suasionrelations

MOVINGBOXSTUDIOS

12/03/2010

Presented By: Yu-Chen (Jane) Chen, Gavin Cote, Mike Fillare, Jacob Godgart, Noah Roth, George Sitaras, Isabel Sprockel

Table of ContentsExecutive Summary............................................................................................................ 1 Situational Analysis .......................................................................................................... 2 - 7Target Audiences ................................................................................................................. 8 - 9Objectives .....................................................................................................................................10 -13Day-to-Day...................................................................................................................................14 -16 Strategies ..................................................................................................................................14 Tactics ...........................................................................................................................................15 -16

Measurement and Evaluation ...................................................................... 21Timetable .......................................................................................................................................... 22Budget.................................................................................................................................................. 23About the Agency ........................................................................................................... 24 - 27Appendix.......................................................................................................................................... 28 - 32

National ............................................................................................................................................17 - 20 Strategies ...................................................................................................................................17 Tactics..............................................................................................................................................18 - 20

suasionrelations

Executive Summary

With our experience in various fields, we are delighted to work with an innovative, edgy and talented team at Moving Box Studios. We have continuously developed positive and long-lasting relationships with our clients -- a tradition that we hope to continue with Moving Box Studios. Our strategies and tactics strongly reflect Moving Box and its publics’ needs. The creativity of Moving Box Studios is invaluable to current and emerging businesses locally and nationally. This plan will enhance Moving Box’s public image by focusing on connecting with the consumer base.

As an innovative PR agency, Suasion Relations understands the importance of relationship-building, consumer needs and publicity. We have tailored a public relations proposal and campaign to the interests and potential opportunities for Moving Box Studios. Our goal is to enhance and expand the public opinion of Moving Box and through our research, we have devised tactics that emphasize the values of the company. Suasion Relations is the avant-garde of public relations. From varying backgrounds, we utilized our experiences and different cultural influences to develop a creative, innovative and effective campaign for Moving Box Studios as well as our other prestigious clients.

Introduction

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SWOT Analysis

Strengths Weaknesses

> Creativity, uniqueness, edginess

> Versatile and dynamic services

> Customizable service to meet the needs of the clients

> State of the art studio & equipment

> Strong network within the Ithaca Community

> Community Support

> Participation at events in several cities such as LA and NYC

> Lack of awareness both locally and nationally (client base is only local)

> Not generating enough buzz

> Not enough resources to expand nationally and internationally

> Intercommunications

> Ineffective slogan

> Lack of market research of their target audience

> Shortage of marketing and advertising (both local and national)

> Strong internal brand identity, but it’s not conveyed to the public

> Limited online presence

Situational Analysis

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Opportunities Threats

SWOT Analysis

> Connect with alumni network

> Adjust target clients

> Spread awareness through a promotional contest

> Reach out to Ithaca College for student interns to assist with the work load and build interning relationship

> Be a speaker for career services as a publicity channel

> Utilize survey monkey as a market research technique

> Build relationships with established businesses in the Ithaca area who have stable financial backgrounds

> Small companies in the area that specialize in similar services as Moving Box Studios

> Companies that are more established and well known who target similar potential clients

> Ithaca College student organizations who produce and edit their own material

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Situational Analysis

Research Findings

Situational Analysis

We conducted two different stages of primary research within the community to get a better understanding of Moving Box Studio’s business environment and target audience.

Student Surveys

First, we surveyed students in the Ithaca community (both IC and Cornell) to determine the current public awareness of Moving Box Studios. Through our survey sample of nearly 100 respondents, our research showed that the

overwhelming majority (85.5%) of respondents have never heard of Moving Box Studios. This result made it quite clear where the focus of our campaign

needed to begin. Of the respondents who have heard of Moving Box, 61% learned of the business via word-of-mouth. Moving Box’s social media presence also yielded some of the strongest results in the measurement of awareness. Naturally, the majority of respondents were also unfamiliar with the services of Moving Box. Of the ones who were familiar, they primarily recognized Moving Box as a video editing business only.

