Presentatie KU LEUVEN
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Transcript of Presentatie KU LEUVEN
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KU LEUVEN
SOCIAL MEDIAtt
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KU LEUVEN
Recommondations from friends/familyConsumer opinions posted online
Requested email updatesAds in newspapers
Ads on TVAds on radio
Ads in magazinesBranded Web sitesSearch engine ads
Web banner adsAds on mobile phones
0% 10% 20% 30% 40% 50% 60% 70% 80%
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KU LEUVEN
=
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KU LEUVEN
Stonier 1983: “Wanneer landen door een bepaalde grens (20%) breken van het aantal vaste telefoonaansluitingen per 100 inwoners, zijn dictaturen niet langer uitvoerbaar.”
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• Social media is onmisbaar in een Business plan van de 21ste E• Consumenten worden mondiger• Bereid je hierop voor
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KU LEUVEN
TALKING ABOUT THIS
KU LEUVEN 13 825 637 4,61%
BEINVLOEDT FACEBOOK EDGERANK
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KU LEUVEN
FACEBOOK EDGERANK
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KU LEUVEN
1. AFFINITEIT
- RELATIE MET DE GEBRUIKER- INTERACTIE
2. GEWICHT
- TYPE CONTENT- GROTER GEWICHT = LANGER ‘CONSUMEREN’ VIDEO’S & FOTO’S
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3. TIJD
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KU LEUVEN
MEESTE INTERACTIE
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KU LEUVEN
TARGETING
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KU LEUVEN
STRATEGIE
DE DRAGER VAN DE BOODSCHAP?
• STATUS• FOTO• VIDEO• ALBUM• EVENT• MILESTONE• POLL
WAT IS DE CONTENT?
• NIEUWS• COMMERCIEEL• LEUK• ACTIE• ACHTER DE SCHERMEN
TAALGEBRUIK
TIJDSTIP
VOORWAARDEN
OPVOLGEN{
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KU LEUVEN
PROFESSIONALISEREN
PAGINA TABS ZIJN INTERESSANT MAAR MOETEN EEN MEERWAARDE BIEDEN
• OVERZICHT STUDIERICHTINGEN• INSCHRIJVINGEN NIEUWSBRIEF• VOORSTELLING CAMPUSSEN• ...
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KU LEUVEN
VERSCHIL TUSSEN FACEBOOK EN WEBSITE
LAAGDREMPELIG
KORT & KRACHTIG
“INFORMELER”
CONTENT:• WIST JE DAT?• FOTO’S• LAATSTE NIEUWS
WEBSITE
SPECIFIEKER
FORMELER
DIEPER:• WAARDEN• ONDERZOEK• ARTIKELS
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KU LEUVEN
VOORBEELDEN
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“De diepste behoefte van de mens is het verlangen om gewaardeerdte worden” Psycholoog William James, 1842 - 1910
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KU LEUVEN
http://youtu.be/pqHWAE8GDEk
http://surprise.klm.com/
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KU LEUVEN
JE VERSTIKTE MEJE VERVEELDE MEJE LUISTERT NIETJE PRAAT ENKEL OVER JEZELFIK WAS MAAR GEINTERESSEERD IN 1 DING
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