PRSA

NW

PA

P.O. B

ox 1413

Erie, PA

16512

How would you like to be connected to the best Public Relations and Communications minds around?

Meeting Today’s PR CHALLENGESA One-Day Conference/Workshop for

PR/Communications Professionals

Friday, April 27, 20189:00 a.m. to 3:30 p.m.

Penn State BehrendReed Union Building4701 College DriveErie, PA

Meeting Today’s PR CHALLENGESA One-Day Conference/Workshop for PR/Communications Professionals

Meeting Today’s PR Challenges is a profes-sional development program co-sponsored by the Northwestern Pennsylvania Chapter of the Public Relations Society of America, Penn State Behrend, and Stevens Strategic Commu-nications, Inc. It has been designed with both experienced and new professionals in mind.

Sessions will cover topics in:

• Building the Brand Behind a New Business• Using Traditional Advertising and Viral

Techniques to Create “Real Interest”• Launching a National PR/Comm Campaign• Value and Reputation of Consumer Brands• Standing Out from the Crowd• Knowing Your Audience

What We’ll Cover

To register, complete the form in this brochure and mail it with payment or credit card info to the Northwestern Pennsylvania Chapter of PRSA.

You may also register by faxing the form to 814-898-6461 or calling 814-898-6522. Online registration is also available at prsanwpa.org.

Participants may register for the full day or for a half day and attend only the sessions that interest them most. The half-day option covers attendees for up to three sessions throughout the day.

PRSA members and non-members also have the option to attend only the luncheon and talk.

*Full Course: $44 for PRSA members$84 for non-members

Half Course: $20 for PRSA members$30 for non-members

Luncheon and Talk: $15 for PRSA members$25 for non-members

All attendees should park in the Erie Hall lot.

* Full-course registration includes breakfast, lunch, and a bowl of Penn State’s world-famous Berkey Creamery Ice Cream during the afternoon ice cream social.

Cost and Registration Info

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. U. Ed. EBO 18-243

Students from any of the region’s colleges and universities — Allegheny College, Edinboro University, Gannon University, Mercyhurst University, and Penn State Behrend — who are studying public relations, communications, or a related field may attend “Meeting Today’s PR Challenges" free of charge but must regis-ter in advance and present a student ID at the event.

Student Admission

Name TitleCompanyStreetCity State ZipPhone FaxI am a: PRSA Member Non-member

Please register me for:

Full Course (PRSA member) — $44Full Course (non-member) — $84Full Course, (student) — FREE*Half-Day (PRSA member) — $20Half-Day (non-member) — $30Luncheon and Talk (PRSA member) — $15Luncheon and Talk (non-member) — $25

Method of Payment: Check Invoice Enclosed: $

* Must present a student ID at the event.

Please RSVP by Friday, April 20. Make checks payable to:

PRSA NWPA P.O. Box 1413Erie, PA 16512

Cancellation Notice: Cancellations will be ac-cepted one week prior to event. Otherwise, your reservation will be expected to be paid in full.

Registration Form

Phone: 814-898-6522 FAX: 814-898-6461E-mail: sco10@psu.edu

The PRSA Northwestern Pennsylvania Chapter is the professional organization that brings together public relations, communications and marketing practi-tioners throughout Erie, PA. Our Chapter includes professionals from the Erie, PA area and is an active organization helping members address local issues and trends with local and national resources.

2018 Board of Directors

President: Rebecca Styn, Erie Management Group Past President: Steve Orbanek, Penn State BehrendTreasurer: Michele King, LCBASecretary: Shannon Wohlford, Sight Center of NWPAJoelyn Bush, United Way of Erie County Jeff Clorley, Leveling Up LLC Joe Cuneo, Mercyhurst University Lisa Graff, Erie Homes for Children and Adults Amanda Kochirka, Erie Regional ChamberMarissa Orbanek, General McLane School District Anthony Peyronel, Edinboro University Ed Stevens, Stevens Strategic CommunicationsNoelle Waterworth, Erie Management Group

ABOUT NWPA PRSA

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