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Company Profile

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HISTORY For over 80 years, the Sign companies belonging to the ACS Group,

Roura Group and Cevasa Group, have been market leaders in Europe in

brand signage and corporate identity programmes.

ROURA&CEVASA, (R&C from now on) is the result of the merger in

2000 between: Rótulos Roura and Cevasa Imagen. Both companies with

extensive experience in implementing International Corporate Identity

programs.

Rótulos Roura was founded in 1930. It began as a small craft workshop,

manufacturing glass signs, appreciated on the market for their perfection

and design. In 1970, it became a corporation and would later become the

largest sign company in its sector in Spain.

Cevasa Imagen was founded in 1969. Initially the company concentrated

it’s activity on the manufacture of auxiliary construction structures. In

1982, Cevasa Imagen entered the corporate identity sector, which soon

became the company’s main activity. Quality, reliability of supply and

financial and technological capacity allowed Cevasa to become the

leading European sign company in the 90’s.

Roura Cevasa is part of ACS, Actividades de Construcciones y

Servicios, the largest European infrastructures and services group.

Currently, Roura&Cevasa counts with 3 large production units in Spain

and Portugal and a network of associated companies in different

European countries to cover the demands of all our clients.

The creation of a brand and the way the public perceives it is becoming

more and more important in the corporate world today. Companies strive

to position their brand by identifying it with social, ethical and

technological values, in order to provide added value that will distinguish

them from the competition. Quality and competitive prices are a must for

any company… However, the design of their corporate identity and the

way it is transmitted are essential elements to differentiate it from other

companies and represents an important part of their marketing budgets.

OVERVIEW

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R&C belongs to one of the most important

international infrastructures and services company,

ACS, through one of its recognised companies,

VÍAS y Construcciones ( shareholder = 100%).

Shareholders

Gro

up

Our Company

- INDUSTRIAL SERVICES

Industrial Systems Railways Energy Distribution Networks Control Systems Telecommunication Networks

Corporate Identity

Civil works Residential building Non-residential building

Environment Services Concessions Publicity Telecommunication

- SERVICES AND CONCESSIONS

CONSTRUCTION

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MAIN BUSINESS FIGURES

Our Company

86.690

65.883

53.624

ACTIVITY PER SECTOR

39.253

43.818

37.878

33.122

0

5.000

10.000

15.000

20.000

25.000

30.000

35.000

40.000

45.000

50.000

2010 2011 2012 2013

Sale

s

Turnover Roura Cevasa Group

59% 29%

12% petróleos

otros

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The different operative areas of R&C are entrusted to highly

qualified professionals. Giving priority to customer service, the

organisation is designed so that all members have sufficient

capacity for decision-making in their area of competence. This

aims to speed up response time and resolve possible conflicts

in the least amount of time.

R&C stands out thanks to our staff’s creativity and motivation.

This is, without a doubt, the company’s main asset.

Thanks to our management team’s business vision and

optimal use of resources, innovation and development of new

business is a daily activity.

Aware of the importance of having a qualified, specialised

workforce to guarantee quality levels, ROURA & CEVASA

provides ongoing training programmes for its personnel.

HUMAN RESOURCES

Our Company

Roura Cevasa Apadil Total

Management and Administration 11 4 15

Sales persons 3 0 3

Engineering & I+D 14 4 18

Quality, Health & Environment 8 3 11

Projects 32 6 38

Production 122 61 183

Branches - Installations 7 0 7

197 78 275

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Exports

We Export to more than 80 countries

Our Company

NATIONAL and INTERNATIONAL COVERAGE

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Activities

Surveys and C.I. Projects

Product Engineering

Manufacturing

Logistics

Installation

Maintenance

Project Management

COMPREHENSIVE MANAGEMENT OF C.I. PROJECTS

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Clients

PETROL SECTOR

Agip

BP

Campsa

Cepsa

CLH

CMH

Copec

ENI

ERG

Esso

Galp

Ipiranga

PDV

Petrobras

Petronor

Promimer

Repsol

SARAS

Shell

Tamoil

Total-Fina-Elf

YPF

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Audi/Volkswagen/Skoda

Dacia

Honda

Hyundai

Mercedes Benz

Mitsubishi

Nissan

Peugeot

Renault

Robert BOSCH

Seat

Toyota

Volvo

AUTOMOTIVE SECTOR

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FINANCIAL SECTOR

Abbey-Santander

Allianz-Ras

Axa

Banca March

Banco Santander

Banco Urquijo

Banco Zaragozano

Bankinter

Barclays

BBK

BBVA

BBVA Privanza

Banco

Caixa Cataluña

Caixa Galicia

Caixa Manresa

Caixa Sabadell

Caixanova

Caja Canarias

Caja Granada

Caja Madrid

Cajasol

Catalana de

Occidente

Deutsche Bank

Finanzia Banco de

Credito

Fundacio La Caixa

Gan Seguros

Itaú

La Caixa

Mapfre

Sabadell-Atlántico

UAP

Unicaja

Vitalicio Seguros

Winterthur Seguros

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Alcampo

Barnasud

Bonaire

Carrefour

Dows Digital Stores

El Corte Ingles

Heron City

Media Markt

Miró

Primark

Pryca

Saturn

DISTRIBUTION SECTOR

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TRANSPORT AND TELECOMMUNICATIONS SECTORS

Adif

Aena

Aeropuerto de Bilbao

Aeropuerto de Hong Kong

Aeropuerto de Las Palmas de GC.

Aeropuerto de Madrid

Aeropuerto de Palma de Mallorca

Aeropuerto de Sevilla

Aeropuerto de Valladolid

Ave

Consorcio Transp. Madrid

Metro de Madrid

Metro Sur

Orange

Renfe

Telefónica

Tradisa

Vodafone

Yoigo

Clients

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OTHERS

Adecco

Akzo

Altadis

Applus ITV

Avis

Batumi

Cafestore

Carlsberg

Cia. Roca Radiadores

Cirsa

Comunidad de

Madrid

Correo Argentino

Correos

El Mobiliario Urbano

Gas Natural

Hoteles Hesperia

ICI

Ifema

Interflora

Jc Decaux España

Junta de Andalucia

KFC

Laborman Ett

Mc Donald's

NCR

NH Hoteles

Onlae

Planeta Corporacion

Publimedia

San Miguel

Sanitas

Seur

Unisys

Vedior Laborman

Clients

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Own Production Units

Madrid

Pol. Azque ctra. Daganzo km. 3,400

28806 Alcalá de Henares

Spain

Tel: 00 34 – 91 879 71 70

FAX: 00 34 – 91 888 19 80

Lisbon

E.N. 249/4 - KM 4,6 Trajouce

2785-034 S. Domingo de Rana

Portugal

Tel: 00 351 – 21 915 52 00

FAX: 00 351 – 21 915 52 50

Madrid

Lisbon

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Factories

Madrid

Total surface: 35.600m2

Build surface:

Factory surface: 6.000m2

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Factories

Lisbon

Total surface: 15.000m2

Build surface: 8.000m2

Factory surface: 5.000m2