Premium Magazine Summer 2010

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Audemars Piguet I Lionel Messi The New IconGlashütte Original I Senator Diary a World FirstJaeger LeCoultre 1 Iron Man wears an AMVOX3Bulgari I Anish Kapoor Interprets B.Zero1

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M a r i n e R o y a l e – A u t o m a t i c A l a r m – 5 8 4 7 B R

Patrick O’Brian, “Blue at the Mizzen”, 1999

“They were both indeed Breguet watches, wonderfully accurate, wonderfully resistant (…).”

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PREMIUM I CONTENT

20 I PREMIUM - Summer 2010

COVER STORY24 Lionel Messi, The New Audemars Piguet Icon

WATCHES

PATEK PHILIPPE30 Annual Calendar Chronograph Ref. 5960P

AUDEMARS PIGUET34 Royal Oak Offshore Chronographs

BREGUET38 Type XXII 3880 ST

JAEGER-LECOULTRE 40 Master Grande Tradition Grande Complication

GLASHÜTTE ORIGINAL46 Senator Diary

ULYSSE NARDIN50 Executive Dual Time

OMEGA54 The Constellation Ladies Quartz 35mm

2430

Patek PhilippeAnnual Calendar Chronograph

Ref.5960P

COVER STORYAudemars PiguetLionel Messi, The new Audemars Piguet Icon

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BULGARI58 Precious Timepieces

GUCCI62 G-Timeless

LOUIS ERARD64 1931

SAINT HONORE68 Haussman Black Ghost

MOVADO70 Se® Extreme

VICTORINOX SWISS ARMY72 Chrono Classic

HAMILTON74 Pulsomatic

TISSOT76 Veloci-T Gent

CITIZEN78 Eco-Drive Dome

HUGO BOSS80 HB-2001.1

ROTARY82 The Super 25

TITONI86 Master Series

ck88 Delight

ESPRIT89 Dolce Vita

TOYWATCH90 Jelly Army

SWATCH92 Chrono Plastic

FLIK FLAK98 Football 2010

Audemars PiguetRoyal Oak Offshore Chronographs

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Jaeger-LeCoultreMaster Grande Tradition Grande

Complication

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Louis Erard1931

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SwatchChrono Plastic

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PREMIUM NEWS

120 Official Launch of The Royal Oak Offshore Grand Prix Collection

122 Cannes Fait Le Mur Photo Exhibition

124 Iron Man 2 - Amvox3 : Tony Stark’s Wrist Armor

128 The Stars Shine with Bulgari

132 The OMEGA Boutique at The Swatch Art Peace Hotel

134 The OMEGA Seamaster Planet Ocean and George Clooney

135 Renovated OMEGA Museum Biel Reopens

136 Pomellato Dressed Tilda Swinton

137 Saint Honore’s Ambassador and Icon

138 Gucci and Vanity Fair Cannes Dinner

140 Tissot Sponsors The Nox Champions League Finals

142 ToyWatch Sponsors Open Days

JEWELRY

BULGARI98 Anish Kapoor Interprets B.Zero1

CHAUMET106 Josephine, The Tiara Ring

POMELLATO108 Bahia

KAYALI JEWELRY110 All You Need to Know About Pearls

SWATCH BIJOUX114 Stablitto

MORELLATO116 Aria

SAINT HONORE117 Men’s Accessories

BulgariAnish Kapoor Interprets B.Zero1

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Saint HonoreMen’s Accessories

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Official Launch Of the Royal Oak Offshore Grand Prix Collection

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Tissot Sponsors The Nox Champions League Dinner

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PREMIUM I WELCOME LETTER

EDITOR IN CHIEFCELINE ALAEDDIN

MANAGING DIRECTORAMMAR ABU GOURA

PUBLISHED BY:AL MAJAL AGENCY

P.O.Box 630 Amman, 11118 Jordan

ADVERTISING INQUIRIESTELFAX: +962 6 553 00 47

[email protected]

PRINTED AT:AL NAHDA PRINTING PRESS

Summer is here which can only mean that the world’s greatest sporting event, The World Cup is in full swing! In honor of this, we have chosen the Argentinean football sensation, Lionel

Messi, as our cover story. Messi recently joined Audemars Piguet as their new icon (p. 24) and is the first footballer to do so.

Regarded as one of the most prestigious events in the film industry, the Cannes Film Festival was business as usual this year with lots of glitz and glamour. During the festival Gucci hosted a party with Vanity Fair in honor of Martin Scorsese (p. 138) where guests such as Jennifer Lopez and Salma Hayek chose to adorn themselves with pieces from the Gucci High Jewelry collection. Jaeger-LeCoultre, whose exquisite pieces were worn by Diane Kruger, Julie Gayet and Mathew McFayden during the festival, joined forces with famous photographer Lorenzo Aguis for the Cannes Fait le Mur Photo exhibition (p. 122).

In this issue of Premium, we see several of the Haute Horlogie houses reinterpret some of their most sought out models. Including the Patek Philippe Annual Calendar Chronograph now in platinum with a matt blue sunburst dial (p. 30), Breguet’s Type XXII now available in stainless steel with red detailing, (p. 38) and Ulysse Nardin’s Executive Dual Time pieces now available with silver dials (p. 50).

The reinterpretation of core collections was not only limited to timepieces, but also to jewelry. Famed sculpture Anish Kapoor took on one of Bulgari’s iconic pieces the B.Zero1 ring (p. 102) and created a fresh new piece in pink gold and reflecting steel surfaces.

Enjoy the summer and enjoy this issue of Premium packed with new collections, international and local news!


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PREMIUM I COVER STORY


Lionel Messi,the new Audemars Piguet icon

Lionel Messi joins the world of Audemars Piguet and its 135 years of history.

Understandably proud to be welcoming him, Audemars Piguet CEO Philippe Merk salutes the arrival of this exceptional personality who has successively overcome life’s various trials to reach the peak of his art.

The man is simply fascinating – precisely because he has managed to develop the skills that have made him the accomplished sportsman we now know. These skills clearly extend beyond the technical sphere. He has had to

find the necessary inner resources to turn adversity into an ally, since his early life was not exactly rosy. Difficulties have clearly forged his character and his intelligence. He has learned to transform his weaknesses into strengths, as confirmed by his multiple successes.

From his earliest childhood in Argentina, Lionel Messi enjoyed kicking a ball through the streets of his hometown of Rosario. His family quickly sensed “Leo’s” potential, but when he was just 10 years old, a doctor diagnosed a hormonal disease that affected the

growth of this budding player. After researching which Argentinean club could help him to develop his football career, Leo’s family enrolled him for recruitment testing at FC Barcelona in Spain. He was admitted to the Masia, the Barça training centre, which agreed to cover his training as well as his medical care expenses. In 2001, the entire family therefore left Argentina to settle in Catalonia in order to follow Messi’s first steps on the Camp Nou football pitch. Lionel Messi is currently a striker for the legendary FC Barcelona and for his national team, where he wears the legendary N° 10 shirt – the

Lionel Messi and Philippe Merk



emblematic number of the world’s greatest footballers…

He is undeniably gifted with an amazing set of qualities. He handles the ball with incredible skill and dribbles his opponents with disconcerting ease. Messi is a complete, fast and creative player with a smart sense of the game that is universally recognised by his peers. In 2009, this determined and passionate young man was rewarded by a string of titles and distinctions: FIFA 2009 World

Player of the Year, the 2009 Golden Ball award and Player of the Spanish League (along with team successes with FC Barcelona, such as the 2006 and 2009 UEFA Champions League, as well as the FIFA Club World Cup and Spanish League).

“Lionel Messi is an exceptional man, the greatest player of his generation. This young and talented athlete not only embodies pure sporting genius, but also the courage and the determination of

a man who fights against all odds to pursue his dreams. Above and beyond his intrinsic value, we are welcoming a big-hearted man with valuable human qualities into the Audemars Piguet family”, said Philippe Merk. Such a life journey was bound to be meaningful to Audemars Piguet. The 135-year history of the Manufacture has also been punctuated by many obstacles. Audemars Piguet has overcome them and in doing so as acquired the kind of competence it now sees in Lionel Messi.

Keenly aware of what such knowledge entails and of the power to effect change that it encompasses, both Lionel Messi and Audemars Piguet are concerned with passing it on to younger generations in preparing for the future. Lionel Messi does so through his new “Fundacíon Leo Messi” created in 2009, and Audemars Piguet through its own foundation. This shared vision will be the driving force behind several social projects that the two partners will be jointly developing over the coming years.

As Messi explains, “I am trying to use my fame to raise public awareness of the distress of women and children around the world! You have to believe in yourself and never lose sight of your dreams… but sometimes our dreams need a little helping hand.” Discreet, humble and committed, as of 2010 he is serving as a UNICEF goodwill ambassador.

In its undisputed leadership role within the field of Haute Horlogerie, Audemars Piguet naturally surrounds itself with strong and powerful personalities



embodying excellence and daring in their own field – be it sport, art, or technology. These partnerships owe nothing to chance; they serve to reaffirm the authentic values conveyed by the Manufacture and centred on the passion for exceptional watches and the expertise they enshrine.

Such is definitely the case for Lionel Messi, who has found a prime partner in Audemars Piguet: “It’s a real joy and a great honour for me to join a prestigious family

such as that of Audemars Piguet, which I have long admired.

This is the start of a beautiful human adventure based on strong shared values and visions”. Friends of the brands will thus enjoy the tremendous privilege of rubbing shoulders with him at various exclusive events. In joining the Audemars Piguet “family”, Leo Messi thus becomes the first footballer to associate his name with that of a prestigious Swiss watch brand.

So hats off to Mr. Messi, who at the tender age of 22 has managed to achieve a subtle balance between daring and wisdom.

We can safely bet that the up and coming generations will acknowledge him as a valuable role model!

www.audemarspiguet.com

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Annual CalendarChronograph Ref. 5960P

At Patek Philippe, announcements of totally new watch models are

typically years apart.

But the company places all the more emphasis on keeping its existing collections up to date with continuous refinements.

Because of this ongoing care, the success stories of the individual timepiece families have been particularly enduring: the Calatrava since 1932, the Golden Ellipse since 1968, the Nautilus since 1976, etc. Slight modifications, such as new dials or case materials, not only add fresh touches to collections but also limit the number of watches in a given series.

Aficionados and collectors of rare timepieces appreciate the fact that their watches remain desirable rarities even if they are not part of an expressly limited edition. Thus, the new 2010 version of the Annual Calendar chronograph differs in subtle ways from its predecessors.

Launched in 2006, the Ref. 5960P Annual Calendar chronograph was endowed with the first regularly produced chronograph movement developed from the bottom up by Patek Philippe and crafted entirely in-house from the movement blank to the finished caliber. It is a very modern self-winding movement with a nearly wear-free vertical clutch. A genuine manufacture chronograph movement combined with Patek Philippe’s legendary Annual Calendar was exactly what the market had been waiting for.

As a matter of fact, the Annual Calendar chronograph instantly became one of the manufacture’s

most sought-after models. The 2006 debut platinum model with the charcoal gray dial received a


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Annual Calendar ChronographRef. 5960PCaliber CH 28-520 IRM QA 24HSelf-winding mechanical movement55 hours maximum power reserve950 platinum 40.5 mm caseWater-resistant to 30 metersTwo-tone dial matt blue sunburst and silveryHand-stitched, large-scaled blue alligator strap with platinum fold-over clasp


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sibling in 2009: a rose gold version with a dark silvery gray dial. And now, the collection is being expanded by a second platinum model with a matt blue sunburst dial.

Two popular complications united in one watch

The Ref. 5960P unites a mechanical flyback chronograph and an Annual Calendar, two of the most popular complications in timekeeping. The calendar mechanism is based on a patent granted to Patek Philippe in 1996 for the Annual Calendar – it relies on wheels and pinions rather than the more common levers to control the calendar displays. The underlying idea is that rotary motions are more straightforward and easier to control than the reciprocating movements of levers. In actual fact, Patek Philippe’s annual calendar mechanisms have a proven 15-year track record for above-average functionality and reliability. The manufacture’s patented Annual Calendar is a full calendar that automatically distinguishes months with 30 and 31 days and, if kept running, only needs to be manually corrected once a year on the first day of March. It shows the day of the week, the date, and the month, and it has an am/pm indicator.

The chronograph module of the new Ref. 5960P is just as modern. It relies on the traditional columnwheel construction for controlling the start, stop, and reset commands, but instead of a lever for a horizontal wheel clutch, it actuates the clamp of a vertical disk clutch. This solution is extremely dependable and eliminates the risk of hand

bounce in either direction when the chronograph is switched on, because no wheels are abruptly engaged. Since the disk clutch is virtually wear-free, the chronograph hand can be used as a running seconds hand without hesitation. This mode of operation has no negative effect on the rate accuracy of the movement. This is why the Ref. 5960P, contrary to most chronographs, has no seconds subdial.

Cool elegance in platinum with a blue dial

Like the first 2006 model, the new Ref. 5960P has a round case in 950 platinum with an antireflectioncoated sapphire-crystal glass and a sapphire-crystal display back. The round chronograph pushers and the large easy-grip crown are located on the right-hand side of the case. The push pieces for adjusting the calendar indicators are on the opposite side. With a case diameter of 40.5 millimeters, the Ref. 5960 ranks among Patek Philippe’s larger timepieces. Its stately visual presence is amplified by the tangible weight of the platinum case. These decidedly masculine attributes underscore the technical appeal of the chronograph. The watch is worn on a blue, large-scaled alligator strap with a platinum fold-over clasp.

