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15-1 McGraw-Hill/Irwin Understanding Business, 7/e © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. Nickels Nickels McHugh McHugh McHugh McHugh Nickels Cover
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McGraw-Hill/IrwinUnderstanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.15-115-1McGraw-Hill/Irwin
Understanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
Nickels Nickels
McHughMcHugh
McHughMcHugh
Nickels Cover
McGraw-Hill/IrwinUnderstanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.15-215-2McGraw-Hill/Irwin
Understanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
Chapter
15151515Distributing Distributing
Products Products Quickly and Quickly and EfficientlyEfficiently
15-2
McGraw-Hill/IrwinUnderstanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.15-315-3McGraw-Hill/Irwin
Understanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
ChannelChannel ofof DistributionDistribution
• Marketing IntermediariesMarketing Intermediaries– WholesalerWholesaler– RetailerRetailer– Agents/BrokersAgents/Brokers
• Role of IntermediariesRole of Intermediaries– Create EfficiencyCreate Efficiency– Value vs. CostValue vs. Cost
McGraw-Hill/IrwinUnderstanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.15-415-4McGraw-Hill/Irwin
Understanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
UtilityUtilityFormFormTimeTime
PlacePlace
PossessionPossession
InformationInformationServiceService
McGraw-Hill/IrwinUnderstanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.15-515-5McGraw-Hill/Irwin
Understanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
Wholesale IntermediariesWholesale Intermediaries
• Merchant WholesalersMerchant Wholesalers– Full-ServiceFull-Service– Limited-FunctionLimited-Function– Rack JobbersRack Jobbers– Cash-and-CarryCash-and-Carry– Drop ShippersDrop Shippers
• Business to Business (B2B)Business to Business (B2B)
McGraw-Hill/IrwinUnderstanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.15-615-6McGraw-Hill/Irwin
Understanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
Identify a Retailer in Your AreaIdentify a Retailer in Your Area
SupermarketSupermarket Convenience Convenience
StoreStore Discount StoreDiscount Store Department Department
StoreStore Category KillerCategory Killer
Specialty Specialty StoreStore
Factory OutletFactory Outlet SuperstoresSuperstores Catalog Catalog
ShowroomShowroom
McGraw-Hill/IrwinUnderstanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.15-715-7McGraw-Hill/Irwin
Understanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
Retail Store DistributionRetail Store Distribution
• IntensiveIntensive
SelectivSelectivee
ExclusiveExclusive
McGraw-Hill/IrwinUnderstanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.15-815-8McGraw-Hill/Irwin
Understanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
Non-Store DistributionNon-Store Distribution
• E-tailingE-tailing
• TelemarketingTelemarketing
• Vending Machines, Vending Machines, Kiosks, CartsKiosks, Carts
• Direct SellingDirect Selling
• Multilevel MarketingMultilevel Marketing
• Direct MarketingDirect Marketing
McGraw-Hill/IrwinUnderstanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.15-915-9McGraw-Hill/Irwin
Understanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
Channel CooperationChannel Cooperation
• Corporate Corporate DistributionDistribution
• Contractual Contractual DistributionDistribution
• Administered Administered DistributionDistribution
• Supply Chain Supply Chain ManagementManagement
McGraw-Hill/IrwinUnderstanding Business, 7/e
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Understanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
The Supply ChainThe Supply Chain
McGraw-Hill/IrwinUnderstanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.15-1115-11McGraw-Hill/Irwin
Understanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
LogisticsLogistics
Physical DistributionPhysical Distribution
InboundInbound
MaterialsMaterials
OutboundOutbound
ReverseReverse
InformationInformation
McGraw-Hill/IrwinUnderstanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.15-1215-12McGraw-Hill/Irwin
Understanding Business, 7/e
© 2005 The McGraw-Hill Companies, Inc., All Rights Reserved.
Transportation & Storage Transportation & Storage ModesModes
• RailroadRailroad
• Motor Motor VehiclesVehicles
• WaterWater
• PipelinePipeline
• AirAir
• IntermodalIntermodal
• WarehousingWarehousing
–StorageStorage
–DistributionDistribution
