Premium Magazine Autumn 2010

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AUTUMN 2010 The Genius of Nicolas G. Hayek: 1928-2010 Breguet I Reine de Naples, Automatic Strike Bulgari 1 BZERO1 10 year anniversary

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The Genius of Nicolas G. Hayek: 1928- 2010

Transcript of Premium Magazine Autumn 2010

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The Genius of Nicolas G. Hayek: 1928-2010Breguet I Reine de Naples, Automatic StrikeBulgari 1 BZERO1 10 year anniversary

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COVER STORY30 The Genius of Nicolas G. Hayek: 1928-2010

WATCHES

PATEK PHILIPPE38 Nautilus Chronograph Ref. 5980

AUDEMARS PIGUET42 Royal Oak Offshore Diver

BREGUET46 Reine de Naples, Automatic Strike

JAEGER-LECOULTRE 48 The Legendary Memovox

GLASHÜTTE ORIGINAL54 PanoInverse XL

ULYSSE NARDIN56 El Toro

OMEGA60 Seamaster Aqua Terra Jewelry Co-Axial 38.50 mm

30

38

Patek PhilippeNautilus Chronograph Ref. 5980

COVER STORYThe Genius of Nicolas

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BULGARI64 Sotirio Bulgari

GUCCI68 U-Play Collection

LOUIS ERARD72 Emotion

SAINT HONORE76 Coloseo Black Racing

MOVADO78 Series 800™ SUB-SEA™

VICTORINOX SWISS ARMY80 Dive Master 500 Black Ice Chrono & Mecha

HAMILTON82 Hamilton Khaki Team Earth Collection

TISSOT84 Veloci-T Ladies

HUGO BOSS86 HB-5012.1

ROTARY88 The Synergy of Technology and Watch Styling

TITONI90 Airmaster

ck92 ck glam

ESPRIT94 Dolce Vita

TOYWATCH96 Jelly Tatoo

SWATCH98 Full Blooded

FLIK FLAK100 Flik Flak Hello Kitty

Audemars PiguetRoyal Oak Offshore Diver

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Jaeger-LeCoultreThe Legendary Memovox

48

HamiltonHamilton Khaki Team Earth Collection

82

SwatchFull Blooded

98

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PREMIUM NEWS

122 The New “Isabella Rossellini” Handbag by Bulgari

126 OMEGA opens Co-Axial Exhibition at KaDeWe in Berlin

128 The new Jaeger-LeCoultre Extract from the Archives

129 Louis Erard official timekeeper of the Allianz Suisse Open

130 Saint Honore’s Racing Spirit

134 Twilight Eclipse Premiere Sponsored by Time Center

135 Kayali Jewelry’s Diamond Festival $40,000 Winners

JEWELRY AND ACCESSORIES

BULGARI104 BZERO1 10 year anniversary

GUCCI108 The Bamboo Collection

MORELLATO109 Twist

KAYALI JEWELRY110 All About Black Diamonds

ck114 ck chain

SWATCH BIJOUX116 Maona

BULGARI ACCESSORIES118 Bulgari Presents a New Accessory Collection for Men119 Bulgari Presents a New Accessory Collection for Women

GucciThe Bamboo Collection

108

BulgariNew Accessory Collection for Women

119

OMEGA opens Co-Axial Exhibition at KaDeWe in Berlin

126

Twilight Eclipse Premiere Sponsored by Time Center

134

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EDITOR IN CHIEFCELINE ALAEDDIN

MANAGING DIRECTORAMMAR ABU GOURA

PUBLISHED BY:AL MAJAL AGENCY

P.O.Box 630 Amman, 11118 Jordan

ADVERTISING INQUIRIESTELFAX: +962 6 553 00 47

[email protected]

PRINTED AT:AL NAHDA PRINTING PRESS

The watch industry felt a shock wave when the announcement was made that Mr. Nicolas G. Hayek passed away earlier this year. Mr. Hayek was a driving force in the watch industry and often identified as the savior of the Swiss watch industry in particular. With the launch of his brilliant brand Swatch in the 1980s, Mr. Hayek managed to save the Swiss watch industry from imminent collapse. It is for this reason we have dedicated this issue of Premium magazine to the inspiring character that Mr. Hayek was with the feature The Genius of Nicolas G. Hayek (p. 30).

Also in this issue, we see some beautiful watch collections for ladies, including the stunning Breuget Reine de Naples Automatic Strike (p. 46), the beautiful OMEGA Seamaster Aqua Terra Jewelry Co-Axial collection (p. 60), versatile Gucci U-Play collection (p. 68) and the playful Swatch Full Blooded collection (p. 98).

For the gents, we have the highly anticipated Ulysse Nardin El Toro (p. 56), Patek Philippe’s first Nautilus Chronograph Ref 5980 (p. 38) available on a leather strap, Jaeger-LeCoultre’s two new versions of the legendary Memovox (p. 48) and the Hamilton Khaki Team Earth collection (p. 82) designed in collaboration with actor Harrison Ford.

On the news front, Isabella Rosselini collaborated with Bulgari to launch her own line of exquisitely designed handbags (p. 122), Louis Erad was named the Official Timekeeper of the Allianz Suisse Open (p. 129) and Kayali Jewelry culminated their annual Diamond Festival with four lucky winners who walked away with $10,000 each (p. 135).

As the weather cools down, curl up on the couch with a hot beverage and this issue of Premium to enjoy what the world of watches and jewelry has to offer.

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The Genius ofNicolas G. Hayek: 1928-2010

By Karen Simon

To remember the watch world before the 1980s is to remember utilitarian

timepieces whose sole purpose was to keep track of the passing minutes. Watches were pragmatic accessories sought after in number only by the wealthy, while the masses contented themselves with owning just one.

However, in 1982 with the introduction of the lightweight, colorful, and inexpensive Swatch Watch, watches transformed almost overnight into must-have

accessories for people of every age, gender, and social status. Nicolas G. Hayek, founder and chairman of the Swatch Group, was the genius behind this paradigm shift.

Born in Lebanon in 1928, Nicolas G. Hayek went on to study mathematics, physics, and chemistry at the University of Lyon, France, after which he moved to Zurich, Switzerland in the 1960s to establish his first consultancy firm, Hayek Engineering AG. Having been involved in the reorganization of AEG-Telefunken and Swiss Railways, Mr. Hayek was approached, in the early 1980s,

by a group of Swiss banks to draw up a report on how best to dissolve the two main Swiss watch manufacturers, Societé Suisse de l’Industrie Horlogèr (SSIH) and Allgemeine Schweizerische Uhrenindustrie AG (ASUAG).

Switzerland, formerly having been on the forefront of watch manufacturing, had by the 1970s, lost ground to the low-cost Japanese quartz watches Citizen, Seiko, and Casio. High labor costs in Switzerland threatened the production of Swiss watches and allowed East Asian watch producers to undercut Swiss

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prices. To maintain possession of the lower and middle market of watchmaking—and to allow Switzerland to concentrate on producing expensive rarities—companies like Seiko were offering to buy up Omega and other Swiss watch brands. And seeing no other choice, the Swiss bankers were prepared to submit to this proposition.

In an ironic twist of events however, Mr. Hayek, who was originally brought on board to

liquidate the floundering Swiss watch industry, decided to merge and streamline the SSIH and ASUAG under the banner of the Société Suisse de Microélectronique et d’Horlogerie (SMH)—which in 1998 would be renamed Swatch Group—to compete against the Japanese watch producers for the majority of the market share.

Champion of self-sustainability—once telling the Wall Street Journal, “I was the advocate of the fact that we should produce in our own

countries,”—Mr. Hayek was not prepared to relinquish the historic tradition of Swiss watchmaking. He was convinced that people saw in Swiss watches, not just ornate timepieces, but, “the message of the culture of Switzerland.” And thanks to Swiss engineers Elmar Mock and Jacques Müller, creating inexpensive Swiss quartz watches was no longer unfeasible. They developed a quartz watch composed of only 51 components (Japanese quartz watches are made up of over 100), that could

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be produced locally in Switzerland and retailed for under $35 (JOD 25).

Thus began the meteoric rise of the Swatch Watch. The combination of an inexpensive timepiece with Swiss Made design was irresistible to consumers, and within the first three years of the company’s inception, 12 million Swatch units had been sold worldwide.

Through Swatch, Mr. Hayek put forth the idea that a watch is much

more than a timekeeper: a watch is a personal, artistic statement. And with artists like Keith Haring and Kiki Picasso commissioned to design collections, the concept of owning more than one watch quickly grew among the masses.

The global popularity of Swatch revitalized the entire Swiss watch industry and pushed Nicolas G. Hayek to the forefront of horologic celebrity. Flooded with profits from the lower-end Swatch, Mr. Hayek was next able to concentrate

on rebuilding the SMH’s more exclusive watch brands, such as Tissot, Longines, and Omega. He reinvested in new factories, financed further research and development projects, and began expanding the company’s portfolio by purchasing brands like Blancpain and Glashütte Original.

In 1999, Mr. Hayek—in an ingenious move to ensure both the market dominance and the prestige of his company—procured one of the world’s oldest and most

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prestigious watch brands, Breguet. Unlike Swatch, which produces up to 20 million units a year, Breguet produces only 40,000 units yearly. However, with a retail price of up to $1.6 million (JOD 1.1 million), in purchasing Breguet, Mr. Hayek guaranteed that the Swatch Group would be a force throughout the watch industry, fashioning the most basic to the most luxurious timepieces.

Almost 30 years since it’s creation,

the Swatch Group is today the world’s largest watch manufacturer, and Nicolas G. Hayek, who was originally hired to help terminate the main players of the Swiss watch industry, will forever be remembered as its savior.

With his passing at the age of 82 on June 28, 2010, the watch world lost its most ardent supporter and Switzerland its leading entrepreneur. Mr. Hayek died of heart failure while working at his

beloved company’s headquarters in Biel, Switzerland. The Hayek name, however, remains the mainstay of the Swatch Group; Mr. Hayek’s daughter, Nayla Hayek succeeds him as Chairwoman of the Board of Directors, while his son Nicolas Jr. has, since 2002, been the Swatch Group’s chief executive. To Nicolas G. Hayek, the Swatch Group was more than just a company or a business strategy, it was a duty to his country and a cherished family affair.

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Nautilus ChronographRef. 5980

Four years ago, on the occasion of its 30th anniversary, the entire

Nautilus collection was subtly refined and scaled up with new models.

Special acclaim was garnered by the Nautilus Chronograph with a sporty complication to enhance its intrinsic casual elegance. Within the scope of its chronograph premières at Baselworld 2010, Patek Philippe is now launching two further Nautilus chronograph models that with their differentiated personalities will appeal to an even broader audience.

The common denominators

What both watches share is their inimitable style, the elaborate construction of their cases, and the modern self-winding CH 28-520 C chronograph movement that has already become a legend. The three-part, 44-mm-wide case with a screwed sapphire-crystal display back exhibits a typical Nautilus feature: the lateral ridges with the porthole mechanism for securing the bezel. Together with the high-tech crown and pusher seals, it contributes to the remarkable water resistance of 12 bar (120 meters). This case, at once elegant and rugged, accommodates Patek Philippe’s self-winding CH 28-520 C chronograph movement with a column wheel, a vertical disk clutch, and an instantaneous aperture date at 3 o’clock that switches in a tenth of a second. Thanks to the nearly wear-free

disk clutch, the chronograph hand can double as a continuously running sweep seconds hand

without hesitation. Accordingly, the flyback chronograph movement does not have a seconds subdial.