The matt blue sunburst dial with the two-tone monocounter in blue and silver is totally new. Blue harmonizes with the cool gloss of platinum and creates a new timepiece personality with emphasis on fast and convenient readability of all indications. Unlike most other chronographs, the


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Ref. 5960P does hot have three subsidiary dials for the running seconds as well as the minute and hour counters. Instead, it features the combined minute and hour counter on a subdial that largely occupies the bottom half of the watch face. On three concentric scales, it indicates the minutes and hours totalized by the chronograph. The two outer scales are assigned to the longer red hand that shows elapsed minutes from 0 to 30 (blue numerals) and from 30 to 60 (black numerals). The shorter white hand indicates recorded event times of up to twelve hours on the innermost scale.

The day/night indicator in the small round aperture progressively changes from white (day) to dark blue (night). This function is particularly useful when the watch has stopped, making it necessary to distinguish between morning and afternoon hours when setting the time and the calendar indications.

The upper half of the dial is dominated by the Annual Calendar, which indicates the day of the week, the date, and the month in three apertures arranged along an arc between 10 and 2 o’clock. The size of the date at 12 o’clock is particularly remarkable. With its polished white gold frame, the date aperture forms a visual equilibrium with the prominent monocounter in the bottom half of the dial. The small hand of the power-reserve indicator beneath the date aperture moves from plus to minus as it shows the state of wind of the mainspring.

Eight slender applied hour markers in white gold, eleven luminescent dots, and the crisp transferprinted

scale produce the clarity needed

for instant legibility of the dial.

The tips of the leaf-shaped hour

and minute hands extend nearly

all the way to the hour and

minute markers, and the end of

the chronograph hand skims the

fractionally graduated seconds

scale.

Patek Philippe’s new Ref. 5960P

Annual Calendar chronograph

shows how important even

seemingly small details really are in

haute horlogerie, be they a minor

modification in power transmission

or subtle color variations in

dial design. Sometimes, the

consequences are striking and

expressive. The new dial of the Ref.

5960P is a case in point.

www.patek.com


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Royal OakOffshore Chronographs

Hound’s tooth check, gingham or polka-dot fabrics; the stripes on a

zebra, the spots on a dalmatian, a chequered flag, a chess board... Black and white are diagonal opposites as inextricably entwined as the day and the night. The Royal Oak Offshore collection gives pride of place to these inseparable twins that remain innately superior to colours in that they never go out of fashion and thus maintain their unassailable dominance.

Audemars Piguet is offering aficionados of Royal Oak Offshore chronographs a range of timepieces that can be appreciated like a crescendo, like an irresistible acceleration of time. The steel and rubber basic models will delight purists looking for a sporting look perfectly suited to their wrist – with a 37 mm-diameter case – and free of any frills. Exit diamonds! Then come those with a gem-set bezel, designed for refined women with a strong and slightly impertinent nature. And in the ultimate version, steel gives way to white gold on a black chronograph adorned with the fiery sparkle of hundreds of diamonds.

26048SK.ZZ.D002CA.01Caliber 2385

Stainless steel 37mm case Black rubber-moulded diamond-set bezel (approx 1.25 carats)

Black rubber-moulded crown and pushersBlack rubber strap with stainless steel AP folding clasp

Water resistant to 50m

Steel and rubber make a self-sufficient pairing

These unashamedly sporty models are the first 37 mm Royal Oak Offshore chronographs to turn their noses up at diamonds. The legendary stainless steel octagonal bezel shines with a splendid purity that actually highlights its noble bearing. Its eight polished




26092CK.ZZ.D002CA.01Caliber 2385

18-carat gold 37mm caseBlack rubber moulded bezel entirely set with 323 brilliant-cut diamonds (appox. 5.9 carats)

Black rubber-moulded crown and pushersBlack rubber strap with AP folding clasp in diamond-set 18-carat white gold

Water resistant to 20 meters


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26283ST.OO.D002CA.01 Caliber 2385Stainless steel 37mm caseBlack rubber-moulded crown and pushersBlack rubber strap with stainless steel AP folding clasp

hexagonal screws stand out clearly and echo the profile of the polished bezel.

These brilliant surfaces make an admirable contrast with the satin-brushed finish on the rest of the case. The subtle nuances of the steel vie with the charm of the rubber strap and the black or white pushers. The dials also play on the theme of opposites, with white hour-markers and Arabic numerals adorning the “Méga tapisserie” motif on the black dial, while the silvered dial features black hands and markers. These two timepieces are clearly destined to become classic basics.

More flirtatious: steel, rubber and diamonds

In an irresistibly tempting combination, the imposing

signature case of the Royal Oak Offshore appears with a diamond-set octagonal bezel that lights up the black and steel version radiating an assertively bold style; and matches the silvered dial of the white rubber variation that exudes a cool, fresh charm. Embodying just the right amount of chic sophistication, these interpretations preserve the sporting spirit of this collection focused on rubber and steel and are liable to become summer must-haves.

Scintillating diamonds

Rubber is transfigured and ennobled by the power of diamonds adorning its full-set 18-carat white gold case. Counting the folding clasp securing the strap, this chronograph is embellished by 323 diamonds totalling 5.9 carats. In an ultimate precious touch, the dial

counters are crafted in mother-of-pearl and create a striking contrast with the black “Méga Tapisserie” motif, while the passing hours are marked off with diamonds. This chronograph is destined for exceptional women who will be sure not to miss a moment of life’s most meaningful moments.

Beautiful inside and out

The entire range is equipped with a top-quality selfwinding chronograph movement that is impeccably finished. Given the reliability and accuracy of this calibre, these newcomers to the Royal Oak Offshore collection might well lay claim to be simply perfect – each in their own distinctive way!



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Type XXII 3880 ST

For the 60th anniversary of the first deliveries of the famed Type XX watches designed

by Breguet in the 1950s for the French naval air arm, which this year is celebrating its first century of service, Breguet is introducing a contemporary, technically updated reinterpretation of that legendary chronograph, the Type XXII design. Its stainless steel case, 44 mm across, houses a Breguet chronograph movement with silicon escapement and flat balance spring whose frequency has been raised to 10 Hertz (i.e. 72,000 vibrations per hour), endowing the movement with exceptional regulating power, its chronograph seconds hand effecting a complete rotation in 30 seconds. The timepiece’s start function and readout are thus twice as precise.

At the heart of this technical exploit

is the use of silicon, resulting in more lightweight mobile components and the avoidance of the lubrication problems generated by high frequencies. An extra hand at centre counts the minutes by adding together the 30-second spans. At 12 o’clock, a rectangular aperture in the dial displays a retrograding pointer that indicates whether the chronograph seconds hand is completing its first or its second 30-second revolution. The Breguet Type XXII chronograph naturally features a flyback function, allowing the totaliser to be returned to zero and instantly restarted in one and the same operation. Furthermore, the dial includes a second time-zone indicator along with an aperture for a date calendar. A two-position crown resets the second time-zone indicator by moving the hour hand at centre without affecting

the minute hand. With the crown in that position, the date calendar obeys the time of the main time-zone displayed at centre. A 24-hour night-and-day indicator at 3 o’clock tells the wearer whether it is daytime or nighttime in the area covered by the second time-zone. At nine o’clock, a subdial showing the running seconds making full rotations in 30 seconds completes this truly exceptional timepiece. The chronograph’s black dial contrasts crisply with the flyback indications in red. The model comes fitted with an integrated alligator strap.

www.breguet.com


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Type XXII, 10 Hz Flyback Chronograph with GMT

Ref. 3880ST/H2/3XVCaliber 589F

45 -hour power reserveRound stainless steel 44mm case

Oxidized black dial with red flyback indicatorsBlack alligator strap with red and white stitching

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Jaeger-LeCoultre launches the first Grand Complication in its Master Grand Tradition line –

a tradition-inspired watch with a twist.

With the new Grand Complication watch in the Master Grand Tradition series, Jaeger-LeCoultre again demonstrates its attachment to its horological roots as well as its drive to bring watchmaking in line with the latest in research and development. The watch incorporates three complications that elegantly mingle homological history with cutting edge technology: a minute repeater, a flying tourbillon and a zodiac calendar – each a highly regarded complication of its own right and all constructed according to the latest of watchmaking standards and

Master GrandeTradition Grande Complication

combined through the romantic soul given by true horologists, whose work is deeply rooted in their art.

This is the first time that Jaeger-LeCoultre is presenting a Grande Complication within the Master Grande Tradition line. However, as one of the driving forces in the world of high horology, the manufacture didn’t dwell on copying this marvelous concept; instead the watchmakers were keen on setting new standards by reinterpreting the idea from a modern viewpoint.

Traditionally a Grand Complication consists of three watchmaking complications. One providing an astronomical information – such as a perpetual calendar – the second

a sounding system such as a minute repeater – and a third one showing one or more additional hands, usually a chronograph, but it could be any other complication, for instance, a tourbillon. In the new Master Grande Tradition Grande Complication however those three complications do not merely coexist in the platinum case – they are intertwined in an almost poetic way: For the essence of the watch lies in its interpretation of astronomical timekeeping for the wrist. And there couldn’t be a better driving force than the pulsing heart of a flying tourbillon rotating around the dial, depicting a sky-chart of the northern hemisphere.

Enhancing the astronomical aspect, the tourbillon doesn’t count the passing minutes of the official day with its 24 hours, but it counts the time of the so called Sidereal Day, which is almost 4 minutes shorter than the solar day.

A small sun rotating around on the outer spheres of the dial, where zodiac signs and an indication for the twelve months round off the heavenly display, indicates our ‘official’ time, also known as Mean Solar Time.

Its brand new Jaeger-leCoultre Calibre 945 is a highly complex mechanism with 527 parts, all of which require the hands of a single watchmaker to be assembled and adjusted. Concerning precision, it relies on the latest technology: a flying tourbillon sets the beat with

Calibre 945


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Master Grande Tradition Grande ComplicationMechanical manually Calibre 945, 48-hour power reserveRotating flying tourbillon and sky chartMinute repeater with cathedral crystal gongsZodiac, month and 24 hours indicatorTrébuchet hammers44 mm 18-carat white gold caseAlligator leather with folding claspReferences:Limited series to 75


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an advanced silicium-escapement, specially developed for use within an ultra-light titanium cage. Additionally, the watch incorporates an innovative minute repeater, the result of five years of research, where the sound is generated by an ingenious ‘crystal gong’ system in which form-improved gongs are attached to the watch glass. Together with a new striking mechanism called ‘trébuchet hammers’, delivering 80% additional power to that of ordinary gong mechanisms, the watch offers an unprecedented clear and harmonious full sound at the simple push of the slider mechanism. Its classically shaped platinum case

and the movement-parts finished to the highest of watchmaking standards are witness to the experience of 177 years in high watchmaking, which Jaeger-LeCoultre can look back upon. Meanwhile, the ultra modern siliceous escapement is a clear marker of the innovative spirit that drives the manufacture to the present. This unique combination makes the watch a true contender for the annual theme of “Invention through movement”.

The concept of a Grand Complication – revised

Since the heydays of watchmaking, the Grande Complication is the

epitome of absolute mastery in the field of watchmaking. In the times when watches were produced one by one on the bench of a single artisan, the mastery of only one complication already was highly regarded. But truly outstanding were those specialists, who were able to combine two or even three of those complex mechanisms in a single timepiece.

Today the recourse to a classical watchmaking concept is a rightful way to prove the mastership of the old art of horology. But what is more: Today’s master watchmakers not only have to have an intrinsic knowledge of the mechanics of their timepieces and yearlong experience in producing, finishing and adjusting even the tiniest parts, they also require a profound insight into the characteristics and effects – and the trapdoors – of new materials and computer aided production techniques. Thus the construction of a Grande Complication as a contemporary timepiece is as demanding as it always has been.

The Calendar – with a twist

Jaeger-LeCoultre’s watchmakers interweave those three complications in the new Jaeger-LeCoultre Calibre 945, a movement that is developed form scratch to provide the highest possible performance. For their version of a Grande Complication, instead of a chronograph they integrated the flying tourbillon as third complication – the most complex version of this gravity defying escapement. They integrated it into the timing mechanism not only as a regulating device, but as the


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prominent showpiece of time itself in the perpetual calendar, acting as a hour hand depicting Sidereal time, with the dial showing the sky chart of the northern hemisphere. On the outside meanwhile, a sun completes a circuit of the dial in precisely 24 hours. Additionally, a ring shows the zodiac signs as well as the months and days.

Sidereal time – Solar time

The Master Grande Tradition Grande Complication is fully dedicated to astronomical timekeeping. Its main asset therefore – and its most striking feature – is the flying tourbillon acting as hour hand, showing not the mean time as found on all wristwatches, but the time unit used by astronomers to keep track of the direction of the stars: Sidereal time.

A day is basically defined as one rotation of the earth around its own axis. Depending on which point of reference is used, astronomy distinguishes between a Solar day and a Sidereal day. The former is measured with the sun as reference, the latter uses other, more distant fixed stars. Since the earth orbits around the sun as well as upon its own axis, the Solar day is slightly longer than the Sidereal day, differing by about one degree or almost 4 minutes.To underline these celestial intentions that make the watch a perfect tool for astronomical observations, a zodiac calendar is placed on the outside edge of the dial together with a month indication to further depict the constellation of the stars at any given time of the year, with an

annual calendar regulating the timing system.