One aspect of our research that we found encouraging was the interest

level in Moving Box’s tutoring services. 46% of respondents said they would

be interested in Photoshop tutoring sessions and 35% said the same for FinalCut, both as supplemental learning opportunities to their school educations. Complete survey results can be found in the appendix section of the proposal.

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Research Findings

Business Surveys

Second, we surveyed local businesses about their history with multimedia services and their likelihood to seek out Moving Box Studios for design services. These results were qualitative and helped us learn about the multimedia business environment. We gathered information regarding whether or not businesses have created or have interest in creating commercials, their decision making factors for creating multimedia products, and the companies they have used to create the commercials. (Our complete business survey can be found in the appendix section of the proposal).

We interviewed local wineries, non-profit organizations, museums, and for-profit businesses. The results of our research indicated that developing relationships with businesses in the community and increasing service awareness are key areas of focus for Moving Box Studios.

Through our research we found that many local businesses have never considered the use of commercials for promotion, primarily because they have not found it necessary. By establishing relationships with these businesses, Moving Box Studios can propose the importance and benefits of creating media advertisements with Moving Box. We also found that many businesses have not sought out services such as Moving Box’s because they did not believe they could afford the services. Communicating a message of quality and affordability with potential clients will be imperative for Moving Box Studios to generate new business. When informed of the services of Moving Box Studios, the majority of participants admitted they were unfamiliar with the company, but stated they would definitely consider developing a business relationship with Moving Box Studios if the price fit their budget. Overall, our research shows that there is great potential for Moving Box to establish new business clients locally, but relationship development will be the main focus.

Situational Analysis

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Situational AnalysisMedia Coverage

Ithaca Times> Reporter, Joseph Murtagh, discusses the use of Moving Box Studios’ services for small businesses that need multimedia, and delves further into the aspects of each service. The article also talks about the development of Moving Box Studios and the high-tech equipment it houses. Lastly, the article reviews the company’s mission and future goals.

The Ithacan> Aaron Munzer, a senior writer, focuses on the Ithaca College Alumni’s purpose for starting the business and their views on employment in the industry. He goes on to discuss specific projects Moving Box Studios has created, such as its “Olympus Burger” animation and its documentaries on Current TV. Lastly, Munzer reports on the process Moving Box Studios’ owners had gone through to build the studio and all it encompasses.

DJ Dubble8 > This DJ features Moving Box Studios in his upcoming projects. Since 2006, he has been working on a soundtrack for Joe Zohar’s film “Chalk Outlines”, expected to be completed within the next few years.

Moving Box Studios Blog > The blog contains detailed descriptions of the company’s most recent work, including Chris Davison’s audition video and the development of its videos from the 20th Annual Grassroots Festival of Music and Dance.

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Competitors

Prizm Video Services is located in Corltand, NY. The company’s President, Don, has 23+ years of experience in videography and video production. The majority of projects Prizm works on include marketing/training videos, video transfer services, seminars & keynote speakers, weddings and, various other events. Its clients include Cornell, United Way, SUNY Cortland, NY State, Cortland County, and more.

Prizm Video Services (Cortland)

LaVere Media Video and Photography Studio is based in downtown Elmira, NY. It is a full-service photo and video studio, with 20+ years of experience. LaVere provides video transfer services (film and video to DVD), marketing communication services, weddings, graduations, among other services.

LaVere Media Video and Photography Studio (Elmira)

Creative Video Productions located in Endicott, NY has been serving the Binghamton, NY, upstate NY, and northeast PA areas for over twenty years. It specializes in wedding videos, commercial, corporate, and industrial training videos, editing services, DVD/CD duplications, film transfers, on location production, video depositions, and full editing services.

Creative Video Productions (Endicott)4U Video Internet Productions (Ithaca)

4uvideointernetproductions is located in Ithaca, NY. This company specializes in creating and managing an organization’s YouTube Channel. In addition, it performs social media marketing for an organizations and creates awareness through Facebook, Twitter, MySpace, Buzz, and YouTube. The company also works closely with the Downtown Ithaca Alliance.