Nautilus ChronographRef. 5980R18K rose gold

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Ref. 5980RCaliber CH 28-520 CSelf-winding mechanical movement30 mm 18K rose gold caseBrown gradient dial Hand-stitched, large-scaled alligator skin strap with fold-over clasp in 18K rose gold

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The minute and hour counters are unusual as well: they are grouped in a monocounter with three concentric scales. It totalizes the minutes from 0 to 30 and from 30 to 60 on separate scales, while the innermost scale shows elapsed hours from 1 to 12.

The special facets of the Ref. 5980R-001 in 18K rose gold on a leather strap

At this year’s Baselworld, Patek Philippe is presenting the first Nautilus worn on a leather strap and featuring a precious-metal case crafted from 18K rose gold 5N. Because of a slightly higher proportion of copper, this alloy has a darker red hue than rose gold, so it has a more masculine look without compromising elegance. As a perfect match, the brown dial has a horizontal embossed texture and a bright/dark gradation from the center to the periphery, two typical manifestations of the Nautilus style. The prominent hour markers, nine rose gold appliques filled with a luminescent compound, constitute the formal complements to the baton-style luminescent hands in rose gold.

The vibration-free counterbalanced chronograph/seconds hand is made of 18K rose gold as well. The shorter hour-counter hand of the monocounter is white; for better distinguishability, the longer and thinner minute-counter hand is red. The new Nautilus Chronograph in rose gold is worn on a brown, large-scaled alligator strap; it is almost seamlessly integrated into the case with exclusive lug links and secured with a comfortable fold-over clasp in 18K rose gold.

The special facets of the Ref. 5980/1A-014 in steel

The new Ref. 5980/1A-014

distinguishes itself from the rose-

gold model in terms of the case

material, the dial and date display

colors, and the bracelet. This

casually elegant classic leverages

its masculinity in steel. It owes its

unique look to the unmistakable

shape of the case with prominent

lateral ridges and the rounded

octagonal bezel as well as to

decorative finishes such as the

straight-graining on the bezel and

the mirror-polished surface of the

bezel and case flank chamfers.

The perfectly integrated stainless steel bracelet with polished center links and satin-finished outer links produces the same choreographed light effects. The new stainless steel Nautilus Chronograph also has a distinctive dial that differs from its counterparts in the rose gold and previous stainless steel models. Typical Nautilus traits include the embossing and the bright/dark gradation, but the color black is new, as are the date display with white numerals on a black background and the silvery gray monocounter with black numerals for the minute count from 0 to 30 and the hour count. The minutes from 30 to 60 are printed

Nautilus Chronograph Ref. 5980/1A-014Stainless steel

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in red. The nine baton-style applied

hour markers as well as the baton

hour and minute hands are 18K

white gold filled with a luminescent

compound. The steel chronograph/

seconds hand is sandblasted and

rhodiumed. The sandblasted brass

monocounter hands are color-

coded: white for the hours and red

for the minutes.

As its 2006 predecessor, which

remains in regular production,

the new stainless steel Nautilus is

worn on a stainless steel bracelet.

It affords a truly comfortable fit

thanks to the carefully rounded

links and tightly toleranced gaps. It

is easy to open and secure with a

practical fold-over clasp.

With its new models for the

Nautilus Chronograph line, Patek

Philippe has imbued the legendary

Nautilus collection with fresh appeal. The new stainless steel model with a darker face expresses strength and determination while the new rose gold model showcases the chronograph function with masculine elegance. Indeed, the emotional spectrum of these Nautilus newcomers is inviting.

www.patek.com

Ref. 5980/1A-014Caliber CH 28-520 C

Self-winding mechanical movement30 mm stainless steel caseCharcoal grey gradient dial

Stainless steel bracelet with stainless steel fold-over clasp

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Royal OakEquation of Time

The Equation of Time is a watch that does not immediately reveal all

its secrets, instead preferring to cultivate its aura of mystery and fascinating complexity. Nonetheless, its beauty is self-evident. For the very first time, it is interpreted not within a classical line, but in the Royal Oak collection. Since its creation in 1972, the legendary octagon has embodied the most daring innovations in the field of fine watchmaking. The 423 parts serving to drive the equation of time, sunrise and sunset, perpetual calendar and astronomical moon-phase displays are now housed within the famous Royal Oak case. The Royal Oak Equation of Time thereby represents the perfect blend of traditional and modern watchmaking elements.

Inimitable Octagon

Its elegant case, available in a choice of pink gold or steel, is distinguished by an octagonal bezel punctuated by polished white gold hexagonal screws. The crown also picks up this hexagonal motif and proudly bears the AP monogram. The signature features include the distinctively shaped studs along with the alternating satin-brushed and polished finishes on the case. By way of example, the side of the bezel is polished while the upper surface is satin-brushed and matt. The silvered dial remains faithful to the identity codes of the Royal Oak collection by picking up the “Grande Tapisserie” motif which

Reference 15703ST.OO.A002CA.01Proprietary Calibre 3120, selfwinding movement42 mm stainless steel case with black rubber crownsBlack dial with exclusive “Méga Tapisserie” motifBlack rubber strap with oversized stainless steel pin buckleWater-resistant to 300 metres

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highlights the counters and enables pleasant and easy read-off of the various indications: date, day, leap year, moon phase, as well as sunrise and sunset times. The equation of time pointer and the counter hands are in blued steel. The Royal Oak Equation of Time is teamed with a leather strap in brown alligator leather for the pink gold version and in black for the steel model.

The Equation of Time

The equation of time is the difference between true solar time and legal time. The solar day, meaning the lapse of time between two consecutive passages of the sun through the meridian in a given place varies throughout the year. It lasts exactly 24 hours only four times a year: on April 15th, June 13th, September 1st and December 25th. This variation is due to the earth’s elliptical path around the sun as well as its tilted rotation axis. For convenience, our societies have calculated an average of all the days of the year and defined the mean solar day as comprising 24 hours, corresponding to so-called legal time.

Nonetheless, the mean solar culmination point depends on the wearer’s exact location, on the longitude of a given place on the globe. The equation of time read-off system developed by Audemars Piguet takes account of this specific place. Unlike most other equation of time mechanisms, it is not set to a given time zone – corresponding to 15 degrees longitude. The “world standard time” system divides the world into 24 time zones and takes the Greenwich meridian as the zero point. While the official

time is thus the same across the width of each time zone, true solar time varies by four minutes per degree (15 degrees = 1 hour). Therefore, although the clocks on the Bahnhofstrasse in Zurich and on the Rue du Rhône in Geneva indicate the same time, true noon can be observed a few minutes earlier in Zurich than in Geneva.

Not only does the Audemars Piguet mechanism take account of this local variation, but also enables one to read off the solar culmination time at any time of the day. To do so, this exceptional mechanism is personalised and adjusted according to the degree of longitude chosen by its owner. The name of the chosen city and the solar zenith in this place are engraved on the ring (such as 12.36 for Geneva). The ring also bears a graduated scale running from -15 to + 15 minutes. The

zero point of the graduation is located exactly at the mean solar culmination time in the chosen place. The equation of time hand continuously displays the difference between the two values. When the hour hand corresponds to the time indicated on the graduated ring and the equation of time and minute hands are superimposed, the owner of the watch knows that the sun is exactly at its zenith. It’s exactly as if he had a sundial on his wrist, and there is no need for any mental arithmetic!

ndication of sunrise and sunset times

The Royal Oak Equation of Time is one of the rare watches to indicate the sunrise and sunset times. These indications depend on three parameters: the date, as well as the longitude and latitude of a given place. The counter at 9

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o’clock displays the sunrise time, while the sunset time is read off on the 3 o’clock counters. Their hands are controlled by two cams performing one full rotation per year. The shape of the cams is determined by the latitude of each location, while their position along the driving wheel depends on longitude. These cams must be machined with extreme precision, since a mere hair’s breadth corresponds to a discrepancy of eight minutes! The cams are pre-calculated and available for 250 cities. On request, it is also possible to obtain cams calibrated for any other location, provided it lies between latitudes of 55 degrees north and 55 degrees south. For places closer to the poles, it becomes impossible to maintain a sufficiently wide diameter for the cam.

The perpetual calendar

The perpetual calendar mechanism is a marvel of miniaturisation, a highly sophisticated mechanical reproduction of our calendar. How can a timepiece, merely by the meshing of its toothed wheels, levers and clicks, successfully indicate the day, the date, the month, the moon phases and the leap-year cycle? The heart of the perpetual calendar system lies in the cam on which the various lengths of the month are defined. The protruding sections around its circumference represent 31-day months, and the notches those of 30 days. On the same axis, a wheel bearing a cam indicating standard months of February and a leap-year month of February performs one turn every four years and is thus able to keep accurate track of the leap-

year cycle. The perpetual calendar thus requires no adjustments before March 1st 2100, when simply activating the correctors recessed into the side of the case will be enough to readjust the mechanism for another century. The perpetual calendar also drives the other complications (apart from the moon phase). This additional technical feat means that if the watch has stopped, adjusting the date automatically resets the other functions, thus ensuring that the displays remain synchronised.

The astronomical moon

As the ‘daughter’ or astronomy, watchmaking has constantly attempted to reproduce on dials the appearance of the moon at various stages in its cycle. The most commonplace display device consists of a disc carrying two moons driven by a 59-tooth wheel. A fingerpiece drives the wheel one notch forward every 24 hours and the moon phase corresponding to that particular day appears through a dial aperture. Within this system, a lunar cycle thus corresponds to 59:2 days, meaning 29 days and 12 hours. Yet a true lunar cycle lasts 29 days, 11 hours, 44 minutes, 2 seconds and 80 hundredths of a second. This difference thus leads to a discrepancy. To solve this problem, the Audemars Piguet master-watchmakers have developed a more accurate moon-phase display: an “astronomical” moon. The wheel driving the moon comprises 135 teeth instead of the usual 59. The larger number makes it possible to measure a lunar cycle of 29 days, 12 hours and 45 minutes, which is just 57 seconds and 20 hundredths of a second more than a true lunar

cycle. This system thus requires a one-day correction just once every 122 years and 44 days!

Base Calibre 2120

The impressive complexity of the above-described mechanisms – equation of time, sunrise and sunset indication, perpetual calendar and astronomical – puts the Royal Oak Equation of Time firmly at the pinnacle of the complicated watches that are the pride of Haute Horlogerie. These brilliant mechanisms are teamed here with a base calibre that is equally favoured by specialists: Calibre 2120. Measuring a mere 2.45 mm thick, it is quite simply the world’s thinnest mechanical selfwinding movement with a central rotor: a paragon of fineness, reliability and performance entirely developed, produced and exquisitely finished within the Audemars Piguet workshops in Le Brassus.The automatic winding is handled by a central rotor with a 21-carat gold segment. In addition to the sheer nobility of this metal, its weight also optimises bidirectional winding and thus the energy transmitted to the barrel – which in turn guarantees the power reserve. This effective winding system combined with the substantial power reserve ensures constant efficiency over a longer time period, and the quality of the winding also favourably influences the accuracy of the watch.This same concern for performance led Audemars Piguet to choose a central rotor rather than an integrated mini-rotor. This particular technical solution means that the oscillating weight runs on another level than the barrel and

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Tradition 7047 with tourbillon, fusee and silicon

overcoil balance spring

T he balance spring is a vital component of the heart of a watch movement. It is

also the most decisive in terms of improving the precision of time-measuring mechanisms. Its steady oscillations give the movement its rhythm and regulate the flow of time. The balance spring is best described as a very fine spiral-shaped coil spring. Usually made of metal, it is vulnerable to shocks, magnetic fields and even the pull of gravity, which can cause warping.In 2006, Breguet launched the first wristwatches fitted with a balance spring and an escapement made of silicon, a substance with a number of advantages:

• Silicon is totally impervious to magnetic fields.• The manufacturing process leading to a silicon balance spring yields a broad variety of configurations, facilitating its shaping in precise conformity with carefully calculated models.• Silicon balance springs are lighter than metal ones and thus less prone to warping caused by the pull of gravity. They are also highly resistant to corrosion and friction as well as impervious to rust. • All silicon components are subjected to a special process that markedly improves their resistance to handling and shocks.

