Presentation by the Derby Girls

Social Media SmackdownOctober 21, 2011

Friday, 21 October, 11

Game PlanBackground > Who we are > How we rollSocial Media > Twitter, Facebook > Website


Who we are.


Kingston Derby Girls

Cat O’Clysm & Emily Carr Crash

What is roller derby?

all-female sport, full contact, quad roller skates

gaining popularity across the world


How we roll.For skaters, by skaters.


DIY: by skaters, for skaters

committee structure

one to one ratio, job-wise

Using the talents and interests of the group


Promotion of a new sport

introduce roller derby to a new audience

gain fans for the league

sell tickets to bouts

sell merchandise


Facebook


5 other skaters set as Admin

provide content for skaters & fans

reposting/sharing (e.g., derbylife.com articles, community events, what to wear to a derby bout, etc.)

FB often a primary source of information

Timbit


checks daily, often multiple times/day

keep it active w/o flooding news feed

respond to posts and questions ASAP

photos and skater-posted content

Unveiled Photography

cross-promotional information sharing


When a bout is coming up...

information, awareness of the event

contests, ticket giveaways

Facebook ads


multiple authors, lack of unified voice

staying professional, clear, informative

not flooding people with repeated information

immediacy of Facebook for contests

Facebook Challenges


Twitter


development of a personality, a voice

relationships with other tweeters

interaction with fans, other leagues

focus on local community

user goals: get news and/or have a laugh

Tweety Pete


it’s about feeling special, noticed

new followers, mentions, retweets

other skaters that are on Twitter

always retweet @ktownderbygirls mentions

interaction with fans, other leagues

make tags (#ygk, #KDGlive), encourage use around the event


When a bout is coming up...

ramp it up

3-4 posts a day, interspaced over day

live tweet the game (#KDGlive)

thanks, then back off for a week or so


always on it (post rarely, check often)

constant chit chat, can get boring

fine balance (enough vs. too much)

different from a personal twitter site

Twitter Challenges


Content Sharing/Recycling

Twitter, Facebook, kingstonderbygirls.ca

multiple authors, multiple ideas

Content Challenge

multiple events > tough to keep on top

All Around


Thank you!


Presentation by the Derby Girls

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