Prague Leaders Magazine Issue 02/2011

www.leadersmagazine.czincl. electronic version

now available in Brussels

Discussion Event

page 22

Vernissage

page 132

La Femme Gallery is pleased to invite you to an art exhibition by the famous painter, graphic designer, illustrator and sculptor Boris Jirk. The exhibition is named Light Before the Light...

Svtlo ped svtlem

Culture Event

page 82

Diplomatic Event

page 55

The Gala Evening was held under the auspices of Miroslava Nmcov, Chairwoman of the Chamber of Deputies of the Parliament of the...

11th Annual of the TrebbiaEuropean Awards and Benefit Cheques Trebbia

State Visit

page 36

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ne

Participants then took part in a very lively de-bate which touched upon topics dealing with the current government program such as...

On Wednesday, 23 February 2011 at the Prague Castle, the President of the Czech Republic Vclav Klaus met with the President...

On the occasion of the working visit of H.E. Mr. Grigol Vashadze, Minister of Foreign Affairs of Georgia, and the official opening of the...

Round Table of Comeniuswith Petr Neas

Herman Van Rompuy,President of the European Council

H.E. Grigol VashadzeMinister of Foreign Affairs of Georgia

Lead

ers

Mag

azin

e No

2/20

11

NO 2/2011195,- CZK

Tom Bezina, Owner and Chairman of the Board of Directors of the Company BEST, a.s.

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Interviews.indd 54 21.3.2011 12:29:55

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Interviews.indd 5Interviews.indd 5 22.3.2011 17:46:5722.3.2011 17:46:57

Brr, Brr it is cold outside as I am writing these words to you Dear Readers. Spring is lingering in thththhe e e e aiaiaiair,r,r,r but it is unable to breaeaeak kk thththrororougugugh hh juuuststst yet. Soon, howevevevererer,, wewewe cann aaagagagaininin bbbeee strolling arararououound oooutututsisisidedede aaandndnd eeenjoying ggnatureeee innnn itititits s s s momomomostststst bbbeautifululuul sprprprprinininingtgtgtgtimmimmeee ebloooooooom,m,m,m, sssshhohohowiwiwiw ngngngng tttthehehehe vvvvararararieieieietytytyty ooooffff ititits coooololololorsrsrrs ananannd d d d the dididiiveveveversrsrsrsitititity yyy ofofoff iiiitstststs ffffraaaagrances.

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InInIn ttthihihiss s seseseconddd iiissssssueueue ooofff LeLeLeadadadeeers Magazziz nnen yyyououou wwililillll fififindndnd mmmaana y top pp leeevevevel eveveventss aaandndnd iiintntnterereresesestitit ng stooorieseses. WeWW havavave e e cococoveveverararagegege ooof ff suuuchchch events asss thehehe CCoC memeenininiususus RRRouououndndnd Table ooff f ddid scususussiisionono s wiwiwitth the Priririmmme MMMinister Mrrr. PPeP tr NeNeNeaaas s s and MMiM nnin stststererer ooofff DeDeD fefefencncnce;e;e; MMMr.r.r. AAAleeexaaandr Vondraraa;;; the ofofoffififi iciialalal ooopepepeninin ngngng ofofof ttthehehe Embbbasasassysysy ooofff GeGG orrrgigigia; the Czeeechchch-A-A-Asisisianaa FFForororumumum;;; thththeee CzCzCzececech-hh Ruuussssssian BaBaBallll;;; thththe e e glglglitititteteterring TTTV VV brbrbroaoaoadcast ofofof ttthheh TTTrererebbbbbbiaiaia AAAwawawardrdrd; Jazz at thththe ee CaCaCastle wiwiwiththth AAAgagaga ZZZaaaryan, theee MMMararartititinnn BrBrBrunununnenener r r trtrtrioioio, ananand d d thtt ee e LLuL k Martnnneeek BBBananand;d;d; KuKuKuwait NNNatatatioioi nal DaDaDay;y;y; ttthehehe rrrecececeptititioono of Hunggarararyyyss s aaca cessiooonnn tototo ttthehehe EEEUUUPrPresesididenenencycy;;; stsstatatateee vvivisisisitsts ooff tththeee PooPolilishsh PPreresiisidededentnt aandndnd tthehee PPPrereresisisidededentnt oofff CrC oaoatitia;a; tthehe rrececepeptition for thee MMinnisisteterr ofof FFororeieigngn AAffffaiairsrs oof GeGeoorgia; the NeNew YeYeaar celebbraatitionon for Afgfghahaniiststanan bby y the CzCzech Afghghann CChhamber of CoCommmmerce; anndd manyny mmororee totop p lelevel evevenentss.

YYouu wiwill aalslsoo fifindnd aas s ususuaal ffascinatingg inntetervviews witthh ppeopoplele ssucuchh as H.H.EE. SSerergegey B.B. KKiselev, tthee nenew Ambassssadador ooff ththee RuRussssiaiann FFederaratit onon; MrMr. IIvo JoJosis popovi, Presiiddentnt ooff ththee ReRepupublblicic ooff CrC oaatitia; H.E. Griggool VaVashadze, MiMininistster of FoForereigignn AfAffafairs off GGeeorgia; Mrr.. ToTomm Chalupa, tthee nenew Ministsteer of f EnEnviviroronmnmenentt of thehe CCzezechh Republic; MMrr. KKamamilil Jankokovsvskk,,MiMininiststerer fforor RRegegioionanal DeDevelopmennt off ttheh Czechh RRepubublilic;c; MMrr. Mililanan ttecechh, tthehe nnewew PPreresisidedentnt ooff ththee SeSenanatete; MMr. Jaakukubb HoHodidinn , DDepepututyy Minister of Transport of the Czech Republic; Ing. Favad Nadri, President of the Czech-Afghan Mixed Chamber of Commerce; and Mr. Roman Onderka, Mayor of Brno to mention a few.

For our front page interview we are happy to have Tom Bezina, Owner and Chairman of the board of directors of the company

Best a.s.We are also happy to announce a new contributor to

Leaders Magazine, Mr. Emanuel p, Partner of Allied Progress Consulting, and the former Deputy Minister of Transport for Strategy. As an expert of transport, logistics and infrastructure he will write and give us valuable

information and ideas about this very important topic.Finally, let me quote an article by our contributor Mr. Ivan

Pilny, entitled Humor in Business Jokes always testify as to whats going on in an office. Who wants to see colleagues

frowning every morning? Bad-tempered and resentful colleagues never contribute to a nice atmosphere. On the contrary, people who beam with ease are a firms true asset. Its time to think of humor anew. Humor isnt just simple fun; it is a very valuable advantage. Think globally, laugh locally.

