Data Analytics and the Small Audit Department: How to Implement for Big Gains
PR Activity Analysis BIG GAINS FOR BIG NAMES!!! -Findmystay.com.
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Transcript of PR Activity Analysis BIG GAINS FOR BIG NAMES!!! -Findmystay.com.
![Page 1: PR Activity Analysis BIG GAINS FOR BIG NAMES!!! -Findmystay.com.](https://reader035.fdocuments.us/reader035/viewer/2022081519/56649f145503460f94c292a9/html5/thumbnails/1.jpg)
PR Activity AnalysisBIG GAINS FOR BIG NAMES!!!
-Findmystay.com
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Media Tapped
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About the campaign
• Findmystay.com, a hotel booking website initiated a campaign around elections ‘Big gains for Big names’
• The campaign that was conceptualized by the agency made Delhi elections more exciting and gratifying for those who share their first or last names with popular politicians
• For instance, If one’s first name is Rahul, Arvind, Sushma, Arun or Narendra or they happened to have the same last name as that of a politician like Yadav, Gandhi, Soni or Antony, they would be given amazing discounts on the next hotel booking through the website
• Creative and humorous posters were also designed around the campaign to make it more visual and eye-catching
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Highlights of Activities
• Suggested the campaign idea to the client to leverage and piggy-back the elections
• Explored interaction opportunity for Mr. Simran Sial with The Economic Times on the new election campaign “ Big gains for big names”. Coverage appeared
• Initiated press release on “Big gains for Big names” with the media. Coverage appeared in Express Travel World, Rediff.com, DNA, Business Standard, The Hindu and other prominent portals
• Explored interview/shoot opportunity for Mr. Rohit Khetrapal with Delhi Aajtak on offers being offered to customers during election period to maximize the outcome Coverage appeared
• Explored interview opportunity for Mr. Simran Sial with Business Standard on the new election campaign. The journalist did two stories on the same.
• Explored Interview opportunity for Mr. Simran Sial with The Hindu on the new campaign on elections. Coverage appeared
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Coverage Highlights
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Premium ClippingsThe Economic Times Business Standard
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The Hindu
DNA
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ELECTRONIC COVERAGE: Delhi Aajtak
Channel- Delhi Aajtak Date- 10th April, 2014 Link:
https://www.youtube.com/watch?v=vvsSICLfmR8&feature=youtu.be
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ONLINE COVERAGE
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Premium Online Clipping
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Premium Online Clipping
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Share your name with a politician Time to get more discount on hotel stays
S. No Website Links1 The Economic Times http://articles.economictimes.indiatimes.com/2014-04-11/news/
49058766_1_social-media-10-discount-yatra-com2 Business Standard http://www.business-standard.com/article/elections-2014/get-inked-to-avail-
of-travel-and-other-discounts-this-poll-season-114041000138_1.html3 The Hindu http://www.thehindu.com/business/Industry/election-entrepreneurs-
mushroom-all-around/article5892779.ece4 DNA http://www.dnaindia.com/mumbai/report-narendra-modi-or-arvind-kejriwal-
in-your-name-can-earn-you-some-cool-discounts-19768295 HospitalityBizIndia http://www.hospitalitybizindia.com/detailNews.aspx?aid=19174&sid=1
6 Rediff.com http://www.rediff.com/money/slide-show/slide-show-1-vote-and-avail-of-discounts-this-poll-season/20140410.htm
7 Thinkalytic http://www.thinkalytic.com/2014/go-out-vote-and-avail-discounts/
8 Travelbizmonitor http://www.travelbizmonitor.com/findmystaycom-launches-big-gains-for-big-names-offer-23685
9 Expresstravelworld http://travel.financialexpress.com/latest-updates/2411-now-a-discount-on-hotels-if-you-share-a-politician-s-name
10 Business standard http://www.business-standard.com/article/elections-2014/business-votes-for-ink-114040901233_1.html
11 Navbharat Times http://navbharattimes.indiatimes.com/business/business-news/customers-affair-of-electoral-lists-discount-companies/articleshow/33705125.cms
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Overall Deliverable Report
•Total No. of Print Coverage – 34
•Total No. of Electronic Coverage – 01
•Total No. of Online Coverage – 11
•Total No. of Coverage appeared - 45
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Thank You!!