After nearly four years of service in various watch movements, Breguet’s flat silicon balance springs have posted absolutely

conclusive results, allowing the company to turn its attention to the development of springs featuring the famed “Breguet overcoil” terminal curve. Producing a curve in a sliver of silicon to give it a third dimension represents a quite considerable watchmaking exploit. Usually cut from flat silicon wafers, the springs remain simple flat strips. Silicon having none of the malleability of metal, getting it to form a bend rising up from the coil required a complete rethinking of the overall production process. The Breguet overcoil silicon balance spring will now be adding its specific advantages to those of silicon on all Breguet calibres, whatever their basic configuration.Today the new “Breguet overcoil silicon balance spring” is found in the Breguet Tradition 7047 timepiece with tourbillon and fusee-and-chain transmission. Recalling the constructional scheme of the first tourbillon pocket watches built by Breguet, this

model is presented in a platinum version with a movement treated with an anthracite-toned grey metal compound. Its surface finish results from a new and improved electrodeposition process involving an alloy of precious metals of the platinum group darker in hue than ruthenium.The fusee-and-chain transmission connected to the barrel maintains a constant force for as long as the watch is running. A number of patent applications cover the large tourbillon resonator at one o’clock on the watch face, one for a titanium balance and three relating to Breguet silicon balance springs. A further patent was awarded for the power-reserve indicator fitted directly on the barrel.Displaying impressive technical sophistication, the Breguet Tradition 7047 is the pride of Manufacture Breguet. As always an undisputed pioneer in horological research and development, Breguet’s creative

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Reine de NaplesRef. 8978BB/58/974 D00DSelf-winding mechanical movement in a shape of a doveCal. 78SO54 jewels65-hour power-reserve without strike or approx 50-hour power-reserve when the strike is on

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Brand enthusiasts and watch collectors had almost given up hope: the

legendary Memovox, which had left an indelible mark on some of the brightest hours of the last 60 years, finally celebrates its comeback. Jaeger-LeCoultre waited until the first decade of the 21st century to issue a contemporary version of the Master Memovox, one of its most emblematic creations and symbolic of an action-oriented world.

The Grande Maison in the Vallée de Joux also proposes a second model inspired by this landmark watch: the Master Memovox International, introduced for the brand’s 125th anniversary in 1958 and also known as the Memovox Worldtimer. This timepiece, which has an alarm

The Legendary Memovox

disc featuring different towns and regions, is produced in two limited editions in 18-carat pink gold and in steel. And in keeping with the traditions that have guided Jaeger-LeCoultre since its foundation, these new versions of the legendary watch are fitted with the company’s Calibre 956, which is the direct descendant of the first automatic alarm watch movement introduced in 1956. Constantly improved, it still represents the ultimate in accuracy, robustness and reliability.

The man of action’s watch

The Memovox was born in the early 1950s, when people were trying to forget the trauma of World War II and to build new societies. As the world was looking

towards the conquest of space, to go ever higher and faster became the slogan. In this context, time became increasingly valuable and mankind in every sphere of activity was required to control it and every other aspect of existence.

The invention of the first automatic movement with alarm function, the Jaeger-LeCoultre Calibre 815, was part of this historical context and it’s not a coincidence that it bears the signature of the company that has consistently perceived and expressed the signs of the times.

This inherent quality of Jaeger-LeCoultre is accompanied by an extraordinary long-term vision, and as incredible as it might seem in an era characterised by fleeting trends, the 2010 Master Memovox models are fitted with a descendant of this legendary movement which has been unremittingly improved by the factory’s engineers and watchmakers to meet the latest technical requirements.

This is a rare example of a movement that’s still in production more than 50 years after its creation. Under the changing designations marking each improved version, it has contributed to the success of such iconic round watches of the Master Control product line as the Master Grand Réveil and the Memovox Deep Sea.

The latest generation of Jaeger-LeCoultre’s automatic alarm movement, Calibre 956, constitutes the mechanical heart of these two models. Introduced in

1967 – Memovox triangleThe first Memovox triangle indicates the time the watch will ring. Automatic winding, date. Jaeger-leCoultre Calibre 825

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Master Memovox InternationalQ1418471Mechanical automatic Jaeger-LeCoultre Calibre 956 40mm stainless steel caseBlack dial with numerals, hour-markers and transferred city namesAlligator leather strap with folding clasp

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Master MemovoxQ1412430mechanical automatic Jaeger-LeCoultre Calibre 95640 mm 18-carat pink gold caseSilvered dial with numerals and hour-markersAlligator leather with folding clasp

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2008, it demonstrates all the qualities required of a mechanical movement of the 21st century in terms of accuracy, reliability and robustness. It has a large free-sprung balance and a winding rotor on ceramic ball bearings that needs no lubrication or maintenance. Its gear wheels have a new kind of tooth profile that ensures smoother transmission. Calibre 956 has a frequency of 28,800 vph and a power reserve of 45 hours. Finally, it is equipped with a rapid date-change mechanism.

The automatic alarm-watch

From the early 1950s, Jaeger-LeCoultre considered that rapidly changing lifestyles in which success meant wasting no time demanded an alarm function that was utterly reliable. Minds focused on reaching business objectives had to rely on a mechanical memory that would provide timely – and audible – reminders. The Memovox or “voice of memory” thus set out to conquer the public in 1950.

It was fitted with a Jaeger-LeCoultre Calibre 489. The success of this revolutionary model encouraged the company’s watchmakers to pursue the development that in 1956 resulted in the Jaeger-LeCoultre Calibre 815 – the first automatic movement with an alarm function. From that moment on, the pioneers of modern civilization could concentrate on their missions, for even the winding of their watches was taken care of by a mechanism they could rely on completely.

All they had to do was to wear the watch. This was when parking

1960 – Memovox WorldtimeCreated for the

Manufacture’s 125th anniversary. Alarm,

world time, date. Jaeger-LeCoultre Calibre 814

metres first appeared in city streets, and in some of the alarm-watch models the letter P replaced the alarm hand while a discreet ring announced it was time to feed the meter.

Winning unanimous public approval and eagerly sought after by collectors several decades later,

this remarkable invention led the way for numerous improvements and new features.

In 1959, the Jaeger-LeCoultre Calibre 825 added a date aperture at 3 o’clock. In 1970 the Calibre 916 replaced its swinging weight by a 360° winding rotor and increased the balance frequency from 21,600

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vph to 28,800 vph, which has become the norm for precision watches. In 1989, the company introduced its first movement featuring an alarm function along with a perpetual calendar: Calibre 919 comprised no fewer than 350 parts, including a bronze gong, which is unique in watchmaking. In 2005, the Master Grand Réveil was fitted with two types of alarm. The wearer could choose between an audible ring, or, when in a meeting, a more discreet vibration. And since 2007, the Master Compressor Extreme W-Alarm, powered by Calibre 912, has featured a world time function as well as a digital display of the hour and minute to which the alarm has been set.

A face of timeless beauty

While the movement has retained its essential mechanical characteristics, the styling has remained true to the watchmaking expression of supreme elegance. The flowing lines of the 40 mm case, the refinement of the lugs, the choice between pink gold or steel combine to highlight the absolute purity of the silvered dial where graceful hands point to the hours, minutes and seconds. The numerals 6, 9 and 12 enliven the face of the watch, while the 3 gives way to the date aperture. The alarm disc of the Master Memovox carries the arrow pointing to the alarm time, whereas in the Master Memovox International, the disc shows the representative cities and regions of our planet, just like the International model created for the 125th anniversary of the company. The solid case-back, struck with the new Master Control logo, ensures water resistance at a pressure of five atmospheres.

Representing watchmaking in

its purest form, the two Master

Memovox models are available in

18-carat pink gold or steel, with

the International version being

issued in strictly limited series of

250 and 750 respectively. After all, such long-held dreams deserve to carry the inimitable scent of genuine exclusivity.

www.jaeger-lecoultre.com

1950 – First Memovox watchIt is easily identifiable by its roller-shaped lugs. Jaeger-

leCoultre Calibre 489

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Jaeger-LeCoultre Calibre 956 Crafted, assembled and decorated by hand28,800 vibrations per hour45-hour power reserve268 parts and 23 jewels

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PanoInverse XL

The PanoInverse XL from

Glashütte Original reveals

the inner beauty of the

mechanical movement at its heart

by lifting an extraordinary element

from the hidden interior to the

visible surface of the watch. Inner

beauty becomes outer beauty.

The beauty of the PanoInverse XL

is evident at first glance—screw-

mounted gold chatons, each

fixed with three white screws

to the galvanized black three-

quarter plate with Glashütte

ribbing; applied white gold Arabic

numerals and indexes and white

gold hands; an elegant power

reserve indicator and, above all,

the exceptional duplex swan-neck

fine adjustment. The galvanized

silver fine adjustment is mounted

on a black balance bridge finished

with galvanic white engraving,

and the regular oscillation of the

screw balance beneath offers a

fascinating glimpse of the beauty

of motion at the heart of the

Glashütte Original Caliber 66-04

movement.

Panoinverse XLGlashütte Original Caliber 66-04 movement

Stainless steel caseBlack Louisiana alligator skin strap

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The off-center positioning of the PanoInverse XL dial gives the duplex swan-neck fine adjustment pride of place, allowing the connoisseur of fine mechanical watches to examine the element, which enables an extraordinarily precise adjustment of the movement’s beat and rate.

It was the evident beauty of this perfectly finished functional element that inspired the

watchmakers to redesign the movement in such a way as to place ‘the butterfly’—as the duplex swan-neck fine adjustment is sometimes called—at the center of attention on the dial. The revelation of inner beauty results from the inversion of elements normally visible only through a sapphire crystal case back. This ambitious undertaking required the creation of new components and a substantial reworking of existing

components and subgroups. All three plates and the wheel-pinion subgroups for the movement and power reserve were reworked to fit new proportions.

The exceptional PanoInverse XL is available in a polished stainless steel case with a matching black Louisiana alligator skin strap.

www.glashuette-original.com

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El Toro

This high tech perpetual

calendar with a dual

time function and the

legendary in-house developed

and manufactured self-winding

movement is the most consumer

Ref. 780-81 Movement caliber UN-78 Limited edition of 30 pieces

friendly perpetual calendar ever

produced and has passed the tests

of time.

The striking aesthetic of El Toro

combines modern materials with a

El Toro322-00-3

43mm platinum case with ceramic bezelLeather strap with folding buckle

Water resistant to 100m

timeless dial design that inspired

its name.

The bezel and pushers are made

in ceramic. The squeletted hands

permit easy reading of all calendar

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El Toro322-00-3Caliber UN-32 Self-winding with COSC certificate34 jewels45 h power-reserve

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functions and the sapphire caseback allows to observe the mechanics of time. The only perpetual calendar that adjusts forward and backward in seconds over the quick corrector position of a single crown, even in the year 2100.

The hour hand is adjusted instantly to a new local time with pushers (+) or (-) without taking the watch off the wrist or interfering with its time keeping.

The arrow keeps track of one’s home or reference time.

The oversized date, the day, the month and the year change instantly forward or backward when the hour hand is moved to a new local time across the dateline with pushers (+) or (-).

The white gold rotor ensures that the watch is automatically wound with a power reserve of 45 hours.