Flying Tourbillon – whirling hour-hand

The Master Grande Tradition Grande Complication is the only watch in high horology to use a flying tourbillon to indicate the celestial time. This indication happens through a complex mechanical construct under the dial, which is itself divided in three different levels: the lowest is a disc turning once every 24 hours with a sun marking the hour at the outer end. On top of this circles a second blue lacquered disc with the star field of the northern hemisphere and the flying tourbillon mounted upon it. In this construction, the flying tourbillon is hovering above the movement in the sky-chart-dial – which itself is mounted on a ball barrel and eight rubies for smooth operation – only connected through a set of wheels and pinions reaching through the whole movement to the other side, where the winding barrel is housed.

The cage of a flying tourbillon, rather than being supported with a bridge at both the top and bottom, is cantilevered and thus held only at the underside. The whole mechanism consists of 73 parts and measures 12.42 millimeters in diameter and 3.85 in height. Built of lightweight titanium, the cage is reduced to its bare essence, providing an unobstructed view at the escapement system and is placed on a lubricant-free ceramic ball bearing. The 10-millimeter monometallic balance wheel with its regulation screws and the Breguet balance spring has an inertia of 11.5 mg cm2 and is

beating at a powerful rate of 4 Hertz.

The silicium parts of the escapement therefore are clearly visible: the watch’s anchor with its integrated pallets and the escape wheel. This escape wheel is a completely new design for reasons of lightness and easy handling. The anchor with integrated pallets has a straight form for better aerodynamics. Using silicium parts not only improves the longtime precision of the watch through its lubrication free performance, it reduces the inertia of the components about a third in comparison to the classically used steel, yielding a 15 percent increase in the efficiency of the whole movement.

Due to the perfectly identical production process in the silicium wafer technology, the most complex forms can be replicated identically. The Research and Development Department of the manufacture has already gained a lot of experience in the use of silicium escapement parts during its 5-year research for the development of the Master Compressor Extreme LAB, the world’s first totally lubricant free watch. Minute repeater – new sounds

For counting down to the minute, the watch is equipped with an additional feature – a complication which alone would make it a masterpiece: a minute repeating mechanism that makes time audible by striking on demand. The sound delivered by a musical watch relies heavily on the gongs


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which are the essential sound producing elements.

To deliver the best possible sound, Jaeger-LeCoultre has developed a completely new cathedral gong, creating an extremely rich sound. These gongs are made of a special alloy and manufactured completely in one piece; their cross section being square and not round in order to provide a larger contact point for the hammer which in turn can strike more forcefully.

Usually the sound of a repeater gong is enhanced by the vibration of the case of the watch. The manufacture’s experts however installed a different kind of ‘loudspeaker’, using their patented ‘crystal gong’, in which the gongs are attached to a layer of metallic foil coated onto the watch’s sapphire glass. With this invention it is possible to make the watch waterproof, because the dampening effect of the gaskets is offset by the crystal gong. This is a key to the true usability of any timepiece. Pushing the slider on the side of the platinum watchcase, two small hammers can be seen striking on the backside. For them the watchmakers invented a special mechanism christened the ‘trébuchet hammer’ to improve the sound of the actual striking.

Instead of a traditional hammer they devised a dual-axis-system with a special joint on a moveable arm. Upon activation, the hammers are accelerated until they touch a small finger, whereupon a second moveable arm is released, thus helping to accelerate the hammers further shortly before the impact. This method utilizes around 80 percent of the force applied by the

spring, whilst traditional hammer systems only deliver a mere 10 to 30 percent of the power originally applied.

Movement – classical decoration and modern materials

The newly designed and constructed hand winding movement 945 embeds classical horology and modern technology in a clearly visible way: All components are decorated with sunburst pattern, circular graining, double sailing or are satin brushed to enhance the classical aspect of the construction. The steel parts are polished and beveled, the adjustment screws blued and the screws for the settings are rhodium plated. Looking on the dial side of the watch however, another spectacular aspect of this Grand Complication can be admired: here the whirling tourbillon is outfitted with the high-tech escapement components which have the dark shimmer of silicium contrasting well to the highly polished silvery titanium grade 5 tourbillon cage.

1000 Hours Chronometer Test – advanced precision

To prove the reliability of the work, the Master Grand Tradition Grand Complication, once completely finished and encased, has to prove itself in the 1000 Hours Chronometer Test – a reinforced version of Jaeger-LeCoultre’s famed 1000 Hours Test, which as well takes into account all aspects of the official COSC-Chronometer test. All in all, the test certifies the water and shock resistance of the complete watch as well as its smooth operation and precision of

this avant-garde escapement. Classical case design – showing its heritage

The case design follows the code of the Master Grand Tradition line: classical in style and precious in materials. This Master Grand Tradition Grand Complication will be produced in a limited edition of 75 pieces in white gold, honoring the exclusivity of the movement, which is so complex and the interactions between its three complications so delicate that the whole mechanism has to be assembled by one single master watchmaker.

The movement is then encased within a round white gold case, in which polished lugs and case back contrast with the brushed case sides. While a sapphire glass in the back allows one to lovingly examine the finely finished movement, the front is covered by a domed sapphire glass and a sloping bezel, which underlines the classical look of the watch and provides the 44 millimeter diameter watch with a pleasing design, concealing its height of 15.6 millimeters.

Combining a good part of Jaeger-LeCoultre’s fundamental expertise in high horology and coagulating it in a single timepiece, the Grand Complication is a worthy member in the club of the Master Grand Tradition line. It embodies the epitome of classical horology mingled with cutting edge technology.

www.jaeger-lecoultre.com


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Senator Diary

Presenting a world first—the

Senator Diary from Glash

wtte Original. No mechanical

watch has ever made it possible to

set an alarm up to 30 days ahead

of time—until now.

So? So picture this: Your day is

packed with appointments, and

you’re looking at a very busy week.

In fact, you’re booked up solid for

a month.

So much to do, so little time.

There is one appointment, however,

that you must keep at all costs.

On a certain day, at a certain hour,

you absolutely must be there.

Think about it. Which moment in

the weeks ahead will mean the

most to you (or to someone very

close to you)?

You know the answer, so why wait?

Make a decision. Seize the day.

Ready? Good.

Now. Set the date. Set the time.

Wind the alarm. Sit back and

relax.

Your Senator Diary will take care of

the rest.

The Senator Diary is beautifully

balanced, with two crowns

positioned directly opposite each

other on either side of the stainless

steel case, each flanked by a


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Senator Diary100-13-01-01-04

Caliber 100-13 automatic movementRose gold case

Galvanized silver dialBlack Louisiana alligator leather strap

pusher. The crown and pusher on the right operate the compelling panorama data display, positioned at 3 o’clock within the galvanized black dial. White gold hour, minute and sweep second hands enhance the elegance of the design.

The eye of the connoisseur is drawn immediately to the diary alarm—a black subdial framed by a German silver ring at 9 o’clock and a gently curving aperture indicated by a red arrow at 6 o’clock. To set the alarm, first select the date, referring to the diary alarm window positioned within the subdial at 10 o’clock. Press the pusher positioned at 8 o’clock until the letter ‘d’ appears in the window. Turn the 10 o’clock crown until the red and silver pointer selects the correct date from Arabic numerals 1 to 31. To set the time, press the pusher once more; the letter ‘h’ appears. Turn the crown to select the time, referring to the aperature at 6 o’clock, from quarter-hour intervals from 00.15 to 24.00 hours. To set the alarm, press the pusher once more to bring the alarm symbol (a bell) into view, then turn the crown to wind the alarm. When the set date and time arrives, the alarm rings – for up to one minute. To stop the alarm (or to cancel one set previously), press the 8 o’clock pusher until the ‘alarm off’ symbol appears in the window (a black line struck through the bell).

The heart of the Senator Diary is the Glashütte Original Caliber 100-13, which combines the Caliber 100-03 with the extraordinary new diary appointment module for total of 600 components (the diary appointment module alone consists of 340 components), all but a handful of which are


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Senator Diary100-13-02-02-04Caliber 100-13 automatic movementWhite gold caseGalvanized black dialBlack Louisiana alligator leather strap

designed, manufactured, finished and painstakingly assembled in the Glashütte Original manufactory. A superb example of the art of engineering at Glashϋütte Original, the ingeniously interlocking components permit the wearer to set an appointment beyond the end of the month, even when a manual correction of the date is required; any change in date at the end of the month is passed along to the alarm mechanism, obviating the need to reset the alarm. A second spring barrel built into the module ensures that even if the watch runs down, the alarm remains wound.

The Caliber 100-13 automatic movement exhibits further evidence of unparalleled excellence in fine mechanical watches from Glashütte Original, including a three-quarter plate with Glashütte ribbing, polished steel components, beveled edges and blued screws and hand engravings. These exquisite finishings are easily visible through the antireflective sapphire crystal case back.

The Senator Diary is available as described above and in a version featuring a rose gold case, rose gold hour, minute and sweep second hands and applied rose gold hour markers on a galvanized silver dial. The date indicator on the diary alarm subdial is in blue, as is the small arrow indicating the diary alarm time aperture at 6 o’clock. Both versions feature a finely worked black Louisiana alligator leather strap.

www.glashuette-original.com


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Executive Dual Time

Ulysse Nardin expands one

of its most recognized core

collections – the Executive

Dual Time – to include a fresh

option for its loyal admirers: the

Ref. 780-81 Movement caliber UN-78 Limited edition of 30 pieces

Executive Dual Time with a silver

dial. Expressing an image of

modernity and relaxed elegance

with traces of classic detailing,

the timepiece can, with ease,

impeccably accompany any

situation – from a day of city

exploring to be an evening of five-

star dining.

Ref. 243-00/42 Stainless steel 43mm case with ceramic bezel Black dial Approx. 42 hours power-reserveSelf-winding Water-resistant 100 meters Alligator leather strap with folding clasp




Ref. 243-00-3/421 Case Stainless steel 43mm case with ceramic bezel Silver dial Approx. 42 hours power-reserveSelf-winding Water-resistant 100 meters Rubber strap with folding clasp

Ref. 246-00/42118 ct rose gold 43mm case with ceramic bezel

Silver dial Approx. 42 hours power-reserve

Self-winding Water-resistant 100 meters

Alligator leather strap with folding clasp


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Individually numbered, the new Executive Dual Time is set in a 43-millimeter, stainless-steel or 18-karat rose-gold case beautifully outfitted with a black screw crown. Its sleek bazel and plus and minus pushers at the eight and ten o’clock position, are crafted in ceramic – one of the most innovative and imperishable materials used in watchmaking today.

From underneath its protective sapphire-crystal cover, the self-winding movement mechanism can be seen. The silver dial appears to “glow” and oversized Roman numerals burst forth, all the while chiseled, three-dimensional hands unify the elements. Nestled below the hands is a traditional, oversized small-seconds register at the six o’clock position, as well as a boldly sized date in a double window – patented and introduced in the Perpetual Calendar in 1966 – at two o’clock, presenting points of interest.

Comprising Ulysse Nardin’s patented Dual Time system, which was also introduced in the Perpetual Calendar in 1966. The second time zone can be changed easily by simply pressing the ceramic pushers along the bazel. When pressed, the pushers instantly adjust the hour-hand to a different time zone, while the home-time indicator located at nine o’clock continues its 24-hour cycle.The Executive Dual Time with a silver dial is a welcome addition to this well-known collection. It’s easy-to-use, practical complication makes it the ideal, everybody timepiece of choice.

www.ulysse-nardin.ch

Ref. 246-00-3/42 Case 18 ct rose gold 43mm case with ceramic bezel Black dial Approx. 42 hours power-reserveSelf-winding Water-resistant 100 meters Rubber strap with folding clasp


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The ConstellationLadies Quartz 35 mm

OMEGA’s re-designed Constellation line

In 1982, OMEGA launched the first Constellation to feature the radical and enduring “Griffes” or claws, which immediately placed the watch line among the ranks of the world’s most instantly identifiable timepieces. OMEGA redesigned the entire Constellation family last year and in 2010 is proud to introduce some of its newest members.

In fashionable brown

The very latest addition to the Constellation Ladies Quartz 35 mm family combines the elegance of its 18 Ct red gold case body with the rich, dark brown tones of the dial. There is a facetted date window at 6 o’clock and the other hours are marked with eleven graduated diamonds. The dial is enhanced by a supernova pattern emanating from the date window.

Presented on a brown alligator leather strap, it is an uncompromisingly fashionable watch which will also complement the most casual wardrobe. The Roman numerals on the brushed 18 Ct red gold bezel are coated with white Super-LumiNova.

In timeless white

This white Constellation Ladies Quartz 35 mm timepiece with a


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123.53.35.60.52.001Omega calibre 1532Quartz movement18 Ct red gold 35mm caseBrushed bezel with white Super-LumiNova Roman numeralsSupernova pattern on the dial starting from the star in silvery whiteDiamond indexes in increasing diameterScrew-fixed white alligator strap; polished 18 Ct red gold foldover clasp

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polished 18 Ct red gold case and a white alligator leather strap is an ideal accessory for any wardrobe. Adding to its allure are the eleven single-cut diamond hour markers which are graduated, increasing in size on each side of the dial from the round facetted date window at six o’clock. Its dramatic brushed 18 Ct red gold bezel features Roman numerals coated with white Super-LumiNova.

The silver lacquered dial features a supernova pattern which explodes from the Constellation star.

