Preparing students and educators to succeed

by providing access to the latest

Microsoft software, training, and certification

Francine Fisher

Area Lead Western Europe

18 November 2010

You and IT Academy

What do you believe IT Academy provides your students/educators/institutions?

How many students go through your IT Academy each year?

Do each of your students become certified? Which tracks?

Do you track their progress through their certification (getting job)?

How much value do you see in the program (ROI)?

What do you need for you to fully use your IT Academy benefits more?

What kind of teacher support do you need?

How can we best communicate with you? Frequency?

What is the best thing about the ITA program?

Would you recommend IT Academy to other institutions?

If you were to give the ITA program a score out of 10 based on the total value and benefits you derive from membership – what score would you give?

The Microsoft IT Academy Program is committed to…

• Preparing learners for employability in the 21st Century workforce

• Advancing arts and sciences knowledge through technology

• Creating new and simulating learning environments

• Enabling educator‐learner collaboration

Transforming education

• Attracting new businesses and expanding existing ones

• Improving technology access and digital literacy

Building local innovation

and economic value

• Developing a skilled 21st Century Workforce

• Creating alliances between business, education and government

• Enhancing employability through industry‐recognized certification

credentials

Promoting employability

and creating jobs

and opportunities

Microsoft IT Academy Program objective

To empower academic institutions to help students realize their skills and

career potential through relevant, high-quality training programs.

Institutions want: • The best outcomes

• Relevant learning

• Maximization of assets

• Attract students and talent

Educators want: • Relevant curriculum

• Time-saving options

• Engaged students

Students want: • Real-world training

• Cutting-edge skills

• Valuable credentials

Employers want: • Skilled employees

• Productive workers

• Job-ready recruits

The Value of the Microsoft IT Academy Program

STUDENTS

• Hands-on Experience

• Increase the chances

of getting a good job

with internationally

recognized Microsoft

professional

credentials

• Access to anytime-

anywhere learning

with E-Learning,

through Microsoft

Press, and in the

classroom

EDUCATORS

• Saves educators Time

• Access to leading-

edge technologies

• Comprehensive

technology curriculum

• Professional

development

opportunity for all

educators and staff

ADMINISTRATORS

• High-Value, Low-Cost

Program (low risk)

• Reduces costs

• Enhances

employability for

students

• Simple program

administration and

management

• Professional

development

resources

INSTITUTIONS

Drives 21st century

workforce

development

Differentiates the

Institution

Helps to bridge the

technology skills in the

community workforce

“Microsoft certification opens the

door to employment. It gives

students a way to prove they know

the skills that the job requires. It

takes the risk factor away from the

employer.”

-George Anderson,

Managing Director, Zenos

“The power behind the Microsoft IT

Academy Program name has

helped us recruit more quality

students, which allows us to do

what we do best: train them.”

-Terry Hand, CIS Instructor,

Ogeechee Technical College

“The fact that we can put on these

trainings with official curriculum

and certified trainers, at a price

that’s extremely affordable, just

blows everyone away.”

-Bill Doherty, Director,

@ONE Project of the California Community College System

“What we are trying to do here in

Conalep Nuevo León is help close

Mexico’s technology gap at

different socioeconomic levels and

gives our students a better job and

a better life.”

-Jorge Gabriel Covarrubias,

Dean of Conalep Nuevo León

What we’re hearing

“We Need to

differentiate our

institution to

attract students”

“We’re teaching old technology”

“We need a

flexible solution

for teaching IT”

“Educators don’t have time to develop

curriculum”

“We need to

keep students

interested and

engaged”

“Students want/need to

leave with skills that get

them a great job”

“We need cost-effective

professional

development for

our educators”

Microsoft IT Academy Fast Facts

• Global Program

• Launched over 10 years ago

• Available in Volume Licensing:

as of January 2010

• 7500 IT Academy’s Worldwide

• Present in 160 countries

• 75,000+ students certified last year

through IT Academies

• Over 1,200 IT Academies became

Microsoft Certified Trainers (MCTs)

• MOU and Alliance Agreements

signed with many Ministries and

Departments of Education

“I believe that our partnership with Microsoft

Malaysia for the Microsoft IT Academy

Program will enhance the ability of our

public institutions of higher learning to

produce a knowledge workforce ready for the

innovation economy. We want our students to

have the skills, knowledge and resources they

need to transform Malaysia into a

knowledge-based economy and a key catalyst

for this transformation is technology.”