Chronometer Certificate C.O.S.C. The Perpetual GMT± undergoes the rigorous tests of the Swiss Official Chronometer Control, certifying to the reliability and accuracy of this exceptional timepiece. Available in a Limited Edition of 500 pieces in 18 ct red gold and platinum.

www.ulysse-nardin.ch

El Toro329-00 43mm 18 ct red gold case with ceramic bezelLeather strap with folding buckleWater resistant to 100m

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Seamaster Aqua TerraJewelry Co-Axial 38.50 mm

Since the launch of the OMEGA Seamaster Aqua Terra collection, it has

been warmly received by watch enthusiasts who have raved about its blend of eye-catching design excellence and innovating watchmaking technology.

OMEGA now introduces a number of stunning new family members: the mid-sized Seamaster Aqua Terra Jewelry Co-Axial 38.50 mm watches.

Like the rest of the collection,

these new Aqua Terras feature the trademark “Teak Concept” dial whose vertical lines are reminiscent of the wooden decks on luxury boats.

The Seamaster Aqua Terra Co-Axial is powered by OMEGA’s revolutionary Co-Axial technology which delivers longer service intervals and outstanding long-term chronometric performance. Each timepiece is a COSC-certified chronometer.

All of the mid-sized Co-Axial

watches have facetted 18 Ct gold hands with diamond-polished sides and brushed tops; the hour and minute hands are coated with Super-LumiNova.

Their polished screw-in sapphire crystal casebacks make it possible to appreciate the precision performance of the Co-Axial movements which power the watches.

The new timepieces are available in a number of distinct configurations, two of which are highlighted here.

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231.18.39.21.51.001OMEGA Co-Axial caliber 8500

38.5mm stainless steel case with 52 diamonds on bezel

Vertically brushed lacquered black dialBlack alligator leather strap with a foldover

clasp

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Red gold

The OMEGA Seamaster Aqua Terra Jewelry Co-Axial in 18 Ct red gold combines the sparkle of diamonds with the technical innovation and excellence of the luxury-finished OMEGA Co-Axial caliber 8501. The movement has a special luxury finish with an 18 Ct gold rotor and balance.

Its bezel is paved set with 52 full-cut diamonds and eleven single-cut diamonds mark the hours. There is a brushed 18 Ct gold applied date window at 3 o’clock. The lacquered teak-black dial has vertical lines associated with the watches in the Aqua Terra collection.

The watch is presented on either a brushed 18 Ct gold bracelet with OMEGA’s patented screw-and-pin

system and a safety clasp or a black alligator leather strap with a foldover clasp.

Stainless steel

The stainless steel edition of the Seamaster Aqua Terra Jewelry Co-Axial watch also dazzles with diamonds. Like its 18 Ct red gold counterpart, it has a brushed and polished case and a bezel paved with 52 full-cut diamonds. It also features the eleven single-cut diamond hour markers. The stainless steel version has a vertically brushed lacquered black dial.

At the heart of the watch is the exclusive OMEGA Co-Axial caliber 8500 working in conjunction with a free sprung-balance for unparalleled timekeeping

performance.

The diamond-enhanced stainless steel watch is offered with choice of a black alligator leather strap with a foldover clasp or a stainless steel bracelet with OMEGA’s patented screw-and-pin system and a safety clasp. The Aqua Terra Jewelry Co-Axial Collection

The watches in OMEGA’s Aqua Terra Jewelry Co-Axial Collection are an elegant expression of the art and science of horology. They combine contemporary design, the luster of diamonds and the Co-Axial technology which has been driving the revolution in mechanical watches at OMEGA for more than a decade.

www.omegawatches.com

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231.55.39.21.51.001OMEGA Co-Axial caliber 8500

38.5mm 18k red gold caseVertically brushed lacquered black dial

18 Ct gold bracelet with OMEGA’s patented screw-and-pin system and a safety clasp

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Sotirio Bulgari

In the mid 19th century, a timeless elegance was born with Sotirio Bulgari. He sensed

the new spirit of his time and, assembling his formidable arsenal of artistic and artisanal skills, left Greece for Corfu and then went on to the recently unified Italy, land of the Grand Tour.

Driven by his entrepreneurial spirit, he was capable of overcoming challenges and conventions, continuously redefining the

concepts of “avant-garde” and “luxury”. In 2009, on the 125th anniversary of its foundation, Bulgari dedicated a watch to this multicultural trailblazer, businessman and aesthete: a watch as extraordinary as him.

The Sotirio Bulgari features a classic style reinterpreted in a contemporary way. A perfect synthesis of innovative design and manufacturing “savoir-faire”; it is distinguished by is sophisticated

workmanship and great attention to every detail.

The new collection dedicated to this man is Bulgari’s new version of a formal watch, featuring manufacture movements, dials finished with exclusive treatments and a unique design of the case, whose bezel is distinguished by the absence of the Bulgari logo.

www.bulgari.com

Sotirio BulgariTourbillon Quantieme PerpetuelCaliber BVL 465

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YA12620244mmStainless steel case with black PVD coatingBlack dial with green/red/green web at 3 o’clock and shiny G frameStainless steel bracelet with black PVD coating

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Sotirio Bulgari 125th Anniversary Edition18kt yellow gold case

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Sotiro Bulgari Date RetrogradeStainless steel case

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U-Play Collection

U-Play, the new line of Gucci timepieces for women, designed by

Creative Director Frida Giannini, is distinguished by its functionality and versatility. These two features not only make this watch practical, but also a stylish and an enduring companion for the ever-increasing pace of global living.

The concept behind the U-Play collection lies in the interchangeable design of the components, which allows the wearer to change the combination of colours and materials to suit the occasion or to express her personal taste. This feature enables each piece to be individually interpreted or transformed – a mark of the excellence of modern watch-making, balancing form and

function, technology and design.

The new watch, defined by a rounded dial with engraved monogram and tapered hands, is embellished with a decorative

metallic horsebit motif, one of Gucci’s most iconic symbols.

Each model comes with an interchangeable bezel and bracelet set in three different tones and

Interchangeable bezels and straps available in three different tones and materials.

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YA12950127mm stainless steel case with white lizard leather bezelSilver sun brushed dial with interlocking G dialWhite lizard leather strap

YA12950227mm stainless steel case with black patent leather bezel

Silver sun brushed dial with interlocking G dialBlack patent leather strap

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Basic model with stainless steel bangle that comes with an interchangeable bezel and bracelet set

YA129403 35mm stainless steel case with white calf leather bezel

Silver sun brushed dial with interlocking G dialWhite calf leather strap

YA12950327mm stainless steel case with beige satin bezelSilver sun brushed dial with interlocking G dialBeige satin strap

YA12940235mm stainless steel case

with mauve rubber bezelSilver sun brushed dial with

interlocking G dialMauve GG rubber strap

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materials. The watch is available in two versions: the basic small-size model (27 mm diameter) features a polished stainless steel bangle with an interchangeable set of beige satin, black patent leather and white lizard skin parts; the larger model (35 mm diameter) has interchangeable parts in white Guccissima leather, blue ostrich skin, mauve rubber and black patent leather.

The U-Play collection offers an exclusive choice for women seeking timeless, high-performance accessories, in terms of both technical composition and aesthetics. The distinct, feminine design with its light, modern materials in intense, fashionable colours gives this timepiece an air of creative, contemporary elegance. The ingenious interchangeable design adds extra allure, allowing each woman to instantly create a new Gucci watch for any occasion.

www.gucci.com

YA12940135mm stainless steel case with blue ostrich paw leather bezelSilver sun brushed dial with interlocking G dialBlue ostrich paw leather strap

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Emotion

Presented for the first time

at Baselworld 2010, the

new, shaped Emotion from

Louis Erard has everything it takes

to make it a must for beautiful,

elegant women. The smallest

of the brand’s creations – only

29 X 29 mm and yet housing an

authentic mechanical movement

– it impresses with its grandiose

allure and style!

Three years after launching the

first Emotion ladies’ collection,

exclusively round until now,

this new square timepiece, with

its very Audrey Hepburn style,

seemed the natural next step for

the Le Noirmont watchmaker.

Because less is more, it has

only retained what is absolutely

necessary to make it a valued

possession for the eternal woman:

refined lines, an authentically

simple lacquered or mother-of-

pearl dial, and a truly classic

plaited metallic bracelet or satin or

leather strap.

Both casual and wildly chic, the

Emotion is ideal for all occasions,

from day-to-day activities to red

carpet events. Timeless and ultra-

feminine, it is to lovers of fine

Swiss mechanics what the little

black dress is to sophisticated

women. Moreover, as the

renowned fashion journalist Suzy

20700SE12Automatic movement, ETA 2671Stainless steel square dial 29 x 29 mm72 Top Wesselton diamond-set bezelBlack dial with 11 diamond hour markersStainless steel bracelet

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20700SE04Automatic movement, ETA 2671Stainless steel square dial 29 x 29 mm72 Top Wesselton diamond-set bezelMother of pearl dialStainless steel bracelet

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Menkes has stressed, “the little black dress demands a simple line, a perfect cut and a touch of character”. A perfect description of Louis Erard’s latest creation!

An Egeria of timeless classicism, this “must have” timepiece displays an uncompromising simplicity, which does not undermine the added touch of glamour when the dial or bezel is adorned with very pure diamonds. Lovers of fine watchmaking, however, might prefer the beautifully refined 18K rose gold case with its genuine crocodile or satin strap.

www.louis-erard.com

20700SE12Automatic movement, ETA 2671

Stainless steel square dial 29 x 29 mm72 Top Wesselton diamond-set bezel

Black dial with 11 diamond hour markersStainless steel bracelet

20700AA14Automatic movement, ETA 2671

Stainless steel square dial 29 x 29 mmMother of pearl dial

Pink satin strap

20700SE11Automatic movement, ETA 2671Stainless steel square dial 29 x 29 mm72 Top Wesselton diamond-set bezelSilver dial with 11 diamond hour markersWhite satin strap

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Coloseo Black Racing

The Coloseo Black Racing

2010 is the latest addition to

the Black Racing series and

will get its first taste of the track

on the wrists of the best drivers in

the world at the 2010 Le Mans 24

Hours.

SAINT HONORE ambassador Paul

Belmondo helped launch this

prestigious limited series in 2006,

a collection inspired by the world’s

most celebrated automobile races.

In 2010, only 240 (10 X 24) of

these watches will be available for

the most passionate motor sports

this timekeeping masterpiece is the new approach to telling time with the disc chronograph: the counters at 2 o’clock and 10 o’clock were specifically envisioned and designed to resemble a race car dashboard.The counters take the form of two arced windows where a rotary disc turns showing the small second at 3 o’clock and total minutes at 9 o’clock.

A true, high-powered race car…to be elegantly worn on the wrist.

www.saint-honore-paris.com

Coloseo Black Racing:ETA quartz chronograph movement 44 mm stainless steel case with titanium PVD finishingCarbon dialBlack leather strap with white stitching on deploying buckleLimited Edition, 240 pieces

enthusiasts.

The class of 2010 echoes the

inimitable style developed in the

earlier editions, particularly the

stunning black case, but adds

a graduated tachometric scale

from 400 km/h around the dial’s

circumference. Other features

include a carbon dial, oversized

numerals that make it supremely

easy to read, a top-stitched leather

strap, an engraved Black Racing

back with exclusive logo, and blue

hands.

But the greatest innovation on

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Last summer, Movado proudly

launched Sub-Sea™, an

exceptionally well-priced line

of classic sport timepieces with

unidirectional bezels and precise

Swiss quartz movements. Crafted

in solid Performance Steel™ the

Sub-Sea performance collection

includes rugged bracelet watches

and chronographs for men, and

women’s models sparkling with

diamonds.

Equipped with sapphire crystals

and screw-down crowns, all are

water resistant to 20 ATM.