Situational Analysis

Target Audiences

Primary Audience

Local BusinessesInstitutions Regional Businesses

Secondary Audience

National Businesses (NYC)Ithaca Community (wedding videos, family videos)

Moving Box Studios offers a wide variety of versatile and dynamic media services. The quality of work is professional, creative and edgy. However, one of the primary weaknesses of Moving Box Studios is a lack of effective communication of its wide array of services between the company and its target markets.

Moving Box Studios’ primary audience is local and regional businesses, organizations, and institutions seeking multi-media services for commercials, promotions and brand enhancement. Moving Box Studios can meet its primary target market’s needs with professional video, audio, animation and design services. These businesses will provide Moving Box Studios with numerous sustainable business opportunities. This audience represents a relatively untapped market for Moving Box because in the past, these businesses have worked with other multi-media design companies due to a lack of awareness of Moving Box Studios.

The secondary audience addresses Moving Box Studios’ “big picture” goal and further sustainable business opportunities. Since Moving Box Studios wishes to expand their business to a national level, national businesses represent a secondary audience for Moving Box to reach out to. National businesses remain a secondary audience because Moving Box will still need to focus on local sustainable business opportunities in order to cover remaining overhead costs.

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Media Audiences

The media audience plays a critical role in this campaign. To generate awareness of the company’s services and ultimately drive revenue, the media audience is a direct channel for reaching potential clients. Positioning Moving Box Studios in local print publications will reach local business clients and positioning the company in college publications will reach the vast network of Ithaca College and Cornell University Alumni. These publications will bring awareness to the services and capabilities of Moving Box Studios to our primary and secondary audiences.

Ithaca JournalThe IthacanThe Ithaca TimesIC ViewFuseWICBCornell Daily Sun WVBR 93.5

WNYC (New York Public Radio)NPR97.3 Lite FM90.9 FM Binghamton’s Jazz and News Alternative93.5 FM Ithaca’s Real Rock Station95.9 FM Finger Lakes Community News and Information (Dundee, NY)1470 AM WTK Oldies

Overall awareness of services within the Ithaca community will help build a reputation that stands for community commitment, an important part of the organization’s philosophy.

Target Audiences

Project Tetris

Project Tetris is a public relations plan based on the analogy of putting all the small pieces together to create one dynamic image. We intend to use tactics (or Tetris game pieces) to create a united front for Moving Box Studios nationally and locally. The project focuses on three big Tetris pieces: Relationship-building, Media Exposure and National Expansion. Through our research, we found that building relationships with the local businesses is very important to gain local awareness as well as a sense of brand loyalty for Moving Box. In addition to building relationships with community businesses, it is crucial to increase media exposure as a bridge between the local market and national market. More exposure means a greater online presence, which leads to the third piece of the Tetris Project: expansion into the national market. In order to fully address Project Tetris in its entirety, we divided the proposal into two parts: Day-To-Day and National. This division was intended to give equal importance to projects in both categories. Day-To-Day covers the local and regional business developments to address overhead costs, while National describes a plan of action for further national expansion. Ultimately, the two parts work hand-in-hand to create one dynamic image of Moving Box Studios.

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> To increase awareness and understanding of Moving Box Studios’ services among the Ithaca community

> To increase web traffic by 5%

> To increase revenue by 10%

> To increase reach by 5% > To increase national presence through enhancing web exposure

Objectives

Objectives

> Establish relationship with Cornell

> Maintain communication with IC’s Alumni Hall and the Park School of Communication on new Moving Box projects

> Reach out to established and growing businesses in Ithaca as well as the Southern Tier region

> Employ a marketing intern to assist with business communication

Day-To-Day

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> To create awareness and gain more business nationwide, specifically target the New York City and Los Angeles areas

> To gain a greater web presence

> To build stronger, long-term relationships with potential clients

> To expand networking within the industry

National

Objectives

Day-To-Day

> To utilize connection in Ithaca community to generate business

> To utilize online media (ie. The Ithacan) to generate awareness

> To utilize connection with two main stakeholders in community (Cornell and IC)

> To utilize student population for intern opportunities (esp. marketing, advertising)

Strategies

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Day-To-DayTactics

Publicity

> Signage - A sign indicating where Moving Box Studios is located will

help clients locate the studio.

