PR Packet

Business Databases

Our phone-verified database of 15 million U.S. and Canadianbusinesses is the most accurate and comprehensive in theindustry. The lists include business name and phone number,complete address, key executive name, SIC Codes, employeesize, sales volume and much more.

How Do We Compile Our Business Database?At infoUSA®, we are investing millions of dollars to bring ourcustomers the freshest information available. infoUSA is theoriginal compiler, meaning we gather and collect theinformation ourselves. Over the last 34 years, we have refinedour process for compiling and delivering the country’s mostaccurate business database and business information forcustomers nationwide.

First, We Use the Best Sources• Yellow Pages/Business White PagesSince every business has a telehone, there’s no bettersource for identifying businesses. Data from more than5,400 phone directories serves as the foundation of basicbusiness records.

• Annual reports, 10-Ks & Other SEC InformationMore than 10,000 additional sources.

• Federal, State & Municipal Government DataWe use a wealth of government sources, in addition tobusinesses listed in phone directories.

• Business Magazines, Newsletters and NewspapersWe review thousands of publications to obtain the latest onfinancial and company information.

• Postal Service InformationWe receive information from the U.S. Post Office®, includingZIP+4® addresses, Carrier Route changes and NationalChange of Address (NCOALink®) data.

We Add Valuable Proprietary InformationIn addition to basic business names and addresses, we addvaluable details that many of our customers use for directmarketing, including: geocodes for mapping, fax and toll-freenumbers, website addresses, franchise and brand information.headline news, liens, judgements and bankruptcies, emailaddresses, number of computers, work-at-home businesses,and business credit rating scores.

Finally, We Telephone-Verify Business InformationinfoUSA makes over 26 million phone calls per year. We verifyour information and capture additional information such as KeyContact, Number of Employees, Email Address and PrimarySIC Code.

How Do Customers Use Our Business Database?• Target and research businesses with the utmost selectioncriteria, not available anywhere else• Reach key decision-makers in specific business categories• Make business credit decisions• Verify vendors• Plan sales routes• And more

15 Million U.S. & Canadian Businesses

5711 S. 86th Circle, Omaha, NE 68127 | phone 866.551.9030 | fax 402.596.7644 | email [email protected]

Business Databases

They have the power to spend money!

It’s a simple fact, in selling products and services, you need toreach the DECISION-MAKERS! They are the ones that control newpurchases.

We have created a database of 12 Million Executives andProfessionals for the entire United States that gives you the keyability to reach, communicate, and more importantly, close the sale.

When you are dealing with the decision-maker, you know exactlywhere you stand and you get immediate answers.

Look at this Fantastic Database of 12 Million Top Executivesand the Cream of the Crop Professionals for you to Target.

Top Executives• Owners• Managers• Presidents• Finance Executives• Sales Executives

Reach business executives where they work with infoUSA®’semail rental service with over one million business executiveemails. Each individual has been contacted and opted-in for thirdparty marketing. All records have a postal mailing address forfollow up marketing for an additional cost.

Emails can be selected by different criteria, including oneprofessional per company, all emails per company, and/orcorporate email address.

These types of executives and professionals have disposableincome. They need a great deal of products and services. Theyhave purchasing power and are ready to spend money. Reach theright executive at the right company!

Selections Available:

• For any Geography — State, City, County, or ZIP Code™

• Employment Size• Annual Sales• Credit Rating Score• Job Title• Years in Business• And more

12 Million Executives & Professionals


Top Professionals• Physicians and Surgeons• Attorneys• Dentists• Accountants• Engineers

Includes 135 Million Households and75 Million Homeowners

infoUSA®’s is the most trusted name in the direct marketingindustry. Our consumer database has been specifically createdto provide the full range of information you need for asuccessful marketing project. Including over 210 millionindividuals and 135 million households in the U.S. In fact, theConsumer Database offers a number of demographic andpsychographic selections not available together on any otherconsumer file.

Compilation and SourcesCovering over 95% of the households in the U.S., the consumerdatabase is created by merging approximately 2 billion recordsfrom many sources: White Page Telephone Directories, RealEstate Records, Mail Order Buyers/Responders, and other publicsources.

