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Andalucia

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By invitation only

Sotogrande has a pedigree like no other residential resort in Europe. It was founded in 1962 by the visionary American businessman Mr Joseph McMicking, who dreamt of creating an idyllic place in a perfect climate for people from all over the world to live and spend holidays.

More than half a century later, Sotogrande is the benchmark for integrated resorts in Europe in terms of excellence in high end resort development, first class sports facilities, prestige as a polo and golf destination and for its sophisticated marina lifestyle.

Now under new ownership, Sotogrande SA is looking to embark on the next chapter.

Sotogrande SA extends an invitation to likeminded companies that represent high end and unique brands, to align with its world famous resort.

This presents a unique opportunity to become a brand partner of Sotogrande and benefit from the marketing platform that this unique resort destination provides.

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The location

+ Sotogrande is easily accessible from the whole of Europe – a 1hr15 drive from Malaga airport, which has seen significant recent expansion to become an international hub. The lifestyle resort is located 45 minutes from Gibraltar airport, 1hr15 from Jerez airport and 2hrs from Seville airport.

+ The resort sits at the gateway to the Costa del Sol to the east – which includes Marbella, a 30 minute drive– and the Costa de la Luz to the west, with its vast, wild beaches near Tarifa such as Bolonia and Zahara de los Atunes. Morocco is also just 35 minutes away by fast ferry from Tarifa to Tangier.

+ The coast’s climate is very attractive, particularly for British and Northern European visitors and property buyers, along with the Costa del Sol’s considerable number of tourist attractions including its many and varied golf courses, beaches, restaurants, plus great culture, history and local traditions.

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A high end destination

Sotogrande is one of the most discreet high end lifestyle resorts in Europe. It has 5,000 residents with either permanent or holiday homes and it is the destination of choice for many of Spain’s and other nations’ wealthiest and most influential families.

The resort spans 20 square kilometres from the Mediterranean Sea to the foothills of the Sierra Almenara – a location of outstanding natural beauty that has a vast amount to offer its international community of residents. Sotogrande offers a secure, relaxed, healthy lifestyle, a sophisticated social scene and excellent sports facilities. The Sotogrande International School provides a major advantage for families.

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A unique resort lifestyle

Sotogrande offers an extraordinary lifestyle in a unique location.

Its world-class sports facilities include:

+ Golf: There are five 18 hole golf courses in Sotogrande including Valderrama - host to the European Tour ’s Volvo Masters and the 1997 Ryder Cup - ranked Europe’s no 1 course since 1980s. Others designed by leading golf course architects Cabell Robinson, Robert Trent Jones and Dave Thomas include the La Reserva Club de Golf, host of the PGA NH Collection Open tournament and the Real Club de Golf Sotogrande. The San Roque Club, with 36 holes is adjacent.

+ Polo: the resort’s eleven polo fields belong to the Santa Maria Polo Club, one of the best polo clubs in the world. Hosts exclusive Polo Summer Season and more than 25 tournaments which see 800 players and 2,500 horses each year.

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+ Other sports: two tennis/padel clubs and Soto Tennis Academy; rugby club; two beach clubs; sailing club; equestrian centres.

+ Marina: this plays a major part in Sotogrande lifestyle. Covers 550,000 square metres and has 1,400 berths capable of taking boats of up to 70m long. Surrounded by bars, restaurants and shops, making it one of Sotogrande’s social hubs. Residents in the marina can have boats moored outside their home.

+ Beaches: 2km-long Playa Sotogrande and El Cucurucho beach club, 1km-long Playa Paseo del Mar with El Octógono Beach Club, beach bar and watersports centre and quiet, isolated 5km-long Playa Guadalquiton just west of the resort.

+ Nature: Sotogrande is surrounded by nature. The 1,308 Hectare natural reserve Alcaidesa and the 35 Hectare Paraje Natural offer ample opportunity to embrace nature.

+ Community: of permanent and holiday residents enjoying an active social life and lifetime friendships. An impressive events calendar guarantees all year round entertainment.

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Who comes

to Sotogrande

50% of owners/visitors are Spanish, 40% from UK or Gibraltar and the remaining 10% are Northern European (mainly Germany, Switzerland, Scandinavia, Holland and Belgium).

People who:

+ are high net worth - cash rich but time-limited.

+ own high end holiday homes in Sotogrande.

+ seek resorts and brands that have prestige and will make life easy for them and their families.

+ are permanent residents and live in high end homes in Sotogrande.

Demographics:

Average 52, ranging from 35 to 70

High income earners, HNWI’s

Multigenerational families:

+ Parents & grand parents

+ Adult children & children / grandchildren

Professionals:

+ Medical, technology, entertainment, sports, finance, real estate

+ Senior executives, business people, entrepreneurs

Enjoy:

+ Sports, nature, health, wellness

+ Culture, art, culinary experiences

+ A relaxed and secure resort lifestyle

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+ have high-earning positions in financial/insurance sectors in Gibraltar and either live permanently or spend weekends in Sotogrande.

+ appreciate high quality in their lifestyle, leisure, home, car etc.

+ thrive from being part of an exclusive, likeminded community.

+ are high profile but seek a discreet, luxurious place to relax.

+ will pay a premium for the convenience of having high quality services available on demand.

+ value having luxury goods and appreciate the best in design.

+ feel secure at Sotogrande and value its history, tradition, luxury, exclusivity and discretion.

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An invitation

to become a brand

partner of Sotogrande

Sotogrande SA extends an invitation to likeminded companies that represent high end and unique brands, to align with its world famous-resort.

A unique opportunity to become a brand partner of Sotogrande and benefit from the marketing platform that this unique resort destination provides.

To join Sotogrande in this next phase of its development is to be part of an exclusive club that brings valuable opportunities for cross-marketing, access to other high end brands’ client bases and joint lead generation initiatives.

Brand partners of Sotogrande will benefit from targeting a similar demographic, but without competing brands in their sector.

Sotogrande will be home to a concentration of high end brands in one unique high end resort destination.

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Sotogrande:

a platform for

brand partners

Sotogrande provides a platform for brand partners that offers the opportunity to:

+ align with Sotogrande as a prestigious and world-famous lifestyle brand.

+ bring and entertain clients in a relaxed, secure and stylish high end resort environment with tailored programmes.

+ Market the brand through a web-based portal that offers services exclusively to Sotogrande’s 5,000 property owners and visitors.

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+ benefit from marketing, PR and event initiatives by Sotogrande, both onsite in Sotogrande and offsite including:

Prestigious events held in Sotogrande throughout the year, including the famous Polo Summer Season at the world-renowned Santa Maria Polo Club.

An “by invitation only” exclusive resort experience during the summer in Sotogrande for small groups of existing high end property owners in Sotogrande and their friends.

The Sotogrande roadshow of high end events in key locations around the world, offering existing property owners, their friends and targeted clients the opportunity to experience the Sotogrande resort lifestyle: art, culinary, sports and lifetime friendships.

Exposure of the brand in Sotogrande at exclusive events, in the marina, on the golf course, and in (pop up) stores to allow clients to experience the brand and buy their products.

Carefully-targeted PR initiatives.

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