> Street teams - A street team publicizing Moving Box Studios at

the various festivals in Ithaca will ensure a increase in reach to businesses

who have not heard of Moving Box Studios. Moving Box Studios will set

up a tent to hand out flyers, play past work on a display screen and

provide a venue in which clients can gain knowledge of the studio. The

street team will also be walking around the festival handing out flyers.

> Features in ICView, the Ithacan, the Ithaca Journal etc. - It is important to note that in order to have a feature written in the Ithacan

or the Ithaca Journal, Moving Box Studios must provide something news

worthy for the article. Therefore, it is necessary to pitch article ideas to

these newspapers because they are not always aware of what projects

Moving Box is pursuing.

Relationship-Building

> Beginning a conversation - A continuous conversation with

important stakeholders in Moving Box Studios’ business environment is a

crucial part of this PR plan. Continuing a conversation maintains a relation

ship, which will then become beneficial as it connects to not only

opportunities for videography with the business, but it also opens up to

their personal lives. It creates a web of connections, a crucial aspect in

performing the tasks of relationship-building, contacting businesses and

updating them on new written proposals each month.

> Film competitiion - A great way to get Moving Box’s name out

in the community is by sponsoring a film competition. This will be a screen

play competition where aspiring screenwriters can submit their

screenplays to be judged by Moving Box along with other judges. The

winning script will be produced in the studios of Moving Box free of

charge. This script can be both animation as well as real-life videography.

Overall, this will bring publicity to the company as well as integrate the

studio into the community. The completed film will be previewed at Moving

Box’s studio creating an opportunity to showcase the amazing

facilities that Moving Box has as well as its creative decor.

Day-to-Day

Relationship-Building (continued)

> Business proposals - As mentioned previously, beginning a

conversation with multiple local businesses is crucial for relationship building.

A successful and eye-catching way to maintain this is to be prepared and

professional. As cited in research findings, several local businesses, such as

Six Mile Creek, would consider using videography if the cost is within their

range. Therefore, presenting a business proposal to these businesses

emphasizes the businesses’ need for videography, as well as showcases

affordability. First time contact with these local businesses will entail Moving

Box’s elaborate proposal, and as Moving Box continues develops these

relationships, the proposal will entail new opportunities that the businesses

can pursue (ie. advertising in the theatre).

> Active member of IC and Cornell Career Services - A

major detriment in the Moving Box Studios business is the lack of resources

to maintain these tactics. To solve this, Moving Box should aim to employ

a marketing intern(s). By being more active (such as being a guest

speaker, mentor etc.) within IC and Cornell Career Services, Moving Box

establishes a presence in the mind of these career guidance counselors. This

then leads to more quality students applying for the position.

Tactics (continued)

Relationship-Building (continued)

> Discounts - Although the idea of discounts is hard to bear, it is one of the best ways to ensure loyalty among customers. In order to continuously cover overhead costs, a stable customer base is very important. Therefore, when it comes to clients such as Cornell, a discount will help spread Moving Box’s name from one department to another. Similarly, Moving Box could also propose a discount if Cornell could provide at least five departments for which Moving Box could employ its services and ensure a long-lasting relationship.

> Hold a Coffeehouse Event- This event would be held in Moving Box Studios and would include performances by small bands from the local community. The company would team up with a local coffee house, ie. Waffle Frolic, to co-sponsor the event. Attendees would enjoy refreshments while listening to bands play their trendy music. People who attend will be able to interact with Moving Box’s employees and learn first hand the company’s purpose and services. By building a relationship with the community and creating ties with local bands, Moving Box Studios would establish connections for future projects.