Benknknke ee AAiA kkek ll benke.aiiikekelllll @@l@ eadersmaaggaziziz nenee.c.cz

wwwww.w leleadaderersmsmagagazazinine.e.czcz

Dear Readers,

6 LeLeLeadadadeere s MaMaMagagg ziziinenene III/I/I/20202011

My MMy MMMyMy MMMy MyMyMy My MMyMy MyMMyMyMyMy MyMMMyMyyMMy yMyMyMMMMMy MMy dogdogdogdogdogdogdogdogdogdogdogogogdogdogdogdogdogdogdogdodogogogdoggdoggogogggdogogogdoggdogodogggg RhRhRhRhRhRhRhRhRhRhhhRRhRhRhRhRRRhhRheaeaeaeaeaeaeaeaeaaaeeeaeaaeaaeaeaaaaaaaaeaaeaeaeaaaaa

events16 6th Leaders Magazine Advisory Board Dinner 22 Round Table of Comenius with Petr Neas, Prime Minister of the Czech Republic28 Round Table of Comenius with Alexandr Vondra, Minister of Defence of the Czech Republic40 5th Jubilee Edition of Czech-Asian Forum 66 Lago di Garda Region at Alchymist Grand Hotel & Spa72 10th Czech-Russian Ball 90 Lions Club Prague Bohemia Ambassador with Robert sensk94 Lions Club Prague Bohemia Ambassador with Bohumil Studnka98 Diamond Ball: ZFP Akademie, Wine and Karel Gott104 Celebration of Nouwrus New Day of Afghanistan106 SYNOT Holding has Introduced itself at the Prestigious International Casino Exhibition in London108 Territorial Workshop Devoted to the Netherlands

culture events48 Venice & Colours of Woman by Helena Kroftov Leisztner at Hotel Hoffmeister 80 Launching of Ivan Pilns New Book Pt spadni lp 82 11th Annual of the Trebbia European Awards124 Jazz at the Castle with Martin Brunner Trio and Luk Martinek & Private Earthquq ake128 Jazz at the Castle with Aga Zaryan132 Boris Jirk Svtlo ped svtlem136 Mozarts Birthday Birthday137 The Taming of the Shrew

publishers note & contents

page 8211th Annual of the Trebbia

page 72 10th Czech-Russian Ball

contents.indd 6 23.3.2011 12:30:20

contents

diplomatic events36 Herman Van Rompuy, President of the European Council, Visiting the Czech Republic

37 State Visit of the President of the Republic of Poland in the CR

38 State Visit of the President of the Republic of Croatia in the CR

39 State Luncheon in Honour of the President of the Republic of Croatia

55 Reception for H.E. Grigol Vashadze, Minister of Foreign Affairs of Georgia

100 The National Day of the State of Kuwait at the Spanish Hall of the Prague Castle

contributors13 Affluenza/Ivan Piln

27 The World is the Web/Emil Jimenez

31 The Power of Reciprocity/Karin Genton

59 Ministry of Transport: What Is Super in Superstrategy?/Emanuel p

64 Business May Be Your Life But Life Is Your Business Part IX: Inspirational Leadership/James A. Cusumano

92 New Sputnik Moment for West/Jan Mhlfeit

96 Eva Jiin in Zln/Ing. arch. Iva Drebitko

99 Brand Journalism? No, Czech Power Common Sense Included/Cristina Muntean

103 Communication on Facebook Can Develop into a Primary Digital Channel/Jan eb

122 The Unbearable Lightness of CO2/Even Toenovsk

123 Czechoslovak Foreign Institute Helps to Preserve Czech in Slovakia/SUZ

127 Leaders as Mentors/Eva Williams, ELAI

131 The Insolvency Act Amendment/ JUDr. Roman Jelnek, Ph.D.

114115112113 EU matters116 Small and Medium-Sized Companies Must Change 116 Smamamaamammaamamamammammaaaalllllllllllllllllllllllllll aaaaaaaaaaaaaand MMMMMMMMMMMMMeedeedededeedeee ium-S An interview with Karel Havlek, Vice-President of the A iiiiii European Association of Craft and Small and Medium- Sized Enterprises UEAPME and General Manager of Sindat Group

118 What will the Year of Volunteering 2011 Bring? The Future of European Energy

119 EESC Glass of Wine

120 Japan Nuclear Disaster. Sparks Heated EU Debate

121 Business News

page 70An interview with Tana Kuchaov

Miss World 2006

interviews 10 Hard Work Is the Key to Success A talk with Tom Bezina, Owner and Chairman of the Board of

Directors of the Company BEST, a.s.

14 Croatia Has no Successful Alternative to EU Membership

A talk with Ivo Josipovi, President of the Republic of Croatia

20 The Czech Economy Is Highly Attractive for Russian Investors

A talk with H.E. Sergey B. Kiselev, Ambassador of the Russian Federation to the Czech Republic

32 The Ability of Negotiation Is a Key to any Political Success

A talk with Milan tch, President of the Senate of the Parliament of the Czech Republic

34 Many Ecological Norms Are Unclear, Complicated and Unstable A talk with Tom Chalupa, Minister of Environment of the Czech Republic

44 A Radical Cut of the Operational Programs Is to Come After 2013An interview with Kamil Jankovsk, Minister for Regional Development

of the Czech Republic

46 Galileo Should Be Launched in 201446 Galileo Should Be Launched in 2014 A talk with Jakub Hodin, Deputy of the Minister of Transport of the Czech Republic

50 A Public University Should Be Managed Much Like a Big Company A talk with Miroslav Vlek, Head of the Department of Applied Mathematics of the

Faculty of Transportation Sciences at the Czech Technical University in Prague

52 Political Parties Advance their Private Economic Interests, Rather Than Values and Visions A talk with Ji Dienstbier, Vice Chairman of the Social Democratic Party, and its Candidate to the Senate of the Parliament of the Czech Republic

60 Democracy Is Like an Alphabet An interview with H.E. Grigol Vashadze, Minister of Foreign Affairs of Georgia

62 The Afghan Market Offers a Huge Potential for Czech Businesses A talk with Fawad Nadri, President of the Czech-Afghan Mixed Chamber of Commerce in the Czech Republic

68 Vision, Sound and Harmony A talk with Jan Talich, top Violinist and Conductor

70 Beauty of Help An interview with Tana Kuchaov, Miss World 2006

76 Our priority is High-Quality Expertise A talk with Jan Kohout, Partner of PRK Partners law firm

110 Brno is a Lifestyle An interview with Roman Onderka, Mayor of Brno

page 99Contributor Cristina Muntean

contents.indd 7contents.indd 7 23.3.2011 12:31:0223.3.2011 12:31:02

Leaders Magazine is member of

We are pleased to announce that we have considerably extended Leaders Magazine spread to include 80 topnotch restaurants in Prague.

Publisher: Benke Aikell

Contributors: James A. Cusumano, Iva Drebitko,

Joseph Drebitko, Karin Genton-LEpe, EurActiv, European Leadership & Academic Institute,

Pavlna Holancov, Martina Hokov, Filip Hubek, Emil Jimenez, Zuzana Kaskov,

Cristina Muntean, Jan Mhlfeit, Ivan Piln, Vra Rakov, Jan eb, Vra ihkov,

Emanuel p, Even Toenovsk

Marketing/Advertising:Lynn Tourkiov, Max Salamatin,

Shalva Sikharulidze

Marketing & Editorial DirectorVladimra Vclavkov

EU Matters:CEBRE Czech Business Representation,

CESES, Europlatform

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Brian Flemming, Ji Herman, Ing. Ji Holobrdek,

Martin Janas, Zuzana Jirskov,Zuzana Klimkov, Josef Louda,Pavel Nesvadba, Paul Pacey,

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Vladimr Weiss, Jan Zike

Subscription service:Daniel Raka

Leaders Magazine, CEPONA, s.r.o.Luick 32, 120 00 Praha 2

We appreciate your opinions of Leaders Magazine. Please send them to:

Leaders Magazine Moravsk 14, 120 00 Praha 2

tel.: 224 255 277fax: 224 256 172

e-mail: [email protected]

Leaders Magazine comes out bi-monthly.

Licence: MK R E 13147

No reproduction is permitted in whole or part without the express consent

of Leaders Magazine.

The advertiser is responsible for the advertising contents.

Opinions expressed in this publication are those of the authors or persons

interviewed and do not necessarily re ect the views of the editors or Leaders Magazine.

All editorial material and photos in Leaders Magazine is digitally stored and may be

republished by Leaders Magazine either in printed form or in various digital

media. All correspondence to Leaders Magazine may be published.

Graphic design and printing:D&S Design Prague, s.r.o.