In shades of black and grey

Another of the year’s dramatic

offerings is the Constellation Ladies Quartz 35 mm with a black alligator leather strap and a shaded grey dial. This striking watch has a bezel paved with 34 full-cut diamonds. Its eleven single-cut diamond hour markers, which are increasingly graduated from the round facetted date window at six o’clock, are in sharp relief to the supernova pattern on the dial which emanates from the Constellation star.

Each version of the Constellation Ladies Quartz 35 mm is powered by OMEGA’s quartz calibre 1532. Their vertically-brushed casebacks are embossed with the Constellation Observatory medallion. The white Super-LumiNova coating their polished

facetted hour and minute hands

makes them easy to read in all

light conditions.

Three classic Constellations

The “watch with the claws” has

been turning heads for 28 years.

These diamond-enhanced 35

mm timepieces are among the

stars in the Constellation line,

blending classic wristwatch design,

outstanding performance and the

eternal popularity of diamonds.

www.omegawatches.com

123.53.35.60.52.001Omega calibre 1532Quartz movement18 Ct red gold 35mm caseBrushed bezel with white Super-LumiNova Roman numeralsSupernova pattern on the dial starting from the star in silvery whiteDiamond indexes in increasing diameterScrew-fixed white alligator strap; polished 18 Ct red gold foldover clasp


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123.18.35.60.56.001Omega calibre 1532Quartz movementStainless steel 35mm casePolished bezel set with diamonds Supernova pattern on the dial starting from the star in shaded greyDiamond indexes in increasing diameterScrew-fixed black alligator strap polished stainless steel foldover clasp


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Precious Timepieces

Bulgari expresses its unmistakable design and renders homage to refined

femininity through its most precious collections. An eclectic spirit distinguishes every Bulgari creation.

A unique collection seduces women with modern allure through the purity of diamonds and the clarity and exclusivity of precious stones, rendering these unique timepieces true objects of desire. Special attention has always been dedicated to the female public through exclusive variations on jewellery watches, reserved for women with a sophisticated but extremely modern look.

Variations on successful jewellery collections or inspirations that bring refined Italian design to life, they express the strong tie between Bulgari and its origins, the love for Greco-Roman art and architecture. The Bulgari jewellery watches date from the 1920’s. Serpent-form bracelet watches inspired by the Art Déco style then in vogue wrapped their gold spirals around the arm, with the dial concealed in the bejeweled head. Bulgari is now positioned on the world watch market with collections that perfectly satisfy the demands of sophisticated customers.

Through a stylistic evolution that focuses on individual details, every element of the watch becomes resolute, elegant, and sinuous, to become the coherent, explicit, and sophisticated expression of a modern, sparing style. In the world of luxury watches,

Assioma watch from the High Jewellery Collection.18kt. Curved white gold case (36mm) adorned by 80 baguette cut diamonds, 4 round brilliant cut diamonds with a black technological satin strap.The dial is enriched with 130 baguette cut diamonds. 35 baguette cut diamonds and 1 round brilliant cut diamond enhance the buckle and the precious crown for a total weight of 7.37 diamonds cts. Swiss made, equipped with a quartz movement, Caliber B045, especially elaborated for Bulgari.

Assioma presents a new design that is emblematic not only of the link that has always bound Bulgari style and architecture, but also of the direct connection with the most significant components of

the models that preceded it, such as “Bulgari Bulgari”, Rettangolo, and Ergon. The women’s version of the Assioma is part of the High Jewellery collection.


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Astrale watch from the High Jewelry Collection.18kt. White gold case (36mm) adorned by 67 pavé set diamonds, 2 pear shape cut diamonds, 2 round brilliant cut diamonds, 2 marquise cut diamonds, 2 princess cut rubies, 2 pear shape rubies and 2 round brilliant cut rubies with a black technological satin strap. The dial is enriched with 177 pavé diamonds. 21 pavé set diamonds enhance the buckle and the precious crown for a total weight of 5.212 diamonds cts. And 5.89 rubies cts. Swiss made, equipped with a quartz movement, Caliber B033, especially elaborated for Bulgari.

The precious white gold case is embellished with baguette and brilliant cut diamonds. The complex invisible setting conceals the mounting of the dial, which is embellished by baguette cut diamonds. The clasp and winding crown on which baguette cut diamonds and one brilliant cut diamond are set express the exclusive character of this new version.

Astrale, a great success of jewellery making, inspires the new precious watches.

Its name is inspired by the magical world of constellations, where the perfection of the circle is enriched by the light of diamonds, the beauty of emeralds, and the splendor of rubies that alternate in different cuts and sizes, a typical characteristic of Bulgari style. Gold, diamonds, and precious stones, featured in the brilliant, pear, princess, and marquise cuts, underscore the richness and elegance of this refined watch, dedicated to demanding women with strong personalities.

A new and exclusive version, Assioma D is born from the reinterpretation of the preceding Assioma line. The basic elements of the case and two bridges have been separated, maintaining the distinctive traits of Assioma, the perfect union of a square and circle. Assioma D expresses the splendor of Diamonds, synonym of purity and loved throughout the ages by women, and now the absolute protagonist of this exclusive collection.

The extreme care dedicated to each individual component of the


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watch, from the case to the dial, from the bracelet to the jewel clasp, is underscored by the most extraordinary technique of invisible setting typical of High Jewellery.

The setting disappears, exalting the shine of diamonds, sapphires, and rubies. More than 520 hours are dedicated by an indi¬vidual master setter to each individual watch, rendering it a genuine masterpiece. With the versions set in diamonds, Bulgari renders homage to irresistible femininity, celebrating audacious style, sophisticated elegance, and sophisticated forms. Among its most classic and representative distinctive marks, Parentesi expresses a contemporary idiom through attention to detail. The result of inspiration on the part of the Bulgari design team, which reworked an element drawn literally from daily life, the first Parentesi line was created at the end of the 1970’s. This is expressive of both Rome and architecture, and both of them are closely bound up with the heritage of Bulgari.

The Parentesi element is inspired by the sidewalks of Rome, and in particular the Travertine joint in the blocks of stone used to pave them. The first watch mounted on a Parentesi bracelet dates from 1985 and was originally available in a series of variations: entirely in gold, in gold and steel, and in gold and diamonds.

The watch-bracelet expresses the essence of a classic icon that has been readapted, studied, and reapplied to the contemporary nature of time, giving life to

Parentesi watch from the High Jewellery Collection.18kt. White gold case (35mm) adorned by 38 baguette cut diamonds and 34 baguette cut sapphires with a black technological satin strap. The dial is enriched with 34 baguette cut diamonds. 17 baguette cut diamonds enhance the buckle and the precious crown is embellished by 1 rose cut diamond for a total weight of 3.25 diamonds ct sand 2.62 sapphires cts. Swiss made, equipped with a quartz movement, Caliber B031, especially elaborated for Bulgari.


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modular jewellery. Repeated elements that are creatively assembled and now stylistically revisited abandon the rigidity of construction while conserving the decisive character of an historic motif.

The Parentesi collection has now been expanded with four prized versions where diamonds, sapphires, and rubies elegantly clad the case, dial, clasp, and winding crown, becoming the absolute protagonists of this exclusive collection.

The exclusive pieces of the Assioma, Astrale, Assioma D, and Parentesi collections, which are part of the Bulgari High Jewellery Collection, perfectly interpret the unique, exclusive personality of those who have the privilege of wearing them.

www.bulgari.com

AssiomaD watch from the High Jewellery Collection.18kt. Curved white gold case (31mm) adorned by 156 baguette cut diamonds, and bya white gold bracelet with 599 baguette cut diamonds. The dial is enriched with 65 baguette cut diamonds. The precious crown is embellished by 1 rose cut diamond for a total weight of 27.77 diamonds cts. Swiss made, equipped with a quartz movement, Caliber B033, especially elaborated for Bulgari.


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G-Timeless

Modern and metropolitan, the G-Timeless Collection offers a highly

contemporary design.

A range of styles and variants is available, from the smaller feminine sizes to the unisex medium. A larger model with a rugged, sporty chronograph movement subtly recalls the storied Gucci lifestyle, with its love of yachting and marine sports. An alternative, highly-wearable version of the 27mm model features a dazzling diamond bezel encircling a mother-of-pearl dial set with 12 sparkling diamonds. The G-Timeless timepieces are available with stylish steel, leather, rubber or

PVD bracelets. Leather and rubber options bear the signature GG imprint on the inside of the strap. The collection also offers a wide selection of faces, including jet black, brushed silver, pure white or classic Gucci brown.

Discerning customers will appreciate the iconic details that are the signature of all Gucci timepieces and indeed the House of Gucci. From the Gucci ‘G’ shadow monogram on the watch face, to the Gucci diamond motif discreetly displayed on the dial, or the green-red-green web on the sports models, these finishing flourishes serve to underline the rich history behind this collection.

The G-Timeless Collection was designed by Gucci’s Creative Director, Frida Giannini. The range perfectly represents Giannini’s ability to reinvent pure Gucci luxury into a confident and modern vision.

www.gucci.com

YA12650727mmStainless steel case and 42 diamonds, total 0.13ct Black mother of pearl dial Stainless steel bracelet

YA126506 27mm

Stainless steel case and 42 diamonds, total 0.13ct

White mother of pearl dial Stainless steel bracelet


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YA12620244mmStainless steel case with black PVD coatingBlack dial with green/red/green web at 3 o’clock and shiny G frameStainless steel bracelet with black PVD coating

YA126205 Quartz chronograph

44mmStainless steel case

Black dial with green/red/green web at 3 o’clock and shiny G frame Stainless steel bracelet


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1931

The highly successful 1931

Collection by Louis Erard has

grown a new shoot on its

fertile branch of affordable haute

horlogerie.

Housed in a generously-sized,

contemporary 44mm steel case,

the new 1931 – offered in a

Moon Phase or GMT Big Date

version – embodies a special

kind of elegance: refined lines,

subtle interplays of structures and volumes, and judiciously selected materials.

Added to this are a perfect mastery of technical elements and uncompromising finishing. Because Louis Erard wanted to preserve its impressive, highly distinctive case, while giving its new creations a more classical look, large Roman numerals now embellish a finely guilloched dial, offered for the

82 222 AA 01Steel 44mm caseAnti-reflective sapphire glass both sidesETA 2892 movement with TT651 modulBig date / Dual Time functionsSilver dialCroco imitation strap

first time in anthracite grey or in silvered tones as contemporary as they are timeless.

In the Moon Phase version, the printed date on the flange adds a remarkable sense of depth to the layered structure, while the moon phase gives the whole piece an impression of softness and balance.

Robust, elegant and unpretentious, the stylish, sophisticated 1931 GMT


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46 227 AA 03Steel 44mm caseAnti-reflective sapphire glass both sidesETA 2824 movement with complication Dubois Dépraz 9000Date / Day / Month / Moon Phase functionsMechanical automatic movementGrey dialCroco imitation strap


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37 227 AA 01Steel 44mm caseAnti-reflective sapphire glass both sidesETA 2824 movement with complication Dubois Dépraz 9000Date / Day / Month / Moon Phase functionsMechanical automatic movementSilver dialCroco imitation strap

82 222 AA 03Steel 44mm case

Anti-reflective sapphire glass both sidesETA 2892 movement with TT651 modul

Big date / Dual Time functionsMechanical automatic movement

Grey dialCroco imitation strap

Big Date is particularly appealing when its dial scintillates with silvered reflections accentuated by a coffee-coloured strap, or when a noble aura emanates from its coal-grey accents skilfully orchestrated between the dial and strap.

An invitation to travel or dream,

the new 1931 GMT Big Date or Moon Phase is a strong temptation to succumb to the pleasure of owning a true haute horlogerie timepiece without having to spend an astronomical sum.

www.louis-erard.com

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HaussmanBlack Ghost

Year after year, black makes its presence known and sets the colour standard in the

world of watchmaking. The new Haussman Black Ghost from SAINT HONORE is as mysterious as they come, stretching the boundaries of the imagination and revealing its secrets only he who wears it…or she who gets close enough to admire it.

The black PVD surface coating does indeed pair perfectly with the generous case size (45mm diameter) and gives the entire

readability, and every indicator stands out with panache: the dial distinctly displays 3 retrograde counters; 30-second, 5-minute, and 60-minute counters; the hands, indices, and date window at 4 o’clock.

The black rubber strap melds perfectly with the case, giving even greater strength to the singular character of this piece.

This watch is not made for just anyone.

www.saint-honore-paris.com

ETA quartz retrograde chronograph movement - dial 3 countersStainless steel 45 mm case, titanium PVD finishingAnti-reflection sapphire crystalSunray grey dial with gilded indexes and handsWater-resistant to 50 metersBlack rubber strap with deploying buckle

ensemble a look that is nothing less than astounding.

Though it still has all the alluring attributes that made the Haussman Magnum series such a success - established character, athletic build, visible screws, ETA chronograph movement with advanced retrograde functions - the new edition of Black Ghost turns every head with its rare and original design.

Garbed entirely in deepest black, this instrument also boasts great

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Last year, Movado pushed the sportive, elegant SE® to new heights of design distinction

with the introduction of the powerful Movado SE Extreme.

Now for 2010, Movado brings innovative black carbon fiber to SE Extreme’s striking sandwich construction, adding a bold new layer of material innovation and design intrigue. Marked by sharply cut bevels, black carbon fiber signal crown protector, black carbon fiber cabochon crown, and custom case-back engraving, this commanding new SE Extreme model is powered by a fine Swiss automatic movement with exhibition case-back.

