Presentaci³n de PowerPoint - MAXAM - Shaping the world you live in

Corporate Presentation

www.maxam.net/en/outdoors

Who we are

Organization

What we do

Cartridges

Cartridges – new developments

Components

Law Enforcement

Pyrotechnics

Business devolpment

Turnover by market share

Environmental commitment

MAXAM Outdoors worldwide


Who we are

The keys to success of MAXAM Outdoors are:

Our own technological developments as a result of our continuous investment in R&D.

A fully integrated production chain that spans from the manufacturing of the main raw

materials (nitrocellulose) to the production of all the cartridge components

(cases, primers, powder, wads and lead shot).

Strictest quality and safety controls (ISO 9001-2008, ISO 14001, CIP…).

MAXAM Outdoors is since 1896 the world

leader in the development, manufacturing

and commercialization of sports

ammunition and hunting powders.

More than 100 years of history guarantee

our wide range of products.


Organization


MAXAM OUTDOORS HOLDING S.L.

MAXAM OUTDOORS S.A.

ELEY HAWK LTD.

CARTRIDGES GB

CARTRIDGES SAGA ICC MELIOR

RIO AMMUNITION INC.

&

AMERICAN SPORTING

SUPPLIES LLC.

RIO AMMUNITION PTY LTD .

MAXAM OUTDOORS

RECYCLING

EVERVALUE SPAIN EVERVALUE PORTUGAL

EVERVALUE UK EVERVALUE USA

CALEDONIAN

IDEXSA

RIO KAZAJSTÁN

What we do

OUTDOORS # 1 worldwide

Sports distributors

Armories

Hunters

Shooters

Cartridges

Components

Powder

Business Unit Main products Clients Leadership


Cartridges

MAXAM Outdoors is the world leader in the manufacturing and commercialization of hunting

and sports cartridges.

Our wide range of products include cartridges that already form part of the European hunting

heritage such as RIO, SAGA or ELEY.

The innovative perspective is reflected in the brands of VENATUM and VINCI, both brands

being at the pinnacle of new developments in sports cartridges.

With the same outlook on innovation, we have given our main company name to the MAXAM

cartridge line in which all new technological advancements in the sector are applied.

Our portfolio of brands completes itself with names that have an important historical

significance in the hunting world like GB, MELIOR , IMPERIAL or DIANA , and the more

recent JET.


Cartridges

RIO is a faithful reflection of more than 100 years of our company history

working to offer the best product and service to hunters and shooters. It is a

brand leader worldwide, present in more than 80 countries.

What characterizes RIO best is its versatility. Having the most complete

range of calibers and loads to match the precise needs of every hunter and

shooter.

A new concept in shotgun cartridges is born based on design, quality and

performance. The VINCI range for target shooters and the VENATUM

range for hunters.

It is the best choice for demanding shooters and experienced hunters.

The new generation of MAXAM cartridges is a sample of the highest status

of R&D&I reached by the company.

Our passion for cutting edge innovation requires us to be constantly

evolving. The full range of MAXAM cartridges is the result of this. A perfect

combination of technological innovation and 100 years of experience.


Cartridges

SAGA Cartridges is one of the leading European brands. Its

portfolio of products is appreciated by hunters and shooters from

all over the world.

The growth that this company has appreciated over the years

has been made possible by the diverse innovations that benefit

its products, through continuous investment in new technologies

and research and development.

GB Cartridges were born in Eibar in 1924 and has since then

been a reference among Spanish cartridge makers and also the

world over. GB stays true to its commitment to tradition and

its users improving day by day.


Cartridges

Since the 1970´s, MELIOR has solidified

itself in Portugal as a premium quality

cartridge manufacturer.

This prestige soils itself in the high

standards applied to the selection of

components that shape the cartridge;

most specifically with its powders and the

most advanced technologies for ballistic

control.

With more than 180 years of production

of shooting and hunting cartridges, Eley

Hawk is a reference in the anglo

saxon market.

Throughout the years, Eley has

developed a unique know how with

products that are highly appreciated by

generations of hunters and shooters in

the United Kingdom and all its area of

influence.


Cartridges – new developments

As the result of our commitment to provide the necessary cartridges at all times and

guarantee the best shooting and hunting days, Bluesteel, Eley Bismuth VIP Evo

III, Maximum and Venatum Bi were born.

The ranges are loaded with steel shot, bismuth or tungsten and provide an alternative to

get the best results in any situation.


All of these products are offered for industrial use as well as for

individual reloading.

Shell cases known for their reliability that have been designed by

our R+D+I professionals.

Primers with an extraordinary regularity and sensibility along with

perfect triggering reaction..

Powders with immediate response, suitable for different

temperature and humidity conditions. Our traditional PSB and

modern CSB powder ranges are characterized by its regularity and

precision. Along with these comes the new SSB powder. A product

developed specifically for cartridges containing steel shot and other

special cartridges.

Components

MAXAM Outdoors manufactures all of the components crucial to the

fabrication of cartridges.

The technological developments of MAXAM

Outdoors in this scope enable a complete and

efficient combustion with a total absence of

residues after shooting.


The Law Enforcement products have been specially

designed in order to provide security forces and law

enforcement officers with devices that allow them to

achieve maximum efficiency while on duty.

Law Enforcement

MAXAM Outdoors presents itself with the latest technology in the manufacture of

components and product loads for LAW ENFORCEMENT.


Pyrotechnics

Light and color in the greatest celebrations

In MAXAM Outdoors we have a wide knowledge of the

raw materials and products in which we work with, such as

black powder. This, together with a constant focus in

R&D, allows us to expand on the opportunities to achieve

an ever greater variety of recreational pyrotechnic

products.

We can therefore offer a wide range of pyrotechnics

accessories in which we can assure our customers to

achieve the finest possible results in their festivals.

A varied range that includes, among other things, powders

that are loaded for metallic ammunition and igniters for

cinematic special effects, theatre and television.


Business development

0

10

20

30

40

50

60

70

80

90

100

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012(F)

SALES (M€)


Turnover by market share


22% Spain

17% UK

15% USA9% Others

7% France

6% Italy

6% Africa

6% Rest of Europe

4% Asia

4% Eastern Europe

3% South America1% Oceania

Environmental commitment

At MAXAM Outdoors we visualize hunting as

an essential element to the conservation of

biodiversity, as much in terms of flora as for

fauna.

Aligned with our conviction that economic

activity and growth does not need to be

correlated with negative impacts on the

balance of life on earth, the Evervalue project

was born to comply with these percepts.

Our concern for the environment and sustainable economic activity is a crucial part of

our activity.

Throughout the distinct companies that form the Evervalue group, MAXAM has developed

an integral management system of waste with the objective of valorizing expended

automotive parts with special attention brought to the lead coming from batteries.

Evervalue operates today in Spain, Portugal, USA and UK.


MAXAM Outdoors worldwide


If you work in the media world please contact us to have access to all the

documentation we have available for you.

Lucas Ferreira

Communications Director

[email protected]

+34 91 722 07 28

Teresa Bartolomé

[email protected]

+34 91 722 01 68

Heidi Alba

[email protected]

+34 91 722 07 06

Further information


mailto:[email protected]



Presentaci³n de PowerPoint - MAXAM - Shaping the world you live in

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