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info

info.indd 8 23.3.2011 11:13:19

Leaders Magazine Advisory BoardThe positive reputation of Leaders Magazine continues to grow, however we realize thatitive repThe itive repusiwe must maintain to improve and learn, particularly during these times of dynamic change. awe mu maintaustThat is why we have decided to set up an Advisory Board for the magazine. I am convinced at is why wt isthat creating a platform of high profile individuals will be an excellent opportunity for the thatt crecreatingat magazine to acquire new ideas and define new directions of future development.agaagazine tto acma

Benke Aike lBenkke AikeellYour Publisher Your PPublissh

There are only few projects started in the Czech Republic by foreigners which I consider e e nlyas useful to this country as Leaders Magazine. The magazine has brought to the Czech as useful toRepublic the completely new concept of making important people the decision makers epbe they Czech or foreigners visible and worthy of positive admiration. t

As you might know this is something not very common and perhaps even not very natu-Asral in the Czech Republic. It is therefore all the more of an achievement to start and successfully develop a project such as Leaders Magazine. I understand fully the intention of Benke Aikell, the magazines founder and editor-in-chief, to progress further with Leaders Magazine, and for this purpose to form a team of experienced Czech citizens of different backgrounds to create a consulting body which would bring this project to an even higher level.

Ing. Karel Muzik, CSc.I g.President of ComeniusPres

I was pleased to be invited by Benke Aikell to cooperate on the preparation of the Advisory I wwas pleoard project. I personally see one of the main goals of the project in creation of a positive Board ppBoar

environment for networking, exchange of views, presentation of new ideas, experiences, envirenviroiroonnmeronproposals or suggestions. popropoproposalssa

I am convinced that the formation of a platform of highly profiled personalities and potential I am connvdiscussion of different topics in very informal setting will be useful for both sides for the d scussions siomagazine as well as for the members of the Advisory Board. mmagazin

Ing. Petr Kuberntng.. PeDirector of Pekos s.r.o.recDireConsulting and Training Company CCononsuC

ADVISORY BOARD COMITTEE

Benke AikelleB nke , Publisher, Leaders MagazinePuIng.g Petr Kuberntng. PIng. Petr Kuber , , Director,, PEKOS s.r.o. and former Czech Ambassador to the NetherlandsIng. Karel Muzik, CSc.Ing. Karel MI , President, COMENIUS

HONORARY MEMBERS ABROAD AND GOODWILL AMBASSADORS

H.E. Mr. William J. Cabaniss.E , former United States Ambassador to the Czech RepublicVincent J. DerudderV , Secretary General, The European Federation of Financial Advisers and Financial IntermediariesH.E. Mr. Alexey L. Fedotov, former Ambassador of the Russian Federation to the Czech RepublicH.E. Mr. Richard Graber, former United States Ambassador to the Czech RepublicH.E. Athar Mahmood, former Ambassador of the Islamic Republic of Pakistan to the Czech RepublicH.E. Dr. Zdravko Popov, former Ambassador of the Republic of Bulgaria to the Czech RepublicH.E. Mati Vaarmann, former Ambassador of the Republic of Estonia to the Czech Republicja Vrzov, Czech World Champion in Figure-skating, Sport LegendH.E. Huo Yuzhen, former Ambassador of the People s Republic of China to the Czech Republic

ADVISORY BOARD MEMBERSPhDr. Zdenk p, Managing Partner, Equity Solutions s. r. o.Josef Drebitko, CEO, D&COMMProf. Ing. Ji Frek, CSc., First Deputy Mayor, City of Prague 6Ing. Peter P. Formnek, President, Canadian Chamber of Commerce in the Czech RepublicMgr. Marta Gellov, Secretary General, AFIZMichal Heman, General Manager, Star CommunicationsioVclav Hudeek, ViolinistPlk. Mgr. Vladislav Husk, Director, Alien Police Service, rvPolice of the Czech Republic JUDr. PhDr. Oldich Chodra, Lawyer, Law Firm w Firm JUDr. PhDr. Oldich Chodra & spol.Prof. Ing. Kamil Janek, CSc., CNB Bank Board Member mber d MeoarBoBand Chief Executive DirectorOtto Jelinek, Member of the Board, OKDIng. Peter Jusko, MBA, Partner, London Market et MarketdonIng. Petr Kala, former Minister of EnvironmentntnvironmeIng. Josef Kreuter, CSc., former Czech Ambassador radbto the EUProf. Dr.h.c. JUDr. Jan K, CSc., Partner, Law Firm K Ka Blina s.r.o.Ing. Jaroslav Kubita, Secretary, Lions Club Prague Eaglegue eGenmjr. JUDr. Lubomr Kvala, former Director of the Department of Protection of Constitutional Officials, al O ls, Police of the Czech Republic Ing. Vladimr Latvka, former M.P.Jan Mhlfeit, Chairman, Europe Microsoft CorporationoraIng. Ji Maceka, Chairman of the Supervisory Board, oaesk pota a. s. and former Czech Ambassador to OECDDo OEIng. Jozef Piga, Member of the Supervisory Board, Omnipol a.s.George Parobek, Managing Director, Ifield Computer Consultancyrka Parobek, Director, Ifield Computer ConsultancyDoc. Ing. Antonn Peltrm, CSc., Director IEI, Bankovn institut vysok kola, a.s.Doc. Ing. Vclav Petek, CSc., General Manager of the Chamber SNSIng. Lucie Pilipov, Partner, Via Perfecta, s.r.o.Ing. Ivan Piln, President, TUESDAY Business NetworkJUDr. estmr Sajda, MBA, former Deputy Minister ofof LLababouourr anandd SoSocicialal AAffffaiairsrs MUDr. Richard Sequens, PhD., Head of Surgical Gastroenterology Center, Nemocnice Milosrdnch sester er h sestesv. Karla Boromejskho v Praze and former SenatororPhDr. MgA. Miroslav Smolk, Owner, Galerie MIROOMIROMgr. Albin E. Sybera, Managing Director, Sybera era Enterprises spol. s r. o.Brigadier General Ing. Andor ndor (ret.), ConsultantonsultanPhDr. Jaroslav ediv CSc., former Ambassadorador and Minister of Foreign AffairsJUDr. Josef estk, LawyerBc. Vladimr ika, MBA, 1st Deputy Minister, Ministry tryt

of Labour and Social AffairsIng. Pavel tefka, MSc, 4-star General (ret.), Chief of Defence and Special Programs, TatraIng. Helena vdov, Director, Department of Trade Administration, Czech Export BankIng. Ji Vvra, Vice Chairman, STROJEXPORT, a.s.JUDr. Petr Vyroubal, Partner, Law Firm Vyroubal Krajhanzl kolout


interview

Tom BezinaOwner and Chairman of the Board

of Directors of the Company BEST, a.s.


The companys name shows a relatively high level of ambition. What was the main motivation when you were founding BEST a.s. in the begin-ning of the 90s?

The word BEST, except for its generally praising meaning in several languages, is a composition of three words BEtonov Stavebn Tvarovky (Con-TTcrete Building Blocs). I was always aware of the courage with which I named my freshly established company in 1990. On the other hand, I always as-pired to do credit to our name. And it was sometime

p ytowards the end of the 90s when I publicly admit-ted that we were the best company within our industry branch; and thus we named the company in this way since the very beginning, because we anticipated this. The main motivation lyying g behind the companys establishment is a completely dif-ferent story. It is a story of a relatively young man who was caught up by the Velvet Revolution. And he was able to use this historically unrepeatable break in Czech history for the foundation, and con-sequently the building of one of the best really pri-vate companies in the Czech Republic. In addition, it was the building of a company which is producing something, and subsequently, with its taxes, helps to fill the state budget of the Czech Republic. Sadly, there are only a few companies like that.

