PR View of Changing Media
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Transcript of PR View of Changing Media
![Page 1: PR View of Changing Media](https://reader031.fdocuments.us/reader031/viewer/2022032514/55d4f5b4bb61eb2f178b45ac/html5/thumbnails/1.jpg)
PR view of changing media
PRCA - 16 June 2010
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Photo: Old fashioned phone by Zen (Flickr)
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Photo: Google sign by mjmonty
(Flickr)
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Agenda
Media in turmoil
New models
Changing PR
Personal networks
![Page 5: PR View of Changing Media](https://reader031.fdocuments.us/reader031/viewer/2022032514/55d4f5b4bb61eb2f178b45ac/html5/thumbnails/5.jpg)
Changing patterns of media consumption
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Broadcast is booming
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Missed opportunity for regional media
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Google as gatekeeper
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Murdoch, copyright and web licensing
Photo: Rupert Murdoch by World Economic Forum (Flickr)
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Paying for content online
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Creating communities
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Death of the news cycle
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Agenda
Media in turmoil
New models
Changing PR
Personal networks
![Page 14: PR View of Changing Media](https://reader031.fdocuments.us/reader031/viewer/2022032514/55d4f5b4bb61eb2f178b45ac/html5/thumbnails/14.jpg)
TV goes social
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Regional media reinvented as hyper local
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User generated content
Photo: Haiti Beverly & Pack (Flickr)
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Network as an editor
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Cutting out the middle man
Photo: Sharynmorrow (Flickr)
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Branded media
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Creating conversations
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New channels, news gatekeepers
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Agenda
Media in turmoil
New models
Changing PR
Personal networks
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Authentic storytelling
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Aggregators
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SEO and reputation management
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Planning and reputation management
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Agenda
Media in turmoil
New models
Changing PR
Personal networks
![Page 28: PR View of Changing Media](https://reader031.fdocuments.us/reader031/viewer/2022032514/55d4f5b4bb61eb2f178b45ac/html5/thumbnails/28.jpg)
Building personal networks
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Generating content and conversations
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Making connections
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Online portfolio
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Further reading
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Thank you
@waddswadds.co.uk/blog