DeliverabilityIn addition to multi-sourcing, our household data iscontinuously updated and processed against both the NationalChange of Address File (NCOALINK®) and Delivery Sequence File(DSF2™), producing a database that is 93% deliverable.Moreover, the information is carrier route and ZIP+4® codedusing the U.S. Postal Service® certified Coding AccuracySupport System (CASS™). Because of these strict standards,the infoUSA Consumer Database comes with a U.S. PostalCertification (Form 3553), along with all other documentationnecessary for you to take full advantage of postal discounts.

210 Million Consumers Database

• Housing/Home Ownership– Confirmed Homeowners– Mortgage Data– Estimated Equity– Home Value– Home Sale Date– Home Age– Single/Multi-Family Dwelling Unit– Length of Residence

• Income/Affluence– Estimated Household Income– Purchasing Power Indicator– Expendable Income– Potential Investor Model– WealthFinder™– Net Worth Rank

• Credit Card

• Lifestyle– Outdoor Enthusiasts– Golfers– Gardeners– Mail Order Buyers– Investors

• Targeting Tools– Ethnicity– Credit Card Revolvers– InternetFinder– Buyer Behavior Clusters– Buyer Behavior Indices

• Other Household Attributes– Area Code/Telephone Number– Vehicle Information

Geographic Area Selections• State• County• Nielsen County Rank• MSA

Neighborhood Selections• SESI (Socio Economic Status Indicator)• Block Group Level Census Demographics• PrizmNE

We offer hundreds of different demographic and lifestyleelements. Our database gives you the flexibility to choose froma wealth of Individual, Geographic, or Neighborhood dataselections.

Individuals Selections• Unique Household ID#

• Age– Age of Head of Household– Age of Family Members– Presence of Children, Teens & Seniors

– Health and Fitness– Occupation– Pet Owners– Donors

• City• 3 or 5 Digit Zip Code™• Area Code


Direct Marketing Services

File Hygiene Integrity ServicesClean Your Database, Profile Your Customers, Cut Mailing Costs & Increase Sales!

In addition to data, there are a wide variety of services available through infoUSA® that are designed to make your database &direct marketing efforts even more productive. Use these services in conjunction with your database to breathe new life intoyour current customer file. You customer database is probably one of your most under-utilized yet valuable assets. LetinfoUSA help you put this asset to work.

Postal ProcessingNational Change of Address (NCOALINK®)The NCOALink® identifies people and organizations that have moved.We compare your current data file against the U.S. Postal Service®’sfile of Change of Address notices. When we detect a record from yourdatabase that contains an old address, we provide the newforwarding address.

Nixie ProcessingWith this process, we compare your data file to our out-of-business file.We notate those records in your database. This enables you to eithersuppress them from your mailings or verify it by phone or by mail.

Delivery Sequence File (DSF2TM)The DSF2TM process evaluates the accuracy of each address in your database. For accurate addresses, DSF2TM can provide deliverypoint-specific information, such as business versus residential delivery, seasonal addresses, vacant addresses, and CommercialMail Receiving Agencies (CMRA). We also place those addresses found to be accurate into postal walk sequence; which isrequired for some postal discounts.


Direct Marketing Services

Data EnhancementsAppendOur Business and Consumer Enhancements provides you with additionalor “enhanced” information, which is appended to your customer file.We compare the names and addresses on your file against our phone-verified database. When there is a match, we copy (append or overlay)the desired information from our database to your records. With thisnew information, you will be able to make stronger and more effectivemarketing efforts.

Our Consumer enhancement service offers hundreds of demographicchoices, like credit information, age, occupation, income, mail order dataand more.

Business enhancement data can give your company information from 13 data categories, such as employee size, annual sales,SIC Code, and more.

SuppressionSuppressions identify names in our Business and Consumer databases that are not currently in your data file. We look at yourtarget market and supply you with those hard-to-find, revenue-generating prospects.

Merge/PurgeThis process searches for duplicate names within your database or files. The objective is to combine or eliminate records that areduplicated and produce a single file of unduplicated records for your mail file or database. With this process, you can avoid theunnecessary expense of multiple mail pieces or phone calls directed at the same record.

Analytical ProcessingModelingGet a better understanding of your customer base: Uncover hidden information contained on your file and get a betterunderstanding of who your customers are. By creating a statistical model, identifying the specific characteristics particular to yourcustomers, such as net worth, expendable income, likelihood to adopt or use technology, you will learn about your bestcustomers, and be able to identify other potential customers like them.


Email Marketing Services

infoUSA® provides a full suite of Internet based products andservices for both business-to-business and business-to-consumer marketers.