To what do you owe the fact that you were awarded the title Entrepreneur of the Year 2007 in the Czech Republic?

Undoubtedly, this happened thanks to the en-lightened and intelligent jury headed by Ing. Juek, the owner and the CEO of the Company BRANO. The jury chose me and our company out

of about 70 participants coming from the Czech Republic, all of whom met the necessary criteria, and who had the courage to participate and com-pete. I owe my victory to all of my colleagues and employees, as well as my family and myself. In all sincerity, I perhaps owe it to myself the most. By the way, I was the only finalist who said publicly that he had signed up to win.

In what way does the quality of BEST s pro-ducts exceed the products of its competition, and how is this guaranteed?

yWe at BEST have always aimed to be several steps, or at least one step ahead of the competi-tion. Our foundation was outlined this way. Althoughwe started from scratch and were poor, we bought tht e momostst uup-p toto-ddatatee tetechchnonolologigieses, ththee nenewewestst, the highest-ranking, and thus obviously the most expensive ones. We have maintained this way of thinking up to the present day. Thanks to that, we immediately ranked among the absolutely top pro-ducers within Europe. We understand that the highest possible quality of products is vital to our permanent position, as the best. We always set our sights on a quality higher than the normal rules suggest. We currently supply the Czech market with products that are certified according to German norms EN DIN, which are the strictest standards in Europe. Moreover, we provide, as the only company in the Czech Republic, a nanotech-nonolologygy iin-dde tpthh ttreattmentt fof our prodducts, and we are the first ones in Europe to have a systemic supervision of quality QAVER. Such a mind set is profoundly human. It cannot be guaranteed by anything else but a humane approach by the key

people. It can definitely not be achieved by any general or internal regulation. This can only help us a little bit, and motivates us to compete. In other words, if you are looking for a great company with great products, in any area, always assess the owner and key managers. You cannot be mistaken, the dependence is directly proportional.

Can you mention which of BEST s projects you are mostly proud of?

I am not proud of any single project. After all, it is not very feasible because BEST produces and sells

,about 4 million m2 of cobbles, and about 10 million pieces of other special shapes. Thus, I am proud of everything we have achieved.

In any case, the story of BEST is not an entirely common one.

If I had to emphasize any facts, it would be be-yond question the fact that BEST brought the Czech Republic a new industry branch after 1989, be-came its leader, and remained in the leading posi-tion to date. In addition, the Czech Republic is the only country out of the whole previous Soviet block which has managed to defend its sector against the entry of multinational corporations. We have the feeling that this is mainly to our credit. It is not solely a matter of silly pride; it is essentially an economic matter. All of BESTs revenues are rein-vested within the country of its origin; all taxes are taxed here as well. BEST has, in 20 years of its existence, paid more than 3 billion CZK of taxes into the state budget. Our company thus ranks in its position, and in economic results, among the best companies within the whole Czech economy. It is an entirely unique position for a representative

AA ttaallkk wwiitthh TToomm BBeezziinnaa, OOwwnneerr aanndd CChhaaiirrmmaann ooff tthhee BBooaarrdd ooff DDiirecttors of the Company BEST, a.s.

Leaders Magazine ii IIII /201II 1 11

HARD WORK IS THE KEY TO SUCCESS Ing. Tom Bezina founded the company BEST a.s. in 1991. He literally built up the factory on a green eld in Rybnice. The company is the biggest Czech exporter of concrete elements aimed at outdoor architecture; it covers almost 70% of the domestic market, anandd exexpoportrtss toto nneieighghboboururiningg cocoununtrtrieiess, cchihieeyy ttoo GeGermrmananyy, AAusustrtriaia aandnd SSlolovavakikiaa. FForor mmananyy yeyeararss, BBESESTT, aa s.s. hhas bbeen pllacedd iin ttop rankings among the best Czech companies. Tom Bezina is a founder of the branch of industry in the Czech Republic, and he was also the president of the Czech Association of Concrete Workers until February 2011. He graduated from the Czech Technical University in Prague at the Faculty of Civil Engineering Tom Bezina was the winner of the competition Entrepreneur of the YearUniversity in Prague, at the Faculty of Civil Engineering. Tom Bezina was the winner of the competition Entrepreneur of the Year 2007 in the Czech Republic, and thus represented the Czech Republic in the international competition the World Entrepreneur of the Year in Monte Carlo. Tom Bezina is married, still with his rst wife, and they have three kids together. www.best.info


of our branch, which does not have any parallel wiwiththinin aallll ooff EuEuroropepe.

What significant investment do you intend to make in the near future?

We have invested between 100 and 400 million CZK each year during our existence. We want to carry on with this trend, both at home and abroad. AAndd isince we currently own 23 factories in 8 pro-duction facilities in the entire Czech Republic, we are going to shift our production capacities in the near future, in order to make our production and transport logistics as effective as possible.

You received an offer to sell your company for the amount of almost 3 billion CZK a few years ago. Do you consider that BEST is going to become part of any supranational concrete giant?

I have been receiving offers for BEST since 2004, when the Czech Republic joined the EU. It is very interesting, and it says a lot about the EU, as I had nonott rerececeiviveded aanyny oofffferer llikikee ththatat ppririoror ttoo CzCzecechh ss EUEU accession. I am dealing with such offers perma-nently. For BEST is a textbook story of a family company which was founded after the Velvet Re-volution. It has 20 years of existence, success, o ut o t as 0 yea s o e ste ce, success,and yet it has also had an extreme strain on its owner. In such a case, the owner is usually ade-quately old and inappropriately exhausted. More-over, he is ready to relax and have a good time. Yet,

I am young, at least mentally. I do not understand rere tstiingg andd enjjo iying. II hhave a great responsibility for the company and the people who constitute it. However, I am dealing with both BEST s future and my own, on a daily basis, in my head and in my heart.

About 70% of the key positions in your com-pany are held by women. Is the female principle in management more efficient than the male principle?

Generally, I do not want to offend men nor over-praise women. In any case the female principle in management differs from the male principle. I prepared a lecture in 2003 for American students of MBA studies in Richmond, who came to the Czech Republic studying emerging markets, during which I, among others, said: I have my own expe-rience and conviction that women are more effective and brighter on average than men, they dont need any assistant (almost any man is lost without it), they araree nonott vavainin aandnd ttheheyy araree veveryry lloyoyalal . EvEvenen aaftfterer 8 years I would change my words only slightly. I would perhaps add that in the case of female prin-ciples, it is necessary that there is a very strong and competent man at the head of the company. co pete t a at t e ea o t e co pa y

We could say that managerial requirements (business skills) are constantly changing, thanks to global changes. In your view, what abilities are going to be decisive in the future,

with regard to the establishment of a strong brand?

I dare to disagree about the proposition that, thanks to global changes, the requirements on managerial skills are changing. It is necessary to see that, for example, only 20% of people in the Czech Repup blic work in the pproductive spspheherere,, i.i.e.e. in sectors where something is really created, and in fact fill up the state budget. The rest of the popula-tion, i.e. 80% of people, live from the state budget, and do not even anticipate it very often. And all kinds of analytics, HR managers, sociologists, servants, and their advisors befog us with the next generation business skills. A hundred years ago, much like today, we needed people motivated to-ward efficiency and responsibility for their perfor-mance. There is no illusion of efficiency in the fields in which no one even knows what they are useful for. That is all. If anyone wants to build a strong company brand, one chiefly needs to have inborn qu lalititiies, a dnd tto bbe ablble to work fofff 20 thousand hours in the hardest, most meaningful way. It must be in a way that is incomparable to someone less successful. And in their effort, one needs to sur-round oneself with people who are like them.round oneself with people who are like them.