Series 800™ SUB-SEA™

Now for 2010, three outstanding

new men’s models join the Sub-

Sea family. The eye-catching new

42 mm solid Performance Steel

Sub-Sea retrograde chronograph

is topped by a fixed sport bezel

in blue or black aluminum, color-

matched to the dial. The striking

dial features a red, center-mounted

retrograde 30-seconds counter

hand, retrograde 60-minutes and

5-minutes counters, small seconds

subdial, luminescent markers

and rhodium-plated hour/minute

hands, date display and bright red

accents.

New for 2010, the original Sub-Sea 42 mm chronograph and 40 mm 3-hand bracelet are now offered in elegant two-tone models featuring gold-plated rotating bezels and crowns. Their black dials are richly detailed by gold-toned hands and concave dot, luminescent markers, printed white minute track and date display. The hefty solid Performance Steel bracelets on all three new models sport a contrasting brushed/polished finish and butterfly deployment clasp.

www.movado.com

MOVADO SERIES 800™ SUB-SEA™Swiss quartz chronograph movement42mm Solid Performance Steel brushed/polished case with blue anodized aluminum fixed sport bezelBlue retrograde chronograph dialSolid Performance Steel sport link bracelet

MOVADO SERIES 800™ SUB-SEA™Swiss quartz 3-hand movement

40mm Solid Performance Steel brushed/polished case with gold-plated unidirectional bezel and crown, with

gold-plated pushersBlack dial

Solid Performance Steel sport link bracelet

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Dive Master 500 Black Ice Chrono & Mecha

Precision timing meets diving

in the new Dive Master

500 Black Ice Chrono, now

equipped with a chronograph

movement in the same ultra-

rugged and highly functional 43

mm sport watch from Victorinox

Swiss Army.

The 500 meters (50 ATM) water

resistance, which gives its name

to the Dive Master 500 line, is

maintained in this chrono version

through the screw-in caseback

and the screw-down crown and

pushers. The chronograph function

features enhanced legibility and

ease of use with central hands for

the timing of seconds and minutes

around the dial, and a separate

12-hour counter at 10 o’clock, with

a date window and small second at

6 o’clock.

The mechanical version of the Dive

Master 500 introduced last year is

complemented this summer with a

new model featuring an exclusive

Deep Blue dial and matching Swiss-made genuine rubber strap, powered with a Swiss-made mechanical self-winding movement. The trademark Black Ice PVD coating now extends to the entire Dive Master 500 collection, including the new quartz models with a redesigned and enriched dial taking cues from the mechanical models, and new half-opened luminescent hands.

www.victorinoxswissarmy.com

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DIVE MASTER 500 BLACK ICE MECHASwiss-made mechanical selfwinding movement (ETA 2892-A2)43 mm stainless steel case with Black Ice PVD coatingDeep Blue dial and matchinggenuine rubber strapWater resistant to 500 m

DIVE MASTER 500 BLACK ICE CHRONOSwiss-made quartz chronograph movement (ETA

251.262)43 mm stainless steel case with Black Ice PVD coating

Orange dial and orange genuine rubber strapWater resistant to 500 m

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Hamilton KhakiTeam Earth Collection

Harrison Ford and Hamilton create new watches in support of Team Earth’s timely call to action on pressing environmental issues

The new Hamilton Khaki Team

Earth Collection, designed in

collaboration with Harrison

Ford, is geared toward supporting

a Conservation International (CI)

convened coalition called Team

Earth. Created as a platform to

address some of the most pressing

environmental issues of our

day, Team Earth is committed to

catalyzing personal and collective

action to protect the environment

via the connective power of the

worldwide web. Under the motto,

“It’s time to DO”, a significant

portion of the proceeds generated

by the new watch will go toward

Team Earth’s global call to address

five key issues, beginning with

climate change and moving on to

water, food, health and waste.

To do MORE

The Team Earth initiative aims to

inspire individuals everywhere to

do more to protect the future of

the planet and less to threaten

it. Harrison Ford has been on the

Khaki Team Earth designed in collaboration with Harrison Ford

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board of directors of CI for 18 years. The Hamilton Khaki Team Earth Collection is the second series of watches created in collaboration with the American actor to benefit the work of the organization. Launched in 2008, the Hamilton Khaki Conservation Collection was extremely popular and the funds raised were able to contribute to some major conservation breakthroughs driven by CI. These have included the protection of 36,000 hectares of critical coastal land in South Africa and 2.6 million hectares in Namibia’s Sperrgebiet National Park, as well as the creation of important protected marine areas in Brazil and Equator. Harrison Ford explains, “I am proud to serve Conservation International as a campaigner. The first collection we created together with Hamilton proved a success. And Hamilton, by supporting CI’s mission, is helping to achieve major conservation outcomes.” Hamilton is looking forward to making a difference by supporting Team Earth’s efforts to encourage people everywhere to take care of their environment.

Less is more

Inspired by the Team Earth drive to encourage everyone to use less energy, the Hamilton Khaki Team Earth Collection contains simple design elements. Easily visible khaki-colored numbering stands out against the black background of the dial. Green and brown leather straps allude to the power of Nature, while a stainless steel alternative expresses durability. A Swiss-made automatic movement ETA 2824 and resistance to magnetic fields echo the theme of longevity and

sustainability. The case back is closed, engraved with the words, “It’s time to DO”, and signed by Harrison Ford, a timely reminder to all wearers, all of the time.

www.hamiltonwatch.com

H60455533Automatic 282442mm stainless steel caseBrown leather strapWater resistant to 100 m

H60455133Automatic 2824

42mm stainless steel caseStainless steel bracelet

Water resistant to 100 m

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Veloci-T Ladies

Tissot is committed to sharing the benefits of the new C01.211 ETA movement

with both sexes and the new Tissot Veloci-T Lady seamlessly fuses femininity with dynamic performance.

A modern colour combination of white and rose PVD dresses this precision Swiss-made automatic chronograph immaculately. Lady wearers are happy to show their feminine side and are also visibly in touch with their time thanks to a round window on the case back

revealing the innovative balance wheel. This watch perfectly mirrors the revolutionary new movement’s capacity to simplify the beauty of true craftsmanship without compromising performance.

Dedicated design detail

The Tissot Veloci-T Lady pays tribute to the sporty roots of this popular range with intricate detail on the dial and bezel, as well as a comfortable, sculpted rubber strap. Circles framing the dial provide a timely reminder of the

racetrack inspiration. A finely marked tachymeter effectively communicates the dedication to precision shared by top-level motor sport and fine watchmaking, while applied indices and a textured crown confirm a keen eye for detail. The Tissot Veloci-T Lady is set to accelerate straight into the fast lane of style and discerning taste.

www.tissot.ch

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Veloci-T LadySwiss-made chronograph automatic ETA C01.211 movement

316L stainless steel case with see-through backBezel with rose PVD plating

White dial with rose gold PVD detailWater resistant to 10 bar (100 m / 330 feet)

White rubber bracelet

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For women with sporting

tastes, this curvaceous

chronograph features a steel

or rose gold-plated case topped

by a bezel set with crystals and

framing a textured or mother-of-

pearl dial with luminescent hands

and 30-minute, 24-hour and

HB-5012.1

HB 5012 15022146 hands chronograph quartz movement

All polished stainless steel case with rose gold IPTextured dial

White leather strap with crocodile patter and pink buckle

HB 5012 15022136 hands chronograph quartz movementAll polished stainless steel caseTextured dial Black leather strap with crocodile patter and pink buckle

60-second counters. An attractive

crocodile-pattern leather strap

complete with pin buckle secures

this delightfully feminine model

firmly to a dainty wrist.

6 hands chronograph quartz

movement (Min/Sec/24Hour) /

Textured or mother of Pearl dial

with luminescent hands / All

polished stainless steel case with

or without Crystal, version in

rose gold IP / Leather strap with

crocodile pattern and pin buckle /

3 ATM.

www.hugoboss.com

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HB-5012_15022166 hands chronograph quartz movement

All polished stainless steel case set with crystals on bezelMother of pearl dial

Cream leather strap with crocodile patter and pink buckle

HB 5012 15022156 hands chronograph quartz movementAll polished stainless steel case set with crystals on bezelMother of pearl dialPurple leather strap with crocodile patter and pink buckle

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Since 1895, Rotary Watches has cemented its position as a true pioneer within

watch design. By implementing innovative technologies and working with the industry’s most high profile designers, it has received acclaim for its design-led range.

To celebrate the new decade and the brand’s international expansion, it has launched the “Rotary Evolution” range of truly avant-garde statement watches that offer impressive travel-related functionality and striking good looks. Encompassing a capsule collection of travel-centric timepieces, this new sub-brand is the result of three years of design and development resulting in a truly ground-breaking cluster of contemporary timepieces.

“TZ1” is a family of chronograph watches in three colourways: stainless steel, PVD rose gold and PVD yellow gold. Remaining true to the essence of the Evolution brand, each dial has striking red dial accents. The chronograph movement allows fractions of time to be measured and is therefore aimed at those choosing a more sports-inspired piece.

Series “TZ2” represents the most innovative of the models and includes the patented and award-winning round and rectangular rotating case strap watches, dubbed the “Rotary Revelation”. Individually powered by two separate movements, the

The Synergy of Technology and Watch Styling

timepieces allow the wearer to retain two separate times and achieve two distinctive looks in one watch. The concurrent theme is “day” and “night” as each watch has a contrasting dark dial on one side and a light dial on the other. Although the majority of the models in this series have been designed to appeal to men, two mid-size Austrian crystal set, round models have been launched in stainless steel with black croco leather strap and PVD rose gold with brown croco leather straps for ladies.

RevelationsGS02952_02_04Quartz movementRose gold caseRevelation reversible dial allowing for two different times and styleBrown leather strap

The trilogy is concluded with TZ3, arguably the “hero” of the collection. Consisting of a cluster of trio-timer models, each of the watches features a futuristic grid-effect dial that includes two separately-powered mini dials resulting in an ability to maintain three separate times. Crafted in stainless steel, PVD rose gold and black ion plating, these generously-proportioned and design-led watches are finished with a ribbed rubber strap and deployment clasp.

www.rotarywatches.com

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Titoni presents a new model in its well-known Airmaster collection. The pure

reduced design – characteristic for this collection – is enriched by the gold plated top bezel and bicolour bracelet. The oversize roman applied index at 3, 6, 9 and 12 o’clock add a stylish touch to the simple look of the dial. Whereas the stones applied at the remaining hours balance exquisitely its appearance and create a harmonious play of discreet reflexes.

The collection’s name „Airmaster“ and the Titoni logo are also visible on the dial: a proud sign that stands for the Swiss quality standards and the cutting-edge technology that characterize the family business since generations.

The focus of this collection lies in the production of masterpieces with a mechanical core.

Technology is combined with a pure and reduced design for a timeless watch that gives a new pace to everyday life. The Titoni five-petal flower brand emblem appears on the crown and is a sign for the special care for which Titoni’s collections are known for.

No watch leaves the Swiss headquarters in Grenchen, Switzerland, without successfully passing a series of quality checks involving cutting-edge technology.This attention to details and excellent precision are ensured by Titoni’s efforts in bringing as much of the manufacturing process as possible in Grenchen – from

Airmaster

movement assembly through to shipping of the finished watches.

www.titoni.ch

Airmaster Tradition 83909 SY-063

Automatic ETA 2824-2 movement38.5mm steel and yellow 5 M gold

plated caseWhite dial with stones

Steel and yellow 5 M gold plated bracelet

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ck glam

Smooth. Essential. ck glam. Inspired by transparency and purity. The simplicity

of form, the essence of fresh design. The movement is housed in a polished steel case finished in mineral glass, which allows you to see through the left or right side.

