazyRealtor

HASHTAGS AREN’T JUST FOR #TWITTER ANYMORE….

TIME IN SOCIAL MEDIA = $$$ SAVED ON ADVERTISING

WANT MORE? FOLLOW US!Or…follow ME!

facebook.com/shauna.zamarripa

@shaunazamarripa

www.281advantage.net