Its robust 44 mm case is constructed in alternating layers of stainless steel and black carbon fiber. Four flat polished dots add signature SE character to the simple brushed steel bezel, providing stark contrast to the richly textured black carbon fiber Horwitt Museum® dial detailed by a flat rhodium-plated dot and stick hands, and subtle red lettering. A new Z-fold stainless steel deployment buckle secures the substantial black rubber strap to the wrist.

www.movado.com

Se® Extreme

Fine ETA Swiss automatic movement with 25 jewels, 38-hour power reserveBlack carbon fiber Museum® Polished/brushed stainless steel 44mm case Black carbon fiber crown protector Stainless steel crown with black carbon fiber cabochon. Case-back with sapphire crystal center is custom-engraved “SE Extreme”. Black rubber strap with new Z-fold stainless steel deployment buckle.

TOM BRADY. strategist, athlete, mvp.

the art of performanceintroducing the sub-sea™ chronograph.

classic sport styling. rotating bezel. screw-down crown. water resistant to 20ATM.

series800.com

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Chrono Classic

Ref. 241405Swiss-made quartz chronograph movement

Scratch-resistant triple-coated anti-reflective sapphire crystal41mm stainless steel case

Water resistant to 100M Guilloché dial

Screw-in casebackStainless steel bracelet

With 41 mm dual finish cases these new models are a fresh expression of

a sporty classic with refined details such as a guilloché dial or polished PVD finishes over the bezel and

elegant oval-shaped chronograph pushers.Oversized subdials decorated with anthracite or black “appliques” with diamond cut reflect a detailed and sophisticated style while

the precise quartz chronograph movement and tachymeter scale offer the type of functionality for which Victorinox Swiss Army is known.

www.victorinoxswissarmy.com


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Ref. 241403Swiss-made quartz chronograph movementScratch-resistant triple-coated anti-reflective sapphire crystal41mm stainless steel case Water resistant to 100M Black dial with polished PVD coating on bezel and pushersScrew-in casebackStainless steel bracelet


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Pulsomatic

The year 2010 marks the fortieth birthday of the world’s first LED digital

watch, made by Hamilton. The American brand is celebrating the invention of the technology that revolutionized the watch industry with the new Hamilton Pulsomatic, a digital timepiece with futuristic design.

This watch fuels the spirit of the digital age with Swiss craftsmanship in the form of an automatic movement, to appeal to wearers who love the fact that time never stands still.

Back to the future

The Pulsar named after puzzling astronomical bodies that emit precise radio pulses was considered as the first solid state wrist computer in the world.

Today’s Hamilton Pulsomatic has a science-fiction look, combined with elegance expressed by smooth shapes and surfaces. The brushed stainless steel case resembles a Space Age television screen from the front, while a ridged effect on the sides and crown is strikingly contemporary. A sleek black screen adds another dimension to the high-tech appearance.

Wearers of the original Hamilton digital watch in the 1970s included the famous American singer and actor Sammy Davis Junior, the 38th US president Gerald Ford and the Shah of Iran – the new piece promises to attract innovative individuals with an urge to differentiate themselves from

H52585339120 day power reserve, Hours Minutes Date. LCD Display. H1970 Movement. RRP 1100Automatic movment39mm black rubber caseSapphire GlassBlack dialBlack rubber strapWater Resistant to 50m


PREMIUM I WATCHES

H52545339120 day power reserve, Hours Minutes Date. LCD Display. H1970

Movement. RRP 1100Automatic movment

39mm stainless steel case with gold pvd coatingSapphire Glass

Black dialBlack rubber strap

Water Resistant to 50m

frantic fashionistas.

Today’s technology

The liquid crystal display on the Hamilton Pulsomatic is powered by an innovative Swiss automatic movement, the H1970.Fully charged the watch has a power reserve lasting 120 days. The robustness demanded by twenty-first century lifestyles is afforded by a scratch-resistant sapphire crystal and water resistance to a depth of 50 meters. And the ultimate touch of today is a choice of rubber strap as an alternative to a more classical stainless steel bracelet.

www.hamiltonwatch.com H52515339120 day power reserve, Hours Minutes Date. LCD Display. H1970 Movement. RRP 1100Automatic movement39mm stainless steel caseSapphire glassBlack dialBlack rubber strapWater Resistant to 50m


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Veloci-T Gent

In the Tissot Veloci-T Gent, the revolutionary new chronograph movement, recently introduced

by Tissot, meets elegant design with a sporty accent. A duo of models shares a black and silver colour scheme and sophisticated, speedometer-inspired looks.

Two of the chronograph counters are framed with their own metal ‘circuit’ at 12 o’clock and 6 o’clock. The third one sits at nine o’clock to balance the date display surrounded by a retro TV-screen shape on the opposite side. These

timepieces are geared to the needs and tastes of active wearers who frequently take the time to appreciate the essential things in life.

The appeal of modernity

Safe in the knowledge that their watches contain a dynamic new movement, wearers of the Tissot Veloci-T Gent have different options for making a statement on their relationship with modernity. One model has a black rubber strap with a sculpted form. And all of its

counters have a black background to complete the sleek overall look. Its counterpart integrates a metal bracelet. Two of the counters on this variation have silvery-white backgrounds. Either of the watches is completely at home in combination with anything from tailored business attire to urban sports gear.

www.tissot.ch


PREMIUM I WATCHES

Swiss-made automatic chronograph ETA movement C01.211Scratch-resistant sapphire crystal

316L stainless steel case with see-through backWater resistant to 10 bar (100 m / 330 feet)

Black rubber strap


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Eco-Drive Dome

In June 2010, CITIZEN will launch Eco-Drive DOME, which was presented as a concept

model last year. Only 500 of these watches will be produced in this exclusive, limited series.

The dome-shaped layered dial conveys light to the movement and emits futuristic sparkles. The distinctive design, which features the Eco-Drive engine enclosed inside the case, embodies the concept of light energy that you can wear.

Only an insatiable appetite for innovation could transform this creative concept and leading-edge design into a production model, worthy of the CITIZEN brand. At CITIZEN, concept watches turn dreams into realities, each of which is a new step towards an infinitely innovative future.

Eco-Drive Is Our Design for the Future

The year 2010 is the 80th anniversary of the founding of Citizen Watch Co., Ltd. It is also a historic year in which Eco-Drive takes a new step forward.

Eco-Drive development began 35 years ago and has long been praised as an innovative technology. The challenge has always been how to incorporate its power-generation advances in watches that epitomize beauty.

Committed to the proposition that Eco-Drive should be incorporated in each new generation of watches, we have worked for almost half

Ref. BY0030-04ERadio-controlled watchWorld Time in 26 Cities + UTCMirror silver DialTitanium case with pearl coatingBlack polyerethane bandLimited to 250 watches

our corporate history to meet

this challenge. Those efforts bore

fruit in the three concept models

we presented in 2009, with

extraordinary innovations. Such

achievements demonstrate the

possibilities of Eco-Drive, whose further innovation highly influences design as well as technology.

www.citizen-me.com


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Ref. BY0039-00ERadio-controlled watchWorld Time in 26 Cities + UTCMirror silver dialTitanium case with DLC coating.Black polyerethane bandLimited to 250 watches


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This strikingly handsome chronograph demonstrating first-class watch design

comes in IP rose gold and black or in a steel case. It is an updated interpretation of the great classic HB-136 that has evolved towards a larger size with a correspondingly stronger character.

Each feature has a purpose: the grooves in the bezel extending the applied hour markers on the dial, highlighted by the contrasting texture of the chapter ring.

The seconds track is colored for visibility while the case guards the crown as well as the quartz movement. Equally well thought-out are the applied Arabic numerals and the date’s window offset to the lower right. Ready for action down to 10 ATM.

6 hand chronograph quartz movement (Min/Sec/24Hour)/ Sunray dial with outside CD texture and calendar opening, applied Arabic numerals and indexes with outside minute track / All stainless steel or Rose Gold IP case with or without Black IP bezel / Calfskin leather or perforated silicon strap with black IP pin buckle / 10 ATM.

www.hugoboss.com

HB-2001.1

HB-2001.1-1512456Quartz chronograph movement

Sunray dialStainless steel case with black IP bezel

Calfskin leather strap with black IP pin buckle.

HB-2001.1-1512453Quartz movement All black sunray dial Black IP bezel with 60 minutes trackAll black IP stainless steel case Perforated silicon strap with pin buckle.


PREMIUM I WATCHES

HB-2001.1-1512455Quartz chronograph movement

Sunray dialStainless steel case

Perforated silicon strap with black IP pin buckle.

HB-2001-1_1512457Quartz chronograph movement Sunray dialRose gold IP case with black IP bezelCalfskin leather strap with black IP pin buckle.


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Since its launch in 2009, Rotary Les Originales has cemented its position

as a truly delectable collection of refined dress watches. The collection takes its inspiration from vintage styling and offers the wearer iconic designs that are true to the original vintage models as best possible.

Originally launched as a capsule collection, the range has been expanded to include slim-line strap and bracelet watches along with highly desirable chronograph strap and bracelet pieces that have a unisex appeal. The success of these early launches has lead to an introduction of a new hero piece that will be available as a limited edition.

The Super 25GS90018-04Chronograph

Quartz movementStainless steel 42 mm

case Black dial

Black leather strap

GS90022-19ChronographQuartz movementStainless steel 42 mm case with PVD rose platingBlack dialBlack leather strap

Originally created in the 1950s,

the re-launched Super 25 series is

characterised by its sheer simplicity

and the addition of a hinged case

back to reveal the excitement

of the automatic movement.

The curvature of the domed dial

and the intricate stamping detail

are carefully matched with the

vintage index markers. Available

in two colours- stainless steel and

PVD rose gold, these are iconic

automatic strap watches that

command the attention of any

watch enthusiast.

For those that favour white metal

pieces, there are two stainless

steel models, both featuring a

black leather croco strap. The first

piece has a silver stamped dial with

contrasting yellow gold arrow-

tipped indexes. Its sister piece has

the same case colouring but has a


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LS90003-07Quartz movementStainless steel 27mm caseCrystal set bezelBlack leather strap


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black stamped dial with exquisite rose gold indexes.

One further model has been created in ever-popular PVD rose gold. Having enjoyed a true resurgence in popularity since 2007, rose gold watches are equally favoured by both men and women. The application of rose gold indexes onto a contrasting stamped silver dial gives the third member of the new series of the Super 25 family, a slightly more formal appeal.Each of the new models is presented in a stunning black presentation box and is limited to just 1895 pieces each to mark the 115th anniversary of Rotary Watches and benefits from the company’s unrivalled lifetime movement guarantee and waterproof standard.

www.rotarywatches.com

LB90003-07Quartz movementStainless steel 27 mm caseMother-of-pearl dialStainless steel bracelet

LB90005-01Quartz movementStainless steel 27mm case with PVD gold platingCrystal set bezelMother-of-pearl dealStainless steel bracelet with PVD gold plating


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Titoni presents a new exclusively feminine model from its prestigious Master

Series collection.

For the very first time, this model features an exquisite playful pattern on the white mother-of-pearl dial. The slightly different nuances of the mother-of-pearl make every watch a unique piece, while the engraved pattern adds to the refinement of this jewel of the watch making art. Diamonds are applied on the dial: a refined touch for this feminine model.

The mechanical heart can be admired through the transparent sapphire crystal case back. This watch is a technically impeccable masterpiece with a refined design dedicated to women, perfectly in tune with the spirit of the Master Series collection.

This collection is distinguished by the systematic COSC chronometer certification, its mechanical self-winding movement embodies horological precision and a passion for fine workmanship.Every watch is tested individually and certificated through its own COSC chronometer certification number.

Distinctive for this collection is also the Titoni five-petal flower brand emblem that appears on the crown featuring an interior composed of a transparent emerald-green material.

It is produced in Grenchen, Switzerland, where the Titoni family business passes down its knowledge and well-honed

Master Series

experience of traditional watchmaking from generation to generation.

www.titoni.ch

Master Series 23588 S-357Automatic ETA 2824-2, Chronometer

movementSteel 33.5 mm case

Diameter I 33.5 mmDouble Curved Sapphire,

AntireflectiveMother-of-pearl dial with diamonds

Steel bracelet


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Titoni Inside Page.pdf 1 6/29/10 2:31 PM


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Delight

Luxurious. Graceful. ck delight.Inspired by delicate and sensual shapes. the quartz

movement is housed in a polished stainless steel case, which elegantly encircles the wrist.

Black, mirror, or yellow gold PVD dial finished in mineral glass, accented with two arches of the polished stainless steel bangle, and small clasp closure. Available in lady size.Water resistant up to 30 meters.

www.ck.com

K1A23602Polished stainless steel caseBlack dialPolished stainless steel bangleMedium size

K1A24656Polished stainless steel caseMineral glass with metalisation in violetPolished stainless steel bangleMedium size

K1A24806Polished stainless steel caseMineral glass with metalisation in bluePolished stainless steel bangleMedium size

K1A23909Yellow gold PVD caseYellow gold PVD dial and bangleSmall size


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Dolce Vita

Dolce vita promises 100-percent Glamour. This is a multifunctional

timepiece for all women who enjoy displaying their lavish lifestyles. Due to its size, a bezel completely set with square zirconia and the prominent circular structure on the dial this watch speaks a clear language of luxus. It’s a design

that conveys a self-confident demeanor for every occasion and accents it with glamour. Two summery colorful models with pink and turquoise silicone straps make lust for summer: A set of colored stones on the bezel mark an inclining index, silicone straps provide the models a youthful freshness – ideal for sand, summer

and sun.