K9423101Polished stainless steel caseWhite DialWhite leather strap

K9423107Polished stainless

steel caseBlack dial

Black leather strap

K9423162Polished stainless steel caseBeige dialBeige satin strap

K9423193Polished stainless

steel caseLight grey dial

Light grey satin strap

A white, black, beige, or light grey dial, with nickel polished hands clearly show hour and minute.

The central dial gives the illusion of the strap continuing under the glass, which is available in white or black leather, and beige or light

grey satin with an updated pin buckle closure.

Available in lady size.Water sesistant up to 30 meters.

www.ck.com

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The Drab Collection

Nixon introduces a unique and

advanced applied finish. A

durable coating designed to

wear with age is generously applied

to each piece. Through normal wear

and tear the finish will scratch and

chip showing what a life well lived

looks like and creating a completely

individual and custom version unique to you.

www.nixonnow.com

The Platform Drab3 hand Japanese quartz with light

100 meter stainless steel case with hardened mineral crystal, and triple gasket crown

Solid stainless steel bracelet with custom locking clasp

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Innovative designsFall/Winter 2010

The new collection for the 2010 fall/winter season is thoroughly innovative.

Whether we are talking about timepieces or jewelry, the perfect combination of materials and designs is set to propel the Esprit Timewear & Jewel brand to even greater heights of popularity.Both the timepieces and the jewelry boast new details and a common design theme, meaning they are tailor-made for matching jewelry-and-watch combinations.

Ladies

The ladies’ watches in the Essential

range feature an even greater number and diversity of smaller, feminine sizes than ever before, making them particularly suitable as fine items of jewelry. The Glamour range focuses squarely on medium sizes with delicate set stones. Chain-look straps decorated with studs reflect global fashion trends and demonstrate innovative design.

Essential linksAdria / Cinecitta

Slender watches with open links on the strap, Adria and Cinecitta boast a young, elegant look –.

Cinecitta has a TV-shaped case featuring a design that picks up on the zirconia stones decorating the links of the strap. The dials of both watches are fully set with zirconia – an attention-grabbing touch.

Essential classics Mila Silver Star / Mila Silver

Milva Silver and Milva Silver Star are classic ladies’ watches with 35mm cases and fine embossed dials bearing the Esprit logo.The range offers both models with stone-set bezels and delicately graduated dials and versions without stone-set bezels but

StarglanceStarglance Two Tone

Mila Silver Star

Mila Silver

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graduated with 12 zirconia stones. As an alternative to the stainless steel strap, a gloss-finish crocodile leather strap is also available.

Essential glamour Starglance / Starglance

Two Tone

An ideal Christmas gift, Starglance is a multi-functional watch in a 35mm case with a five-link metal strap. The graduated markers on the bezel are set with small zirconia stones, while the centre portion of the dial gleams with fine mother-of-pearl. Also available are two-tone or different-coloured versions in stainless steel and leather, in the form of the Starglance Two Tone. Any watch in the Starglance range makes the perfect companion to a Broadway ring.

Essential Glamour Rosegold Vanity

Rosegold Vanity is a glamorous medium-size ladies’ watch in rose gold and brown. A new stone setting on the bezel adds a glittering touch, while cube-shaped zirconia stones decorate the hour markers, which are interspersed with round zirconia stones. The dial is styled to give the appearance of the sun’s rays, and raised hour markers provide another eye-catching highlight. The strap is made of silk-matt leather with a snakeskin effect.

Stud trend: Rock it!

With their fashionable two-part calfskin leather straps covered in studs, the Rock it! watches are pure glam rock. The powerful lugs on the case, the pyramid pattern on the dial and the studs on the hour markers all add to the

striking look. For those who feel less is more, the models are also available with single leather straps in other colours.

Chains ‘n‘ LeatherRough Chic Black / Rough

Chic Silver

Chains and leather are the theme of the Rough Chic watch range. The strap, which is made of calfskin leather and features an interwoven chain, continues behind the square case of the watch. Anyone preferring the feel of steel against their skin can opt for the model which comes with

a simple large-link chain strap, minus the leather. The dial, which comes in white or black, features four zirconia stones for a touch of glamour.

Chains ‘n‘ LeatherCool Chic

The Cool Chic models are dominated by chains and leather, elaborately interwoven with each other. The round case and four zirconia stones on the dial reflect a hint of superior elegance. The calfskin leather strap comes in black, natural brown and white.

www.esprit.com

Adria / Cinecitta

Cool Chic

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A watch like a tattoo on your skin! This is the spirit of the new Jelly Tatoo

collection: light and captivating, these watches wrap around the wrist, illuminating it with colorful flashes, with oriental style designs. The boldest will be able to select Wild Soul (Tiger & Dragon), a virtual flight between a tiger and a dragon, whose daring glares are divided only by a dial, lambito da una lingua di fuoco.

More romanticism in the Magic Cylider models – like the one with wizards from which red roses spring out – and Butterfly Heart, light and fragile like a broken-hearted butterfly. Courage & Pride displays a daring samurai, dignified and noble and with an inscrutable glare, and a proud geisha. Lastly, for lovers, the Pin-Up in love model, with a provocative and piratical girl flirting among hearts and love phrases.

″The colors, the designs and the intensity of these themes convey the image of a world of playful passions and deep values like the oriental one″, explains Mara Poletti, President of ToyWatch. ″We wanted to design a″light″ collection, drawing somehow inspiration from the world of tattoos, to that set of icons people love painting on their skin to celebrate an important event in their life. With the Jelly Tattoo models people will be able to express their feelings, also changing continuously their mind!″.

The Jelly Tattoo watches are available in the solo tempo version,

Jelly Tatoo

with 3 hands, colored plasteramic case, tone on tone graduated bazel. The calendar on the dial is at 3 o’clock with magnifying lens,

while the winding crown is made of steel. All models are water resistant, up to 5 atm.

www.toy-watch.it

Jelly Tattoo Butterfly HeartJYT04WHInterchangeable straps with steel butterfly clasp40mm watch face

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Jelly Tattoo Pin-up in LoveJYT01WHInterchangeable straps with steel butterfly clasp40mm watch face

Jelly Tattoo Wild SoulJYT03WH

Interchangeable straps with steel butterfly clasp40mm watch face

Jelly Tattoo Magician HatWInterchangeable straps with steel butterfly clasp

40mm watch face

Jelly Tattoo Courage and PrideJYT05WHInterchangeable straps with steel butterfly clasp40mm watch face

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FULL BLOODEDCARAMEL

Celebrate life and creative endeavour with this effervescent fashion accessory! This superb Irony Diaphane Chrono features a rugged yet elegant bracelet fashioned of caramel-coloured anodised aluminium links and a foldover clasp. The bracelet holds a transparent clear plastic case with crown and chrono pushers in stainless steel 316L. An elegant caramel-coloured aluminium bezel frames a sun brushed caramel dial. Set within a white minute ring on the dial are 12 sparkling white crystals indicating all hours. A black-on-white date window is positioned between 8 and 9 o’clock. Caramel-coloured, creusé chrono counters and the small seconds counter at 6 o’clock feature white numerals and indexes and silver hands. A slim silver central chrono seconds hand complements the chrono counters, and bold, tie-shaped silver hour and minute hands with superlite highlights mark the time of day.

FULL BLOODED BLUEBERRY

Bright, bold purple art for the wrist: this striking Irony Diaphane Chrono is a declaration of fun-loving independence. Its bracelet, fashioned of anodised purple aluminium, has a foldover clasp and grips a transparent clear plastic case with crown and chrono pushers in stainless steel 316L. The matching purple anodised aluminium bezel frames a sun brushed purple dial with a fine

Full Blooded

white minute ring. Dazzling white crystals mark all hours, and a black-on-white date window appears between 8 and 9 o’clock. Purple creusé chrono counters and

the small seconds counters at 6 o’clock feature white numerals and indexes and silver hands. A slim silver central chrono seconds hand complements the chrono counters

FULL BLOODED CARAMELSVCK4047AG

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and bold, tie-shaped silver hour and minute hands with superlite highlights mark the time of day.

FULL BLOODED RASPBERRY

No doubt about it: pink is the colour of the moment. This audacious Irony Diaphane Chrono takes a fashionable stand. The

lightweight pink link bracelet is fashioned of anodised aluminium and grips a transparent clear plastic case. A smooth aluminium bezel in a matching shade of pink frames a sun brushed pink dial with a fine white minute ring and 12 white crystals set to indicate all hours. A date window with black numerals on a white ground is positioned midway between 8 and

9 o’clock. Creusé chrono counters and the small seconds counter at 6 o’clock feature pink subdials, white numerals and indexes, and silver hands. A slim silver central chrono seconds hand complements the chrono counters and bold, tie-shaped silver hour and minute hands with superlite highlights mark the time of day.

www.swatch.com

FULL BLOODED BLUEBERRYSVCK4048AG

FULL BLOODED RASPBERRYSVCK4050AG

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Flik Flak Hello Kitty

Cute coolness and a passion for fashion

The iconic Sanrio character Hello Kitty has again chosen Flik Flak to ensure that every minute counts this year. Spring 2010 sees the launch of two Flik Flak watches for young girls, plus two in a new full-size scuba-style shape for older children. Three further models will be available in Fall 2010, each one accompanied by a glittery Hello Kitty purse. Designed to capture the hearts of girls all over the world, Flik Flak watches are

made in Switzerland and perfectly equipped to survive the knocks and bumps of playtime.

Hello Kitty Flowers

For the youngest fans there is a delicious concoction of flowers and strawberries in Hello Kitty Flowers. the watch case and buckle stand out in fruity red, the words ‘Hello Kitty’ on the textile strap are decorated with flowers, and Hello Kitty has even swapped her bow for some brightly coloured blooms.

If the watch gathers some mud from a spontaneous game of hide-and-seek in the garden, a whirl in the washing machine will restore its former beauty.

Hello Kitty Dancer

Also for little girls is the scuba-style Hello Kitty Dancer, which combines two beloved childhood images, the teddy bear and the ballerina, in vanilla and strawberry ice-cream colours. Hello Kitty gets to dress up as a ballerina for this wristwatch, complete with pink tutu and ballet

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slippers. Sharing the limelight on the other side of the rotating bezel is a cute ballerina teddy. Stars appear everywhere – across the textile strap, around the bezel, even in the centre of the dial.

Hello Kitty Angelic & Hello Kitty Devilish

In the limited editions Hello Kitty Angelic and Hello Kitty Devilish, the adorable cartoon figure demonstrates her mischievous side. There will be just 20,000 of each of these scuba-style timepieces geared to children aged eight-plus. Both models have synthetic leather straps embellished with ‘Hello Kitty’ in Gothic type and a sinuous filigree and heart design. The Angelic lettering finishes with an angel wing, while its Devilish counterpart has the devil’s tail. So, which will prove more popular with young time-tellers? Will it be Hello Kitty Angelic, with its pure white strap and dial, glittery silver bezel and Hello Kitty playing cupid? Or will the dramatic black Hello Kitty Devilish win the day, with its gleaming gold-hued bezel and a cheeky Hello Kitty complete with horns? Nothing is ever black and white, as the dial on each of the watches, with its angel wing and devil’s tail, reminds us. For safekeeping, both versions come in a special transparent presentation box, filled with protective Hello Kitty shaped confetti.