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National

Strategies> Enhance website to drive online leads and business

> Employ more online marketing techniques to target specific audiences

> Focus future strategy on targeting one vertical market

> Utilize industry trade shows for further exposure

> Employ the use of smartphone applications to display the services of Moving Box Studios

NationalTacticsWebsite enhancement

> By redesigning the web site and making it more user friendly, we believe potential clients will be able to better understand the services Moving Box provides and how the studio can best serve them. The redesigned website will directly reflect the company’s image by serving as a beneficial medium on which Moving Box Studios can display its projects. The creative and tactical abilities of the team members of Moving Box Studios will be reflected through an enhancement of the website. It is important to show potential clients what Moving Box Studios can offer. Therefore, increasing the “flash” and “edge” of Moving Box’s website, will show clients the company’s capabilities. We also understand that potential clients may feel intimidated by a website with an advanced appearance, but this is addressed on the “Contact Us” page, which specifies how businesses can afford the services. The main areas that we will focus on for the redesign are easy accessbility in which clients can get what they want quickly as well as making the site truly embody the creativity of Moving

Box Studios. Please refer to Appendix B for the remaining website redesign samples.

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NationalOnline Marketing

> Google AdWords - Google AdWords target keywords and terms that potential clients would search for. Moving Box will come up in their search results whenever they search for the designated keywords. In order to create a web presence, it is important that Moving Box’s name appears on the largest and most popular search engine in the world. Some examples of kewords are “ithaca + videography” etc.

> Facebook Ads - As the number one social networking site, Facebook is highly present in people’s lives. Having an ad on Facebook has proven to be beneficial with some companies reaching a Return on Investment rate of 5.78%. Moving Box Studios does have a Facebook page with a significant number of “Likes.” However, it would be beneficial to take the company’s Facebook involvement a step further producing Facebook Ads (they should be compatible with keywords, like Google AdWords).

> Email blasts - A fast and effective way to increase client base is to use Email blasts. Email blasts require the purchasing of a name list and sending a mass email out to these addresses. The intention is for Moving Box to purchase a list of marketing departments in companies and mass email Moving Box’s prices as well as other big business ideas. These emails are easily created and have an expansive reach. An important thing to keep in mind is the use of flashy animation or videography for the emails; this will make the emails clutterbusters.

Focusing on one vertical> A Vertical Market, also referred to as a Vertical, is a group of

analogous businesses and customers that take part in trade based on

specific and specialized needs for each individual consumer or business.

The key to successfully focusing on one vertical is finding a subset of a

larger market. This is also known as a niche market.

> Develop a product offering - For example, a possible vertical that Moving Box Studios could target would be the software industry because a lot of sales for this industry are made via the Internet. Moving Box’s niche market could become flash animations, product videos, and other areas of media exposure over the Internet. Moving Box can develop product offerings for the client instead of a “one and done” service. For instance, in the software vertical market, Moving Box could produce a product overview and “best practices” video series for a certain product, which would highlight the capabilities of said product and how to use it effectively. These types of products will result in lengthened, sustainable business contracts. It would also increase the amount of business Moving Box conducts with clients, resulting in increased revenue and improved business relationships.

> Banner ads production - In addition to the services Moving Box already offers, it would be beneficial to expand the product offering to include the production of banner ads for clients. These banners will focus on being flashy and animated, reflecting Moving Box’s talent.

