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Presentation For Arin6912
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![Page 1: Presentation For Arin6912](https://reader035.fdocuments.us/reader035/viewer/2022062616/5495637eac7959222e8b4e12/html5/thumbnails/1.jpg)
Hollywood versus the Internet
The media and Entertainment Industries In a Digital and Networked Economy
By Andrew Currah
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Oligopoly
“a market in which control over the supply of a commodity is in the hands of a small number of producers and each one can influence prices and affect competitors”
------Webster online dictionary, 2009
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Hollywood Studios
Disney
Fox
Paramount
Sony Pictures
Universal
Warner Bros
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Typical characteristics of oligopolistic industry
Collusion
Strategic interdependence
The maximization of revenues
The preservation of industry structure
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Outline
Introduction of peer-to-peer file sharing networks
The potential commercial benefits of P2P networks
The reasons why P2P is resisted
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P2P
Peer-to-peer (P2P) file sharing is a system of sharing files directly between network users, without the assistance or the interference of a central server (Tech-Faq, 2006).
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Three Types of P2P
Pure P2P
Hybrid P2P
Mixed P2P
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New Media: an Introduction
By Terry Flaw
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P2P Threaten Copyright
Hybrid P2P(e.g.Napster)lost a law suit
Mixed P2P(e.g.Kazza) ruled against by Australian court
Pure P2P(e.g.Bit Torrent) still “at large”
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Average number of P2P networks
2003
2005
0 1 2 3 4 5 6 7 8 9 10
4.32
9.28
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“the economic relationship between P2P file sharing and industry revenues is still extremely unclear”
---- Condry, 2004; Ganley, 2004;Oberholzer and Strumpf, 2004, cited in Currah, 2006).
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Digital Right Management
“encodes computer files into a secure format, with a set of usage rules and a price determined by the copyright owner. The file can then be freely shared over the Internet, or even offline via recordable media, but remains locked until a usage license is purchased”
----Currah, 2006, p447
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P2P’s Potential Benefits
More cost-efficient than traditional centralized server-client structure
Cost saving to release any product onto a P2P network, esp. not-so-popular products
If rewarding legal file sharing, revenue increases
DRM technology can release content in multiple formats and versions across regionally segmented markets
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Why P2P file sharing networks are not preferred by the
Hollywood Studios?
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Home video (DVD) contribute most of the revenue
----Currah, 2006 P451
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New generation of high-definition DVD can generate new revenue and more control
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Current legal and territorial structure of asset ownership
can prevent legal internet distribution
Clearing distribution rights could be expensive
Territory based distribution structure is in trouble
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Present vested interests holders want to
maintain the status quo
Home video divisions
DVD retailers
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Summary
Peer-to-peer file sharing networks
The potential commercial benefits of P2P networks
The reasons why P2P is resisted
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References:
Currah, A. (2006), ‘Hollywood versus the Internet: the media and entertainment industries in a digital and networked economy’, Journal of Economic Geography, 6(4), 439-68
Flew, Terry (2008) New Media: an Introduction. (3rd edn.). Oxford: Oxford University Press. pp.21-37
Phillips, William (2002) ‘Music and New Technology: making music in the digital age’ in Kelly, Norman (ed) Rhythm and Business: the Political Economy of Black Music, New York: Akashic Books
Pierre-Lou Dominjon (2007) Peer to Peer, retrieved October 20 2008 fromhttp://pilouweb.eu/docs/Epita/anglais/peer_to_peer.pdf
Rietjens, Bob (2005) ‘Give and ye shall receive! The copyright implications of BitTorrent’, Scripted vol. 2, 3 September 2005
Tech-Faq, (2006) ‘What is Peer-to-Peer (P2P) File Sharing’, retrieved on October 19 2008, from http://www.tech-faq.com/p2p-peer-to-peer-file-sharing.shtml
The Register (2006) ‘Judge gives Kazaa deadline to end pirate file-shares’ retrieved on October 18 2008 from http://www.theregister.co.uk/2005/11/25/judge_sets_kazaa_deadline/
Webster online dictionary, (2009). Oligopoly http://www.websters-online-dictionary.org/definition/oligopoly