Opt-in Consumer Email with DemographicsThe infoUSA database offers consumer opt-in emails forblasting with our email service. This list represents consumerswho have elected to receive third party email marketing frompartnered sites. All records have a postal mailing address forfollow-up marketing for an additional charge.

Demographics Available:• Age• Gender• Income• Lifestyle and Interest Selects• Presence of Children• Credit Card• Ethnicity• Occupation• And Others

File Size and Pricing• 15 million consumer email addresses available• All records are matched with postal address anddemographics

• Volume discounts may apply• Price includes email blasts as email addresses are notreleased and infoUSAmust coordinate the blast except fordata append applications.

Consumer Database Appends80 million addresses available for appending to existingcustomer databases.

Opt-in Business Email with DemographicsReach business executives where they work with infoUSA’semail service with over one million businesses executive’semails. Each individual has been contacted and opted in forthird party marketing. All records have a postal mailingaddress for follow-up marketing for an additional cost.Emails can be selected by different criteria, including:one professional per company, all emails per company,and/or corporate email address.

Demographics Available:• SIC Code• Sales Volume• Employee Size• Professional Title• Years in Business• Key Executives• And Others

File Size and Pricing• 2 million business email addresses available• All records matched with postal address and demographics• Volume discounts may apply• Price includes email blasts as email addresses are notreleased and infoUSAmust coordinate the blast except fordata append applications.

Delivery Includes• HTML and Text message• Links for tracking purposes• Selection of a Subject and From Line• Fulfillment Report detailing number of records sent,delivered, bounced back, opt-outs and click through.

Business Database Appends2 million addresses available for appending to existingcustomer databases.

The Biggest Database of Opted-in Businessand Consumer Email Addresses Available.


New Businesses & New Movers

3.5 Million New BusinessesAvailable daily, weekly or monthly for any ZIP Code™.Sell to new businesses before your competition even knows they exist!

With new businesses, timing is everything. You can find out about a new business three to four weeks before it’s open to the public –right when owners are making their major purchases and before your competition even knows there’s a prospect. If you sell basicbusiness products or services – from copiers and fax machines to banking and accounting services – new businesses need you now.

Selects available:• Type of Business• Records with Contact Names• Franchise, Brand or Professional Specialty• Geographic Area: State, County, City/MSA, ZIP Code™ or Area Code

What do New Businesses buy?• Accounting & Payroll Services• Insurance• Office Equipment & Furniture• Burglar & Fire Alarms• Cleaning Services• Computers• And More

13.5 Million New MoversAvailable daily, weekly or monthly for any ZIP Code™

Each year, 20% of the nation’s population moves to a new residence. These consumers need products and services like appliances,drapes, a grocery store, a dry cleaner, a doctor, day care...you name it. And, because they just moved, they haven’t established theirspending habits or patterns. If you can reach them first, you can successfully win their business.

Selects available:• Date of Move• Income• Telephone Numbers• Ethnicity• And More


New Movers need:• Banking Services• Security Systems• Cleaning Services• Lawn Maintenance• Furniture• Dry Cleaners

New Homeowners & New Bankruptcy Filers

3.6 Million New HomeownersAvailable weekly or monthly for any ZIP Code™

When consumers purchase their first new home, many are eager to makechanges. This puts home-related businesses in a prime position to createnew customers and build new relationships.

In developing our New Homeowners list, infoUSA® uses real estateinformation to identify new owners and the details of their purchase. Manyhome improvement services, home security, medical, utilities and othersrely on this database time and time again.

Selects available:• Mortgage Amount• Loan/Mortgage Loan Type• Age• Household Income• Sale Date• Ethnicity

12 Million Bankruptcy FilersThey have a clean slate and are looking for new relationships

Forming new relationships is a priority for people who have filed or just come out of bankruptcy. Recent bankruptcy filers are greatprospects because they are actively looking for new companies to do business with, so they can build a good credit rating.

Selects available:• Bankruptcy Status• Type of Filing – Chapter 7, 11, 12 or 13• Filing Date• Gender• Geography – City, State, ZIP Code™, Area Code• And More

What are Bankruptcy Filers looking to buy?• Electronics• Secured Credit Cards• Personal Loans• Furniture• Appliances• And More


What do New Homeownersoften buy?• Services, such as New Doctor,Dentist or Hairstylist• Furniture• Electronics• Kitchen Appliances• And More

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