Y.B Dato’ Seri Mohamed Khaled bin Nordin

Minister of Higher Education

Program Benefits Overview

Curriculum Solutions

Globally Recognized

Certifications

Professional Development

Tools for Educators/IT &

Admin Staff

Industry Partnership and

Marketing Resources

Value of Program Benefits

The Microsoft IT Academy Program provides learning solutions for educators, students and staff

including Official Microsoft E-Learning courses (Information Worker, IT Professional, Developer), lab

licenses, MSDNAA Program membership, academic exam pricing discounts, and marketing resources.

Curriculum

• eLearning

• MOAC

• MOC

• Office Lesson

Plans

• Digital Literacy

Lab

Resources

• Lab Licenses

• MSDNAA

• TechNet

Professional

Development

• E-Reference

Library

• Microsoft

Certified

Trainer

Program

• E-Learning

Access

Certification

• Academic

Pricing

• Second Shot

Campaign

• Testing Center

Discounts

Marketing

• Private

Member Site

• Locator Tool

• Program Logo

• Welcome Kit

Saves Educators

Time

Helps to

Lower Costs

Keep

Current

Validating

Skills Partnership

Microsoft IT Academy Program Purchasing Levels

Three levels to choose from:

• Designed for the academic institutions that primarily teach

Microsoft Office applications and Microsoft Dynamics. Essential Level

• Designed for the academic institutions that primarily teach IT

professional and developer courses for Microsoft Certification.

Advanced level members receive all the benefits of the Essential

level, in addition to those included with Advanced level membership.

Advanced Level

• Designed for academic institutions that wish to order licenses for

other Microsoft technologies and services through a Microsoft

Campus Agreement, School Agreement, Academic Select or

Academic Select Plus agreement.

Microsoft Volume

Licensing

Saving Teachers Time

Core Curriculum

E-Learning

E-Reference Library

MOAC

MOC

Digital Literacy

E-Learning Official Microsoft E‐Learning products are available on an unlimited basis to schools and campuses that have purchased an ITA membership.

• Access E‐Learning courses anytime.

• Manage and track students’ online learning progress by using the Microsoft IT Academy Instructor Learning Management System (LMS)

Instructor Portal for Educators – provision courses to educators and students and basic reporting on students and activity

Student Portal – where educators and students go to activate courses and take assessments

- Curriculum covers Digital Literacy, Office Applications and for more advanced training on Windows, Server & Developer technologies

- Windows 7 and Office 2010 courses now available

- No cost – benefit is included in the subscription

Fast Facts Educators and other staff employed at the

institution can use E-Learning for Professional

Development – which helps to lower PD

budgets

Can be used as a standalone self-study course or

as supplementary to classroom instruction

Takes only a few minutes to provision a course to

multiple students

Can be resold to students to help monetize

programs and recover the ITA subscription fee

Helps institutes who don’t have the bandwidth to

offer classroom training to at least offer students

access to skills on new technologies through

eLearning

Easy to use

Prepares students for INTERNATIONALLY

RECOGNISED ICT CERTIFICATIONS

E-Reference Library The e‐reference library is an online, subscription‐based

resource that you can use to learn about Microsoft

technologies.

A variety of technical books in one online library

Includes Training Kits Series and Step by Step Series in

convenient eBook format

Covers emerging technologies earlier in their Lifecycle

Suitable for self study and exam preparation

Fast Facts Great search functionality – helps locate

information quickly

Can be downloaded for offline reading

Can make notes in personal folders against

individual chapters

Can help prepare for exams with my Training

Kits series

Teachers can use me as a tool to find answers to

questions on specific technologies

Prepare students for INTERNATIONALLY

RECOGNISED ICT CERTIFICATIONS

Microsoft Official Academic Course (MOAC) The Microsoft Official Academic Course series (MOAC) are taught over a period of 8, 10, 16, or 18 weeks and an integrated program of:

