Präsentation Liz Rosenthal Filmkongress 2012
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NEW FRONTIERS: STORYTELLING IN THE 21st CENTURY @powertothepixel [email protected] www.powertothepixel.com www.thepixelreport.org FILM UND MEDIEN STIFTUNG NRW International Film Conference JUNE 2012 Liz Rosenthal - CEO & FOUNDER Sunday, 24 June 2012
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Transcript of Präsentation Liz Rosenthal Filmkongress 2012
NEW FRONTIERS: STORYTELLING IN THE 21st CENTURY
@powertothepixelinfo@powertothepixel.comwww.powertothepixel.comwww.thepixelreport.org
FILM UND MEDIEN STIFTUNG NRWInternational Film ConferenceJUNE 2012
Liz Rosenthal - CEO & FOUNDER
Sunday, 24 June 2012
POWER TO THE PIXELCreate, Finance, Distribute in a Cross-Media World
Consulting/ Advisory & Partnerships:/ Develop cross-media stories and strategies:
/ projects/ companies
ARTE / BBC/ BBH / UK Film Council / BAFTA/ The British Film Insitute/ Canada Media Fund/ Telefilm Canada/ Orange/ Nordisk Film & TV Fond/ The BFI London Film Festival / Berlinale/ Edinburgh Film Festival/ Skillset/ Technology Strategy Board/ IFP/ IFC/ Torino Film Lab/ EU MEDIA Programme
Labs & Forums:/ The Pixel Lab, July - October 2012, Potsdam & London/ The Cross-Media Forum, London - 16-19 October 2012 in association with the BFI London Film Festival
Online & Reports:/ The Pixel Report - showcases new forms of storytelling, film-making and cross-media business development
@powertothepixel.comwww.powertothepixel.com
www.thepixelreport.orgSunday, 24 June 2012
AbundantAudiences
MoneyTime
ScarceStorytellers
ChannelsContent
Abundant
Scarce
Courtesy of Co:
THE PARADIGM SHIFT
Sunday, 24 June 2012
THE AUDIENCE IS AHEADCHANGING BEHAVIOUR
AUDIENCES:
/ ARE NO LONGER JUST PASSIVEactive collaboration and co-creation
/ PERSONALISE THEIR MEDIA the end of water cooler moments
/ ARE FRAGMENTED ACROSS PLATFORMSwant their stories to follow them
Sunday, 24 June 2012
THE RISE OF SOCIAL MEDIA
/ Social media has overtaken pornography as the #1 activity on the web
/1 out of 7 couples married in the US met via social media
/ If Facebook were a country it would be the world’s 3rd largest
/ 80% of companies use social media as recruitment - % using LinkedIn.... 95%
/ 70% of consumers trust peer recommendations
/ Only 14% trust advertisements
/ Only 18% of TV advertisements offer positive ROI
Sunday, 24 June 2012
THE RISE OF GAMES
AVATAR: The most successful movie of all time
$232m on the opening weekend
CALL OF DUTY - BLACK OPSThe most successful entertainment property of all time
$650m in first 5 days
Games are bigger than Films
Sunday, 24 June 2012
CROSS MEDIA STORYTELLING = SOCIAL ENTERTAINMENT
Courtesy of Lance Weiler
Sunday, 24 June 2012
TWO CROSS-MEDIA APPROACHESNativeTraditional
€ 1,665
Sunday, 24 June 2012
NATIVE CROSS-MEDIA STORY DESIGN
Sunday, 24 June 2012
Think Outside of the Box
Traditional Format
52 Minutes for TV26 Minutes for TV
90 Minutes Feature FilmShort Film
New Forms
Interactive NarrativeWebdoc
Participatory DramaMobile App
iPad AppAR App
ARGGame
MMORPGSocial Game
Serious GameData Visualisation
Sunday, 24 June 2012
CROSS-MEDIA CASE STUDIES
/ Highrise/ 18 Days in Egypt/ Tate Movie Project/ Iron Sky/ BZRK/ Operation Ajax
Sunday, 24 June 2012
HIGHRISE: OUT MY WINDOWKAT CIZEK/NFB
http://highrise.nfb.ca
Sunday, 24 June 2012
HIGHRISE: INSTALLATIONKAT CIZEK/NFB
http://highrise.nfb.ca
Sunday, 24 June 2012
HIGHRISE: ONE THOUSANDTH TOWERKAT CIZEK/NFB
http://highrise.nfb.ca
Sunday, 24 June 2012
HIGHRISE: ONE MILLIONTH TOWERKAT CIZEK/NFB
http://highrise.nfb.ca
Sunday, 24 June 2012
18 DAYS IN EGYPT: A Crowd-sourced documentaryJIGAR MEHTA
www.18daysinegypt.com
Sunday, 24 June 2012
18 DAYS IN EGYPT: A Crowd-sourced documentaryJIGAR MEHTA
www.18daysinegypt.com
Sunday, 24 June 2012
THE TATE MOVIE PROJECT: The Itch of The Golden NitAARDMAN ANIMATIONS
http://www.tatemovie.co.uk/
Front slide - take from slideshare presentation
Sunday, 24 June 2012
THE TATE MOVIE PROJECT: The Itch of The Golden NitAARDMAN ANIMATIONS
http://www.tatemovie.co.uk/
Sunday, 24 June 2012
IRON SKY TIMO VUORENSOLA
Sunday, 24 June 2012
IRON SKY TIMO VUORENSOLA
3 x graphic novels
1 x boardgame
1 x LARP
3 x iPad/iPhone games
Sunday, 24 June 2012
BZRK MICHAEL GRANT/ EGMONT PRESS UK
http://gobzrk.com/
Sunday, 24 June 2012
BZRK MICHAEL GRANT/ EGMONT PRESS UK
http://gobzrk.com/
Sunday, 24 June 2012
OPERATION AJAXBOOMGEN STUDIOS/COGNITO COMICS
Sunday, 24 June 2012
NEW FRONTIERS: STORYTELLING IN THE 21st CENTURY
@powertothepixelinfo@powertothepixel.comwww.powertothepixel.comwww.thepixelreport.org
FILM UND MEDIEN STIFTUNG NRWInternational Film ConferenceJUNE 2012
Liz Rosenthal - CEO & FOUNDER
Sunday, 24 June 2012
