Why and how to use media and technologyin your classroom.
Holly Brody
Instructional Staff Developer
Pinellas County Schools
EME 5207

Educators are not utilizing technology as much as they could be.
Why?
Often it is because
They are not sure how.
The laws around Fair Use are not that clear.
http://www.flickr.com/photos/kthread/3064249745/in/gallery-brodyha-72157627162130868/

Unnecessary fear has been instilled in the masses regarding the use of media with horror stories of torrents being shut down and those involved in piracy receiving punitive consequences.
http://www.flickr.com/photos/stephendann/47968266/in/gallery-brodyha-72157627162130868/

The real question is Why not use technology?

Our students are living in a tech rich society. Much of their social interaction, generally the area of their life in which they have the most control and choice, is conducted either online or using personal technological devices.
http://www.flickr.com/photos/kylesteeddesign/3806702656/in/gallery-brodyha-72157627162130868/

Corporations for which we are preparing our students rely upon technology to build and maintain business. They are expecting educators to produce viable candidates for their future workforce.
http://www.flickr.com/photos/rdecom/4424991948/in/gallery-brodyha-72157627162130868/

Are you wondering how you can use media and technology in your classroom without penalty or worry?

First
Here are some soul soothers that should help you to relax and focus about implementing and eventually adapting technology in your classroom.
http://www.flickr.com/photos/cc_chapman/2668956865/in/gallery-brodyha-72157627162130868/

Most cultural contributions have been inspired by media one way or the other. Inspiring your students is part of your job as an educator.
http://www.flickr.com/photos/brodyha/galleries/72157627076703965/#photo_3386215269

Art
http://www.flickr.com/photos/brodyha/galleries/72157627162130868/#photo_3470650293

Music
http://www.flickr.com/photos/gallery-art/3497849677/in/gallery-brodyha-72157627162130868/

http://www.flickr.com/photos/chealion/2349587639/in/gallery-brodyha-72157627162130868/

Hollywood
http://www.flickr.com/photos/bang_ksdpicture/77993130/in/gallery-brodyha-72157627162130868/

News

Using media in your classroom is legal and subject to the copyright law.
Fair Use is subjective as defined by the law.
Its not simply a matter of using material with or without commercial gain.
There are very specific tools and rules which well define soon.
http://www.flickr.com/photos/nealey/2365885779/sizes/m/in/photostream/

With that said heres something that should make you smile
No educator on record has ever been sued by any American media company for using copyrighted material for educational purposes.
http://www.flickr.com/photos/rkleine/5370378373/sizes/m/in/photostream/

Here are some conscious ways to enhance your curriculum utilizing media and technology in your classroom.

Utilize these resources that have been designed for creative works that protect both the user and the creator.Click on the links below.
Creative Commons
Flickr

Keep this in mind If you need to use all of the work (entire movie or song) use it. If you dont need to use the entire work dont.

The most important element of using media is the consideration of how the creator wants credit.

heir
http://www.flickr.com/photos/brodyha/galleries/72157627076703965/#photo_3199813700
Creative Commons is web-based organization that facilitates technical infrastructure to encourage the licensing, sharing and creating of works. Through Creative Commons one can pull their own license and/or understand the licensing of another work using non-legalese terminology friendly to the lay person.
There are SIX licenses from which to chose or adhere.

OneAttribution CC BYThis license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.

TwoAttribution-NoDerivs CC BY-ND This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you.

ThreeAttribution-NonCommercial-ShareAlike CC BY-NC-SA This license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms.

FourAttribution-ShareAlike CC BY-SA This license lets others remix, tweak, and build upon your work even for commercial purposes, as long as they credit you and license their new creations under the identical terms. This license is often compared to copyleft free and open source software licenses. All new works based on yours will carry the same license, so any derivatives will also allow commercial use. This is the license used by Wikipedia, and is recommended for materials that would benefit from incorporating content from Wikipedia and similarly licensed projects.

FiveAttribution-NonCommercial CC BY-NC This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they dont have to license their derivative works on the same terms.

SixAttribution-NonCommercial-NoDerivs CC BY-NC-ND This license is the most restrictive of our six main licenses, only allowing others to download your works and share them with others as long as they credit you, but they cant change them in any way or use them commercially.

Creative Commons and Flickr are a veritable playground for creators.
You can find various creative elements, photos, videos, music, etc.
http://www.flickr.com/photos/clover_1/3935779005/in/gallery-brodyha-72157627076703965/

You can use Flickr to find photos and videos licensed through Creative Commons by using an advanced search.Here is what the bottom portion of the Advanced Search looks like that allows you selected Creative Commons licensed works.

If youre interested in music Creative Commons has several licensed suggestions. Click here. As you can see theres lots from which to choose.

Here are the top three things to remember about enhancing your curriculum with media and technology:

• Use material as necessary. If you dont need the entire work, dont use it. If you do need the entire work to meet your objective use it.
• Join and use the community resources built specifically to enhance creativity through inspiration and attribution.
• Give creator specific credit as requested.