“Dolce vita” comes in further summery color-variations with a black or white dial, silver, gold or black case paired with metal band or crocodile leather.

www.esprit.com


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ToyWatch loves accessories with a personality and for the 2010 season makes a

sensation with a collection drawing inspiration from the military style, with a new slant: no rigorous and stern details, but instead supersexy and very cool objects.

″This style has been very popular for many years on the world fashion catwalks, for both men and woman″, says Mara Poletti, President of ToyWatch. ″We wanted to make it our own, but in an imaginative and ironic way: the ToyWatch Army collection has been designed for those who love using their own look as a style and conquest play!″.

The enthusiasts will be able to choose from five models, in a Technicolor version: camouflage design in green, sand and fuchsia hues, while the blackout model is black with tinted glass, available also with the strap in camouflage green.

It is then details that make a difference and make these models unique: the graduated bazel is equipped with deeper grooves reproducing the tank design, with raised numbers. They are available in the solo tempo model with plasteramic case.

All the models are water resistant up to 5 atmospheres. The winding crown is made of steel with ToyWatch logo. The calendar is at 3 o’clock with magnifying lens. The strap is in silicone and has a butterfly closing.

www.toy-watch.it

Jelly Army

Jelly Army Sandy Sandy Camouflage interchangeable silicone strap

Sandy Dial Grey bezel

40mm watch face Stainless steelcase back, with Toywatch logo Date calendar function with magnifying lens

Steel butterfly clasp


PREMIUM I WATCHES

Jelly Army Green Green Camouflage interchangeable silicone strap Green Dial Grey bezel 40mm watch face Stainless steelcase back, with Toywatch logo Date calendar function with magnifying lens Steel butterfly clasp

Jelly Army Black Out Grey Camouflage interchangeable silicone strap

Grey Dial Black bezel



Jelly Army Pink Pink Camouflage interchangeable silicone strap Grey Dial Pink bezel 40mm watch face Stainless steelcase back, with Toywatch logo Date calendar function with magnifying lens Steel butterfly clasp

Jelly Army Black & Green Green Camouflage interchangeable silicone strap

Grey Dial Black bezel




PREMIUM I WATCHES

SWATCH presents a stylish range of monochrome colours and winsome

designs for the popular Swatch Chrono Plastic Collection, with ten new models built for sports and fashion-minded men and women of all ages. Five new models feature a bright monochrome dial set off by a pure white plastic case and an adjustable bracelet fashioned of solid white plastic links.

The all-white look lends an elegant touch to an otherwise rugged and fashionably sporty line. Five additional models feature tough structured white or coloured silicone straps and solid plastic cases. All models present the Swatch Chrono Plastic’s characteristic moulded plastic rotating bezel and easy-to-read dials and chrono counters.

BLUEPURITY

Sailors rush to trim the white sails of a ship on a wind-whipped, deep blue sea. The bracelet of this rugged new Swatch Chrono Plastic is formed of interlocking rounded, solid white plastic links. The crown and chrono pushers to the right, the rotating bezel and the case are all fashioned of moulded, solid white plastic. Dark blue Arabic numerals (05, 10, 15 … 60) and a dark blue minute ring mark the rotating bezel with the same dark blue hue as the dial. Large white Arabic numerals indicate 4, 8 and 12 o’clock, smaller white numerals hours 1, 2, 5, 7, 9 and 11. A round, white-on-dark blue date window appears at 3 o’clock. The sixty-minute and decimal counters at

Chrono Plastic

10 and 2 o’clock are formed from

white numerals and indexes printed

in white on the dark blue ground

of the dial, as is the continuous

seconds counter at 6 o’clock. All

subdials show slim white hands.

A thin white chrono seconds hand

registers stop times, and white

hour and minute hands with white

superlite highlights mark the time.

OCEANPURITY

The water’s so clear you see all

the way to the pure white sands

on the ocean floor. The solid white

plastic link bracelet of this sporty

new Swatch Chrono Plastic holds


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a moulded white plastic case with white crown and pushers on the right. Mounted on the case is a moulded solid white plastic rotating bezel with an aquamarine minute ring and aquamarine Arabic numerals (05, 10, 15 … 60). The dial enhances the oceanic feel with its clean, clear design featuring numerals and indexes printed in white on an aquamarine coloured ground. Large white Arabic numerals indicate 4, 8 and 12 o’clock, smaller white numerals hours 1, 2, 5, 7, 9 and 11. A white-on-aquamarine date window is positioned at 3 o’clock. The sixty-minute and decimal counters at 10 and 2 o’clock and the continuous seconds counter at 6 take shape in printed white indexes and numerals. A slim white central seconds hand registers stop times and white hour and minute hands with white superlite highlights mark the time.

PINKPURITY

Summer’s on the way and it’s time for a bright pink summertime party with this light-hearted new Swatch Chrono Plastic. The bracelet is formed of gently rounded links in solid white plastic. The white of the bracelet is a perfect match for the solid white moulded plastic case, crown and chrono pushers and the rotating bezel that frames the bright pink dial. Arabic numerals (05, 10, 15 … 60) and a pink minute ring mark the bezel in the same shade of pink as the dial. Large white Arabic numerals indicate 4, 8 and 12 o’clock, smaller white numerals hours 1, 2, 5, 7, 9 and 11, and a round white-on-pink date window appears at 3 o’clock. The numerals and indexes marking the 60-minute,


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decimal and continuous seconds counters are printed in white on the pink dial, enhancing the summery, high-contrast design. All the counters feature slim white hands that match the white chrono seconds hand, and white hour and minute hands with white superlite highlights mark the time.

PURPLEPURITY

Falling light at the end of day throws long purple shadows over the mountains and the sea. This elegant new Swatch Chrono Plastic presents a high-contrast design in

white set off by the deep purple dial. The white begins with the solid white plastic link bracelet holding the solid white moulded plastic case, crown and chrono pushers. Mounted on the case is a moulded white plastic rotating bezel with a purple minute ring and purple Arabic numerals (05, 10, 15 … 60). Large white Arabic numerals indicate 4, 8 and 12 o’clock, smaller white numerals hours 1, 2, 5, 7, 9 and 11. A round, white-on-purple date window opens at 3 o’clock. The numerals and indexes marking the 60-minute, decimal and continuous seconds counters

are printed in white on the deep purple dial; all counters have slim white hands. A slim white chrono seconds hand registers stop times, and white hour and minute hands with white superlite highlights mark the time.

REDPURITY

A rugged white bracelet and a bright red dial draw the eye to this trendy new Swatch Chrono Plastic. The bracelet is fashioned of rounded, solid white plastic links matching the solid white plastic case, crown and chrono pushers


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and the rotating bezel mounted on the case. Red Arabic numerals (05, 10, 15 … 60) and a red minute ring mark the bezel and frame the matching red dial. Large white Arabic numerals indicate 4, 8 and 12 o’clock, smaller white numerals hours 1, 2, 5, 7, 9 and 11. A round white-on-red date window appears at 3 o’clock. The numerals and indexes marking the 60-minute, decimal and continuous seconds counters are printed in white on the red ground of the dial and have slim white hands. A slim white chrono seconds hand registers stop times, and white hour and minute hands with white superlite highlights mark the time.

PURPLE FUNK

It’s purple, no doubt about it. For a bold, bright splash of monochrome colour, nothing beats this rugged new Swatch Chrono Plastic. The deep purple silicon strap is structured with vertical ribbing and complemented with a solid purple silicone loop and plastic buckle. The case and bezel, crown and chrono pushers are fashioned of solid purple moulded plastic. White Arabic numerals (05, 10, 15 … 60) and a white minute ring mark the purple rotating bezel and frame the white dial. Large purple Arabic numerals indicate hours 4, 8 and 12, smaller purple numerals hours 1, 3, 5, 7, 9 and 11. A purple-on-white date window is positioned at 6 o’clock. The 60-minute, decimal and continuous seconds counters at 10, 2 and 6 o’clock feature white imitation creusé subdials, purple numerals and indexes, and purple hands. A slim purple chrono seconds hand registers stop times, and tapered purple squelette hour and minute hands with white


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superlite highlights mark the time.

GREEN MASTER

Greener than the grass on golf-course greens, this bright and cheerful new Swatch Chrono Plastic features a structured, ribbed green silicone strap and loop with a solid green plastic buckle. The moulded solid green plastic case has matching crown and chrono pushers and a solid green plastic rotating bezel. White Arabic numerals (05, 10, 15 … 60) and a white minute ring mark the bezel and frame the white dial. Large green Arabic numerals indicate hours 4, 8 and 12, smaller green Arabics hours 1, 3, 5, 7, 9 and 11. A green-on-white date window opens at 6 o’clock. The 60-minute, decimal and continuous seconds counters at 10, 2 and 6 o’clock feature white imitation creusé subdials, green numerals and indexes and green hands. A slim green chrono seconds hand registers stop times, and tapered green squelette hour and minute hands with white superlite highlights mark the time.

HOT CHILI

This radically red new Swatch Chrono Plastic is the hottest number in the new collection, with a grooved red silicone strap, a red silicone loop and a solid red plastic buckle to start. The case, crown and chrono pushers are in solid red moulded plastic, as is the rotating bezel mounted on the case. White Arabic numerals (05, 10, 15 … 60) and a white minute ring mark the red bezel and frame the white dial. Large red Arabic numerals indicate hours 4, 8 and 12, smaller red numerals hours 1, 3, 5, 7, 9 and

11. A red-on-white date window is positioned at 6 o’clock. The 60-minute, decimal and continuous seconds counters at 10, 2 and 6 o’clock feature white imitation creusé subdials, red numerals and indexes and red hands. A slim red chrono seconds hand registers stop times, and tapered red squelette hour and minute hands with white superlite highlights mark the time.

MISTER PURE

Light, white and elegant at once, this charming new Swatch Chrono Plastic sets the tone for this ten-piece collection of new models. The grooved, solid white silicone strap with white silicone loop and white plastic buckle holds a solid white moulded plastic case, crown and chrono pushers. Mounted on the case is a solid white plastic rotating bezel with grey Arabic numerals (05, 10, 15 … 60) and a grey minute ring with indexes. Clearly set off against the white ground of the dial are large applied silver Arabic numerals at 4, 8 and 12 o’clock, with slightly smaller silver numerals at hours 1, 3, 5, 7, 9 and 11. A grey-on-white date window is positioned at 6 o’clock. The 60-minute, decimal and continuous seconds counters at 10, 2 and 6 o’clock feature imitation creusé subdials, printed silver numerals, grey indexes and silver hands. A slim silver chrono seconds hand registers stop times, and tapered silver squelette hour and minute hands with white superlite highlights mark the time.

LOWTIDE

Muted blues and greys evoke a cool day walking along the shore. The blue-grey silicone strap of

this understated, elegant new Swatch Chrono Plastic is lightly structured with parallel vertical grooves and complemented by a smooth blue-grey silicone loop and a transparent clear plastic buckle. The case is fashioned of moulded transparent clear plastic with solid blue-grey crown and chrono pushers. Mounted on the case is a solid blue-grey moulded plastic rotating bezel with white Arabic numerals (05, 10, 15 … 60) and a white minute ring. Large black Arabic numerals indicate hours 4, 8 and 12 on the mirrored dial, smaller black numerals hours 1, 3, 5, 7, 9 and 11. A black-on-white date window is positioned at 6 o’clock. The 60-minute, decimal and continuous seconds counters at 10, 2 and 6 o’clock feature blue-grey subdials with black indexes, white numerals and white hands. A slim blue-grey chrono seconds hand registers stop times, while tapered white squelette hour and minute hands with white superlite highlights mark the time.

www.swatch.com


PREMIUM I WATCHES

Left to Right: Purple Funk, Green Master,

Hot Chili, Mister Pure, Lowtide


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Football 2010

As football fever spreads, the Flik Flak team has called on the support of Bugs Bunny,

Daffy Duck and friends to get active with kids all over the world.

A series of seven special watches, each one dedicated to a different football-crazy nation, makes up the collection, created in association with Looney Tunes.

The brightly coloured designs, each model in its own individualised packaging, come in a new, full-size scuba-style shape with a rotating bezel and are aimed at football fans aged eight and above. Injury time is obviously not on the schedule. However, the water resistance and shock resistance of these Swiss-made products make them perfect accessories to go with muddy clothes, spiked boots and bags of energy.

Kicking off in Europe

Switzerland has Bugs Bunny and Tasmanian Devil on its side, both attempting to score a goal from the red and white strap.

Hot on the heels of the Flik Flak home team are watches dedicated to four other European nations.

On the watch for Spain, the cartoon characters tackle each other against the background of the vibrant Spanish national colours. Sylvester the cat prepares to head a winning ball for the Italian team, while young French fans stylishly sport a patriotic collage of red, white and blue. Tasmanian Devil tries his luck to score for Germany,


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not an easy task with Bugs Bunny in defence on the other side of the case.

The global language of football

Flik Flak celebrates the fact that football is a global language with two watches from further afield than its European ‘neighbourhood.’ Taking pride of place in 2010 is a model dedicated to South Africa. On this one, the cartoon characters open their mouths so wide to cheer, that they risk catching a stray ball with their teeth.

The ultimate destination on the Flik

Flak football world tour is Brazil, with a watch designed to evoke the passion and energy of this nation’s renowned playing style. Whoever they support, Flik Flak fans all over the world unite this summer on the side of quality, fun and coolness.

What makes Flik Flak tick

Flik Flak is the world’s best-selling children’s watch and has been keeping youngsters all over the world on track since 1987.