Tactics

NationalTactics> Engage! Conference and expos - This event has been annually held for five years. Held at the Javits Convention Center in New York City, this expo focuses on methods and techniques that will enable a company to reach its target market more effectively. It is a conference based on delivering tools and strate-gies for companies that want to reach the younger demongraphic in this increasingly technological era. This provides an opportunity to collect information relating to the latest technologies and strategies used by media companies in the digital marketplace. It is also an effective venue to increase Moving Box’s client base because expo participants are looking for companies to help their businesses become more in tune with customer needs. Moving Box’s youthful potential and fervor can be seen as an advantage for companies. This year the event takes place from February 15-16. For more information log on to engageexpo.com

> Creating an iPod app - The iPhone is one of the most popular smartphones on the market and the iPod is the market leader in the field of mp3 players. Creating an app for the Apple iPod/iPhone is a simple way to showcase Moving Box’s talents. The application could be a game created by Moving Box further showcasing the quality of its services. Additionally, this application could also be designed to help the consumer with building graphic art or audio engineering. Either way, the application should be a way to demonstrate the ability of Moving Box. The app should be linked to Moving Box’s twitter and facebook, as well as its website to increase website traffic and give consumers a better depiction of Moving Box’s talent.

> Vignette commercials - Another possible product offering would be to provide companies the option to produce Vignette Commercials. This will ensure a contracted agreement for a year or two, thus providing sustainable business as well as building a relationship with said company for various other projects.

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Measurement and EvaluationWebsite hits> It is important to keep track of website hits because that can give a general idea as to how many people are aware of Moving Box Studios. Website tickers keep track of how many clicks a website generates. It would also be beneficial to note how long visitors spend browsing through Moving Box’s website.

Conduct follow-up business surveys > After Moving Box Studios completes a project with a client, we will have the company conduct follow up business surveys to determine what the client was pleased with, if Moving Box could improve on anything, and various other questions that can help Moving Box Studios better serve future clients.

Measure increase in opportunities for business proposals> After the campaign has run its course, we will measure the increase in business proposals for Moving Box Studios. This will help determine if the campaign has aided in increasing awareness and if the campaign has assisted in building Moving Box’s credibility within the community.

Monitoring of press coverage> We will keep a record of any mention of Moving Box Studios on local radio stations, in local newspapers, or on regional television.

Measure increase in revenue> We will measure this in the same way as we will with the increase in business proposals. The actual business references the number of proposals Moving Box Studios accepts. We will measure the increase in revenue and compare that to revenue objectives.

Interviews > In addition to surveys with past and current clients, we will conduct interviews with them to measure satisfaction with services, likelihood of continuous business and testimonials for potential future jobs.

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Timetable

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Budget

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About the AgencyYu-Chen (Jane) Chen

Jane is currently a junior Integrated Marketing Communications major with an International Communications minor in the Roy H. Park School of Communications at Ithaca College. Jane is highly active on campus being an active participant of the American Advertising Federation and the American Marketing Association. Her past internships include being a marketing intern for UCB Pharma Taiwan, a Belgium pharmaceuticals company based in Taiwan, a talent rep intern for Virgin Records Taiwan, as well as being an account management intern at the Rockford Group in New City, NY. From all her internships, Jane has even further ignited her passion for the

marketing world and wishes to one day become the head of the international division of a fortune 500 company. Jane’s current positions include being the assistant design editor for the award-winning school newspaper, The Ithacan, a staff designer for our in-house design firm Park Design House as well as working as a trainer for our Technology Learning Centre. Born in Taiwan, raised in Canada and Taiwan, Jane graduated from Taipei American School in 2008. She will be graduating from Ithaca College in December 2011.

Gavin CoteGavin Cote is a junior Sport Media major with a Marketing minor at Ithaca College. An aspiring sports broadcaster, Gavin is an active member of two of Ithaca’s top student media organizations. Gavin is a play-by-play announcer and color commentator for Ithaca College’s 92 WICB. Gavin also can be heard on ICTV during the football season as one of the voices of Bombers football. Gavin also hosts ICTV’s weekly football recap show, “The Gridiron Report.”

As a Leadership scholar at Ithaca College, Gavin is an active member of his community, serving as a volunteer assistant basketball coach at his local middle school for the past two years. Gavin has also served as a volunteer at the Greater Ithaca Activities Center, working as an after school tutor and mentor.