• Textbooks

• Lab manuals

• Instructor resources

MOAC provides everything academic instructors need to plan, prepare, and conduct hands‐on classes around Microsoft Technologies

MOAC materials provide everything you need to deliver world-class

courses, including:

Instructor resources:

• Course setup ideas, lecture outlines, teaching tips, online labs, assessments, Microsoft Office PowerPoint® slide presentations, and instructor guides

• Wiley Faculty Network seminars to help you prepare to teach current and new technology

Student materials:

• Textbooks, lab manuals, and online labs

• • Practice certification exams for specific titles

Software:

• • Virtual Labs for effortlessly providing your students with hands-on experience using real, fully functional software anywhere they have an Internet connection.

Microsoft Official Curriculum (MOC)

Provides a curriculum for semester‐based and quarter-based courses in a classroom format.

MOC products are designed for short‐term courses such as seminars, workshops, and clinics and are available in classroom formats

Available to IT Academy members and Certified Partners for

Learning Solutions (CPLS) only

IT Academy members enjoy academic pricing

Curriculum covers Digital Literacy [free as Word Docs & E-Learning], Office Applications and for more advanced training on Windows, Server & Developer technologies

Student Guide & Educator Guides available

Educator Guides include: Lesson plans, how to setup the lab, PowerPoint decks, hands on labs – everything a teacher needs to deliver the course

Fast Facts Not just a book – it’s a solution

Saves teachers time by providing all the

resources needed to teach

Covers theory and practical

IT Academy members can buy and

recycle for students in multiple classes

Helps institutes and teachers offer

courses to their students on the LATEST

technologies

Makes it easy for teachers to setup hands

on practical exercises in the lab

Prepares students for

INTERNATIONALLY RECOGNISED ICT

CERTIFICATIONS

Digital Literacy

The Microsoft Digital Literacy curriculum provides essential computing skills for

learners new to computing. The IT Academy program uses Digital Literacy as a

remedial tool for some students and as a means of exploring new topics for

others.

The curriculum consists of five courses:

• Computer Basics

• The Internet and World Wide Web

• Productivity Programs

• Computer Security and Privacy

• Digital Lifestyles (which covers digital media)

Help Lower Costs

Lab Resources

Lab Licenses

MSDN Academic Alliance

TechNet

Lab Resources

Lab Licenses All products and services licensed through a Microsoft Campus or School

Agreement may be used in computer labs by ITAs.

MSDN Academic Alliance The easiest and least expensive way for students and educators in the

technology and design fields to get the latest Microsoft software that

they need installed on their personal computers

Institutions with a Campus Agreement receive one free membership to

the MSDN Developer Academic Alliance (Developer AA) or Designer

Academic Alliance (Designer AA) programs

Institutions with a School Agreement receive one free membership to

the MSDN AA High School program

TechNet Offers software, knowledge base articles, service packs, how-to articles,

security updates, resource kits, tools, and utilities

Institutions that subscribe to the Microsoft IT Academy Program through

a Microsoft Campus or School Agreement receive TechNet Professional

as a Software Assurance benefit through those agreements

Fast Facts

MSDN AA –

Available in more than 160 countries

worldwide

IT Academy members with a School

Agreement receive 1 free membership to

High School AA

IT Academy members with a Campus

Agreement receive 1 free membership to

either (Developer AA) or (Designer

AA)

TechNet –

Can help ensure that IT Academy

students and instructors have the same

information that practicing IT

professionals have

Provides monthly updates with the latest

authoritative technical information on

Microsoft solutions, straight from the

source

Keeping Educators Current

Professional Development

Microsoft Certified Trainer (MCT)

E-learning and E-Reference Access

Educator Tools

Microsoft Certified Trainer (MCT)

The MCT program provides tools, resources, and other benefits to help you

thrive as both a technologist and an educator. The benefits can help you

build, maintain, and prove your expertise on Microsoft products and

technologies, as well as help you prepare for, teach, and support blended

learning solutions. The MCT program offers a large and dynamic range of

benefits, including these highlights:

• IT Academies receive 1 FREE subscription to the MCT Program

• MCT Download Centre: Lesson Plans, Trainer Guide, classroom

setup, ppts for all Microsoft Official Curriculum TECHNICAL courses

• MCT Welcome Kit

• Use of MCT Logo

• MCT Town Hall: Access an archive of recorded train the‐trainer

events, community presentations, an other content of interest.

