Presentation Design
43
My name is Ashley Dunsmore 9am – 5(30ish)pm : Sr. Brand Marketing Associate, ValueClick Brands [email protected]
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Transcript of Presentation Design
My name is Ashley Dunsmore
9am – 5(30ish)pm : Sr. Brand Marketing Associate, ValueClick [email protected]
Presentation Design
Color Speaks
Complementary Analogous Triadic
Visual Impact
“I asked the Zebra, are you black with white stripes?...”- Shel Silverstein
“I asked the Zebra, are you black with white stripes?...”- Shel Silverstein
Focus tends to the element with the greatest volume of space.
Eye-level alignment helps too.
Futura
Myriad Pro
Garamond
Bodoni
Lubalin Graph
Clear, objective, modern. Cold, impersonal, boring.
Geometric
Modern yet human. Wishy-washyand insincere.
Frutiger, Optima, Verdana
Classic, traditional. Old StyleJenson, Bembo, Palatino
Stylish, dynamic. Too conspicuous to be classic, too stodgy to be modern.
ModernDidot, Baskerville, Times New Roman
Distinctive. Conspicuous. Urban sophistication meets tech nerd.
Slab SerifClarendon, Rockwell, Courier
Changing WeightPromotes correspondence
Small DifferencesOften weaken the message
Gill Sans
Helvetica
Gill Sans
Gill Sans
Changing WeightPromotes harmony but…
Increasing ContrastHelps to promote interest
Gill Sans
Gill Sans
Gill Sans
Perpetua
x
it up
1,000 Words
“
”
- Albert Einstein