Gavin has had several professional work experiences in his time at Ithaca, including working as a student assistant for the Ithaca College Sports Information Department. Last summer Gavin interned with the Maine Red Claws basketball team, the NBA D-League affiliate of the Boston Celtics and Charlotte Bobcats. He worked with the public relations and marketing departments as well as with the team’s non profit organization, the July 4th Portland Foundation. Gavin has also worked as an assistant for the Bowdoin College Sports Information Department and interned with the Media Relations department at the University of Maine.

A native of Dexter, Maine, Gavin is a 2008 graduate of Dexter Regional High School.

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About the AgencyMike Fillare

Mike is currently a sophomore Integrated Marketing Communications major in the Roy H. Park School of Communications at Ithaca College. He just recently declared a minor in psychology as well. On campus, he is a member of the American Advertising Federation.

His passion has always been cars so he hopes to one day work for either the headquarters of BMW of America or Mercedes-Benz of America. Mike is most interested in pursuing a career in the advertising or marketing field and would love to work for one of these world-renowned automotive

companies. To compliment his desire for future job in an advertising or marketing position, Mike worked at a local landscaping company near his hometown this past summer as a marketing intern.

Mike was born in Norwalk, Connecticut but he moved to New Jersey at the age of five and has been there ever since. He graduated in 2009 from Pascack Valley High School in the top five percent of his class with several honors and merits. Mike plans to travel abroad to London, England during his junior year and will graduate from thaca College in May 2013.

Jacob GodgartJake Godgart is a junior Business Administration major concentrating in Marketing at Ithaca College with mi-nors in Integrated Marketing Commu-nications and Legal Studies. Godgart is part of the Business School Tour Guides, Business School Peer Advis-ers, Business School Dean’s Hosts and participates as a member of the Ithaca College Club Soccer Team.

Godgart found his passion for business by interning at Autotask Corporation in East Greenbush, NY, where he was an integral part of the business operations performing tasks for almost every department. His interests in the marketing department led him to pursue his studies in the field.

Godgart was born and raised in East Greenbush, NY, and graduated from Columbia High School.

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About the AgencyNoah Roth

Noah is a Sport Media major at Ithaca College where he is a sophomore. However, he is still unsure of the direction he would like to pursue within that field. As a result, he is exposing himself to a wide variety of sport media options. Noah is involved with several organizations on campus such as WICB Sports Radio and ICTV Sports. Noah is also the Treasurer of the Sports Marketing Club and an active member of the Sports Business and Networking Club. Furthermore, Noah has volunteered for the New York Islanders Game Operations staff as well as for the Boomer Esiason Foundation by helping them with the Empire Challenge football game. He also assisted the Stony Brook Athletic Department with the 2010 NCAA Lacrosse Championship.

In addition, Noah interned with Access 360 Media in New York City this past summer. While at Access, he was an assistant to the manager of team partner-ships as well as the traffic and networking specialist. Raised in Roslyn on Long Island, NY, Noah graduated from the Solomon Schechter High School in 2009.

George SitarasGeorge is a junior Sport Media major at Ithaca College. He entered his freshman year as an Exploratory Major, undecided on what he would like to pursue in college. During his first year though, he quickly realized that sports was his true passion and declared a Sport Media major the following summer.

At first ,George was mostly focused on academics, not be-coming active in the sports field until summer of sophomore year. Since then, he has participated in many more school activities

and is now actively assisting the Syracuse University Athletics program during home football and basketball games as an intern. George has also joined the Ithaca College radio station and usually takes part in Sunday afternoon sport talk shows and other related events.

Born and raised in Nazareth, PA, George graduated from Nazareth Area High School in 2008. He now spends breaks at home hang-ing out with family and friends. Much time is contributed helping his dad with the family restaurant business and getting some extra spending money in the process. When George is not working or at school he enjoys going on road trips with his friends and taking summer vacations to Greece, where much of his family resides.