• Upload your own presentations and host your own "shows.”

• FREE TechNet Plus Direct Subscription

• MCT Newsgroups

• MCT Private members site

• Special Offers

Fast Facts

Over 15,000 Instructors/Educators in

the community today

Can download all the Microsoft Official

Curriculum Trainer guides from the MCT

Portal

Must hold at least a Microsoft Office

Certification to participate in the MCT

program

Through this community we can help

prepare members on the latest

technologies and tips on deliver a

particular course

Microsoft Certified Trainers are

INTERNATIONALLY RECOGNIZED

E-Learning and E-Reference Library access for Educators Educators at participating IT Academy institutions have a unique opportunity to leverage ALL the resources in the IT

Academy Program to update their skills on the latest technologies and continue their own professional development. This

benefit will help to lower costs for the institution and provides educators with the flexibility to learn anytime, anywhere.

Step 1

Prepare

Step 2

Validate

Step 3

Promote

Learn new skills by leveraging the IT Academy curriculum resources

• MOC

•E-Learning

•E-Reference

Validate skills by taking a Certification

• Microsoft Office Specialist (MOS)

• Microsoft Certified Professional (MCP)

Join a community of over 15,000 instructors and educators

• Use the FREE subscription to join the Microsoft Certified Trainer program

Educator Tools

• Manage and track students’ E‐Learning access with the

Instructor Learning Management System (LMS)

Instructor Learning

Management System (LMS)

• Create your own E‐Learning courses with the Learning

Content Development System (LCDS) Learning Content

Development System (LCDS)

• Ready-to-use as they are or you can customize them to

fit your specific teaching and learning goals Lesson Plans

The Microsoft IT Academy Program contains several tools educators can use to enhance their courses.

Validating Skills

Certification

Academic Pricing

Become a Testing Center

Academic Certification IT Academy members receive academic pricing on Certification

Vouchers and MTA Campus Licenses

IT Academy members receive free Microsoft Office vouchers for

educator development

ALL IT Academy Program Curriculum formats prepare individuals for

Certification

Types of Certifications • Step 1: Digital Literacy - Beginner

• Step 2: Microsoft Office Specialist – Application Specialist

• Step 4: New Technologists – Technology Associate

• Step 4: Technology Specialist – Product Specialist

• Step 5: IT Professional or Professional Developer – Job role specific

Fast Facts

Microsoft technology certification

validates fundamental IT knowledge and

skills in a specific technology / product

Helps differentiate students as they

pursue a career in technology

Helps institutions get the most out of

their technology investment by validating

real world knowledge and skills

IT Managers and HR Managers will look

for certification on resumes as a

benchmark for employment

Microsoft Certifications are

INTERNATIONALLY RECOGNIZED

Technology Certifications New Technologies

DIGITAL LITERACY

Become a Testing Center ALL IT Academy Program members are eligible to become a Testing

Center to offer students and educators convenient, onsite testing.

Two exam delivery partners to work with:

Certiport - for Office Certification

www.certiport.com

Prometric - for IT Pro & Developer

Certifications http://www.prometric.com/ITA/

Institutions will need to appoint a Testing Center Administrator and

Accept the Terms & Conditions

Fast Facts

There is no cost to become a test center

IT Academy members will be able to

offer students onsite testing

Certiport and/or Prometric offer great

support

Gain access to marketing campaigns to

help drive certifications – Academic

Second shot has been a real success!!

Partnership

Marketing Resources

Private Members Site

IT Academy Program Locator Tool

IT Academy Program Logo use

Welcome Kit

Marketing Resources It Academy Program member institutions are encouraged to use

all of the available Microsoft IT Academy marketing materials to

highlight their affiliation with Microsoft and promote a position

of IT education leadership.

• Resources to get started with IT Academy membership

are mailed to the customers in the welcome kit:

http://www.Microsoft.com/education/MSITAcademy/benefits/

marketingresources.mspx

• Use the Microsoft, IT Academy Program Member logo to

market their institution.