New treasures for Fall 2010

Three brightly coloured Flik Flak Hello Kitty watches for the youngest group of ‘little ladies’ will be available in the Fall. There is a scuba-style model with a

magenta strap, and two standard designs, one with a purple strap and one with a white strap. As with all Flik Flak watches for younger children, the colour of the hour hand corresponds to that of the hour numbers on the dial, while the minute hand matches the minute numbers. All of these watches have unicolour textile straps with glittery buckles and can be stored as coveted treasures in an accompanying Hello Kitty purse oozing pink shiny gorgeousness that little girls will love. Something to look forward to…

What makes Flik Flak tick

Flik Flak is the world’s best-selling

children’s watch and has been keeping youngsters all over the world on track since 1987. It was the first child’s watch to translate the concept of telling the time into accessible fun and entertainment. The Flik Flak watches are all Swiss made, featuring a robust aluminium case and scratch-resistant mineral glass. Their power comes from Swiss quartz movements and they are shock-resistant and machine washable at a temperature of up to 40º C. Flik Flak is a brand of the Swatch Group, the world’s largest watch producer and distributor, with 157 production sites in Switzerland.

www.flikflak.com

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JEW

ELRY

AN

D A

CC

ESSO

RIE

S

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BZERO1 10 year anniversary

On the occasion of its 10th anniversary, the B.zero1 line celebrates with a restyling of its

distinctive forms and a reinvigorated quest for innovative materials.Represented by the unexpected combination of ceramic and pink

gold, the new B.zero1 stands out immediately for its modern interpretation of a Bulgari classic.This new version of B.zero1 presents the two gears at the extremities of the band, with the traditional double Bulgari logo engraved into pink gold,

while the central form comes in either black or white ceramic.This delightful combination draws inspiration from the famous Chandra collection, launched by Bulgari in 1994, whose name in Sanskrit means ‘moon’, the soft white glow of which

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B.zero1 pink gold and white

ceramic 4-band ring

B.zero1 pink gold and black ceramic 4-band ring

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B.zero1 white gold ring with pavé

diamonds (2,39 cts)

B.zero1 pink gold ring with pavé diamonds (2,39 cts)

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111 I PREMIUM - Winter 2010

is evoked by the porcelain material.

This innovative and provocative line of

jewels was rendered in white, smooth

porcelain molded into variously shaped

beads and curved elements decorated

in relief. Chandra collection was

launched with a sensational party held

at Bulgari in Paris, immortalized in the

film Prêt-à-Porter (directed by Robert

Altman) where movie stars mingled

with socialites and celebrities of the

fashion world.

Ceramic carries with it the aura of a

sophisticated and venerable tradition,

while at the same time remaining

consummately contemporary and

wearable on any occasion. The pink

gold that frames it lends a touch of

elegant flair to a jewel that is at once

trendy and understated.

The B.zero1 line welcomes 15 new references, all of which reinforce the tradition of the famous Bulgari icon on the one hand, while asserting an innovative spirit and contemporary style, on the other.

www.bulgari.com

B.zero1 pink gold and steel cuff

braceletB.zero1 white gold cuff bracelet with pavé diamonds (1,70 cts)

B.zero1 pink gold cuff bracelet

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A prime example of how necessity fosters invention, the Bamboo range was

first introduced in the 1940’s as an innovative solution to a lack of raw materials during World War II. Bamboo went on to become one of the most distinctive Gucci icons to the extent that, as of 1971, the Bamboo stem shape was reproduced in a bracelet, available in silver and enamel or 18 karat

The Bamboo Collection

gold.

This form proved to be a surprisingly modern and timeless element, which has been reinterpreted by successive Gucci designers in line with customers’ contemporary tastes. Today, Frida Giannini has successfully interpreted the beautiful contours of the Bamboo plant across the Gucci Fine Jewelry line.

From rings, earrings to bracelets,

cufflinks and necklaces, the

Bamboo icon is created in 18kt gold

and can be decorated with white

or brown diamonds. The 2010 new

Fine Jewelry Collection includes

an innovative Bamboo spring line

which combines exceptional design

with technical expertise new to

Gucci.

www.gucci.com

18kt pink gold small bamboo bracelet with spring mechanism

18kt white gold and diamonds small bamboo bracelet with spring mechanism

18kt yellow gold large bamboo

bracelet

18kt yellow gold small bamboo

bracelet with spring mechanism

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“Classic with the twist” is the concept underpinning the new

collection of women’s jewellery by Morellato. A sophisticated and romantic line combining the classic flavour of white pearl with modern stainless steel and crystals: this is TWIST, a collection of outstanding stylistic content, exquisite detailing and beautifully contrived proportions.

Twist achieves a perfect interaction of design with coloured light and the nuances of pearl.A sinuous and spherical circle, a “twist” in fact, envelops and supports the pearl, enhancing and at the same time protecting it, to crate jewels that represent the perfect combination between traditional and the contemporary.

The new collection has three necklaces, a ring and two earring models and is intended to give voice to Morellato’s female public, with all their dreams and emotions, and highlight their style and natural charm.

www.morellato.com

Twist

Twist necklaceLW01Stainless Steel with white crystalsBlack and white pearls

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All About Black Diamonds

Black diamonds are also

called carbonados diamonds

and are found only in Brazil

and the Central African Republic.

Diamonds are created by very

high heat and pressure. The

only naturally occurring source

of this type of environment on

earth is under the earths curst.

Conventional diamonds are mined

from explosive volcanic rocks

(kimberlites) that transport them

Earrings and pendant in 18 kt white gold with black and white diamonds

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Sphere earrings in 18 kt white gold with black and white diamonds

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Sphere earrings and necklace in 18 kt white and rose gold and black and white diamonds

Bracelet and earrings in 18 kt black gold with black and white diamonds

from depths in excess of 100 kilometers by volcanic action. Where Black Diamonds are found, the geological settings are not compatible with the formation diamonds.

So how are Black Diamonds made? It is believed that Black Diamonds originate in outer space. Black diamonds have been found to contain trace elements of nitrogen and hydrogen, which they claim are sure indicators of an extraterrestrial origin.Many people around the world consider diamonds great treasures. Some diamonds are found naturally in a range of colors, and the colors can increase the value of the stone because of the rarity of the color. The colors range from pink to black. Black diamonds are some of the rarest diamonds in the world.

Black diamonds are not sparkling like those of other colors, but these jewels can make stunning jewelry. Jewelry pieces made with these distinctive jewels are becoming more and more increasingly popular. The black diamonds have many myths about them especially in India. Some people believe that these diamonds resemble the eyes of a snake so they were dedicated to an Indian god. One huge diamond made a perfect part for a statue of Buddha because of the black color. If you really want a piece of history then purchase a black diamond because it may be as old as the solar system itself.

www.kayalijewelry.com

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ck chain

Bold. Urban. ck chain. Organically designed shapes that create repeated arches and oval

links. Lustrous bracelets, domed and constructed with open or closed bangles in polished black and white enamel grip. The ring and earrings,

offered as a smaller version of the same precise geometric construction; pendant is available on a snake chain with polished black and white enamel grip. In addion, the links collection is offered in polished stainless steel in a bracelet, necklace and earrings.

Bracelet one size fits all. Open and closed bandle available in extra small, small, and medium sizes. ring offered in sizes 5 to 9.

www.ck.com

KJ42AN010100Necklace 45cm longPolished stainless steel

KJ42AB010300Bracelet (one size fits all)

Polished stainless steel

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KJ42AB0101XXClosed bangle Polished stainless steel and black enamel grip

KJ42AB0102XXOpen banglePolished stainless steel and black enamel grip

KJ42AB0104XXClosed bangle Polished stainless steel and white enamel grip

KJ42AB0105XXOpen banglePolished stainless steel and white enamel grip

KJ42AP010100Pendant on snake chainPolished stainless steel and black enamel grip

KJ42AP0102Pendant on snake chainPolished stainless steel and white enamel grip

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Maona

Maona Green EarringsJEG005

Maona Green RingJRG007

Maona Blue RingJRS041

Maona Purple RingJRV008

LADY MAONA

An ode to the elegance of art nouveau jewellery and a celebration of deep blue, green and purple seas. This delightful Lady Maona complements and enhances the Swatch Bijoux family known as Maona, which means ‘deep sea’ in Hawaiian. The bracelet, which takes up the colours and floral motif of the bijoux family, is formed of lightly domed, oval medallions fashioned of coloured translucent synthetic resin and set in polished stainless steel 316L; the coloured medallions and delicate floral charms dangle from fine link chains leading to the transparent clear plastic case. The sun brushed silver mirror dial presents slim blue Arabic numerals at 3, 6, 9 and 12 o’clock, small blue-dot hour markers at hours 1, 4, 7, and 10 and larger white-dot hour indexes at 2, 5, 8 and 11 o’clock. Elegant blue hour and minute hands and a slim silver sweep seconds hand mark the time.

MAONA

Enhancing and enlivening the Swatch Preview Collection is a brilliant new family of Swatch Bijoux, Maona. The name comes from Hawaii, where it means ‘deep sea’. Swatch presents three versions of the new family, in blue, green and purple. Each set is composed of a matching pendant, bracelet, ring and earrings in a single, translucent colour evocative of the deep waters in the Hawaiian Archipelago.

The rich, dark colours are infused

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Maona Purple BraceletJBV006

Maona Blue BraceletJBS019

in oval medallions fashioned of synthetic resin and set in polished stainless steel 316L. The domed surface of the medallions catches and reflects changes in the light, allowing it to penetrate into the depths. Each member of the family presents a floral emblem, most evident in the setting of the ring, where flowing leaves are raised in relief and embrace the oval setting of the fascinating coloured resin medallion. The floral motif is reminiscent of jewellery from the art nouveau period and finds expression with the pendant in the form of delicate charms dangling from its chain link necklace.

The bracelet, too, presents a series of blue, green or purple oval medallions set in a fine link chain and complemented by dangling, delicate floral emblems. Completing each single-colour version of the family is a pair of earrings: oval, slightly convex medallions formed of translucent synthetic resin.

All members of this elegant family of Swatch Bijoux are fashioned of polished stainless steel 316L and coloured synthetic resin. Each of three monochrome sets offers a variation on the family’s deep-sea theme: Maona Blue, Maona Green and Maona Purple.

www.swatch.com

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PREMIUM I JEWELRY & ACCESSORIES

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Bulgari Presents a New Accessory Collection for Men

Several iconic Bulgari motifs highlight this new men’s accessory collection of leather

goods, ties and sunglasses. The new men’s collection is strongly linked to Bulgari’s history and traditions and is made using the most elegant materials with the strongest attention to detail.

The mood of the collection is both refined and radiant, the festive expression of a vision of luxury that emphasizes original style and attention to detail. The collection was inspired by Bulgari’s collections and is made for to the modern man who is conscious of high quality goods and the smallest details of their chosen accessories.

www.bulgari.com

1910 CollectionDocument holder in black calf leather

Parentesi sunglassesLight gold metal and tortoise acetate

1910 CollectionDocument holder in coated

canvas chevron and walnut calf leather

Tortoise acetate sunglasses with niclafor

laser engraved logo plaque

1910 CollectionShoulder bag in coated canvas chevron and walnut calf leather

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Bulgari Presents a New Accessory Collection for Women

Several iconic Bulgari motifs highlight this new accessories collection of leather goods, silk

and sunglasses.

The leather collection is evocative of the gilded glamour of a 1960s Hollywood garden party, where the cinema elite and other illustrious personalities would share cocktails and dinner while lounging poolside at exclusive villas. The mood is booth refined and radiant, the festive

expression of a vision of luxury that emphasizes original style and attention to detail.

The chromatic palette of the collection was inspired by Bulgari’s iconic and vibrantly colorful gemstone combinations; it also includes intriguing flashes of black, gold and silver. The dominant tones are Prussian blue, red and amethyst violet, all set against warm neutral backgrounds link umber and chestnut brown, enlivening

the luminous gold and silver glow.The white, yellow and pink gold metal hardware used shines brilliantly against the dynamic and unconventional material combinations: soft lambskin and buffalo are complimented with rich ostrich and python accents, and sometimes jewel encrusted satin.