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About the AgencyIsabel Sprockel

Isabel Sprockel is a junior Integrated Marketing Communications major in the Roy H. Park School of Communications at Ithaca College with a minor in art. Complementing her future aspiration to work in the advertising or publications industries, Isabel is an active member of the American Advertising Federation’s chapter at Ithaca College. Isabel has participated in several of the organization’s client campaigns, including Ithaca Oral Surgery and Almost College. As a Roy H. Park School Dean’s Host and a Student Admissions Ambassador, Isabel actively promotes both the Park School and the College to prospective students.

To give back to the Ithaca community, Isabel volunteers for the American Red Cross at Ithaca College as well as the Volunteer Tompkins organization throughout Tompkins County. Isabel participates on Service Saturdays at food drives and nature projects. Since her senior year in high school, Isabel has worked as a hostess and currently works as a server at Red Lobster in Bridgewater, NJ.

Isabel has earned several honors through her time at Ithaca College, including the ALANA Academic Achievement Award and merit scholarship, the Rod Serling merit scholarship, and the Student Leadership and Involvement Leading Self Certificate.

Raised in Bridgewater, NJ, Isabel graduated from Bridgewater-Raritan Regional High School.

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AppendixStudent Survey Results

1. Have you ever heard of Moving Box Studios? Yes - 14.5% No - 85.5%

2. If Yes, how did you hear about them? (Check all that apply) Word of Mouth - 61.5% Radio - 0 TV - 0 Print Material 7.7% Social Media - 23.1%

3. Are you familiar with any of the services of Moving Box? Yes - 8.6% No - 91.4%

4. If Yes, which Services? (check all that apply) Animation - 71.4% Videography - 71.4% Audio Engineering -28.6% Graphic Design -42.9% Website Design - 42.9% Video Editing - 71.4% Tutoring - 0 Tape to disc - 42.9%

5. Have you ever done any projects that required any of these services? Yes - 51.9% No - 48.1%

6. Would you consider hiring a professional studio for these services? Yes - 6.3% No - 44.3% Maybe - 49.4%

7. Would you consider renting out studio space for audio productions? Yes - 22% No - 26.8% Does not apply - 51.2%

8. Would you consider taking advantage of moving box studio’s tutorial services? (check all that apply) No - 42.3% Final cut - 35.2% Photo Shop 46.5% After Effects - 19.7% Flash - 21.1% Excel - 11.3% Pro Tools - 19.7%

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Appendix

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5. Have you ever done any projects that required any of these services? Yes - 51.9% No - 48.1%

6. Would you consider hiring a professional studio for these services? Yes - 6.3% No - 44.3% Maybe - 49.4%

7. Would you consider renting out studio space for audio productions? Yes - 22% No - 26.8% Does not apply - 51.2%

8. Would you consider taking advantage of moving box studio’s tutorial services? (check all that apply) No - 42.3% Final cut - 35.2% Photo Shop 46.5% After Effects - 19.7% Flash - 21.1% Excel - 11.3% Pro Tools - 19.7%

Business Survey Questions

1. Have you considered the use of videography to promote your business?

2. Have you paid a videographer to make commercials? a. Where did you find these videographers? b. What was your final decision-making factor for this videographer? c. What were your comments for the commercial?

3. How did you feel the commercial helped with your consumer base?

4. What made you feel like the need for filming a commercial?

Media Contact InformationIthaca Journal Retail Advertising - (607) 274-9249The Ithacan Elizabeth Sile - Editor in Chief - (607) 274-3208 Derek Rogers - Advertising - (607) 274-1618 The Ithaca Times Jim Bilinski - Publisher - (607)277-7000IC View Clare Ulrich - Editor - (607) 274-7043 presence 92 WICB Chris Wheatley - Manager of Radio Operations - (607) 274-1040

Cornell Daily Sun Main Office - (607) 273-3606WVBR – 93.5 Kyle Scott - General Manager - (607) 273-4000WNYC Jennifer Houlihan - Director of publicity - (646) 829-4497NPR NPR Staff Directory - (202) 513-200097.3 WYXL Susan Johnson - General Manager - (607)-257-6400

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