Guiding Principles | Process | Case Study

Industrial Design⋯the roots

Content

Methodology | Triple Bottom Line | Lifecycle Thinking | Case Study

Sustainability Overview

Closing Company Examples

Industrial Design

⋯the roots

Industrial Design

“The professional service of creating and developing concepts and

specifications that optimize the function, value, and appearance of

products and systems for the mutual benefit of both user and

manufacturer.” -IDSA

“The profession of opportunistic solution-building in the form of

products, services, environments, organizations, and modes of

interaction through a multi-faceted lens for the well-being of humanity

and the biosphere in which we exist.”

-Irwin

Primary Responsibilities

• All aspects of the product that relate to the user

• Aesthetic appeal (Form Factors)

• Tactile Features (Feel)

• Functional Interface

• Sensorial

Manufacturing & Fabrication Techniques

Material Knowledge + Properties +Finishes

Engineering + Technical Specification

Visual Communication Techniques (Illustration)

2D Software

3D CAD Software

Ergonomics (Human Factors)

Scale Model Making / Prototyping

Packaging

Graphic Design / Branding / Typography

Strategic Production Planning

Market Trending

User Interface

Empathy

Humility

Listening

Storytelling

Understanding Latent User Needs

Holistic Implications (social, cultural, societal)

Highly Collaborative

Aesthetic sensibility + Form Detail

Project Management + Workflow

Hand-on Approach

Technical Proficiency

Research + Development + Datamining

Systems Thinking

Industrial Design Workflow

Identify Customer

Needs

Establish Target

Specifications

Generate Product

Concepts

Select Product

Concepts

Test Product

Concepts

Set Final

Specifications

Plan Downstream Development

Perform Economic AnalysisBenchmark Competitive Products

Build and Test Models and Prototypes

Mission Statement

Development Plan

Problem Statement | Challenge | Discovery Discovery of Latent Needs of Consumer/User

(Ethnography, In-Field, Research, Client Driven)

!Identify Goals & Opportunities | Evaluate Methodology+ Prioritize Mind Map, Brainstorm, Biomimicry, Resource Allocation, Product

Planning & Development, Competitive Analysis

!Concept Development

Hand Renderings, Digital Renderings (25-100), Industry Expert

Consultation

!Concept Testing | Packaging

Low- Fi Prototypes, Rendering Iterations, Human Factors, Model

Analysis, Surveys

!Prototype Testing & Review (High-Fi)

CADD, Engineering, Consumer Testing, Review/Refine Function

+Form Material

!Refine & Finalize for Production | Implementation

Design for Manufacturability (DFM, Detailed Material + Mechanical

Specifications)

Process Outline

Case Study - Motorola

Martin Cooper DynaTAC, 1983 ($3995)

MicroTAC, 1989 ($2495)

StarTAC, 1996 ($1000) Millions of Units Sold

StarTAC Differentiating Success Factors

• Small Size and Weight Lithium ion battery, 88grams, foldability, worn like a pager, even necklace

Continuous talk time of 60 minutes with slim battery, alphanumeric memory store numbers and names, stack to recall 10 numbers dialed, caller ID, voice messaging, silent vibration, accessories

• Performance FeaturesComplements human face, angled position of earpiece with respect to mouthpiece, conforms to user for superior comfort. Spacing and position of buttons based on accepted standards for faster more accurate dialing. Folding design allows user to answer and end calls by opening or closing keypad

• Superior ErgonomicsDesigned to meet rigorous specifications. Can be dropped from 4ft. onto cement floor, or sat on in the open position without sustaining visible or operational damage. Withstand temperature extremes, humidity, shock, dust, and vibration

• DurabilitySingle circuit board consists entirely of electronic components assembled using automated equipment. Replicated at Motorola factories around the world to meet global capacity demands

• Ease of ManufactureSleek appearance and black color gave it a futuristic look associated with innovation. Aesthetic appeal = status symbol that evoked strong feelings of pride among owners

• Appearance

Ergonomics

Aesthetics

Ease of use

Ease of maintenance

Quantity of user interactions

Novelty of user interactions

Safety

Product differentiation

Pride of ownership, fashion, or image

Team motivation

Needs Level of Importance

Assessing the importance of industrial design for the StarTAC

Industrial Design

⋯through the lens of sustainability

“The synergistic act of

existing within living

systems without upsetting

the balance or endangering

the future livelihood of that

which offers the resources

used for survival.”

