Dpto. de Marketing Publicitario

3er Acum. 2015

20

16

COMMERCIAL

PRESENTATION

THE MA GA ZINEA

More than 50 years of experience in the market.

The most prestigious magazine in economic and business sector.

Monthly magazine with specialized contents about different economic issues.

In addition, the most interesting specials complete magazine offer.

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CURRENT ECONOMY OPINION FINANCES MARKET STATISTICS INFORMATION FORESIGHTS ASSAYS

SEC TI ONS

All the information in economic world * Editorials

Coverages

The best of FT Historical views

Books and Arts

Pulsations

Letters

Interviews

In addition… skilled opinions about the economic and business world…

DA TA

AUDIENCE

Source: EGM 3er Acum. 2015

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POSITIONING *

44.000 readers

We rely on our readers faithfulness

44.000 43.000

37.000

ActualidadEconómica

Capital Inversión&Finanzas

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DA TA

PROFILE

Source: EGM 3er Acum. 2015

Executives and businessmen interested in

the last economic news.

GENDER

AGE

SOCIAL CLASS

LEVEL OF STUDIES

75% men 25% women

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13% 14 to 24 years 36% 25 to 44 years 38% 45 to 64 years 13% more than 65 years

66% A-B – A 22% B 12% B-C - C

Average Age: 47 years

58% higher education

AUDIENCE * 44.000 readers

Source: OJD 2014

CIRCULATION *

15.078 copies

PRINT RUN *

23.841 copies

Actualidad Económica the leading reference magazine in business

world.

DA TA

SPE CI ALS

CALENDAR 2016 *

January

February

March

April

May

June

July

August

September

October

November

Diciember

Special Dossier Best Entrepeneurs

Internalization

Agri-food

State Agency

Adversiting

Investment / Training

Environment

Telecommunications and TIC

Pharmaceuticals /RSC

Renting and Fleet

CECA

CECA/ Retirement pay /Fashion and accesories for men

Annuary

Automotive

Big Data

100 best ideas

EL ESPECTADOR

Who is Who 2016

Sports / Brasil

Insurances

Energy

Financial Education

Who is Whoin Andalucía 2016

5.000 Business

CADIZ

COMUNIDAD VALENCIANA

MÁLAGA

CASTILLA Y LEÓN

II Edition Starups Awards GALICIA

ASTURIAS

CANTABRIA

January 2016 Annuary 2016 ALMERÍA

Lawyers

THE WEB

A window with daily updates – coverages, analysis, blogs and coments- about Spain and

the world.

30.813 Unique users

50.124

Page views

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*Data: Omniture October 2015

Holy library: a place to remember

people and companies who where

on ACTUALIDAD ECONÓMICA and

now they are on different situation.

A different perspective about current:

Have a look: current and economic data analysis in

own sections of the site.

THE WEB *

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In addition, new blogs and a renewed presence on soccial networks, Twitter and

Facebook.

Always with the same slogan: the economy is clearly explained and journalism has a good quality.

11.880 followers 5.161 likes

Facebook Twitter

SS NN * *

Session sponsorship: *

Includes:

Customization of header with brand colors.

Fixed strip in the section

Actualidad Económica values are linked with the sponsorship (the editorial staff will decide which brands will be able to take part in this sponsorship)

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SPECIAL

ACTIONS

WEB

Microsite: * An access to microsite will be set up through the central moudle of the section with the last news/ articles.

Articles with video may be included with skillful opinions, succesful cases…etc.

Clients will be able to be independent in order to upload contents.

The microsite will mantain the look and feel of Actualidad Económica with different windows adapted to contents/ thematics of our clients.

Articles will be signed by clients.

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SPECIAL

ACTIONS

WEB

Digital meetings: SPECIAL

ACTIONS

WEB

Digital meeting: one person selected by the brand (it depends on the client) and one mod form Actualidad Económica.

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* The meeting will be hosted in Home and in similar section. *

Social network support and wide impact thanks to our data base. *

Facebook: 2 post: 1 pre meeting and other post meeting.

Twitter: 2 or 3 per meeting

Mailing: segmented by target which the meeting is derected to.

Videos: SPECIAL

ACTIONS

WEB *

Semanal video with claim, for example, “The best castellano-manchegos entrepeneurs“ powered by…

* This video will be hosted during two days in Actualidad Económica site, one day in the Home and other in similar section.

The video will be developed by clients, the brand will be on the video as well as the signature of the analyst.

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Learning with: SPECIAL

ACTIONS

WEB This exclusive editorial format, allow to connect brands with readers through 100% integrated contents in Actualidadeconomica.es

It is an innovative approach to integrated contents in the Home

Brand will be able to tell its own story.

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MOREOVER OR

BYT

Actualidad Económica is in Orbyt, you can put

animation in advertisings, in order to make them more visible and appealing for

consumers.

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RA TES

ADVERTISING RATES 2016 *

Page Double page 1/2 page 1/3 page 1/4 page Advertorial Window

Backcover Interior of cover Interior of backcover First 1/3 rhp Lhp facing summary 1st rhp 2nd rhp 3rd rhp Double page (2and 3) 1st double page 2nd double page

PREMIUM SPACES

GENERAL

INSERTS

National print run Segmentations

SIZES High Width