Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing.

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Network Innovate Learn Experiment Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing

Transcript of Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing.

Page 1: Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing.

Network

Innovate

Learn

Experiment

Prabhu Padhi, Meera MahabalaSenior Program Manager

Catalog Management and Publishing

Page 2: Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing.

Disclaimer

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other

product names are or may be registered trademarks and/or trademarks in the U.S. and/or other

countries. Other names and brands may be claimed as the property of others.

The information herein is for informational purposes only and represents the current view of

Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to

changing market conditions, it should not be interpreted to be a commitment on the part of

Microsoft. Microsoft cannot guarantee the accuracy of any information provided after the date of

this presentation. All product release dates and features specified are preliminary based on

current expectations, and are subject to change without notice. Microsoft may make changes to

specifications and product descriptions at any time, without notice.

Sample code included in this presentation is made available AS IS. THE ENTIRE RISK OF THE USE

OR THE RESULTS FROM THE USE OF THIS CODE REMAINS WITH THE USER.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE

INFORMATION IN THIS PRESENTATION. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR

OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS PRESENTATION.

Microsoft products are not intended for use in medical, life saving, or life sustaining applications.

Page 3: Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing.

Session focus

Centralized Omni-Channel Management

E-Commerce POS

IT Pro Experience

UX Improvements

Flexible, Scalable & Extensible Infrastructure

Search driven Shopping

Experience

OOB “Starter” Storefront

Hardware

Time Clock Customer OrdersPayment

Processing

Commerce Data Exchange (CDX)

Commerce Run Time (CRT)

Storefront Extensibility POS Extensibility

Merchandising

Payment ProcessingBI/ReportingOrder Management &

Fulfillment

Customer ManagementChannel Management

& Publishing

Catalog Management, Enrichment &

Publishing

Scale/Performance Upgrade & SupportMonitoring & Diagnostics

Rapid StartSetup/Deployment

Administration Experience

Payments Extensibility

Customer Management

CRT Services Omni-Channel

Workflows

Pricing, Shipping & Taxes

Search, Scan

Inventory & Replenishment

EOD & Financials

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Pain points and challenges

Creating engaging experience through enrichment

Need effective category management

De-centralized catalog management

Need easy recovery

Page 5: Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing.

Key investments

Attributes Framework

Category Management

Catalog Management

Attributes Framework

Category Management

“Simple and Powerful central data administration”

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Catalog management – Key features

Attributes frameworkAbility to define engaging enrichment experience via user-definable attributes

Centralized category managementAbility to centrally manage category hierarchies for various industry usage scenarios

Centralized retail catalog managementAbility to centrally manage and publish retail catalogs that are targeted for channels

Centralized assortment managementAbility to centrally manage product assortments targeted for channels

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Attributes framework

Page 8: Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing.

Attributes framework

Attribute typeData type, UoM, Bounded, Enumerations

Attribute GroupCollection of attributesAssigned to categories and channels

AttributeDefine characteristics of productsCan be part of multiple attribute groupsProducts inherit attributes upon categorization and upon targeted for channels

Page 9: Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing.

Demo

Attributes framework

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Category management

Define generic category hierarchyDefine Manually or Import hierarchiesTree-style navigationN-level deep category hierarchyChild category nodes inherit from parent node

Define category hierarchy purposeProcurement, Retail product, Retail vendor product, Retail supplemental (special groups), Retail channel navigation

Purpose-specific category managementProcurement, Retail product, Retail vendor product, Retail supplemental (special groups), Retail channel navigation

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Assortment management

Determines product availabilityWhere and When product is available

Easier managementUtilizes groups of products and channels

Determine product mixDetermines store’s overall product mix

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Catalog management

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Catalog - Process flowDefine Retail

Category Hierarchy

Define Products

Define Assortments

Create Catalog

Add ProductsAttribute Values

Related Products

Add ChannelsNavigation Category

Category

manager

Category

manager

Category

manager

Catalogmanage

r

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Catalog – State enabled

Create catalogApprove catalog

Publish catalogValidate catalog

Is categorized?

Is assorted?

Has required value?

Workflow enabled

Catalog product

snapshot

Date and time validity

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Catalog Enrichment - Concepts Catalog ProductsCategories and Products

Retail Product HierarchyTV & Video

Video

Blu-Ray 3-D Ready Yes

Playback Formats

BD-ROM, BD-R/RE, DVD+R/RW, DVD-R/RW, WMV9…

Wi-Fi ready Yes

Voltage 110 V

Amperage 4 Amp

HDMI Inputs 1

Warranty – Parts

Warranty – Labor

Energy Star Yes

SKU 1666042

Description Sony – 3-D Wi-Fi Built-In Blu-ray Player

Image

Related Products

• 3D TV• Active shutter 3D glasses designed for the TV• High-speed HDMI cable … … … …

Supplemental Retail HierarchyTV & Video

Extended Description

Video (How To)