There are also items in elegantly pleated linen, chevron-woven canvas and pearlized lacquer.

www.bulgari.com

Chandra bagSilver soft lamb leather

Leoni handbagChestnut soft lamb leather

Chandra bagPearled black patent leather

Chandra bag Pearled platinum patent leather

Leoni shoulder bagMetallic gold python skin

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NEW

S

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The New “Isabella Rossellini” Handbag by Bulgari

An exceptional name for an

exceptional bag, created by

Bulgari as a tribute to the

unique allure of one of the most

influential style icons of our time:

Isabella Rossellini.

Her extraordinary career expresses

her multifaceted personality, one

that continues to grow: from

the spotlight of growing up with

famous parents to the front row

of the fashion catwalk, from the

success of cinema stardom to

the commitment she has always

made to social, humanitarian and

environmental causes.

The daughter of two legends

of international cinema, Ingrid

Bergman and Roberto Rossellini,

Isabella has been an emblem

of natural yet sophisticated

beauty since the beginning of her

career as an actress, fascinating

audiences with important roles

in numerous Italian and foreign

films. An exciting life story meets

the venerable history of Bulgari in

a collaboration with its roots and

inspiration in the past.

The scene: the glamorous golden

years of 1960s Rome, captured

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in black & white at the entrance to the historic Bulgari shop in Via Condotti, in which appears a very young girl named Isabella accompanied by her mother, Ingrid, who in addition to being a regular client often wore Bulgari’s High Jewellery creations on the sets of films like The Visit of 1964.

In the years that followed, Isabella grew up and entered the world of cinema first, and then fashion, appearing on the covers of Vogue and countless other international magazines.The actress remains connected to Bulgari, in that she is a great admirer and often wears Bulgari jewels for exclusive occasions. In 2009, as part of the celebration of the company’s 125th anniversary,

Isabella supported the partnership between Bulgari and Save the Children, lending her face, along with many other celebrities, to Fabrizio Ferri’s photo shoot featuring the silver ring created by Bulgari to raise funds for the humanitarian project “Rewrite the Future”.

Today, this long and felicitous relationship has generated an exclusive leather creation, a perfect synthesis of two stories rich in fascination and affinity which come together, once again, as the epitome of elegance.

“We are extremely pleased with this wonderful collaboration with Isabella Rossellini”, says Francesco Trapani, CEO of the Bulgari Group.

“The bag gracefully expresses the essence of Isabella’s impeccable elegance. Sensitive, intelligent and blessed with an innate creative flair, she embodies the feminine ideal that has always inspired Bulgari’s creations”.

For several months, Isabella Rossellini worked in close contact with Bulgari designers to create a bag that would express her personality. Thus “Rossellini” was born, a handbag distinguished by simple, essential lines that reflects the beauty and rigor of its muse.

The softness of the lines and materials and the special design of the twist lock make the “Rossellini” a contemporary and seductive accessory that reinterprets

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the bags of the great divas of yesterday in a modern key.

Like Isabella herself, the bag conveys a natural and easy grace combined with a resolute and determined spirit, which are revealed in the exquisite central twist lock in enamel and hard stones. A special detail, this, where classic motifs and explicit references to the worlds of Bulgari and Rossellini coexist harmoniously: the half-circles of color whose rhythms intersect on the enameled surfaces and the oval form of the whole recall the earliest Parentesi creations and other Bulgari jewels, while also borrowing the graphic attitude of certain Vintage bracelets particularly dear to Isabella. The semi-precious stones of the twist lock employ the suggestive language of gems to evoke the distinguishing features of the actress’s personality.

But the “Rossellini” bag also conveys creative genius and originality, a seductive wink at Isabella’s evasion of conventionality, as reflected in the unexpected interior lining of the bag, personalized with the actress’s signature. The fabric is printed with a single, eccentric motif: playful snails inspired by Isabella’s recent efforts to support the ecological cause by making short educational films about the reproductive habits of the animal world, combining comedy and scientific curiosity and straddling the boundaries between the real world and animated cartoons. Conceived, produced, directed and interpreted by Isabella, the films have been applauded at the Sundance, Berlin and Tribeca film festivals, and have since been made into a

book for children. The snail motif is finely printed on the lining of the “Rossellini” bag like a sort of handmade stroke, taken directly from the drawings and illustrations that fill Isabella’s work notes.

“Bulgari has always intrigued me for its long and illustrious history and of course for its gorgeous creations of unique and refined style”, Isabella Rossellini says. “My connection with Bulgari dates back to when I was a child and I’d accompany my mother to the historic shop in Via Condotti in Rome. She loved Bulgari jewels, I remember the ones she bought very clearly. Still today, when I’m traveling and I come across a Bulgari store, I feel a pleasant sense of familiarity that makes me feel close to the beauty and subtlety of Italian culture, of my own roots.

The collaboration with Bulgari was a delightful and creative experience. A bag is of course an indispensable accessory for us women, and we tried to make it become an object of elegance and luxury, like a jewel. I added a very personal touch to the bag, printing the drawings that I make for my surrealist films about animals on the lining, with the intention of combining art and design, fashion and cinema, humor and elegance.”

The “Rossellini” bag is available in several variations of material and color, each describing a different facet of Isabella herself.

The first is realized in carved black patent leather with plain flaps treated with a pearl effect, creating a futurist background across which radiates the suffused glow of the

central twist lock in black and white enamel made with aventurine. An emblem of optimism, this stone harmonizes chromatically with the green of the lining.

Nonchalance and simplicity are the distinctive traits of the model in brown mud chevron canvas and chocolate leather, graced by a closure in two gradations of gray enamel and tiger’s eye, a stone that symbolizes harmony.

The version in walnut pony calf leather with flaps in chocolate leather is a tribute to the sophisticated elegance and bold temperament of Isabella, underscored by the amethyst of the twist lock, whose delicate reflections sparkle at the center of surfaces in black and brick red enamel and harmonizes with the purple of the lining.

The last model reflects Isabella’s modern cosmopolitan spirit in the choice of multicolored ponyskin whose black and white ‘graphic’ effect captures the mood and tones of the contemporary metropolis and combines with the sobriety of chocolate for the leather flaps and the gloss of the aventurine and black and white enamel that decorate the closure.

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OMEGA opens Co-Axial Exhibition at KaDeWe in Berlin

An exhibition describing

a revolution which is

taking place in the art of

mechanical watchmaking, and

featuring OMEGA’s radical Co-Axial

escapement, will take place at the

KaDeWe in Berlin from the 4th to

the 28th of August, 2010.

Visitors to the exhibition, which

is located on the ground floor in

the centre of the “Themenhalle”,

will have the opportunity to see

all of OMEGA’s current wristwatch

models equipped with Co-Axial

movements; they can also examine

the calibres in detail through a

watchmaker’s loupe. The numerous

delicate individual parts of the

movements, such as screws and

springs, are compellingly revealed

through the magnifying lens.

Diane kruger wears the legendary Jaeger-LeCoultre 101 watch at the Amfar dinner.

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The new Jaeger-LeCoultre Extract from the Archives

Since spring 2010, Jaeger-

Lecoultre is offering collectors

and connoisseurs of fine objects

a beautifully made brand-new

Extract from the Archives featuring

substantial content and an overall

quality reflecting the excellence

of the timepieces from the

Manufacture.

This official document retraces the

origin of the timepieces crafted in

the Jaeger-LeCoultre workshops. A

precious fragment of the history of

the Grande Maison, it reproduces

the parts of the archives relating

to the production of the timepieces

it describes: model, calibre,

functions, exterior, production date

and distinctive features.

The new Jaeger-LeCoultre Extract

from the Archives is intended to

provide authentic added value

for the objects it accompanies.

Inspired by the aesthetic of the

company’s 19th century share

certificates, each Extract from the

Archives is made from precious

paper, embellished with silver

heat-embossed or laser-engraved

motifs, and protected by a

handassembled jacket.

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Louis Erard official timekeeper of the Allianz Suisse Open

Since 1915, the biggest names of tennis have followed each other onto

the clay courts of Gstaad. The Australian Roy Emerson beats all the records with his 5 wins. Other big names have also played in

Gstaad and contributed to the

reputation of the «Wimbledon of

the Alps»: Tony Roche, Rod Laver,

Ilie Nastase, Boris Becker, Yannick

Noah, Stefan Edberg, Jim Courrier

and many others. In 2004,

Roger Federer added his name to

the honour’s list.

The timers and the corner drops on the court will be branded with Louis Erard’s logo.

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Saint Honore’s Racing Spirit

The Coloseo Black Racing

2010 is the latest addition to

the Black Racing series and

will get its first taste of the track

on the wrists of the best drivers in

the world at the 2010 Le Mans 24

Hours.

Saint Honore ambassador Paul

Belmondo helped launch this

prestigious limited series in 2006,

a collection inspired by the world’s

most celebrated automobile races.

The class of 2010 echoes the

inimitable style developed in the

earlier editions, particularly the

stunning black case, but adds a

graduated tachymetric scale from

0 to 400 km/h around the dial’s

circumference. Other features

include a carbon dial, oversized

numerals that make it supremely

easy to read, a top-stitched leather

strap, an engraved Black Racing

back with exclusive logo, and blue

hands. But the greatest innovation

on this timekeeping masterpiece

is the new approach to telling time

with the disc chronograph: the

counters at 2 o’clock and 10 o’clock

were specifically envisioned and

designed to resemble a race car

dashboard.

OMEGA Boutique

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Diane kruger wears the legendary Jaeger-LeCoultre 101 watch at the Amfar dinner.

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Twilight Eclipse Premiere Sponsored by Time Center

Twi-Hards gathered this 5

July 2010 for the avant-

premiere of Eclipse, the third

installment in the Twilight film

series. Sponsored by Time Center,

400 lucky Twilight fans were invited

to be the first in Jordan to view

the latest cinematic release at

City Mall’s Grand Cinemas. Those

in attendance were also given a

chance partake in a raffle draw where winners received Time Center gift vouchers.

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Kayali Jewelry’s Diamond Festival $40,000 Winners

For Seven years, Kayali Jewelry has been holding it’s annual Diamond Festival.

During the festival, Kayali Jewelry offers an exceptional collection of diamond jewelry at an extravagant 30% discount. This year, in addition to the great collections and discounts, Kayali Jewelry offered customers a chance to win $10,000 every 10 days. This year’s lucky winners are Ms. Marwa Al Hamaqi, Ms. Zeina Jamjoum, Ms. Shu’la Awartani and Ms. Reem Al Tarawneh.

Page 140: Premium Magazine Autumn 2010

PREMIUM I SHOPPING DIRECTORY

140 I PREMIUM - Winter 2010

City Mall+962 6 5866971

Sweifieh+962 6 5851026

Um Uthaina+962 6 5525726

Um Uthaina+962 6 5530319

Sweifieh+962 6 5856678

Kiosk Abdoun Mall+962 6 5921720

Kiosk City Mall+962 6 5866972

Kiosk Mecca Mall+962 6 5531806

Head Office+962 6 5536553Abdoun Mall+962 6 5921601Aqaba+962 3 2060025City Mall+962 6 5866973Down Town - Gold Market+962 6 4623897Jabal Al Hussain - Firas Circle+962 6 5673453Mecca Mall+962 6 5540151Shmeisani+962 6 5683868Sweifieh+962 6 5817575Um Uthaina+962 6 5532216

City Mall+962 6 5866973

Um Uthaina+962 6 5532216

Time Center Time Center Elite

Kayali Jewelry

Bulgari Boutique

Swatch

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