How Newsrooms are Adapting to the Ever-Changing Digital Media Environment (and PR Impacts)
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The Media Evolution: How Newsrooms Are Adapting to the Digital Media Environment (updated w/ audience tweets!)
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The news business has changed forever. Are your PR tactics keeping up? On this webinar, panelists from the Poynter Institute, the Washington Post and the news app Circa discuss changes in the news room, and how PR pros can work more effectively with journalists whose roles have changed significantly.
Transcript of How Newsrooms are Adapting to the Ever-Changing Digital Media Environment (and PR Impacts)
The Media Evolution: How Newsrooms Are Adapting to
the Digital Media Environment(updated w/ audience tweets!)
The panel:
Ellyn Angelotti, senior faculty, the Poynter Institute @ellynangelotti
Theodore Kim, mobile/tablet editor, the Washington Post @TheoTypes
David Cohn, news editor, Circa @Digidave
& your moderator, Sarah Skerik, VP content marketing, PR Newswire @sarahskerik
Our agenda • Changes at media outlets & in newsrooms:
– Metrics– Formats – Newsgathering
• The role of the journalist – How it’s changing – The impact of social media
• News trends – Has the very definition of
newsworthy changed?
CHANGES IN THE NEWSROOM:
METRICS, FORMATS & NEWSGATHERING
Source: Statista
Source: PEW
Source: Burson Marsteller
Social media as a source:
The key to cutting through message clutter: build real relationships in the newsroom.
THE ROLE OF THE JOURNALIST
Other necessary skills include video production using an iPhone and iMovie and use of Twitter not only to strategically disseminate information but to use it during the reporting process.
Source: Burson Marsteller
NEWS TRENDS
Source: Mashable
If you liked this deck, you’ll love the whole conversation. Listen to the full webinar on-demand here:http://promotions.prnewswire.com/LP_EvolutionofMedia_OnDemandWebinar_20140320_DK.html