It was the first child’s watch to translate the concept of telling the time into accessible fun and entertainment. The Flik Flak

watches are all Swiss-made, featuring a robust aluminium case and scratch-resistant mineral glass. Their power comes from Swiss quartz movements and they are shock-resistant.

Flik Flak is a brand of the Swatch Group, the world’s largest watch producer and distributor, with 157 production sites in Switzerland.

www.flikflak.com

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PREMIUM I JEWELRY


Anish KapoorInterprets B.Zero1

Anish Kapoor B.Zero1 ring in pink gold and steel

Over the past 30 years Anish Kapoor has gained international acclaim

as one of the most influential and significant sculptors of his generation.

His exploration of form and space and his use of colour have profoundly influenced the course of contemporary sculpture. His work has been seen in major exhibitions around the world, including solo exhibitions at the Royal Academy of Arts, London, the Hayward Gallery, London, ICA Boston, Guggenheim Museum, New York, and his last exhibition at Guggenheim Museum Bilbao. Notable public sculptures include Cloud Gate at Millennium Park, Chicago and Sky Mirror at the Rocke feller Centre, New Yor k . Kapoor is currently working on the world’s largest series offive site specific public commissions for Middlesbrough, England. The first of the series Temenos was unveiled in May.

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Anish Kapoor has been chosen by

Bulgari to reinterpret the iconic B.zero1

ring. The celebrated Bulgari ring was

launched in 2000. It combined in an

innovative manner two iconic Bulgari

motifs: the Tubogas and the “BVLGARI”

logo. The first examples were in plain

yellow or white gold, but soon the

proportions of the ring were modified:

from mono to multi bands, with or

without diamonds. It has been and still

is Bulgari’s bestselling ring: 1.400.000

pieces have been sold since its launch.

Anish Kapoor’s greatest contribution

features the original combination of

pink gold and reflecting steel surfaces.

His interpretation merges tradition

with contemporary innovation. The

curved forms and the mirror-like

surfaces, characteristic of his artworks,

find shape in this new design which

perfectly represents the contemporary

Bulgari style .

It is the first time that a Bulgari

creation is reinterpreted by a

contemporary and prominent

international artist ..

www.bulgari.com

The B.Zero1 presentation box exclusively designed for the Anish Kapoor ring

PREMIUM I JEWELRY


“Sweet, incomparable Josephine, what a strange effect you have

on my heart!”

Quote from a letter of Napoleon Bonaparte to Josephine, Paris, December 1795.

Chaumet celebrates its 230th anniversary with a tribute to its first muse, Josephine. A new Jewelry collection in which the tiara is turned into a ring and crowns the finger.

Josephine, Chaumet’s first muse

It was Napolean Bonaparte who gave the future Empress Marie-Josephe-Rose her “loving name”, Josephine. Josephine, a woman of power and taste, was the first renowned customer of Marie-Etienne Nitot, the founder of Chaumet in 1780. It was he who created the jewels for her coronation on December 2nd, 1804. Chaumet also designed stylish and sentimental pieces, gifts from the Emperor for his one and only love, Josephine. For she did not follow fashion: she led it.Today, Chaumet dedicates its new Jewellery Collection to a woman ahead of her time. Daring…Josephine.

30 Jewellery pieces were created by the Chaumet workshop. They revisit the tiara and turn it into a ring for a new, hand-embellishing experience.

www.chaumet.com

JosephineThe Tiara Ring

1 brilliant-cut diamond : 0.18 ct43 brilliant-cut diamonds : 0.79 ctRhodium-plated white gold 18K: 7 g

1 brilliant-cut diamond: 0.18 ct29 brilliant-cut diamonds: 0.51 ctPink gold 18K: 7 g

29 brilliant-cut diamonds : 0.51 ctYellow gold 18K: 7 g

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Centre: pear-cut diamond 1.07 ct41 brilliant-cut diamonds 1.17 ctPlatinum: 8.15 g

“Aigrette” motifCentre: oval-cut tsavorite garnet 2.21 cts2 square-cut tsavorite garnets: 0.81 ct2 pear-cut Paraïba tourmalines: 1.20 ct1 round-cut blue tourmaline: 0.48 ct61 brilliant-cut diamonds: 1.25 ctRhodium-plated white gold 18K: 10.14 g

Hand-painted green wax to define the volumeof the Joséphine ring around the centre stone.

PREMIUM I JEWELRY


Bahia

A brand new collection comes to Pomellato. These are glorious, colorful cocktail

rings and earrings. They come in various color combinations to suit all tastes: green tsavorites blossom with violet amethyst, smoky quartz is highlighted by deep red rubies and blue sapphires take on a new intensity alongside amber madeira quartz are given.

Single Bahia rings in rose gold with smoky quartz and rubies, with madeira quartz

and sapphires or with amethyst and tsavorites.

The stones are individually multi-faceted much like pebbles on a beach are naturally irregular in shape and size. The drop earrings are spectacular and will work brilliantly both in summer and winter. The rings come in two interpretations: one single stone flanked by a touch of contrasting colour – ideal one their own by day but stack them up by night

for full impact. The second version is a large cluster of three stones with accents of bright little gems – a real show-stopper. Available exclusively at Kayali Jewlery

www.pomelatto.com

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Bahia rings in rose gold with smoky quartz and rubies, with madeira quartz and sapphires or with amethyst and tsavorites.

Bahia earrings in rose gold, smoky quartz and rubies.

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All You Need to KnowAbout Pearls

Since the first day pearls

were discovered, they have

been considered as one of

the most precious gifts given in

celebration of special occasions; as

their magnificent appearance and

royal look makes them appealing

and desirable by every woman, and

no woman’s jewelry box should be

without them.

Nonetheless pearls are considered

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Simple elegance. This white pearl is surrounded by swirls of glittering diamond accents for a sophisticated look any woman would love.

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Silky pearl earns belong in every woman’s jewelry box. This stunning pair is encircled with stunning brilliant cut diamonds.

to be the jewelry of the royals from Constantine to Queen Elizabeth III, and they are also considered to be good luck if a bride wears them for they bring marital bliss. So if you’re on the verge of getting married and planning on buying your wedding jewelry, you can always get yourself some precious pearls to ensure yourself a happy and successful marriage. Keep in mind that jubilee pearls are given on the 30th anniversary of a wedding, and regular pearls are given on the 3rd anniversary.

However, many women are concerned when buying pearls as they worry about being deceived into buying fake ones! Well, Kayali Jewelry is here to help you differ fake pearls from the real ones. It’s the simplest traditional test – you take the pearl and rub it gently against your teeth, if it feels gritty

and rough, then you know that the pearl is a real one, however, if the pearl feels smooth and slippery then you know that the pearl is fake. Don’t buy it.

Have you ever wondered about the different colors of pearls, from creamy white all the way to black? Well, surprisingly enough the color of the pearl depends on the species of the mollusk that carries it! It usually takes the color of the inside shell of the mollusk, the pigment resides between two layers that separate the mollusk from the pearl. Yet, artificial coloring is used regularly with suppliers, where they just dye or bleach the fake round piece of refined glass!Moreover, pearls have been used in the cosmetic world for centuries as people have relied on “pearl powder” that is made up from grounded up shells and low-grade

pearls to give the skin that pale, pearlescent glow.

The amino acids that are found in pearls are essential to heal and maintain cells in the human body! So not only are peals pretty to wear, but they also can give your skin a beautiful glow.

www.kayalijewelry.com

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Stablitto

Stablitto SU2010 Earrings

Once upon a time, children played with simple toys like coloured sticks or daisy

chains. This enchanting family of bijoux from Swatch brings back that innocent age with coloured blossoms and fine link chains, fashioned of stainless steel 316L and multicoloured synthetic resin inlays. The design plays with a simple geometry of sticks and circles: the necklace is formed of coloured blossoms of different sizes arranged in a triangular design; the bracelet mimics a daisy-chain, and blossoms dangle from the earrings. The ring presents a single flower, mounted on a simple band of steel.

www.swatch.com

StablittoSU2010 Pendant

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Stablitto SU2010 Bracelet

Stablitto SU2010 Ring

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Volumes and neutral colours, sinuous lines weaving around black and white

crystals; a patchwork of polished steel and precious stones.

In line with current trends, the necklaces, rings and earrings in the ARIA Collection from Morellato are characterized by striking shapes and volumes to which a minimal, sober look is the most effective foil.

Aria is a blending grace, harmony and originality of forms producing jewels arouse emotion, that fascinate with subtle sophistication.

www.morellato.com

Aria

Aria SLR01Polished stainless steel necklace with a star shaped pendant embellished with black and white crystals. A natural diamond is set in the element from which the pendant hangs. Chain length: 85 cm.

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To the man who loves

sophistication and elegance:

indulge! The SAINT HONORE

cufflink collection dovetails

perfectly with the watch range to

create a decidedly dashing style.

Men’s Accessories

Nothing is too beautiful for this

collection, made with the noblest

materials: bronze or titanium PVD

finish, lava rock, lacquer… The

“chevron”, “giraffe,” or “damask”

trims accentuate the contemporary

design for an effect that can only be termed…timeless.

www.saint-honore-paris.com

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Official launch of the Royal OakOffshore Grand Prix Collection

Audemars Piguet, the oldest

watch manufacturer still in

the hands of its founding

families, is took the opportunity

of its latest boutique opening to

present its new flagship launch

for 2010, the Royal Oak Offshore

Grand Prix chronograph. After

Madrid, Kiev and the recent

extension of its New York

showroom, the 19th Audemars

Piguet Boutique has now been

opened at the heart of the World

Trade Center in Manama, capital

of the Kingdom of Bahrain. It

joins the “Moda Mall” and the 200

exclusive international brands

within this luxury complex.

“Even though our distribution

network is particularly well

developed in the Middle East,

we must constantly improve our

visibility. This new point of sale

– which reflects our fundamental

brand values of Tradition, Daring

and Excellence – is the third in

this region, and we are planning to

open a fourth in Riyadh, in Saudi

Arabia. We have the immense

privilege of sharing this moment

with our three ambassadors,

currently engaged in the first race

The Audemars Piguet boutique in Bahrain

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in the 2010 Formula 1 motor-racing championship,” said Mr. Philippe Merk, CEO of Audemars Piguet.

On the eve of the Bahrain season-opener, Rubens Barrichello, Jarno Trulli and Sébastien Buemi all accepted the invitation to attend this event and discover and celebrate the official launch of the Royal Oak Offshore Grand Prix collection, a product inspired by the world of competitive motor-racing.

Mr. Samir Kayali, owner of authorized Audemars Piguet retailer Time Center, Jordan’s leading watch retailer, had the pleasure of attending the opening of the Audemars Piguet boutique in Bahrain. During his visit, he attended the Bahrain Grand Prix where he met Rubens Barrichello, Jarno Trulli and Sébastien Buemi.

Samir Kayali and Jarno Trulli

Samir Kayali, Sebastien Buemi and Nicolas Garzouzi

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Cannes Fait Le MurPhoto Exhibition

Jaeger-LeCoultre is associating

with the spectacular

photographic exhibition

entitled Cannes fait le Mur in

partnership with the Getty Images

Contour agency.

This glamorous oversized

installation was viewed throughout

the town of Cannes and features

a selection of the finest creations

by the extremely talented

photographer Lorenzo Agius.

To celebrate the event, the Jaeger-

LeCoultre Boutique in Cannes,

located at 27, Rue d’Antibes,

welcomed another Lorenzo Agius

exhibition bringing together

portraits of celebrities such as

Diane Kruger (the Jaeger-LeCoultre

muse), Clive Owen, Robert Downey

Gaspard Ulliel wears a Jaeger-LeCoultre Reverso Squadra

Julie Gayet wearing a Jaeger-LeCoultre Joaillerie 101 Riviere

Fait le Mur Photo Exhibition

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Jr, Sienna Miller, as well as a portfolio of works screened inside the store.

The Jaeger-LeCoultre Boutique in Cannes, which opened just a year ago, had the opportunity to live entirely in step with the movie world during the Film Festival.

Jaeger-LeCoultre, a touch of glamour

Jaeger-LeCoultre regularly graces red carpets on the wrists of the most fascinating celebrities. At the 2010 Cannes Film Festival, personalities such as Gaspard Ulliel, Raphael Personnaz, Julie Gayet, Ariane Massnet, Elisabeth Quin and others wore watch models from the famous watch manufacturer.

Diane Kruger, the Jaeger-LeCoultre muse, highlighted the famous 101 watch by Jaeger-LeCoultre, equipped with a movement that has celebrated its 80th birthday and still appears in the Guinness Book of Records as the world’s smallest mechanical movement.

Diane kruger wears the legendary Jaeger-LeCoultre 101 watch at the Amfar dinner.

Matthew Mc Fayden wearing a Jaeger-LeCoultre Reverso

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Iron Man 2AMVOX3: Tony Stark’s Wrist Armor

Paramount Pictures and Marvel Entertainment held the Premiere of their latest

production, IRON MAN 2, on Monday, April 26th in Los Angeles.

Jaeger-LeCoultre is prominently featured in the film, with the lead actor wearing several timepieces from the AMVOX, Reverso and Master Grand Tourbillon collections.

In IRON MAN 2, the world is aware that billionaire inventor Tony Stark (Robert Downey Jr.) is the armored

Super Hero IRON MAN.