By Pavlna Holancov

Leaders Magazine II/201112

Photos: Mr. Bezina s archive

esk peklad naleznete v elektronick verzi magaznu na www.leadersmagazine.cz


Harry Braverman: In todays society, the status symbol is no longer ones ability to produce some-thing, but ones ability to purchase it.

The term affluenza first came into being through the works of provocative American author and psy-chologist Oliver James. The term, a coinage of the English words affluence and influenza, refers to a virus typical to the middle classes in developed countries. Oliver James defines this new term as follows: a contagious virus affecting the middle class that results in depression, anxiety and that can lead to unsustainable addiction to the pursuit of more. You can easily find out whether you too are affected. Just honestly and truthfully answer these few questions: Is it your aspiration to become very wealthy? Would you like your name to be known to many people around the world, and would you like those people to admire yyou? Do yyou tryy to hide the marks of aggeingg and are you pleased to hear you look young for your age? Do you keep track of fashion? Does shopping and the thought of it take up a lot of your time? Are you interested more in how much your job pays rather than in what you actually do? Do you envy people and admire them for what they have that you do not? Do you think that the quality of your life would be posi-tively affected by the things that you want? If your answer to the majority of these questions is Yes,the affluenza virus has got you.

The degree to which you are affected can be easily tested. Again, try to answer the following questions and grade them on a scale of one to five, with five indicating the most accurate description of your feel- ings and one the least. Do you feel down sometimes, or very often? Do you get irrationally upset? Do you have to force yourself hard to do some activity, al-though there is not any reason for it? Do you get easily disturbed? Do you find it difficult to relax? Do you worry about the future? Are you restless and cannot stay calm for a moment? Do you live your life exhausted,almost like in a fog? Do you feel dumb, lazy, fat; do you harm yourself or even hate yourself? Do you feel sometimes like a bundle of nerves? If the sum of your answers is high, you have a serious problem.

And you are not alone. Todays consumerist society that is getting richer and richer seems to become less and less happy. The link is so obvious that it cannot be a coincidence. While it is up to psychologists to determine the disease and diagnosis, the number of countries and continents that seems to be affected is great. The want of money, the desire to own a new computer, new mobile phone, new portable DVD player, the wish that your children were good, they are all contagious. While this phenomenon is not new it can be argued that these desires are as old as man-kind itself the novelty of the current pursuit of

more and better lays in its omnipresence, and its effect on the majority of the worlds population. The difference between what we want and what we need has dramatically increased.

Entrepreneurs are a bit schizophrenic. On one hand, they have to defend themselves from the pressures of markets and consumerism. On the other, however, they attack their customers by the very same weapons of marketing that they themselves fight against, and create the false needs that they themselves try to withstand. The potential success of such a strategy makes them, ironically, victims they will earn more money to buy more of the junk that they do not need.

The escape from this trap is not easy. It is for our own good, however, to produce things that we really need, and at the same time try to stay realistic in the perception of our own needs. Good luck with this, and with staying normal!

By Ivan PilnPresident of Tuesday Business Network

Former Chairman of Czech Telecom

This article is extract from the new book by Ivan Piln Pt spadni lp, Computer Press.

Leaders Magazine II/2II 011 13


Photo: Vladimr Weiss

AFFLUENZA

IN PARTNERSHIP WITH LEADERS MAGAZINE


interviewIvo Josipovi

President of the Republic of Croatia


CROATIA Has no Successful Alternative

to EU Membership Interviews.indd 14Interviews.indd 14 23.3.2011 13:14:1023.3.2011 13:14:10

interview

A talk with Ivo Josipovi, President of the Republic of Croatia

Leaders Magazine ii II/201II 1 15


Where do you see the biggest potential for de-velopment of Croatia-Czech relations?

Our excellent bilateral relations have created the groundwork for intensive mutual cooperation in all fields, starting from the important sphere of high political understanding, and in the sectors of culture, science, sports, economy and others. Speaking of economic relations, both countries have great poten-tial, but unfortunately these options have not yet sufficiently materialized in many areas. Concerning Croatia, the trend of our commercial exchange is de-finitively not satisfactory at the moment. However, the biggest chance for improvement is through a stronger Czech role and presence in the Croatian tourism in-dustry. Additionally, there is still a great opportunity for joint economic activities in third markets, particu-larly in the Balkan region where Croatian companies can offer their Czech partners a very high quality of Know-How. Moreover, I would like to see a more de-veloped cooperation between our regional bodies on a daily basis. In this respect, some very good results have already been achieved in cooperation with some Croatian cities on the Adriatic coast and in the South Moravian region in the Czech Republic. New initiatives are now on course. It is in our common interest to give strong support to these processes.

Croatia plans to finish the negotiations of EU accession during the second half of 2011. What stage are the final negotiations presently in?

Practically, we are walking the last mile of our long march to accession. We are still hoping that the ne-gotiations can be completed by the end of June this year, that the Agreement could be signed this year, and that, following the ratification processes in na-tional parliaments of the member states, we could eventually become a full member sometime in 2013.

In this respect, one of Brussels most criticized issues was the fight against corruption in your country. How can Croatia successfully deal with it?

There is only one way to deal with it successfully we need to eradicate it. Presently, Croatia is dealing with corruption successfully. Our Government has declared a Zero Tolerance Policy on corruption. A few weeks ago we received the European Com-mission Interim Report on the negotiating of Chapter 23 Judiciary and fundamental rights, where we re-ceived a positive assessment on the efforts and results of our fight against corruption. A high number of corruption cases have been prosecuted and suc-cessfully brought to conclusion. Verdicts have ranged from cases of small scale corruption within the admi nistrative system, to cases at the highest

political level involving ministers and members of the parliament. I dare say that thus far, no candidate country has tackled the challenges of corruption with such resolve and achieved the results that we have.

What is the Croatian publics opinion of EU accession? Is the population mostly in favor of it?

Since the EU accession began, the support for it has constantly varied. Recently the support has been lingering around 50 %. I suppose that one of the dominant reasons for such a relatively low ratio of support, especially when compared with the per-centages of support in countries that joined the EU in the last wave of enlargement, is the sense among citizens that the process is taking too long. The fact is that in the meantime, the methodology of the accession negotiations, the very conditionality, has changed considerably, and that in the way of acces-sion Croatia is facing many more challenges than, for example, the Czech Republic. The final result, however, will be a country well prepared for the challenges of membership, and also more adminis-tratively fit to serve the citizens. We have a constitu-tional obligation to call a referendum on the acces-sion, and I am confident that there will be no hesitation by our citizens to vote overwhelmingly in favor of accession. Croatia has no successful alternative to EU membership.

What should Croatias role be within the EU s energy policy, as energy security is a priority in the Visegrad Group? What are the chances for the modernization of the Balkan oil pipeline Adria?

Due to its geographic position, with the ports of the Adriatic penetrating the very heart of Central Europe, Croatia is ideally located to become the link between the booming economies of Asia, the Arab Peninsula and the emerging economies of Africa on one hand, and Central and Northern Europe, on the other. A highly developed network of highways, and the modernization of the railway system is now under way, which only adds to the attractiveness of our po-sition. There are plans to develop large storage ca-pacity for Liquid Gas on the coast, and we are looking for investors. The same goes for the Adria Pipeline. As a soon we become an EU member state, and a Central European country, we will fully share the interest of the Visegrad Group in establishing diver-sified lines of energy supply for our part of Europe.

How is Croatia successful in attracting potential new investment?

This is certainly not happening as much as our economy needs. Attracting foreign investment, and

in general increasing the openness of our economy, is critical for the recovery. Economies that are not open, that are not deliberately exposed to the chal-lenges of international competition, have no chance in the global arena. Croatia is no exemption. I am encouraged with both this awareness and our go-vernments decision to further improve the invest-ment climate and competitiveness of our economy.

