PR and awareness within your accelerator

FIWARE Communication WorkshopBogdan Ceobanu

7 July, Ogilvy

Have a /portfolio page where you showcase all the startups selected

Within your /blog cover

weekly one of the top

companies selected

If you have workshops with experts/advisors - record them, then

write a blog post summarising the

learnings and sharing the video [Content

marketing]

Get the startups to write about you, and

the benefits you provide and make sure that content

gets shared, the more the better. [They are the main assets and biggest promoters]

Create good relationship with tech

journalists for follow-up announcements ie: product launches, funding news, new

batch, etc.

In advance to your demo day, prepare a good media kit with the

companies that graduated.

Share the media kit with the bloggers who will

participate at the demo day, detailing who is

pitching, what does the company stand for, etc.

Make an angel.co page and invite all your companies to

update their profiles.

Assign a full/part time person to take over, in

order to create quality content and follow the comms plan.