Under pressure from the government, the press and the public to share his technology with the military, Stark is unwilling to divulge the secrets behind the Iron Man armor because he fears the information will slip into the wrong hands. With Pepper Potts (Gwyneth Paltrow), and James “Rhodey” Rhodes (Don Cheadle) at his side, Stark gorges new alliances and confronts powerful new forces. Tony Stark further expresses

his quest for innovation and technology by donning the Jaeger-LeCoultre AMVOX3 Tourbillon GMT in Platinum, Master Grand Tourbillon 1833 and Reverso Grande 985.

“Jaeger-LeCoultre is thrilled to have our timepieces showcased on the wonderful character of Tony Stark played by the phenomenal actor Robert Downey Jr.” said Jaeger-LeCoultre CEO Jérôme Lambert. “We have no doubt that the film will be a fantastic success.

The cast of Iron Man 2

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AMVOX3 Tourbillon GMT: horology meets high technology

Recognizable by its unique design, incarnating the essence of legendary sports car brand Aston Martin and Jaeger-LeCoultre, AMVOX3 Tourbillon GMT is a technical masterpiece of the very highest order of watchmaking.

Jaeger-LeCoultre Calibre 988 combines the precision of the tourbillon with two complementary functions: a dual time-zone display and a date indicated by a hand that makes a big leap between the 31st of the month and the 1st of the following month, so as to never obstruct the view of the spinning tourbillon. The open worked dial provides a clear view of the bridges and main plate, clothed in titanium in harmony with the finest watchmaking traditions. Going further still on the quest for excellence and meaningful innovation, the case of the AMVOX3 Tourbillon GMT is the first ceramic case ever made by the Manufacture Jaeger-LeCoultre.

AMVOX3 Tourbillon GMT: horology meets high technology

Above and beyond the specific codes that immediately establish the Aston Martin-related identity of this unparalleled watchmaking creation, the third model in the line AMVOX, the AMVOX3 Tourbillon GMT, immediately stakes its claim within the most exclusive fine watchmaking segment.

The extraordinary Jaeger-LeCoultre 988 movement combines the precision of the tourbillon with

two complementary functions: a dual time-zone display and a date indicated by a hand that makes a big leap between the 31st of the month and the 1st of the following month, in order to avoid spoiling the view of the constantly spinning tourbillon. The open worked dial provides a clear view of the bridges and main plate, clothed in titanium in harmony with the

finest watchmaking traditions. Nonetheless, Jaeger-LeCoultre and Aston Martin are never content with “mere” excellence if it does not also comprise an innovative touch –which is why the case of the AMVOX3 Tourbillon GMT will go down in history as the first ceramic case ever made by the Manufacture.

Actor Robert Downey Jr., wearing his AMVOX 3 Tourbillon GMT, signs autographs during Paramount Pictures & Marvel Entertainment’s ‘Iron Man 2’ premiere

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AMVOX 3 Tourbillon GMT

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Manufacture Jaeger-LeCoultre

Born of an invention in 1833, the Grande Maison has always been driven by the spirit of discovery; the need to create new, ever more accurate and more complex technical marvels.

Year after year, Knowledge and skills have been enriched, renewed and multiplied to serve the unique purpose of mastering the countless operations involved in manufacturing watch movements and cases – the fundamental prerequisite for rising to the most daunting technical challenges.

A major player in watchmaking history, Jaeger-LeCoultre has an impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon I and the Atmos. In 2010, around 1000 people proficient in over 40 watchmaking professions and more than 20 cutting-edge technologies continue to pay tribute to the pioneering ardour of the company founders by creating new masterpieces proudly perpetuating the grand horological tradition.

Actor Robert Downey Jr., wearing his AMVOX 3Tourbillon GMT, poses during Paramount Pictures & Marvel Entertainment’s ‘Iron Man 2’

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The Stars Shine with Bulgari

Actress Julianne Moore attends the Broadway opening of “Lend Me a Tenor” in New York. She wore a Leoni collection clutch in anthracite mat python skin a rose gold Assioma D watch and a rose gold B.Zero1 ring.

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Actress Gwyneth Paltrow attends the National Movie Awards 2010 at the Royal Festival Hall on May 26, 2010 in London, England. She wears High Jewelry necklace with emeralds and diamonds and High Jewelry ring in platinum with central emerald and diamonds.

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Natalie Imbruglia performs at the Replay Party held at the Star Style Lounge on May 19, 2010 in Cannes, France. She wore a “Serpenti” bracelet, Bulgari stud earrings and ring.

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Anouchka Delon and her father Alain Delon on the red carpet

attend the ‘Il Gattopardo’ premiere held at the Palais

des Festivals during the 63rd Annual International Cannes

Film Festival on May 14th. Anouchka Delon wore a “Spiga” bracelet 3 rows white gold and diamonds; “Millennia” earrings

and a “Serpenti” bracelet in white gold and diamonds.

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The OMEGA Boutique at The Swatch Art Peace Hotel

When the OMEGA Boutique at the Swatch Art Peace Hotel opens on the

26th of May, its visitors will be welcomed to a historic architectural gem which has been a landmark address in Shanghai for more than a hundred years.

An historic hotel; an innovative operating concept

The Palace Hotel opened its doors for business in 1908 and it immediately became one of the major attractions on the Bund, the fabled street in Shanghai characterized by its distinctive four- to six-storey western-style buildings constructed in the nineteenth and early twentieth

centuries. The hotel hosted high-profile events and welcomed guests who would play a significant role in Chinese and international history.

Now, more than a century later, it has reopened as the Swatch Art Peace Hotel. The building at the corner of the Bund and Nanjing Road, which enjoys protected status as a cultural monument, has been renovated by experts in historic preservation who were particularly mindful of the building’s heritage and its status as one of Shanghai’s most significant and well-known landmarks.

Also worth noting: Nanjing Road and the Champs Elysees in Paris recently became partner streets, acknowledging the similarly

prominent role each plays in its home city.

The Swatch Art Peace Hotel has a unique operating concept: it combines a retail area with a hotel where invited artists live and work. OMEGA and three of its Swatch Group partners – Breguet, Blancpain and Swatch – have boutiques on the hotel’s ground floor.

The Boutique: a unique OMEGA experience

The OMEGA Boutique at the Swatch Art Peace Hotel has been designed to respect the heritage of the cultural landmark, to highlight the distinctive architectural features of a building steeped in history and

OMEGA Boutique

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to present the brand’s full product range in an environment which perfectly bridges the hotel’s storied past and its promising future.

While the Swatch Art Peace Hotel OMEGA Boutique has some of the design elements shared by all of the brand’s flagship stores, it is absolutely unique in that it was necessary to preserve the existing interior architecture and the original art deco fittings. Because of the building’s protected status, no modifications could be made which would compromise its structural integrity.

The ornately carved art deco ceiling and the impressive support pillars in the boutique are exquisitely trimmed in gold with an attention to detail which recalls the days when Shanghai was first earned its accolade “the Pearl of the Orient”.

Visitors to the OMEGA Boutique at the Swatch Art Peace Hotel will recognize certain furnishings which are part of the brand’s global flagship concept, including the free-standing display cases and the champagne glass along its back walls. The furniture is also the same as that used in the brand’s network of boutiques around the world.

As nothing – including lighting fixtures – could be hung from the ceiling in the 141 square metre retail space, specially-designed tapered ribbed profile elements have been placed at locations throughout the boutique.

These are equipped with all the necessary electrical wiring and subtle LED lighting which allow the room’s historical fittings to be

preserved but which also allow OMEGA to display its products in a warm, welcoming environment. The OMEGA Boutique at the Swatch Art Peace Hotel offers the entire spectrum of the brand’s watches along with products from the Fine Leather and Fine Jewellery collections. All of these are presented in one of Shanghai’s most extraordinary buildings whose

specially trained staff members are looking forward to welcoming visitors from around the world to share a special OMEGA experience.

Ribbon-cutting of Omega Boutique with Mr. Kevin Rollenhagen, member of Extended Group Management Board of Swatch Group, Mr. Stephen Urquhart, President Omega and Mr. Wang Wentao, General Secretary of Huangpu District Government

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the OMEGA Seamaster Planet Ocean and George Clooney

George Clooney is photogenic. Admittedly, that’s not exactly a news

flash. And when the pictures are being taken by one of the world’s leading fashion and celebrity portrait photographers, the resulting images are bound to be a bit more attractive than your average family reunion snapshot. Of course, if you happen to be George Clooney, whatever you wear is, at that moment, the very

definition of fashion and cool.OMEGA has created an advertisement featuring a photograph of Clooney taken by Norman Jean Roy. The actor is dressed in jeans and a plain white shirt with an open collar. On his wrist is another symbol of simple elegance: the OMEGA Seamaster Planet Ocean Co-Axial in stainless steel with a black dial.

The copy is limited to “GEORGE

CLOONEY’S CHOICE”.The new advertisement for the OMEGA Seamaster Planet Ocean sends a clear message: the ultimate style statement can be communicated with a plain white shirt and just the right watch.

It’s probably easier if you’re George Clooney.

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Renovated OMEGA Museum in Biel Reopens

The OMEGA Museum in Biel reopened following several months of extensive

renovations.

The Museum, which opened in January of 1984, is the oldest museum dedicated to a single watch brand. Located just opposite OMEGA’s headquarters in Biel, it features items representing the brand’s entire history, including the watchmaker’s bench used by Louis Brandt when he began to make watches more than 160 years ago.

OMEGA president Stephen Urquhart likened the period of renovation to an archaeological dig. “Not only did we renovate the whole Museum but we also restored many of the period features of this listed building. The project gave us a chance to review our entire

collection. Some of the objects displayed are being presented to the public for the first time, including things which we didn’t even know were hidden in the archives.”

One of these is a pocket watch used by Albert Einstein, a man whose work is closely identified with time.

OMEGA’s history is vividly recreated with displays presenting all the brand’s most important stories. Visitors will have a chance to examine the equipment OMEGA has developed and used in its timekeeping role at the Olympic Games since 1932.

The brand has been closely involved in NASA’s manned space programme for more than 45 years and OMEGA Speedmasters were

worn on all six lunar landings. The

Museum exhibit highlighting the

role of the Speedmaster in space

features four watches which were

worn on or near the Moon.

One of the new sections of the

Museum is dedicated to prototypes

– watches which were developed

by OMEGA but, for various reasons,

never introduced into commercial

production.

Some of the timepieces on display

have been long time favourites of

visitors to the OMEGA Museum,

including the wristwatch worn

by author/adventurer/spy T. E.

Lawrence (Lawrence of Arabia)

and the watch worn by John F.

Kennedy at his inauguration when

he became 35th President of the

United States.

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Pomellato DressedTilda Swinton

Tilda Swinton wore Pomellato jewels during the 60th International Berlin Film

Festival.

During the Festival opening, on Thursday 11th she wore a Tabou ring in rose gold and amethyst from the previously unseen 2010 collection.

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Saint Honore’sAmbassador and icon

SAINT HONORE brand

icons Paul Belmondo and

Esther open the doors into

a fascinating world of movies,

Formula 1 and the catwalk… For

Top Model Esther, life revolves

around casting sessions and photo

shoots, whilst Paul Belmondo

moves brilliantly between F1 and

show business. SAINT HONORE

created its Orsay Black Racing limited edition in honour of this prestigious ambassador.

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Gucci and Vanity FairCannes Dinner

Gucci Creative Director Frida

Giannini and Vanity Fair

Editor Graydon Carter co-

hosted the Vanity Fair/Gucci party

in Cannes. An intimate dinner at

the Hotel du Cap was followed by a

party to celebrate Martin Scorsese

and the 20 year anniversary of The

Film Foundation.

The view from Hotel du Cap

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Jennifer Lopez and Salma Hayek wore exclusive pieces from the Gucci High Jewelry collection.

All pieces in the High Jewelry collection are handcrafted by highly skilled Italian goldsmiths and are the epitomy of impeccable craftsmanship. The collection,

available only through Gucci

boutiques, comprises nine

extraordinary parures of which five

have been sold to date.

Luxury is underscored by the

choice of precious material, the

uniqueness of each design and the

meticulous attention to details.

Rare rough gems have been

carefully selected by our expert gemologists, and custom cut to obtain the precious gemstones desired for each masterpiece. Each cut has been defined to enhance the inner beauty of the gems, to magnify the natural color and endorse the jewel across time. International certification is provided for each (GIA, IGI, DSEF) in keeping with high jewelry industry standards.

Guest of Honor, Martin Scorsese

Salma Hayek wearing pink gold Horsebit cocktail earrings and matching ring, both of which feature a morganite central stone and brown round cut diamonds.

Jennifer Lopez wearing one-of-a-kind white gold Chiodo earrings featuring cognac topaz and princess cut white diamonds.

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Tissot Sponsors the NOX Champions League Finals

Dunes Club was the scene for the much-anticipated Champions League finals

between Internazionale and Bayern Munich. Organized by NOX magazine and sponsored by Tissot watches, attendees were treated to a great atmosphere, an unforgettable match and fantastic raffle prizes provided by Tissot.

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ToyWatch Sponsors Open Days

ToyWatch, the Italian fashion watch brand favored by celebrities, sponsored Open

Days at National Orthodox School and Amman Academy. Students of these schools were treated to the first viewing of the new ToyWatch collection and had the chance to win a ToyWatch Jelly. The two lucky winners were Juana Haddad from National Orthodox School and Sadeen Alkhreish from Amman Academy.

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Juana Haddad from National Orthodox School

Sadeen Alkhreish from Amman Academy

PREMIUM I SHOPPING DIRECTORY


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Time Center Time Center Elite

Kayali Jewelry

Bulgari Boutique

Swatch


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