What is Croatias position towards the events in North Africa? In this respect, what should the common EU position be, with regard to the threats and opportunities coming from the new regimes?

As a Mediterranean country Croatia is following the events with both great concern and great hope. We are encouraged by the fact that the changes have been induced by young and well educated popula-tions. We believe that a successful brand of democ-racy, as well as the Islamic tradition, is not only needed, but entirely possible. There is hardly any part of the world that stands a better chance to achieve it than the Middle East. At the same time, we are aware that everything could go wrong, and that the security threats for Europe as well as migration pressure could increase. In this respect, I would like to emphasize that through Croatias EU accession, the EU will enlarge its Mediterranean coast, and the European security area in the Mediterranean will grow by more than 1000 kilometers.

Croatia is a new NATO member. How was Croatia satisfied with the new strategic concept that was adopted at the Lisbon Summit last year?

As a NATO member, Croatia actively participated in conceiving the new strategic concept adopted at the Summit in Lisbon. We are satisfied with the con-cept so far, particularly with NATO-Russian coopera-tion, which I find crucial for the security of the entire European Continent.

How long will Croatian troops be involved in Afghanistan?

We have decided to increase the number of our soldiers in Afghanistan to 350. They are engaged mainly in the training of the Afghan Army and police forces. We are confident that the 2014 deadline to complete the transition to the Afghan Security Forces is achievable, and as a NATO ally we shall do our utmost to contribute to that goal.

By Pavlna Holancov

Ivo Josipovi (1957) graduated from the Faculty of Law in 1980 and passed his bar examination. He obtained his masters degree following his post-graduate studies in criminal procedure law in 1985, and his doctors degree in 1994 at Zagreb University. He also graduated in Composition from the Zagreb Music Academy. Prior to his election to the of ce of the President in 2010, Ivo Josipovi was a university professor, a member of the Croatian Parliament and a composer. Ivo Josipovi is married to his wife Tatjana and has a daughter Lana. During the 2010 election campaign Ivo Josipovi announced that as president he will compose an opera based on the murder of John Lennon. Yet, this election promise is still waiting to be completed, as he says he is currently overwhelmed by the work in his Presidential Office. We spoke with Ivo Josipovi about both the Czech-Croatia development of mutual relations, and the present Croatian advancement in the EU s accession negotiations, as well as the NATO membership.

Interviews.indd 15 23.3.2011 11:27:08

From left: Ing. Milo Jan, Managing Partner, Czech-Kuwait Trading Ltd., Ing. Renta Jan, Au-thor of the Arabian Cook Book, and H.E. Ayman Mohammad Aladsani, Ambassador of Kuwait

This evening was dedicated to excellent Arabic culinary specialties based on recipes from a newly

launched Arabian Cook Book written by Renta Jan and prepared by the chef of the Alchymist Grand

Hotel & Spa. The chef received applauses from all of us after the dinner.

Special honorary guests of this evening were H.E. Mr. Sergey B. Kiselev, Ambassador of the

Russian Federation, H.E. Ms. Nadra Sayaf, Ambas-sador of the Syrian Arab Republic, H.E. Mr. Abdullah

A. Al Alsheikh, Ambassador of the Royal Embassy of Saudi Arabia, H.E. Mr. Ayman Mohammad

Aladsani, Ambassador of Kuwait, H.E. Mr. Mohamed Kamel Haj Sassi, Ambassador of Tunisia, H.E.

Mr. Hynek Kmonek, Ambassador to Australia, Petr Bratsk, Senator, Senate, Parliament of the CR,

and Ing. Oldich Lomeck, Mayor of Prague 1.

more photos and electronic version available on www.leadersmagazine.cz

6th Leaders Magazine ADVISORY BOARD DINNER

networking/gourmet event at Alchymist Grand Hotel & Spa

Benke Aikell, your Publisher

16

LM_1102_events_1.indd 16LM_1102_events_1.indd 16 23.3.2011 13:33:3523.3.2011 13:33:35

From left: Ing. Peter Formnek, President, Canadian Chamber of Commerce in the CR, Vladimra Vclavkov, Marketing and Editorial Director, Leaders Magazine, and H.E. Sergey B. Kise-lev, Ambassador of the Russian Federation

From left: JUDr. Josef estk, Assistant Professor, VO and Karel Novek, Private Banker, UniCredit Private Banking

From left: Radomra Kotlrov, Executive Secretary, SME Union CR, Ing. Oldich Lomeck, Mayor, Prague 1, and Hannu Kasi, President, ABB CR

From left: Petr Bratsk, Senator, Senate, Parliament of the CR, Elika Hakov-Coolidge, and PhDr. MgA. Miroslav Smolk, Owner, MIRO Galerie

networking/gourmet event

The positive reputation of Leaders Magazine continues to grow, however we realize that we must maintain to improve and learn, particularly during these times of dynamic change. That is why we have decided to set up an Advisory Board for the magazine. I am convinced that creating a platform of high profile individualswill be an excellent opportunity for the magazine to acquire new ideas and definenew directions of future development.

Benke Aikell, Your Publisher

From left: Benke Aikell, your Publisher, H.E. Abdullah Ab-dulaziz Al Alsheikh, Ambassador of Saudi Arabia, and Fawad Nadri, President, Czech-Afghan Chamber of Commerce

From left: Ilja ediv, Chairman of the Board, Regata echy and JUDr. estmr Sajda, MBA, Aspira Invest

From left: H.E. Abdullah Abdulaziz Al Alsheikh, Am-bassador of Saudi Arabia and H.E. Hynek Kmonek, Czech Ambassador to Australia


From left: H.E. Abdullah Abdulaziz Al Alsheikh, Am-bassador of Saudi Arabia and H.E. Sergey B. Kiselev, Ambassador of the Russian Federation

From left: Prof. Ing. Kamil Janek, Member of the CNB Board and Chief Executive Director, Ing. Stanislava Jankov, CSc., Advisor to the President, Office of the President, Ing. Peter Formnek, President, Canadian Chamber of Commerce in the CR, and Ilja ediv, Chairman of the Board, Regata echy

From left: Ing. Oldich Lomeck, Mayor, Prague 1, Mgr. Helena Sequensov, and MUDr. Richard Sequens, Head of Surgical Gastroenterology Center, Nemocnice Milosrdnch sester sv. Karla Boromejskho v Praze and former Senator


Lynn Tourkiov, Sales Execu-tive, Leaders Magazine and Nick Bolkvadze

There are only few projects started in the Czech Republic by foreigners which I consider as useful to this country as Leaders Magazine. The magazine has brought to the Czech Republic the completely new concept of making important people the decision makers be they Czech or foreigners visible and worthy of positive admiration. As you might know this is something not very common and perhaps even not very natural in the Czech Republic. It is therefore all the more of an achievement to start and successfully develop a project such as Leaders Magazine. I understand fully the intention of Benke Aikell, the magazines founder and editor-in-chief, to progress further with Leaders Magazine, and for this purpose to form a team of experienced Czech citizens of different backgrounds to create a consulting body which would bring this project to an even higher level. Ing. Karel Muzik, CSc., President of Comenius

From left: Jaromr lpota, President, SZ and Ing. Radomr imek, President, German-Czech Chamber of Industry and Commerce

From left: Gen. Andor ndor, (ret.), President, Lions Club Eagle and JUDr. PhDr. Oldich Chodra, Lawyer, Govenor of LCI D122 Czech Republic and Slovak Republic and Charterpresident of LC Praha Bohemia Ambassador


Petr J. Kala, Advisor to the Minister, Ministry of Agriculture of the CR and former Minister of Environment and Ing. arch. Iva Drebitko, President, Triga, Patrons of Art

From left: Ing. Karel Muzik CSc., President of Comenius and H.E. Sergey B. Kiselev, Ambassa-dor of the Russian Federation

Ing. Helena vdov, Director, Department of Trade Administration, Czech Export Bank and Ing. Petr Jusko, MBA, Partner, London Market

From left: Vladimra Vclavkov, Marketing and Editorial Director, Leaders Magazine, Benke Aikell, your Publisher, and Eva Anderov, Director of the Department of Interna-tional Relations, Ministry of Finance

Ing. Ivan Piln, President, Tuesday Business Network with his daughter

H.E. Hynek Kmonek, Czech Ambassa-dor to Australia and H.E. Nadra Sayaf, Ambassador of Syria

From left: JUDr. estmr Sajda, MBA, Aspira Invest and Ing. Ji Maceka, Chairman of the Supervisory Board, esk pota a.s.