-Irwin

What is “Sustainability”

“Design for the Real World,” Victor Papanek

“Designers are at least in part responsible for all the waste we see in the world.”

Case for Sustainable Design Implementation

• Transparency to Customers + Industry

• Lower Costs

• Remove Risks

• Market Advantage

• Benchmarking for Future Success

• Corporate Social Responsibility

• Employee Retention

• Long-Term Shareholder Value

• Customer Loyalty

• Build Better, Safer Products

• Protects Employees

• Protects the Planet

• Profit

• Creates a Circular Economy

• Recoup Usable Materials

• Reduced in Insurance Premiums!

70% of costs of product development, manufacture and use are decided in early design stages (1991 National Research Council Report titled “Improving Engineering Design”)

• Rethink ow to provide the benefit

• Provide needs provided by associated products

• Enable sharing of products by many people

• Anticipate technological change and build in flexibility

• Design to mimic nature

• Use living organisms in products

Innovation

• Avoid materials that damage human health, ecological health, or deplete resources

• Use minimal materials

• Use renewable resources

• Use waste byproducts

• Use throughly tested materials

Low Impact Materials

• Design for ease of production quality control

• Minimize manufacturing waste

• Minimize energy production

• Minimize number of production methods and operations

• Minimize number of parts / materials

Optimized Manufacturing

• Reduce products and packaging weight

• Use reusable or recyclable packaging

• Use an efficient transport system

• Use local production and assembly

Efficient Distribution

• Minimize emissions / Integrate renewable energy sources

• Reduce energy inefficiencies

• Reduce water use inefficiencies

• Reduce material use inefficiencies

Low Impact Use• Build in desire for long term product care

• Design easy product take-back programs

• Build in durability

• Design for maintenance and day repair

• Design for upgrades

• Design second life with other functions

Optimized Lifetime

• Integrate methods for product collection

• Provide for ease of disassembly

• Provide for recycling or down cycling

• Design reuse, or “next life of product”

• Provide for reuse of components

• Provide ability to biodegrade

• Provide for safe disposal

Optimized End of Life

Lifecycle Thinking

Product Ecosystem

Offers a holistic view of a product or process from raw material extraction through manufacturing and product use to end-of-life

Closed Loop Product / Material Flow Overview

Copyright (C) 1999-2011 Ricoh Co.,Ltd.

Product Ecosystem

"The future of sustainable products will not just be about materials, toxicity, energy use, or recyclability – it will be about empowering consumers with the ability to lead their l ives in a more environmentally positive way to engage in citizen-driven causes, increase local prosperity and engage in community revitalization.

• Rethink ow to provide the benefit

• Provide needs provided by associated products

• Enable sharing of products by many people

• Anticipate technological change and build in flexibility

• Design to mimic nature

• Use living organisms in products

Innovation

• Avoid materials that damage human health, ecological health, or deplete resources

• Use minimal materials

• Use renewable resources

• Use waste byproducts

• Use throughly tested materials

Low Impact Materials

• Reduce products and packaging weight

• Use reusable or recyclable packaging

• Use an efficient transport system

• Use local production and assembly

Efficient Distribution

• Minimize emissions / Integrate renewable energy sources

• Reduce energy inefficiencies

• Reduce water use inefficiencies

• Reduce material use inefficiencies

Low Impact Use

• Design for ease of production quality control

• Minimize manufacturing waste

• Minimize energy production

• Minimize number of production methods and operations

• Minimize number of parts / materials

Optimized Manufacturing

• Build in desire for long term product care

• Design easy product take-back programs

• Build in durability

• Design for maintenance and day repair

• Design for upgrades

• Design second life with other functions

Optimized Lifetime

• Integrate methods for product collection

• Provide for ease of disassembly

• Provide for recycling or down cycling

• Design reuse, or “next life of product”

• Provide for reuse of components

• Provide ability to biodegrade

• Provide for safe disposal

Optimized End of Life

Lifecycle Thinking + Guidelines

Phi Logic !

Where design-thinking and life-cycle processes collide to innovate and grow products, services, environments, and

experiences.

!www.philogic.co