Att

rib

ute

s

& V

alu

es

Inh

eri

tan

ce

Extended Description

Video (How To)

Warranty – Parts

Warranty – Labor

Energy Star Yes

Voltage 110 V

Amperage 4 Amp

HDMI Inputs 1

3-D Ready Yes

Playback Formats BD-ROM, BD-R/RE, DVD+R/RW, DVD-R/RW, CD-R/RW, CD-DA, AVCHD, MPEG-1, MPEG-2, MPEG-4, WMV9, AAC, DTS, LPCM, MP3, WMA9, GIF, JPEG, and PNG

Wi-Fi ready Yes

Att

rib

ute

s

& V

alu

es

Inh

eri

tan

ce

SKU 1666042

Description Sony – 3-D Wi-Fi Built-In Blu-ray Player

Image

Related Products

• 3D TV• Active shutter 3D glasses designed for the TV• High-speed HDMI cable … … … …

2 Yrs.

1 Yr.

Get a world of instant entertainment with this smart Blu-ray player. Connect to the Internet and stream movies, listen to music and access a wide variety… … …

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Catalog Enrichment - Concepts Catalog ProductsCategories and Products

Extended Description

Get a world of instant entertainment with this smart Blu-ray player. Connect to the Internet and stream movies, listen to music and access a wide variety… … …

Video (How To)

Warranty – Parts 2 Yrs.

Warranty – Labor 1 Yr.

Energy Star Yes

Voltage 110 V

Amperage 4 Amp

HDMI Inputs 1

3-D Ready Yes

Playback Formats

BD-ROM, BD-R/RE, DVD+R/RW, DVD-R/RW, CD-R/RW, CD-DA, AVCHD, MPEG-1, MPEG-2, MPEG-4, WMV9, AAC, DTS, LPCM, MP3, WMA9, GIF, JPEG, and PNG

Wi-Fi ready Yes

SKU 1666042

Description Sony – 3-D Wi-Fi Built-In Blu-ray Player

Image

Related Products

• 3D TV• Active shutter 3D glasses designed for the TV• High-speed HDMI cable … … … …

ChannelChannel-1

Channel-2

ASIN

Auction Price

ASIN B04266611H (for Channel-1)

Auction Price $100.00 (for Channel-2)

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Catalog enrichment – Online store

Page 18: Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing.

Catalog enrichment – Online store

Page 19: Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing.

Catalog enrichment – Online store

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Key concepts

Channel

Catalog

Product Attribute

Assortment

Related Product

Product Variant

Navigation Category

Attribute Value

* 1*

*

* *

**

1

1

1

*

*

1

Attribute Group

* *

*

**

1

1

1

*

*

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Demo

Catalog Management

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Catalog publishing

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Catalog publish

Synchronize listing related tables(CDX-Synch

Service)

Update listing price

Create custom site columns and list

items

Record status per listing

Synchronize listing status

(CDX-Synch Service)

Update catalog aggregated

publish status

Create listing per variant

In-progress

PublishedOr

Error

PublishedOr

Error

AX

AX

CRT

CRT

Sharepoint 2013

Sharepoint 2013

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Catalog retract

Synchronize listing(CDX-Synch

Service)Delete listing

Delete listing

Record status (expired) per

listing

Synchronize listing status

(CDX-Synch Service)

Update catalog aggregated

publish status

Set expiry date to current date time

In-progress

PublishedOr

Error

PublishedOr

Error

AX

AX

CRT

CRT

Sharepoint 2013

Sharepoint 2013

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Mapping AX entities to SharePoint

SharePoint entities

Content types and site columns Create relationships between site columns

List itemsReusable static and dynamic content pages

Formatted site columnsFunctional apps that can be deployed on

pages

Search propertiesAttribute refinement, indexing, and query

rules

Microsoft Dynamics AX entities

Products and variantsA collection of catalog products and variants

Term storeNavigation and categorization structure of a

site

Retail navigation hierarchyDefines the hierarchy of categories

Product attribute schemaStandard, channel, and category attributes

Composite attributesSpecification

Attribute metadataRefinable, queryable, searchable, sortable

Publishing

Product catalogDefine the hierarchy of categories

Product site collectionPrimary and micro site “containers”

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Partitioning data in SharePoint for scaleDynamic partitioning Create new content types as the attribute space in a single content type fills up

Category-based partitioningPartitioning based on the level specified for partitioning

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Distribution schedule

• Support the same schedules as retail store

• A & N schedules are available

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Demo

Catalog publishing

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Key takeaways

Attributes frameworkAbility to define engaging enrichment experience via user-definable attributes

Centralized category managementAbility to centrally manage category hierarchies for various industry usage scenarios

Centralized retail catalog managementAbility to centrally manage and publish (full/delta) retail catalogs that are targeted for channels

Centralized assortment managementAbility to centrally manage product assortments targeted for channels

Page 30: Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing.

Q & A

Page 31: Prabhu Padhi, Meera Mahabala Senior Program Manager Catalog Management and Publishing.

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.