From left: H.E. Mohamed Kamel Haj Sassi, Ambassador of Tu-nisia, Ing. Peter Formnek, President, Canadian Chamber of Commerce in the CR, Ing. Pavel tefka, 4-star General (ret.), Chief of Defence and Special Programs, Tatra, and Dagmar Rau-pachov, Attorney at Law, ern-Raupachov



THE CZECH ECONOMY Is Highly Attractive for Russian Investors

H.E. Sergey B. KiselevAmbassador of the Russian

Federation to the Czech Republic


interview


A talk with H.E. Sergey B. Kiselev, Ambassador of the Russian Federation to the Czech Republic

Leaders Magazine ii II/201II 1 21

Czech-Russian mutual relationships are sup-posed to be unambiguously at the best level since the end of the Cold-War. How do you perceive this?

It is really good that the mutual relations are evalu-ated this way. Yet, one question remains, when did the Cold-War actually end? Was it during the perestrojka period in the USSR? Or after the establishment of the new post-communist countries, including the Russian Federation and the Czech Republic, at the time that both countries signed a state agreement in 1993? Or wawass itit,, fofor inststana ce, , after the recent Russian-NATO Summit in December 2010 where it was explicitly stated that the Cold-War was behind us, and afterwards new perspectives for the mutual relations of Russia and the West were opened? Russian-Czech relations are truly on the rise. Both countries have to create mutually respectful, equal and for both parties useful relations based on all positive things that have been accomplished in the past. Moreover, Czechh polili iti icians are speaking of the high priority of the Russian Fede-ration, as well as the Russian market being essential ffor ththe CCzechh RRepublblicic. II wowoululdd lilikeke ttoo ststreressss tthahatt ththee potential of the Czech Republic as an industrially de-veloped country is very important for the Russian Federation. Especially in light of the modernization of the Russian Federation, and its enabling of Czech business and research circles, in which new opportu-nities will show up. The development of cultural con-tacts goes step by step with progress in business; business-economic synergy has a positive influence on our political relations.

What role within Russian-Czech economic rela-tions does the Intergovernmental Commission on cooperation in the field of economy, industry, and science between Russia and the Czech Republic play? And what role does the Chamber of Com-merce and Industry of the Russian Federation play? What particular projects have been realized?

The Russian-Czech Intergovernmental Commission (MVK) is a very significant tool for cooperation in both countries. It is a state ppatronageg of its kind dedicated to the most outstanding economic projects. Its acti-vities include all aspects of economic co-operation (there are 11 working groups within the MVK), which enables them to effectively solve questions at the Governmental and Interdepartmental levels. Since II am tt lalkiking abbo tut iimportta tnt m tutuall prrojojecectsts, II shshououldld not forget to mention the modernization of big Russian metallurgical plants, which is being implemented by the Czech company ALTA, ltd.; or the building of tailor-made farms which aim to raise stock and increase ththee prprododucuctitionon pprorocecessss bbyy FaFarmrmatatecec, ltltdd. AAddddititioionanallllyy, there is a growing cooperation in the military-technical field, and many other fields. I would chiefly emphasize the successful implementation of projects within the field of the energy industry, primarily nuclear. Russians provide the Czech Republic with engineering consul-tancy services and participate in the maintenance of Czech nuclear plants, and supply them with fuel. The Czech-Russian consortium (koda JS and Russian Atomstrojexport and OKB Gidropress) is involved in ththee tetendnderer iintntenendededd foforr ththee exexpapansnsioionn ofof tthehe nnucuclelear power plant Temeln. The Intergovernmental Commis-

sisionon ensures the control of strategig c prp ojjects of eco-nomic cooperation. Yet, the market economy is flexible and there are still emerging projects largely within the area of Small and Medium Businesses (SMB s) that require support as well.

So, how do you deal with that issue?This task is successfully handled by the Russian

Chamber of Commerce and Industry (OPK). Russia is targeting real development in this segment: the esti-mates show at least 50 % of the employable population is going to be involved within the SMB s during the next 10 years. Businesses tend to turn to the OPK structure once they require up-to-date information concerning schemes of regional development, priority projects, public procurement conditions, or information on the bonding capacity of potential business partners, etc. The OPK links together 170 regional chambers and ena-bles the communication of particular business mis-

isions. MMoreover, ttheherere iiss ththee OPOPKK rereprpresesenentatatitionon iinn ththeeCzech Republic that is actively cooperating with Czech partners in both Prague and at the regional level.

In this respect, what barriers should be elimi-nated in order to make Russian-Czech business cooperation more efficient?

It is not about barriers itself. The Russian Federation and the Czech Republic created sufficiently effective tools of economic cooperation; they have gathered mutual experience by looking for suitable solutions during the past decades. It is rather stereotypes that should be avoided. Cooperation should not be weighed down by politics. Additionally, we have to focus on the crcreaeatitionon ooff cocondndititioionsns tthahatt cocontntriribubutete ttoo ththee trtranansisititionon to a new, higher quality level of investment and innova-tion, with extensive cooperation. This could effectively help to solve renovation tasks of both the Russian Federation and the Czech Republic. On the top of this, we have to strive for the abolition of visa requirements within both the EU and bilaterally.

What do the Russian businesses find most interesting in the Czech Republic? How are the Russian entrepreneurs successful by achieving their business interests in the Czech market?

The Czech Republic without question represents a significant partner for many Russian companies, for it offers developed industry and agriculture, a great transport and energy infrastructure, a stable banking anandd fifinanancnciaiall sesectctoror, anandd hihighghlyly qquaualilififieded rreseseaearcrchh, engineering and technical labor. Moreover, since the Czech Republic is an EU and WTO member, and its governmental policy comprises strong investment sup-port, all of these aforementioned features make ththee CzCzecechh ReRepupublblicic oonene ooff ththee veveryry aattttraractctivivee EuEuroro-pean economies for Russian investors. Of course, Russians have their own priorities, chiefly with regard to the energy industry and a wide range of the heavy industry sectors. There are very successfully involved giants of Russian industry the Evraz Group holding, Chelyabinsk Tube-Rolling Plant (Chelpipe), the Ural Mining and Metallurgical Company (UGMK-Holding), and others. Several other companies are operating on the Czech market such as Vemex, ltd. or Lukoil Czech Repup blic,, ltd. New windows of opppop rtunity y are emer-ging in the traditional field of mutual cooperation,

such as the energy industry. There is a lot of room for joint activities in this area, which could utilize the whole potential of all interested countries, including the Czech Republic, as a particularly industrially and tech-nologically developed country. After all, the develop-ment of nuclear energy, within those countries that are missing reserves of hydrocarbon resources, eliminates questions of energy security and energy dependence. In this context, we find a tender aimed at the expansion of the nuclear power plant Temeln very essential, with participation of the Czech-Russian Consortium. We find the CCze hch R-Rus isian CConsortiium very useffull ffor ththe Czech Republic, and their implementation would con-tribute to the self-sufficiency of the Czech Republic within the nuclear energy area. Beyond this, it would provide further business and technology prospects for the most advanced Czech engineering companies.

