PPw presentation for conference final
description
Transcript of PPw presentation for conference final
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Gordon GlenisterDirector General,
BPMA
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Gordon Who ?
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What is Promotional Products Week?
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National Promotional Products Week is a celebration of the Promotional Products Industry.
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What is the purpose of Promotional Products Week?
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The aim of National Promotional Products Week is to raise the profile of
promotional products and celebrate their use and value within the marketing mix.
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https://www.youtube.com/watch?v=bP9_xc4TjXo
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PPAI Commissioned Research
48% would like to receive promotional products more often
38% feel promotional products serve as a constant reminder of the advertiser
83% of American consumers surveyed like receiving a promotional product with an advertising message
48% would like to receive promotional products more often
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National Cupcake Week – British Baker
• The National Cupcake Championships take place every year during National Cupcake Week.
• Mary Berry presented the awards to the lucky winners last year.
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National Stationary Week – LMC Media
• Win a 4 star weekend break in Paris or a hamper full of stationary
• Upload stationary images to Twitter.
• Get Kids Writing campaign – promoting the importance of writing by hand.
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What happened last year?
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BPMA PR Stunt
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BPMA Promotional Products Week Coverage
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…and helped us to created 8.2 million media impacts!
Last year 120 BPMA members took part!
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Why should YOU get involved this year?
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• To raise the profile and exposure of Promotional Products.
• To support YOUR industry.
• To encourage the use of Promotional Products in the marketing mix.
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What should YOU do to get involved this year?
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We want you to see YOUR Deskie! Upload a snapshot of your workspace to @PPWeek
- don’t forget to use #Deskie!
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Can you guess who this famous Deskie belongs too…..
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Come and See our Promotional Products Week hall of fame and
take a picture with Freddie Mercury!
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We want your images & case studies of Promotions in action to feature on the
BPMA Pinterest site.
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Hold a PR stunt or put on an event
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The Sourcing Team - PR Stunt at Monument Station
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Speak to local and National press
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Incentive and Motivation Magazine•Sixteen page report focusing on the Promotional Products industry
•Published on 6th September within I&M magazine, then online
•Additional copies provided to BPMA for use during Promotional Products Week
•Editorial content – Ethical sourcing, Impact of digital print, Using merchandise within an employee programme, Product trends and innovation
•Deadline 22nd August contact [email protected]
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Special Offers & Competitions
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£100 off a £1000 order voucher featured on the
Promotional Products Week Website
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40 Distributor companies took part last year
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Use the logo on email signaturesUse the logo on websitesUse the logo on flyers and promotionsUse the logo on product mailers
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Feature a Question & Answer interview with Gordon!
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Featured on PA Promotions website
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Use the Research!
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Get your team involved
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Set a countdown
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Look out for a video featuring Jamie Raven
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This year’s Promotional Products Week Sponsors
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Thank you
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Were you listening…..it’s quiz time!
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What is the purpose of Promotional Products Week?
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Last year, we generated sizeable media impacts from our marketing, how much was it ?
• 1.2 million • 3.5 million • 8.2 million
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Last year students from which University supported the BPMA in visiting top London agencies?
• University of London • Kings College • Brunel University
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How many companies participated in the Week
• 50 • 120 • 200
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What other organisation around the world runs a similar week ?
• PPAI• ASI • APPA
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• Tell us 3 ideas of activities that you can do to get involved in the week
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Give us 3 places where you can advertise the Week.
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Which of these Social Media channels do the BPMA use to promote PPW? • Pinterest • Facebook• Linkedin • Twitter • Google+
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• So, how did you do?
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• What's the purpose of Promotional Products Week?
• Answer: To celebrate the use and value of promotional products
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• Last year, we generated sizeable media impacts from our marketing, how much was it ?
• 1.2 million • 3.5 million • 8.2 million
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• How many companies participated in the Week
• 50 • 120 • 200
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Last year students from which University supported the BPMA in visiting top London agencies
• University of London • Kings College • Brunel University
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What other organisation around the world runs a similar week ?
• PPAI• ASI • APPA
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• Tell us 3 ideas of activities that you can do to get involved in the week
•PR stunt
•Promotion for customers
•Voucher offer on PPW site
•Interview with local newspaper/radio/TV
•Staff incentive
•Fundraising activity
•Competition
•Mini show, reception, party, event
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Give us 3 ideas of where to advertise the Week • Advertise in special Incentive & Motivation feature
• Advertise in other magazines
• Press release
• Use logos on emails and website
• Window or car stickers
• Use social media eg #PPWEEK
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Which of these Social Media channels do the BPMA use to promote PPW? • Pinterest • Facebook• Linkedin • Twitter • Google+
Answer: All