• Be discovered by millions of potential students with you

institution listing in the IT Academy locator:

• Get free posters, videos, and other marketing collateral

on the exclusive IT Academy member site.

Fast Facts IT Academy members have a formal way

to communicate with one another

We will help IT Academy members make

the most of their benefits

Members are the first to hear about new

products, curriculum and certifications

coming to market

IT Academy members are invited to local,

regional, global events

Members are encouraged to share best

practices with other ITAs across the globe

IT Academy members get the

opportunity to participate in marketing

campaigns that will promote their

institution, teachers and students

IT Academy members will be part of

an INTERNATIONALLY RECOGNIZED

COMMUNITY

Appendix

Learning Snack to you

navigate the IT Academy Member Site

The Microsoft IT Academy members web site is available to administrators and teachers from

institutions that subscribe to the Microsoft IT Academy Program.

• It keeps members informed about program benefits and updated on Microsoft IT Academy news.

• It lets administrators and teachers view and modify their membership details, and manage the

Learning Management System access codes available to them.

• It also provides marketing resources to increase the member institutions’ visibility as centers for

top‐quality education on Microsoft technologies.

https://www.microsoft.com/education/itacademymembers/

start.mspx#step2

Learning Snack to help you

discover the E‐Learning Portal

The Microsoft IT Academy E‐Learning Portal is the gateway to the Instructor Learning Management

System for teachers and the Microsoft IT Academy Online Learning Program for students.

• The Instructor Learning Management System helps educators manage student users, provide

access to courses, and track students progress.

• The Microsoft IT Academy Online Learning Program is where students access the E-Learning

courses that are assigned to them. These online courses incorporate a blend of different media to

keep students involved and interested. Depending on student requirements, E‐Learning courses can

be used to supplement classroom instruction or as stand‐alone course offerings.

https://www.microsoft.com/education/itacademymembers/

ITAELearning.mspx#EKD

IT Academy Member Success Stories

See how members are embracing technology by offering the Microsoft IT Academy Program and

Microsoft certifications to their students. Students are earning certifications, gaining real‐world

experience, and embarking on careers with major corporations.

Videos, Case Studies and Testimonial Quotes are available at:

www.microsoft.com/education/MSITAcademy/success.mspx

Value of Certification

Skills for Employability

Value of Certification

Skills for Employability

Certification Resources

Microsoft Learning: http://www.microsoft.com/learning

Microsoft Learning community blog: http://blogs.technet.com/mslcommunity/default.aspx

Find a certification by technology, including Office (MOS/MOUS and MSBC) and Dynamics: http://www.microsoft.com/learning/mcp/certifications.mspx

Number of certified professionals: http://www.microsoft.com/learning/mcp/certified.mspx

Value of hiring certified: http://www.microsoft.com/learning/mcp/benefits/whyhire.mspx

Benefits of certification: http://www.microsoft.com/learning/mcp/benefits/default.mspx

Prep guide URL: http://www.microsoft.com/learning/exams/70-XXX.mspx

Exam numbers: http://blogs.msdn.com/trika/archive/2007/06/28/exam-numbers-101.aspx

Microsoft Certified Architect: http://www.microsoft.com/learning/mcp/architect/default.mspx

Register for an exam at Prometric: http://www.prometric.com/Microsoft/default.htm

Community resources: http://www.microsoft.com/learning/community/default.mspx

Regional Service Center: http://www.microsoft.com/learning/support/worldsites.mspx

For more information about the

Microsoft IT Academy Program please visit

at:

www.microsoftitacademy.com

Let’s Review ...

What do you believe IT Academy provides your students/educators/institutions?

How many students go through your IT Academy each year?

Do each of your students become certified? Which tracks?

Do you track their progress through their certification (getting job)?

How much value do you see in the program (ROI)?

What do you need for you to fully use your IT Academy benefits more?

What kind of teacher support do you need?

How can we best communicate with you? Frequency?

What is the best thing about the ITA program?

Would you recommend IT Academy to other institutions?

If you were to give the ITA program a score out of 10 based on the total value and benefits you derive from membership – what score would you give?