Within the context of the metal industry, can we perceive the Czech Republic as a bridge interconnecting the economies of the Russian Federation and the EU?

AcActutualallyly, aa brbrididgege bbetetweweenen RRusussisiaa anandd ththee EUEU iiss barely necessary. We are all working in a global world. On the other hand, a bridge as a symbol of the in-terconnection and tight cooperation of the Russian Federation and the Czech Republic, the Russian Fe-deration and the EU, among others within metallurgy, can be seen as important. For instance, Evraz Vtkovice Steel, the Czech subsidiary company of the Russian metallurgic giant Evraz Group, supplies 80 % of its total production (hot-rolled sheet) into the EU count-ries and the Russian Federation. By y the way,y Evraz Vtkovice Steel is supplying steel for the construction of the Olympic buildings in Sochi.

When you were talking about the breakdown of barriers that hinder the mutual economic coope-ration of both countries, you mentioned, among other things, certain visa oddities. Is Russia con- tinuing in its effort to launch visa-free relations with the EU countries?

Russian leaders declared many times that Russia is open to lifting the visa requirements with thhe EEUU coun-tries. Any recent meeting of Russian and European leaders, including the Russian-EU Summit, does not take place without this issue being discussed. Russia has already handed over to the EU a draft agreement prpropopososalal oonn liliftftiningg vivisasass, aandnd tthehe EEUU hahass gigivevenn ititss prpro-oposal to the Russian Federation as well. This is a kind of a road map, that draws basic lines of a mutual move-ment towards a reciprocal lifting of visas. Russia and the EU are agreeing upon a successive consultation sched-ululee foforr fefeatatururiningg jojoinintt memeasasurureses, , ththatat would make the abolition of visas possible. Yet, I would like to stress that at the recent Security Conference in Munich, Mr. Sergej Lavrov, our Minister of Foreign Affairs, noted the task of a visa-free regime between the Russian Federation and the EU has been overripe for a long time. So, we and our European partners first of all need to speed up.

By Pavlna Holancov

esk pp eklad naleznz ete v elektronick verzi

magaznu na www.leadersmagazine.cz


From left: Ladislav Drb, Member of the Supervisory Board, esk plynrensk, Petr Neas, Prime Minister of the Czech Republic, and Karel Muzik, President, Comenius

Congress Hall in Slovansk dm

with Petr Neas, Prime Minister of the Czech RepublicRound Table of ComeniusThe second Round Table of Comenius in 2011 took place on February 17 at the Slovansk dm, and its VIP guest was the Prime Minister Petr Neas. Due to immense interest in this Round Table of Comenius the number of participants exceeded one hundred, which is very likely to remain the only time Comenius allowed for such high number of participants. Some of the most significant participants included the Lord Mayor of Prague Mr. Bohuslav Svoboda, Vice-Chairperson of the Committee on Foreign Affairs of the Parliament of the Czech Republic Ms. Lenka Andrsov, or Ambassador of Slovakia H.E. Peter Bro. Participants then took part in a very lively debate which touched upon topics dealing with the current government program such as the pensions reforms, fight against corruption or the state budget. Partners of the event were companies CE Group, IDS Scheer, OHL S and Raifeissenbank all represented by their top managers.

networking/discussion event A special thanks to I eld Computer Consultancy and Laic Aktiengesellschaft for making this reportage possible

IN PARTNERSHIP WITH IFIELD COMPUTER CONSULTANCY AND LAIC AKTIENGESELLSCHAFT

Comenius.indd 22Comenius.indd 22 22.3.2011 17:59:2322.3.2011 17:59:23

From left: Jan Wiesner, President, Union of Czech and Moravian Production Co-operatives and Petr Kuel, President, Chamber of Commerce of the CR

From left: Tom Bezina, Chairman of the Board of Directors, BEST and Jan Minek, General Director, LESS

networking/discussion eventIN COOPERATION WITH LEADERS MAGAZINE

From left: Ladislav imek, President, Aero Vodochody, Daniela Mayerov, Strategy Analyst and Spokesperson, Aero Vodochody, and Richard Musil, Senior Consultant, Aero Vodochody

From left: Josef Brta, General Director, CZ Loko and Stanislav Bene, General Manager East Europe, Infram

From left: Martin Borovka, General Director, Eurovia CS and Jan Peka, Head of Marketing and Strategy Department, OHL Z

more photos and electronic version available on www.leadersmagazine.cz

23

Bohuslav Svoboda, Lord Mayor of Prague and Jana Nagyov, Director, Cabinet of the Prime Minister, Of-fice of the Government

From left: Beata Rajsk, Beata Rajsk Design, Jan Svtlk, Chairman of the Board, Vtkovice, and Alena Vitskov, President, Klub Plynren-skch podnikatel R



IN PARTNERSHIP WITH IFIELD COMPUTER CONSULTANCY AND LAIC AKTIENGESELLSCHAFT

From left: Benke Aikell, your Publisher, Jan Svtlk, Chair-man of the Board, Vtkovice, Karel Muzik, President, Comenius, and Jan Minek, General Director, LESS

From left: Jan Vt, Managing Director, Dllken CZ and Richard Musil, Senior Consultant, Aero Vodochody

From right: Jan Wiesner, President, Union of Czech and Moravian Production Co-operatives and Eduard Plka, Business Director, esk plynrensk

From left: Mario Drosc, Vice Chairman of the Board, Raiffeisenbank, Ladislav Drb, Member of the Supervisory Board, esk plynren-sk, and Petr Neas, Prime Minister of the Czech Republic, and Karel Muzik, President, Comenius


From left: Ladislav Macka, Chairman od the Board and CEO, eskomoravsk zrun a rozvojov banka and Ladislav imek, President, Aero Vodochody

From left: Sanjiv Suri, President, Zti Catering Group and Karel Janeek, CEO, RSJ

From left: Josef Veselka, Chief of Cardiovascular Center, University Hospital Motol, Karel Janeek, CEO, RSJ, Miloslava Prochzkov, Owner, Avanti, and Ji Vacek, Co-owner, Avanti


networking/discussion eventA special thanks to I eld Computer Consultancy and Laic Aktiengesellschaft for making this reportage possible

IN COOPERATION WITH LEADERS MAGAZINE

The sixth Round Table of Comenius of 2009 took place on July 2 at the ZOOM Unique Place Restaurant at the Prague Congress Centre and its VIP guest was the Minister of Finance of the Czech Republic Mr. Eduard Janota. As a non-political minister Mr. Eduard Janota spoke openly about the long term crisis of the Czech state budget, which in a view of the global economic crisis and its impact on the downfall of the Czech economy became ever more imminent. Mr. Janota believes that unless a radical shift in the state budget policy is implemented, particularly ending of the generous state expenditures despite the parliamentary unwillingness to do so, then the Czech Republic will face the destiny of Latvia, that is, b a n k r u p t c y of the state finances. In this connection Minister Janota also pointed out the dangerous populism of the political parties which

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From left: Ondej Typolt, CEE Regional Manager, People and Communication, Olympus CR and Martin Novk, Member of the Board, Chief Financial Officer, EZ

From left: Roman Cablek, General Director, Microsoft, Petr Svoboda, Managing Director, Expharma, Jan Mhlfeit, Chair-man, Europe Microsoft Corporation, and H.E. Peter Bro, Ambassador of Slovakia

networking/discussion eventIN COOPERATION WITH LEADERS MAGAZINE

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Prague Leaders Magazine Issue 02/2011

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Transcript of Prague Leaders Magazine Issue 02/2011